CONFIDENTIAL & INTENDED ONLY FOR THOSE WITH A NEED TO KNOW

Contact the Finance Secretariat for Inquires Mail to muramura@thesenseshop.net +639086078324 or +63347042634 Lot 4, Block 3, Seaside, Tangub, Bacolod City 6100 PH Mc Arthur Highway, Karuhatan, Valenzuela City 1441 PH

Consolidated Business Plan

Intended for Shareholders Only
FOR MURAMURA E-COMMERCE SYSTEM

This consolidated business plan is for intended parties only. This is a product of research and creative thinking. This is not meant to be copied or pirated. This is protected under the Philippine copyright law. Unapproved distribution is punishable to the full extent of the law . For INQUIRIES, you can connect with us via Facebook. Visit our website at www.muramura.webs.com You may also reach us through the contact information provided This was drafted under the leadership of MR. PHILIP WEN A. BOMBITA, Financial Analyst In-Charge with the help of THE FINANCE TEAM OF SENSE Contact at finance@thesenseshop.net

Muramura Consolidated SHAREHOLDER Business Plan at Page 1 of 8

CONFIDENTIAL & INTENDED ONLY FOR THOSE WITH A NEED TO KNOW

Contact the Finance Secretariat for Inquires Mail to muramura@thesenseshop.net +639086078324 or +63347042634 Lot 4, Block 3, Seaside, Tangub, Bacolod City 6100 PH Mc Arthur Highway, Karuhatan, Valenzuela City 1441 PH

FOREWORD
This business plan was created unlike any other. The wisdom behind is to open the doors of investment to the common Filipino. To do this, two things are necessary. First is financial education and second is simplicity. Both factors will result to understanding. Understanding helps to manage financial fear. This was created with one purpose provide the pertinent information relevant to the investor. To let them know about the things that matter. The rest is reserved for the brilliant men and women behind Muramura. May God bless our noble intentions for meaningful freedoms.

Muramura Consolidated SHAREHOLDER Business Plan at Page 2 of 8

CONFIDENTIAL & INTENDED ONLY FOR THOSE WITH A NEED TO KNOW

Contact the Finance Secretariat for Inquires Mail to muramura@thesenseshop.net +639086078324 or +63347042634 Lot 4, Block 3, Seaside, Tangub, Bacolod City 6100 PH Mc Arthur Highway, Karuhatan, Valenzuela City 1441 PH

EXECUTIVE SUMMARY
Muramura is an on-line store that aims to bridge technology, retail, convenience, and cost-efficiency into a customer-friendly package. It is a subsidiary of Sense. Sense will handle the MLM system and Muramura will handle its direct selling part. Muramura was conceptualized by Sense but with selfless intentions at hand, leadership and operations are given to its active members and volunteers. Sense handles all financial matters, market forecasting, and analysis of basic business fundamentals. Our vision is to shape the landscape of Filipino consumership. This is made possible through provisions on selling, cost, retail, logistical support, and innovative business solutions. The influx of numerous on-line stores in the Philippines caused problems in differentiation because all of them possess the same problems. Most goods are overpriced, they offer lengthy delivery schedules, and the website itself is eye soaring in terms of navigation. This gives Muramura an upper hand advantage. In partnership with The Sense Shop and its business partners, a vast network of freelance entrepreneurs and independent business owners was created. The vast networks of free lance entrepreneurs was created will provide the best quality products at the most competitive prices. This results to a pertinent increase in terms of customer satisfaction and profitability. The result is cheaper prices on basic goods and services. The average price difference between items sold through Muramura with that of other on -line sites is between 9-15%. Comparing the grocery items sold via Muramura with that of traditional grocery stores gives a price difference between 8-12%. We are considerably cheaper. On average, a Filipino family spends around PhP 2,500 monthly to purchase their basic needs. This translates to a conservative savings of between PhP 200 Php 400 using the consumer benchmark in the Philippines. Muramura ventured into the on-line grocery market based on the intelligent analysis of the retail market condition in the Philippines. Malls and other businesses lose money on the disadvantage of leverage. The result of the study revealed that sari-sari stores in a typical Filipino community continue to proliferate, independent of the financial atmosphere on national scale. The reason for this economic mystery is attributed to Abraham Maslows Hierarchy of Needs - physiologic need as the most important of all. This indicates that even in the verge of very low financial capacity and incapable purchasing power, demand for basic needs is still high. This is a never ending cycle of supply and demand. This cycle will translate to sustainable profitability for Muramura and its shareholders. The initial target market in the first four quarters of operation is Bacolod City and the Province of Negros Occidental. All resources combined, and all economic factors considered, it is referred collectively as one of the richest areas of the country. 14 of the 20 richest clans came from Negros Occidental. With a population of more than 3,000,000, this has one of the biggest markets for retail. BPO constitute a bulk of Bacolods workforce. Diversified sectors combined make up its sub-urban and workforce. 25 million pesos worth of retail business are moved monthly. This reflects a net profit of PhP 500,000. This is forecasted to increase with the influx of improved commerce, trade, and tourism as a result of free trade by 2015. Internet penetration of mobile phone signals is at 97% - one of the highest in the country.

Muramura Consolidated SHAREHOLDER Business Plan at Page 3 of 8

CONFIDENTIAL & INTENDED ONLY FOR THOSE WITH A NEED TO KNOW

Contact the Finance Secretariat for Inquires Mail to muramura@thesenseshop.net +639086078324 or +63347042634 Lot 4, Block 3, Seaside, Tangub, Bacolod City 6100 PH Mc Arthur Highway, Karuhatan, Valenzuela City 1441 PH

Combined with the innovative system of Muramura and The Sense Shop, the valuable market in Bacolod and Negros Occidental offers an astounding profitablity potential.

MARKET DESCRIPTION

The initial target market is Bacolod City and Negros Occidental. Below are the demographics of the metropolitan area and its surrounding cities and municipalities.
Bacolod City Population: 543,734 (17.45%) Total population: 3,115,664 Population Growth: 1.15% Average Income per Person: PhP 7,765 per month Average Expenditure per Person: PhP 6,550 per month Inflation Rate: 2.1% per annum Median Age: 22.8 years old Male to Female ratio: 105 is to 100 Average Household Size: 4.5 persons

The demographic topography of Bacolod City presents a well-educated workforce and capable manpower with enough purchasing power. It represents an above average income per capita, with high expenditure ratio of 84.35%. A significant por tion of the provinces population resides in urban areas, the biggest in Bacolod. The population is young and distributed well by gender. The first leg of market penetration will start in Bacolod City and will spread to Talisay City, Silay City, Bago City, and Murcia starting at Q4 of 2014. A large portion of Bacolod Citys population resides in the eastern part of city, away from its coastlines. This is also the most progressive which will serve as the market penetration epicentre. The most populous areas are:
Mansilingan at 8.3% Taculing at 7.2% Estefania at 6.9% Villamonte at 6.8% Tangub at 6.7%

Bacolod was ranked as the most liveable city in the Philippines for many consecutive years. This can be attributed to a well-balanced lifestyle, cleanliness, peaceful atmosphere, well-planned roads, street make-up, and highly educated work force. With the implementation of ASEAN free trade by 2015, it is expected that Bacolod will serve as a major focal economic point in South East Asia. Rise in BPO job opportunities and tourism are high contributors to the citys positive investment image. There are eight key areas of retail centres in the city as of 2014 that possess the largest share in the consumer market locally:
SM City Bacolod and Savemore Robinsons Place Bacolod Gaisano City and Lopues Puregold, Libra, Consuelo

Muramura Consolidated SHAREHOLDER Business Plan at Page 4 of 8

CONFIDENTIAL & INTENDED ONLY FOR THOSE WITH A NEED TO KNOW

Contact the Finance Secretariat for Inquires Mail to muramura@thesenseshop.net +639086078324 or +63347042634 Lot 4, Block 3, Seaside, Tangub, Bacolod City 6100 PH Mc Arthur Highway, Karuhatan, Valenzuela City 1441 PH

Musterrific and 7-11 Public markets and ad-hoc markets

OUR SIGNIFICANCE IN THE MARKET

Any establishment that offers the basic demands of consumers will always survive. This is the most interesting premise that resulted from our thorough market analysis. The reason behind on some establishments collapsing is attributed to capital and profit mismanagement. It is not directly correlated to reduced demand or poor sales conversion. In a country with high expenditure ratio, market profitability though innovation is always possible. Bacolod Citys market potential is evident in three key areas. First is the high rise of condominium inspired apartments along Lacson area. The local real estate market spreads toward other areas of the city that offers competitive pricing. On a positive economic note, it signifies that investors are seeing the potential of economic growth of the city in the years to follow. The second proof is the spread of 7-11 twenty four hour convenient stores in major consumer areas. This holds one of the largest franchise chains of the international store outside Metro Manila. Third is the establishment of a second airport in Himamaylan and Kabankalan with the opening of international flights from Bacolod to Singapore and Hong Kong. These are clear indications of improved market profitability. The presence of Muramura in the local retail market scene will provide customers with viable options that will stir a different aspect of consumer demand. The local retail market is comparable to a forest waiting to be explored. For a considerable amount of time, consumers only saw one solution provided by companies in the market. With this, consumers thought that it is the best available option for them. Muramura positioned itself as a solution provider. It is expected to address three common weaknesses of traditional retail and grocery. First is convenience. Consumers spend considerable amount of effort just to purchase bulks of grocery. Second is cost. Since retail stores operate in the traditional concept, they incur heavy overhead cost. The consumers will have to pay for it. Muramura limits its personnel and uses an innovative system of retail and delivery. Thus, consumers can avail of items in its lowest price point. Third is time. Long lines and almost an hours waste of time just to purchase a thousand peso worth of grocery plagues customers for the longest time; this has been an accepted as a norm because no one dared to provide an alternative logistical solution. With Muramura , consumers can save considerable amount of time and allocate it to more productive tasks. These three areas will greatly impact customer experience positively. It is expected that the innovations Muramura will bring in the market will create new trends in the consumer retail segment. This is an area that possesses a never ending cycle of supply and demand. This is historically proven by many companies that rose to fortune because of retail. Even in the darkest

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CONFIDENTIAL & INTENDED ONLY FOR THOSE WITH A NEED TO KNOW

Contact the Finance Secretariat for Inquires Mail to muramura@thesenseshop.net +639086078324 or +63347042634 Lot 4, Block 3, Seaside, Tangub, Bacolod City 6100 PH Mc Arthur Highway, Karuhatan, Valenzuela City 1441 PH

period of economic situations, consumers still purchase. This cements the position of Muramura as a stable provider of retail driven by logistical improvement.

OUR FUTURE BUSINESS PARTNERS

The results of our market analysis indicated that the lack of financial education and proper training on investment pushes people to fear. This makes them contented on the things they possess despite the fact that majority of are struggling to make both ends meet. Fear leaves people no option and makes them a slave of money. This pushes them to work too hard for money instead of money working for them. This is particularly true because the concepts of money, finances, as well as education are not taught inside schools and not even at homes. Teachers and parents are not educated financially. This is the reason that they have difficulty teaching their students how to make money in turn. Lack of education and training pushes people to be afraid of anything related to investment insurance, stocks, even plain buying of shares. It is the main objective of Muramura to teach people about financial education and the wise use of capital and profit. Muramura is looking for shareholders. By this, we just dont mean simple investors or individuals who have the money to buy the shares that we offer. Similar to the stock market, we are not looking for people who will just buy the shares and then sell it because they have no plans to invest in the first place. We call them as the tsupiteros - they are traders and not investors. They are are more concerned with short term gains rather than long term results. With the current shares priced at PhP 1.00 per unit, everyone is empowered and capable to purchase. This presents a danger of negative oversaturation where the wrong investors can be attracted. In this, we have to take note that not all will be there to do their share and build a start-up company. We want to be different. We are looking for those that can help us expand our reach and forge potential partnerships. We are looking for stakeholders. By this, we mean people who stay with the company because of their stake. Not just money or the potential to trade off their shares, but rather people who cares for their belief in the company - people who can hold back their stake. This opportunity is opened first to the members of Sense as there are limited amount of shares available. Muramura offered a mere 3,000,000 units of share at PhP 1.00 book value. This is the companys way to give back to those who made the existence of Sense and Muramura possible. We learned that the success fuel behind Fortune 500 companies and other renowned brand globally is not on the accumulated capital or the expected profit. It is determined by the loyalty of its shareholders which produces two things increased public confidence which stabilizes the value per share and second is stable financial operation. Success in retail, as in any other business is governed by two principles cash circulation and capital allocation. If we have serious investors, we can circulate finances well and expect a much better yield to forecast. Favourable financial results will always produce better profit which will give us an opportunity to diversify our business and make ideas into profit-generating companies. Our vision is not just

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CONFIDENTIAL & INTENDED ONLY FOR THOSE WITH A NEED TO KNOW

Contact the Finance Secretariat for Inquires Mail to muramura@thesenseshop.net +639086078324 or +63347042634 Lot 4, Block 3, Seaside, Tangub, Bacolod City 6100 PH Mc Arthur Highway, Karuhatan, Valenzuela City 1441 PH

to exist overnight and earn, but to shape the landscape of consumership in the Philippines. This is possible through our mission of providing affordable, cost-efficient, and effort-saving measures of delivery of basic commodities.

TIME LINE & PROFITABILITY

The retail market in the Philippines generates over 4 billion pesos in profit. This is evidenced by the high expenditure ratio of Filipinos pegged at over 80%. This high ration of expenses to income points out one reality. Generally, a lot of Filipinos are afraid when they hear the word investment. Doubts and other uncertainties cloud their judgement to the point that even a 99 peso investment appears too big. We will be able to prove it through six months of conducting market analysis in the multi-level marketing business. In this regard, we have considered financial education as an essential part of efficient work distribution and profitability. Financial awareness attracts positive investors and creates independence to the rest of the investors. Our market penetration is forecasted to start on December 13, 2014. Earlier start date are being considered upon fulfilment of key market indicators. The first four quarters of operation is concentrated on the metropolitan areas surrounding Bacolod City. Below reflects the plan of market penetration for Greater Bacolod Metropolitan Area.
CITY BACOLOD CITY BAGO CITY MURCIA SILAY CITY TALISAY CITY ENRIQUE B. MAGALONA MANAPLA VICTORIAS CITY LA CARLOTA CITY PULUPANDAN VALLADOLID PROVINCE NEGROS OCCIDENTAL NEGROS OCCIDENTAL NEGROS OCCIDENTAL NEGROS OCCIDENTAL NEGROS OCCIDENTAL NEGROS OCCIDENTAL NEGROS OCCIDENTAL NEGROS OCCIDENTAL NEGROS OCCIDENTAL NEGROS OCCIDENTAL NEGROS OCCIDENTAL POP 511,820 163,045 75,207 120,999 97,571 59,434 52,687 88,299 63,852 25,350 36,416 REACH 51,182 16,305 7,521 12,100 9,757 5,943 5,269 8,830 6,385 2,535 3,642 TOTAL

129,468

The conservative analysis is to promote brand awareness to 10% of the markets population. Having all factors considered, 10% is the conservative market reach, in anticipation of potential inflation and influx of cheaper commodities as a result of the ASEAN Free Trade in 2015. The liberal market target is at 50%. Our target market will encompass all walks of life at all living conditions.

Muramura Consolidated SHAREHOLDER Business Plan at Page 7 of 8

CONFIDENTIAL & INTENDED ONLY FOR THOSE WITH A NEED TO KNOW

Contact the Finance Secretariat for Inquires Mail to muramura@thesenseshop.net +639086078324 or +63347042634 Lot 4, Block 3, Seaside, Tangub, Bacolod City 6100 PH Mc Arthur Highway, Karuhatan, Valenzuela City 1441 PH

Several key init iatives are laid down to maximize the companys profit. This is a result of the analysis conducted in the sales inventory, reflecting six months of data, encompassing more than 5,000 live transactions. The initiatives are new and at the same time creative. They address the basic consumer interests. These initiatives are expected to propel the sales target at hand. These are as follows: Sales of Muramura discount cards to provide high revenue & cheaper commodities Sales of all-in-one loading system as well as electronic load replenishment Sales of Guayax through its promotional offer of lifetime unlimited SMS Sales of cheaper gadgets, goods, services, and other products offered by Sense

Increased share value is determined by the Share Value Index. The SVI is the ratio between actual profit and target profit, and is posted weekly on the website of Muramura . The conservative estimate of SVI is from 200.13% up to 500.15% YOY. Specific conditions and terms for selling and redeeming of shares are to be provided in the shareholder agreement. To give a clear perspective on the potential yield, a table is provided below.
SHARES 1 10 100 1,000 BASE 1.0000 1.0000 1.0000 1.0000 CON 2.0013 2.0013 2.0013 2.0013 VAL 2.0013 20.0130 200.1300 2,001.3000 LIB 5.0015 5.0015 5.0015 5.0015 VAL 5.0015 50.0150 500.1500 5,001.5000 MIN PROFIT 2.0013 20.0130 200.1300 2,001.3000 MAX PROFIT 5.0015 50.0150 500.1500 5,001.5000

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