Académique Documents
Professionnel Documents
Culture Documents
Business letters are formal paper communications between, to or from businesses and usually sent through the Post Office or sometimes by courier. Business letters are sometimes called "snail-mail" (in contrast to email which is faster). This lesson concentrates on business letters but also loo s at other business correspondence. !t includes"
business *+ business business *+ consumer ,ob applicant *+ company citi-en *+ go%ernment official employey *+ employee staff member *+ staff member
to persuade to inform to re.uest to e#press than s to remind to recommend to apologi-e to congratulate to re,ect a proposal or offer to introduce a person or policy to in%ite or welcome to follow up
to formali-e decisions
/ead through the following pages to learn more about the different types of business letters, and how to write them. 0ou will learn about formatting, planning, and writing letters, as well as how to spot your own errors. These pages are designed to help you write business letters and correspondence, but they will also help you learn to read, and therefore respond to, the letters you recei%e. 0ou will also find samples that you can use and alter for your own needs.
indent informal inside address justified margins letterhead logo margin memorandum (memo) modified block format on arrival notation postage proofread punctuation reader-friendly recipient right ragged salutation sensitive information semi-block format sincerely single spaced
e#tra spaces (usually 2) at the beginning of a paragraph casual recipient3s mailing information straight and e%en te#t, always begins at the same place speciali-ed paper with a (company) logo or name printed at the top symbol or image that identifies a specific organi-ation a blan space that borders the edge of the te#t document sent within a company (internal), presented in short form left ,ustified as bloc format, but date and closing are centered notice to recipient that appears on an en%elope (e.g. "confidential") the cost of sending a letter through the Post Office read through a finished document to chec for mista es mar s used within or after sentences and phrases (e.g. periods, commas) easy to read the person who recei%es the letter format in which te#t on the right side of the document ends at slightly different points (not ,ustified) greeting in a letter (e.g. "4ear $r 5ones") content in a letter that may cause the recei%er to feel upset paragraphs are indented, not left-,ustified term used before a name when formally closing a letter format where no blan s lines are left in-between lines of te#t
blan area between words or lines of te#t the feeling of the language (e.g. serious, enthusiastic) words or phrases used to ma e a letter flow naturally (e.g. "furthermore", "on the other hand")
9se 8: (6uropean) or ;< = >> inch (7orth 8merican) paper or letterhead 9se ?.2 cm or > inch margins on all four sides 9se a simple font such as Times 7ew /oman or 8rial 9se >@ to >? point font 9se a comma after the salutation (4ear $r Bond,) 'ay out the letter so that it fits the paper appropriately &ingle space within paragraphs 4ouble space between paragraphs 4ouble space between last sentence and closing (&incerely, Best wishes) 'ea%e three to fi%es spaces for a handwritten signature cc" (meaning "copies to") comes after the typed name (if necessary) enc" (meaning "enclosure") comes ne#t (if necessary) Aold in three (hori-ontally) before placing in the en%elope 9se right ragged formatting (not ,ustified on right side)
Bic ed Ba# Co. 'td ?? Charlton Bay 'ondon, &6>@ ;D0 2th 4ecember, ?@@E $s. $aggie 5ones 8ngel Cosmetics !nc. >>@ 6ast ?2th &treet 7ew 0or , 70, >@@?> 9&8 0our ref" >?F Our ref" abc 4ear $s. 5ones, Aorthcoming 6#hibition Airst paragraph... &econd paragraph... Third paragraph... &incerely,
* /6C!P!67T3& /6A6/67C6 (!A 870) * &6746/3& /6A6/67C6 (!A 870) * &8'9T8T!O7 * &9B56CT
* BO40 OA '6TT6/
Morris Howard
$orris )oward, President cc" Brian Baldorf 6nc" catalogue
This are other, slightly different ways of formatting a business letter, where for e#ample paragraphs are indented or the date is typed on the right hand side. 0ou can see e#amples of these in the sample letters.
Postage stamp
$s. $aggie 5ones 8ngel Cosmetics !nc. >>@ 6ast ?2th &treet 7ew 0or 70 >@@?> 9&8
HCompany logoI
$6$O/8749$
Arom" Hname or initialsI To" Hname or initialsI 4ate" &ub,ect" Hshort descriptionI $essage starts here...
Choose a sub,ect line that is simple and straightforward. /efrain from using ey words that might cause an email to go into another person3s trash bo#. /epeat the sub,ect line in the body of the email, beneath the salutation (as with a letter). 9se the "cc" address line to copy more than one person with your correspondence. 0ou can re.uest a receipt for important letters. The system will automatically let you now when someone has opened your email. !nstead of a signature, include your typed name, and below it include your email address, business name and address, phone and fa# number, and website if appropriate.
/emember that people often print out emails, so your own email address and the sub,ect line would be lost if you had not included them in the body of the email. !nternal electronic mail may be formatted more li e a memo than a formal letter.
Do I re uire a response?
$any types of business letter re.uire a response. Others are written in response to a letter that has been recei%ed. Before you start writing, determine whether or not you re.uire an action or response from the recipient. 0our re.uest or re.uirement should be %ery clear. !n some cases you may e%en need to pro%ide a deadline for a response. !f you do re.uire a response, how should the recipient contact youJ !ndicate this information clearly as well. 0ou may want to pro%ide more than one option, such as an email address and a phone number.
RE !"!E#$
Karen 5acobson 8c.uaintance (met twice before, briefly) Title" President, The Alying Club 8ddress" :: Bindermere 4ri%e, Baterloo, Ontario '>B ?C2
RE%&'#
To in%ite a board member to remain on the board for a second term. Other members suggested that she has en,oyed this position and has been thin ing about staying on. 7o other %olunteers ha%e come forward to ta e o%er at the end of &eptember.
!f she decides to stay on she will need to be a%ailable for the national meeting on 2 7o%ember. Board members who stay for two terms are sometimes as ed to ta e on e#tra duties, such as ta ing minutes or hosting social e%ents.
RE&"'#&E
&he will need to respond by > &eptember. &he can contact me by email or phone.
'R*%#!+%$!'#
/eturn address of our institution Karen 5acobson3s title and address &alutation" 4ear $s. 5acobson Airst paragraph" !ntroduce myself briefly--remind Karen where we met before.
Pro%ide my reason for writing" "! ha%e heard from a number of board members that you may be interested in staying on for a second term. Be would be %ery pleased to ha%e you stay on for another year." &econd paragraph" 6#plain what type of commitment this position will in%ol%e this year (once a month meetings, national meeting, plus possible e#tra duties) Third Paragraph" Pro%ide deadline for response and how to contact me. Closing" 6#press than s to Karen for %olunteering her time this year
#alutation
Airst and foremost, ma e sure that you spell the recipient3s name correctly. 0ou should also confirm the gender and proper title. 9se $s. for women and $r. for men. 9se $rs. if you are >@@L sure that a woman is married. 9nder less formal circumstances, or after a long period of correspondence it may be acceptable to address a person by his or her first name. Bhen you don3t now the name of a person and cannot find this information out you may write, "To Bhom !t $ay Concern". !t is standard to use a comma (colon in 7orth 8merica) after the salutation. !t is also possible to use no punctuation mar at all. )ere are some common ways to address the recipient"
4ear $r Powell, 4ear $s $ac en-ie, 4ear Arederic )anson" 4ear 6ditor-in-Chief" 4ear Malued Customer 4ear &ir or $adam" 4ear $adam 4ear &ir, 4ear &irs Gentlemen"
First paragraph
!n most types of business letter it is common to use a friendly greeting in the first sentence of the letter. )ere are some e#amples"
! hope you are en,oying a fine summer. Than you for your ind letter of 5anuary 2th. ! came across an ad for your company in The Star today. !t was a pleasure meeting you at the conference this month. ! appreciate your patience in waiting for a response.
8fter your short opening, state the main point of your letter in one or two sentences"
!3m writing to en.uire about... !3m interested in the ,ob opening posted on your company website. Be3d li e to in%ite you to a members only luncheon on 8pril 2th.
Be regret to inform you... !t is with great sadness that we... 8fter careful consideration we ha%e decided...
Final paragraph
0our last paragraph should include re.uests, reminders, and notes on enclosures. !f necessary, your contact information should also be in this paragraph. )ere are some common phrases used when closing a business letter"
! loo forward to... Please respond at your earliest con%enience. ! should also remind you that the ne#t board meeting is on Aebruary 2th. Aor futher details... !f you re.uire more information... Than you for ta ing this into consideration. ! appreciate any feedbac you may ha%e. 6nclosed you will find... Aeel free to contact me by phone or email.
$losing
)ere are some common ways to close a letter. 9se a comma between the closing and your handwritten name (or typed in an email). !f you do not use a comma or colon in your salutation, lea%e out the comma after the closing phrase"
0ours truly, 0ours sincerely, &incerely, &incerely yours Than you, Best wishes 8ll the best, Best of luc Barm regards,
Writing %ips
9se a con%ersational tone. 8s direct .uestions. 4ouble-chec gender and spelling of names. 9se acti%e %oice whene%er possible. 9se polite modals (would in fa%our of will). 8lways refer to yourself as "!". 4on3t use "we" unless it is clear e#actly who the pronoun refers to. /ewrite any sentence or re.uest that sounds %ague. 4on3t forget to include the date. 4ay-$onth-0ear is con%entional in many countries1 howe%er, to a%oid confusion, write out the month instead of using numbers (e.g. 5uly 2th, ?@@N)
!f possible, as another person to double-chec your letter. 0ou could offer to return the fa%our for your colleague and become proofreading partners. 0ou can e%en use standard proofreading mar s to ma e it easier to e#plain necessary changes. Type "proofreading mar s" into an internet search engine, and send the list to your fellow proofreader.
$hec&list
>. 4id you read the letter out loudJ ?. 4id you allow some time to pass after writing the letter before proofreading itJ F. 8re your re.uests, needs, concerns clearJ :. 8re there any long sentences that need to be bro en into twoJ 2. 4o you use we incorrectlyJ E. 4o all .uestions contain a .uestion mar J N. 4id you include the dateJ ;. 4id you spell the recipient3s name correctlyJ O. )a%e you used a standard business format (e.g. bloc )J >@. )a%e you used passi%e sentences that could be changed to acti%e onesJ >>. )a%e you used standard spellingJ (e.g. British 6nglish or 8merican 6nglish) >?. !f it is an important letter (e.g. a co%er letter for a resume), did someone else read it for youJ
-*ives very clear instructions on producing po1erful and effective 2s3Terence 4esborough, 9&8
-! like the attention that has been devoted to the use of po1erful, yet simple 1ording3)etty Mon , Canada
-% gem to find on the net0 ! thought ! kne1 1hat there 1as to kno1 about 24s, but you put me straight on a fe1 points3 % very useful tool for students of English 1ishing5planning to be employed by 6# s (6ulti #ational ompanies)30%onne Gluyas, 8ustralia
-! thought it 1as very do1n-to-earth and e,tremely simple to understand3 ! needed some information fast and ! got it3$ichael Blunden, 9K
8 good CM is one of your most important tools in the search for employment.
8 CM is not a tombstone. 8 CM is not boring or difficult to read. 8 CM is not your life story or autobiography. 8 CM is not a catalogue of your personal opinions. 8 CM is not a list of problems with past employers.
letter sent with a CM(resume is also called a letter of application. 0our letter of application is a sales letter. The product it is selling is your CM.
$ontent
The reader of your letter may be busy and unwilling to waste time on unnecessary details. 0ou should therefore design your letter to be easy to read. !t should be short, concise and rele%ant. !t should not be too formal or complicated. 0our letter should" 73 confirm that you are applying for the position 83 say 1here you learned about the position 93 say 1hy you 1ant the position :3 say 1hy you 1ould be a benefit to the company ;3 re<uest an intervie1
Format
The layout of a modern business letter in 6nglish is %ery simple. 0our address is at the top, on the right or in the middle. The rest of the letter can be in 3bloc 3 format, with each line starting on the left. Try to eep the whole letter on one single page, with plenty of white space. )ere is the typical format for your co%ering letter" 7 =our address telephone - fa, - email
Put your address Q your telephone number, fa# and(or email address at the top in the centre O/ on the right. )o #'$ put your name here3
8 )ate
>. !t can be considered too official and therefore impolite ?. 8ll-number dates are written differently in British 6nglish
(F>(>?(OO) and 8merican 6nglish (>?(F>(OO). This can lead to confusion.
This is the name of the person to whom you are writing, his(her ,ob title, the company name and address. This should be the same as on the en%elope. This is the reference number or code gi%en by the employer in their ad%ertisement or pre%ious letter. 0ou write the employer3s reference in the form" 30our ref" @>?F:3. !f you wish to include your own reference, you write" 3$y ref" 2EN;O3. 8 letter in 6nglish always begins with 34earR3, e%en if you do not now the person. There are se%eral possibilities" 4ear &ir 4ear $adam 4ear $r &mith 4ear $rs &mith 4ear $iss &mith 4ear $s &mith
; &alutation ()ear>)
The sub,ect of your letter, which for a ,ob application is normally the 5ob Title. The letter itself, in F to E paragraphs. 0ours sincerely 0ours faithfully 0ours truly
&ign in blac or blue in with a fountain pen. 0our first name and surname, for e#ample" $ary &mith 5ames Kennedy
!f you are using company headed paper, write your 5ob Title here. !f you are using personal paper, write nothing here. !ndicate that one or more documents are enclosed by writing 36nc" ?3 (for two documents, for e#ample).
&hould your letter of application be hand-writtenJ Probably not. !n some cultures employers re.uire candidates to send letters written by hand. But in the 6nglish-spea ing world, an employer would usually prefer to recei%e a letter of application that is wordprocessed (that is, produced on a computer and printed). 8 hand-written letter could be
considered unprofessional. 0ou must ,udge according to the country, culture and tradition.
Your CV"Resume
0our CM must get you an inter%iew.
urriculum 2itae (noun)" a brief account of one3s education, .ualifications and pre%ious occupations. H'atin, S course of lifeI
2 stands for the 'atin words urriculum 2itae, which mean" the course of one4s life. 8 CM is also called a rDsumD, resumD or resume (especially in 8merican 6nglish). 0our CM is a summary of your professional(academic life until now, and it usually concentrates on your personal details, education and 1ork e,perience. 0our CM3s ,ob is %ery simple" to get you a job intervie1. To do this, your CM must be"
$ontent
0our CM is the summary of your professional life. 0ou should include e%erything that is relevant to your employment or career and nothing that is irrele%ant. 6#actly what you include depends partly on your type of wor . There are usually 2 general headings of information to include"
personal details - name, address, email and telephone number (and sometimes nationality, age(date of birth and marital status) objective - a headline that summarises the ,ob opportunity you are see ing 1ork e,perience - your pre%ious employment in re%erse chronological order with most detail for your present or most recent ,ob education - details of secondary and uni%ersity education - including the establishments and .ualifications (but e#cluding any that are irrele%ant to your career)
personal interests - demonstrating that you are a balanced, responsible member of society with an interesting life outside wor
&ometimes, you may need to gi%e additional information for a particular ,ob or because you ha%e special .ualifications. )ere is a list of most of the possible headings.
%: (8B@ , 87C millimetres) - used largely in 6urope, including the 9nited Kingdom E& Letter &iFe (A 758 , 77 inches) - used largely in the 9nited &tates
0ou must ,udge for yourself the most appropriate si-e for the company or companies to which you are applying.
Thomas Crown
'bjective &eeking an !nternational &ales 6anagement position in !nformation $echnology 1here my e,tensive sales e,perience 1ill be used to the full >OOE-?@@> >OO>-O2 >O;O-O@ >O;E-;O Education >O;?-;E >ON;-;? !ntelel 'ondon, 9K E,perience
#ational &ales 6anager !ncreased sales from TE@ million to T>@@ million. 4oubled sales per representati%e from T2 to T>@ million. !mplemented !nternet sales grossing T?2 million Teletrona &ystems !ncreased regional sales from TO2 million to T?@@ million. 6#panded sales team from F@ to E@ representati%es. &uggested new ser%ices adding TF2 million to re%enue. 6&& )oldings !ncreased sales by F@@L annually. Closed deals with >@@ ma,or new accounts. Bon o%er ?2 competitor clients - adding T2@ million to re%enue. 6&& )oldings !ncreased sales by F@@L annually. 8warded company3s highest sales award each year. 4e%eloped 3Binning Presentations3 training course. 'ondon 9ni%ersity B8, Business 8dministration and !nformation &ystems Captain of uni%ersity /ugby Club. &t 8ndrew3s &chool : GC6 383 'e%els. President of school3s 4rama &ociety. Plymouth, 9K 'ondon, 9K Cambridge, 9K Cambridge, 9K 6dinburgh, 9K
&ales Representative
!n general, 2 or E headings will be enough for most resumes or CMs. )owe%er, sometimes you will want to use more headings - when applying for a particular ,ob for which additional information is appropriate. )ere is a CM layout with most of the possible headings that you can choose from. HwhiteI HgreyI 3&tandard3 headings that you find on most CMs. 36#tra3 headings that you can add if necessary.
!nclude a good photo if you want or if re.uested
0our name
Airst name &urname (for e#ample, 5ohn Brown)
>N 8ny /oad, 870TOB7, 8nycountry Q:: >N> >?F :2EN Q:: >N> >?F :2EN mynameUanydomain.net
6arital statusG
#ationalityG )ate of birthG %geG "lace of birthG 'bjective &ummary of <ualifications "rofessional e,perience
Arench &tate your date of birth in the form > 5anuary >ON2 or 5anuary >st, >ON2 ?; Town, Country
&tate the position or opportunity that you are loo ing for. (This must be short. One or two lines only.) $a e a short list of the .ualifications you ha%e for this ,ob. (This should be short. 0our full .ualifications will appear later under 36ducation3). 'ist your ,obs in re%erse chronological order (last is first).
Education &pecialiFed skills "atents and publications %dditional professional activities "rofessional memberships E,tracurricular activities 2olunteer e,perience %1ards received %ccreditations &ecurity clearance
'ist your uni%ersity(school in re%erse chronological order (last is first). 8ny additional special abilities you ha%e (for e#ample, computer programming) that may be of interest to the employer. 'ist any relevant in%entions you ha%e made or boo s, articles and papers you ha%e published. 'ist any relevant wor acti%ities not listed elsewhere.
'ist any relevant professional associations or clubs of which you are a member.
'ist any relevant acti%ities (present or past) that you ha%e done unpaid.
'ist any relevant awards or pri-es. 'ist any official recognition of you by a relevant organi-ation. Aor certain ,obs with go%ernment or companies contracted by go%ernment, it may be necessary to state your le%el of authori-ation to wor on classified or confidential pro,ects. !f relevant, list your grades or le%els as a ci%il ser%ant (that is, state employee). 'ist anything you do for your local community (for e#ample church or school) if it is important or relevant for this ,ob. !f necessary, list the languages you can spea . 0ou can use the following descriptions" mother tongue fluent e#cellent good some nowledge
$ravel
4etails of tra%el and e#posure to cultural e#periences that may support your application.
'ist things that you li e or li e doing (for e#ample go%ernor of local school, going to opera, drama or tennis). 'ist your fa%ourite leisure-time acti%ities (for e#ample, stamp-collecting). 0ou should include this only if you think it 1ill be interesting for the employer. 0ou may prefer to include this under 3!nterests and acti%ities3. 8dd any additional information that is necessary and relevant for a particular ,ob. !f re.uired, gi%e the names and addresses of (two) people who can gi%e you a reference. 8lternati%ely, you can state 38%ailable on re.uest.3
Don)t do this(((
4on3t loo bac ward to the past. 4on3t write CM or /esume at the top. 4on3t write $r, $rs or $iss in front of your name. 4on3t gi%e personal details (place of birth, age etc) unless necessary. 4on3t gi%e full addresses of past employers. 4on3t gi%e minor or unimportant school .ualifications. 4on3t gi%e lots of irrele%ant or unimportant hobbies.
4on3t write names in capital letters. 4on3t use lots of different typefaces (fonts) and si-es. 4on3t use lots of capital letters, italics or fancy typefaces. 4on3t use coloured paper. 4on3t ma e your co%ering letter more than > page. 4on3t ma e your CM(resume more than ? pages.
Vocabulary
8cti%e %erbs act.
9se short 1ords and short sentences. 4o not use technical vocabulary, unless you are sure that the reader will understand it. Tal about concrete facts (3! increased sales by 2@L3), not abstract ideas (3! was responsible for a considerable impro%ement in our mar et position3). 9se %erbs in the active %oice (3! organised this e#hibition3), not passive %oice (3This e#hibition was organised by me3). Generally, the acti%e %oice is more powerful, and easier to understand.
&o you should use plenty of action verbs matched to your skills, and use them in the active form, not the passive form3 Bhich of these two sentences do you thin is the more powerfulJ
reative
(inancial
&ales
$eaching
skills conceptualise create design fashion form illustrate institute integrate in%ent originate perform re%italise shape
skills administer allocate analyse appraise audit balance budget calculate control compute de%elop forecast pro,ect
skills sell con%ert close deal persuade highlight satisfy win o%er sign
skills ad%ise clarify coach elicit enable encourage e#plain facilitate guide inform instruct persuade stimulate train
co%er letter co%ering letter co%ering letter &tandard paper si-e" 8: (?>@ # ?ON millimetres) $rs $s $iss 4ear &irs 0ours faithfully Gentlemen 0ours truly &incerely 0ours sincerely &incerely yours 0ours truly Chief 6#ecuti%e Officer (C6O) $anaging 4irector ($4) General $anager date format" 44($$(00 e#ample" F@(>?(OO F@ 4ecember >OOO labour date format" $$(44(00 e#ample" >?(F@(OO 4ecember F>st, >OOO labor &tandard paper si-e" 'etter (; >(? # >> inches)
+nternet
Aunction not fashion.
Bhen you send your CM by email, you can send it either as inline te#t (that is, written in the body of the email) or as a file attached to the email (or as a combination of these). !n all cases, please ma e sure that the subject line is clear, and rele%ant. 0our prospecti%e employer may recei%e hundreds of CMs by email and many will ha%e sub,ect headings li e"
0ou can imagine how frustrating it is to sort emails with meaningless sub,ect lines li e these (or, worse still, no sub,ect line at all, as sometimes happens). !f your name is "5ohn Brown", a good sub,ect line would be"
/esume" 5ohn Brown CM W Co%ering 'etter" 5ohn Brown 5ob 8pplication" 5ohn Brown 8pplication for Post of &ales $anager" 5ohn Brown
!nline te,t !t is best to use "plain te#t". 0es, you can write your email in ")T$'" or "/ich Te#t", but will your prospecti%e employer be able to read itJ Bill it arri%e correctly formattedJ Bill colours, typefaces, tabs and spacing, and any special characters li e fancy accents be correctly presentedJ Perhaps yes. Perhaps no. 9nless you are certain that what you write will be seen as you intended, you cannot ta e the chance with such an important document. Plain te#t, on the other hand, can be read by %irtually all email programs world-wide and you can be confident that what you send is what arri%es at the other end. )owe%er, e%en with plain te#t it is ad%isable to" >. Heep the line-length short3 9se hard carriage returns (the "6nter" ey) e%ery E2 characters ma#imum. ?. %void fancy spacing and tabulation3 8 CM(resume that is beautifully formatted in $& Bord or some other wordprocessing program cannot be reproduced with the same layout in plain te#t. 0ou should not e%en attempt it. !nstead, you will need a different, simpler approach, similar to the one below. Aormatted document"
20052000-2005 ,ales -anager ,ales Re!resentative United Technologies Universal Ltd Wonder Techniques Inc. London, UK New or!, U"#
%ttachments 0ou should be %ery careful about sending your CM as an attachment. $any people are %ery cautious about opening attachments, largely because they can contain %iruses, and your email with an unin%ited CM attachment may well be deleted before it e%er sees the light of day. !f you are sure that your prospecti%e employer will accept attachments, then this can be a good way to submit your CM and co%ering letter. Be careful too that your documents are properly laid out with a file format that can be read by your prospecti%e employer. 8n $& Bord document (.doc) is almost certain to be readable by anyone, on PC or $ac. Better still, con%ert it to the uni%ersal /ich Te#t Aormat (.rtf). !f you send your CM produced on some obscure word processing program, and do not con%ert it to /TA, then do not be surprised if you ne%er hear from your prospecti%e employer again. 8nother word of caution" li e the sub,ect line for your email, be sure to gi%e your attached files meaningful names. 4o not simply attach a file called "CM.doc" or "co%eringletter.doc". Once it has been sa%ed to your prospecti%e employer3s hard dis , the name will be meaningless, unless they ha%e ta en the trouble to change it. But you should not gi%e them this trouble. !nstead, call your attachments something li e"
We+page
!t can be a %ery good idea to place your CM on the Beb. This ma es access to your CM easy and rapid world-wide. !f you wish to retain confidentiality, you can always password protect it. 9nfortunately, many people suddenly become artistic as soon as they add pages to the Beb. They belie%e that they can somehow enhance their CM by adding colour, or unusual typefaces, or fancy bac grounds. They pay for their artistry in illegibility. !f there is one, immutable law of the 9ni%erse, it is that contrast between te#t and bac ground increases legibility (readability). !n general, blac te#t on a plain white bac ground is the easiest te#t to read. (That is why boo s, newspapers and maga-ines the world o%er are printed in blac te#t on white paper, e#cept for some %ery special effect.) /emember, too,
that a prospecti%e employer may wish to print out your CM, and will almost certainly prefer to ha%e a result that loo s more li e a con%entional CM. Bhich of the following is easiest to read, and printJ
./ Essential 0i!s
)ere are some essential tips that summari-e much of what we ha%e already discussed, and add some new ideas. /ead them carefully and act on them. They will guarantee that ,ob inter%iew.
'ist important information at the beginning of your ,ob description. Put statements in your CM in order of importance, impressiveness and relevance to the ,ob you want. 8 powerful statement with numbers and power words influences e%ery statement that follows.
+m!ort#E1!ort
> bill of lading ? c3/f3 F c3i3f3 : cargo 2 certificate of origin E container n. list of goods and shipping instructions1 waybill abbr. cost W freight" includes shipping to named port but not insurance abbr. cost, insurance W freight" includes insurance and shipping to named port n. goods or products that are being transported or shipped n. a document that shows where goods come from
n. huge bo# to hold goods for transport - container port n. to containerise v. N customs n. 7 go%ernment ta# or duty on imported goods 8 officials who collect this ta# ; declare v. to ma e a statement of ta#able goods - customs declaration form n. O f3a3s3 abbr. free alongside ship Hincludes deli%ery to .uayside but not loadingI >@ f3o3b3 abbr. free on board" includes loading onto ship >> freight n. goods being transported1 cargo >? irrevocable adj. that cannot be undone1 unalterable - irrevocable letter of credit n. >F letter of credit n. a letter from a ban authorising a person to draw money from another ban >: merchandise n. things bought and sold1 commodities1 wares - also v. >2 packing list n. a document that is sent with goods to show that they ha%e been chec ed >E pro forma invoice n. an in%oice or re.uest for payment sent in ad%ance of goods supplied >N <uay n. a solid, artificial landing place for (un)loading ships1 wharf <uayside n. >; ship v. to send or transport by land, sea or air - also n. shipment n. >O shipping agent n. a person acting for or representing a ship or ships at a port ?@ 1aybill n. list of goods and shipping instructions1 bill of lading - air 1aybill n.