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According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States aloneeach one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world's most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small. About the Author David Kidder is a serial entrepreneur with a wide range of operational, technology and marketing expertise focused on online product development and internet advertising and marketing. He is the co-founder and CEO of Clickable, a venture-backed online advertising web service based in New York City. Kidder received ID Magazine's International Design Award and Ernst and Young's Entrepreneur of the Year Award in 2008.

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ISBN: 9781452105048 ISBN-10: 1452105049 Audience: Professional

Format: Hardcover

Language: English

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