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Phrases That Sell Version. 1.

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Last update July 10, 2009 marketing copy. The following list of words that have been proven to help you sell and to keep peoples interest while reading. A word of caution These phrases are time tested and they work and now you can use them too! I am throwing several of my own in first that I use to great affect as well. I will be updating them on a regular basis and If you have some phrases that you have found to work, please throw them my way and I will share them everyone else and give you copious attribution of course! The best way to contact me is to go to www.!"to!".com#contact $heers, Andrew Anderson www.!"to!".com

Phrases That Sell


Hi There! Nice to see that you downloaded this. I put this together to give you a hand when you are writing pretty much anything, but especially sales and
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PS %ich &cheferen and other people have basically the same thing out there without my additions. And I might have gotten this originally from him but I don't remember. If I did, thanks %ich!

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Phrases That Sell Version. 1.2


Last update July 10, 2009

A "( Imagine....
a( Holy &mokes )atman! b( $an you believe this* d( I see stupid people... ( e( Has this ever happened to you* f( I am not sure I want to share this with you... g( Are you tired of all of the )& and +unk that gets sent to you on a regular basis* h( I hate spam more than you do! i( ,o you feel like you are the only one left with common sense* +( $an you believe people fall for that* k( The saying -you get what you pay for. is often /wrong, right(... l( ,on't you +ust hate it when... m( 0hy would you listen to anyone that was not in the top "1 of their field* n( If it works so well, why would they
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not +ust be doing that /it, or for( themselves* 2akes you wonder huh*..... o( I have to admit I could not figure it out myself until recently and then it hit my like a ton of bricks. It was right in front of me the whole time! p( 34, now here is e5actly /what or how( I did /it(... 6( It is not your fault... r( I know you are obviously smart because you are here reading this... s( /How( 0ould you like to hear the absolute truth for a change* t( $an you really get something worth 75555 for only 75555*
1. A word of caution: 2. Add this to 3. After all, 4. Again, 5. Also, 6. Although, . A! " right a#out $ou so far% &. And #est of all '. And don(t forget 1). And get this... 11. And guess what% 12. And here*s so!e great news for $ou: 13. And in addition to that . . . 14. And +ust thin,,

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Phrases That Sell Version. 1.2


Last update July 10, 2009
15. 16. 1 . 1&. 1'. 2). 21. 22. 23. 24. 25. 26. 2 . 2&. 2'. 3). 31. 32. 33. 34. 35. 36. 3 . 3&. 3'. 4). 41. 42. 43. 44. 45. 46. 4 . 4&. 4'. 5). 51. 52. 53. 54. 55. 56. 5 . And li,e " said: And loo, at this: And now $ou can And now, And re!e!#er And that doesn(t ta,e into account And that*s +ust the #eginning And that*s not all And that(s wh$ And the result% And this is +ust the ti- of the ice#erg. And to -ro.e it, here is And we don*t sto- there And what if " could ta,e And what*s worse And what(s !ore And while we*re at it, And $et, And $ou ,now what% And, And, #elie.e it or not, And, of course, And, oh $es, let*s not forget Another thing An$how, An$wa$, Are we cra/$% As a result, As " said, As " sa$, As if that*s not enough As it turns out As well as As $ou !a$ ha.e noticed As $ou !ight guess, As $ou -ro#a#l$ ,now . . . As $ou -ro#a#l$ re!e!#er, Aside fro! that, one thing(s for sure Astonishing, isn*t it% At that !o!ent, At this -oint, 0ac, to the -ur-ose of this letter. 0ac, to what " was sa$ing... 5&. 0ear with !e, #ecause "(! going to show $ou how 5'. 0ecause, #elie.e it or not, 6). 0efore we go an$ further, " want to set so!ething straight 61. 0elie.e it or not, 62. 0elie.e !e, 63. 0esides, 64. 0est of all, 65. 0etter $et, 66. 0otto! line is 6 . 0ut 6&. 0ut #efore " +u!- into the details, let !e sa$ this 6'. 0ut #efore " share that with $ou, "(d li,e to tell $ou ). 0ut #efore we go into that, 1. 0ut #etter still 2. 0ut #etter $et 3. 0ut #$ then, 4. 0ut don*t get !e wrong 5. 0ut don*t ta,e !$ word for it 6. 0ut don(t worr$... . 0ut e.en if $ou were to &. 0ut first '. 0ut first a warning: &). 0ut first a word of introduction &1. 0ut first, let !e gi.e $ou &2. 0ut guess what% &3. 0ut here*s the !ost i!-ortant -art... &4. 0ut here(s so!ething interesting: &5. 0ut here(s the thing &6. 0ut " ha.e an e.en #etter idea. & . 0ut " !ust let $ou in on a secret... &&. 0ut "*! getting wa$ ahead of !$self. &'. 0ut "*! +u!-ing ahead. '). 0ut it doesn(t sto- there, either. '1. 0ut +ust ,ee- reading. '2. 0ut let !e go #ac, to the #eginning to continue

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Phrases That Sell Version. 1.2


Last update July 10, 2009
the stor$ '3. 0ut let*s su--ose '4. 0ut !a,e no !ista,e a#out it '5. 0ut !ore on that later '6. 0ut now, ' . 0ut re!e!#er this. '&. 0ut that*s +ust -art of the stor$ ''. 0ut that(s not all 1)). 0ut that(s not all... 1ar fro! it2 1)1. 0ut the #otto! line is 1)2. 0ut the -ro#le! is... 1)3. 0ut there is an iron$ in all of this. 1)4. 0ut there is +ust one s!all catch... 1)5. 0ut there*s a ru# 3 and it*s reall$ ironic. 1)6. 0ut there(s e.en !ore . . . 1) . 0ut wait there*s !ore, 1)&. 0ut wait, it didn(t sto- there... 1)'. 0ut wait, there(s !ore 11). 0ut wait, 4ou ha.e seen 56T7"58 $et... 111. 0ut what if $ou could... 112. 0ut wh$ 113. 0ut $ou ,now what else% 114. 0ut, here*s a -ro#le! 115. 0ut, " ha.e to ad!it, 116. 0ut, " tell $ou what: 11 . 0ut, that*s not all. 11&. 0ut, that*s onl$ half the stor$ 11'. 0ut, there*s one !ore thing: 12). 0$ now 121. 0$ now, $ou -ro#a#l$ ha.e so!e 12 . 9onsider this fact: 12&. 9onsider this: 12'. 9ould that #e true% 13). :es-ite what $ou !a$ ha.e heard 131. :o $ou follow !e so far% 132. :oes this !a,e sense to $ou% 133. :on*t forget 134. :on*t worr$ 135. :on(t get !e wrong. 136. ;.en #etter 13 . ;.en so, 1 1. 7ere*s a clue: 1 2. 7ere*s how eas$ it is 1 3. 7ere*s !ore 1 4. 7ere*s -roof: 1 5. 7ere*s the deal: 1 6. 7ere*s the scar$ -art: 1 . 7ere*s the secret 1 &. 7ere*s what else 1 '. 7ere*s what this is all a#out: 1&). 7ere*s wh$ 1&1. 7ere*s $our chance to 1&2. 7ere(ls wh$ 1&3. 7ere(s how 1&4. 7ere(s so!ething else. 1&5. 7ere(s so!ething $ou -ro#a#l$ don(t ,now a#out... 1&6. 7ere(s the deal 1& . 7ere(s the real ,ic,er: 1&&. 7ere(s the real truth: 1&'. 7ere(s the stor$: 1'). 7ere(s the thing: 1'1. 7ere(s what " !ean 1'2. 7ere(s what this is all a#out 1'3. 7ere(s what to do now 1'4. 7ere(s wh$ 1'5. 7ere(s wh$, 7ere(s how . . . 1'6. 7e$, 1' . 7ow 1'&. 7ow can that #e% 1''. 7ow can $ou #eat that% 2)). 7ow did " do it%

un an s w ered que stion s


122. 123. 124. 125. 126. 0$ now, $ou*re -ro#a#l$ wondering 0$ the wa$, 9an this #e true% 9an $ou i!agine how great that feels% 9hec, this out:

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Phrases That Sell Version. 1.2


Last update July 10, 2009
2)1. 7ow do " ,now% 2)2. 7ow% 2)3. 7owe.er, 2)4. 7owe.er, don(t ta,e !$ word for it 2)5. 7owe.er, that(s not all 2)6. 7owe.er, the -ro#le! is 2) . 7owe.er, there(s !ore 2)&. 7owe.er, wait until $ou see 2)'. 7ow(s that -ossi#le% 21). " can(t stress this enough... 211. " could go on and on 212. " ,now, $ou(re -ro#a#l$ s,e-tical. <ight% 213. " su--ose $ou could 214."*d li,e to tell $ou !ore a#out 215. "*ll #et $ou can guess what ha--ened ne=t. 216. "*ll tell $ou how. 21 . "*! sorr$, #ut 21&. "*! telling $ou, 21'. "f $ou thin, it(s nothing, thin, again 22). "(! not ,idding 221. "!-ossi#le% 222. "n a !inute, "*ll tell $ou how $ou can 223. "n a nutshell, 224. "n addition to that, 225. "n addition, 226. "n an$ case, 22 . "n an$ e.ent, 22&. "n essence, 22'. "n fact 23). "n fact, 231. "n !$ e=-erience, 232. "n short, 233. "n su!, 234. "n truth, 235. "ndeed, 236. "t all co!es down to this... 23 . "t turns out 23&. "t*s si!-le: 23'. "t*s true 24). >ust as a ?uic, refresher, 241. >ust for the record, 242. >ust i!agine 243. >ust let this sin, in for a !inute... 244. >ust thin, a#out it: 245. @now this: 246. last #ut not least, 24 . Aet !e as, $ou this ?uestion 24&. Aet !e #e a #it !ore s-ecific 24'. Aet !e e=-lain 25). Aet !e e=-lain what " !ean. 251. Aet !e e=-lain... 252. Aet !e gi.e $ou a #it of an idea of 253. Aet !e +ust ?uic,l$ reca- 254. Aet !e -ro.e "T to $ou 255. Aet !e re-eat, 256. Aet !e share a secret with $ou. 25 . Aet !e show $ou e=actl$ how this wor,s: 25&. Aet !e show $ou how . . 25'. Aet !e show $ou how dead serious " a! 26). Aet !e switch gears here for a !o!ent. 261. Aet*s assu!e, $ou 262. Aet*s face it 263. Aet*s ta,e a closer loo,: 264. Aet*s ta,e a loo,: 265. Aet(s face it 266. Aet(s ta,e that a ste- further. 26 . Ai,ewise, 26&. Aisten: 26'. Aisten, 2 ). Aisten !$ friend, 2 1. Aisten u2 2. Aisten u-: 2 3. Aisten, "(! not ,idding around 2 4. Aisten, there*s !ore. Aots !ore. 2 5. Aoo, at it this wa$... 2 6. Aoo, at !$ ne=t ti-. 2 . Aoo, no further. 2 &. Aoo,, 2 '. Aoo,: 2&). Ba,e no !ista,e, 2&1. Ba,e no !ista,e:

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Phrases That Sell Version. 1.2


Last update July 10, 2009
2&2. Beanwhile, 2&3. Bore a#out that later. 1or now, 2&4. Bore details in a !o!ent. 0ut first 2&5. Bore i!-ortant 2&6. Bore i!-ortant than that 2& . Bore on that in a !o!ent 3 #ut first, let !e show $ou 2&&. Boreo.er, 2&'. Bost i!-ortant of all, 2'). Bost i!-ortantl$ 2'1. B$ -oint is: 2'2. B$ strong hunch is 2'3. 5eedless to sa$, 2'4. 5e.ertheless 2'5. 5o dou#t a#out it 2'6. 5o wonder 2' . 5ot !an$ ,now it #ut, 2'&. 5ot onl$ that, 2''. 5ow consider what ha--ens. 3)). 5ow get this: 3)1. 5ow let(s su--ose 3)2. 5ow listen u-: 3)3. 5ow wait. 3)4. 5ow, at this -oint, 3)5. 5ow, #efore " go on, 3)6. 5ow, don(t get the wrong idea 3) . 5ow, here*s the ne=t ste-: 3)&. 5ow, listen to this .er$ carefull$: 3)'. 5ow, of course, 31). 5ow, -a$ attention. 311. 5ow, tell !e... 312. 5ow, $ou*re -ro#a#l$ wondering 313. 5owChere is all $ou do. 314. 6ddl$ enough, 315. 6f course 316. 6f course, 31 . 6h Dait2 " al!ost forgot2 31&. oh $eah, one !ore thing 31'. 6@, " ,now what $ou*re thin,ing 32). 6@, "(! nearl$ done, #ut 321. 6@, let !e re-eat that 322. 6@. 4ou !ight #e as,ing 323. 6,a$, now let(s get down to #usiness: 324. 6,a$, 325. 6n the other hand, 326. 6ne i!-ortant ca.eat: 32 . 6ne !ore i!-ortant -oint: 32&. 6ne !ore thing, 32'. 6ne thing " want to stress is 33). 6r, if $ou -refer... 331. Please re!e!#er this 332. Please understand, 333. Plus, 334. Euite si!-l$, 335. <ealit$ is 336. <e!e!#er F 33 . <e!e!#er, 33&. <e!e!#er: 33'. <ight off the #at, 34). Sadl$, 341. Second, 342. See for $ourself 343. Seriousl$ 344. Seriousl$, -ut so!e thought into this 345. Si!-l$ stated 346. So hang on while " e=-lain... 34 . So instead of wishful thin,ing... 34&. So it adds u- to this: 34'. So let !e as, $ou 35). So let !e su!!ari/e and re.iew 351. So let*s #egin. 352. So re!e!#er, . . . 353. So that*s wh$ 354. So what do $ou thin,% 355. So what does all this !ean% 356. So wh$ a! " writing to $ou% 35 . So $ou*ll #e glad to ,now . . 35&. So, again, 35'. So, here(s what else is in store for $ou 36). So, what(s the answer% 361. So!e s-ecifics: 362. So!ething else " want to sa$: 363. Sound at all fa!iliar% Ta,e a loo,

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Phrases That Sell Version. 1.2


Last update July 10, 2009
364. Stated a little differentl$ 3 365. stated !ore si!-l$ 366. Still another #enefit: 36 . Still not con.inced% 36&. Su--ose 36'. Sur-risingl$ enough, 3 ). Ta,e a loo,: 3 1. That !eans, 3 2. That !eans 3 3. That*s right, 3 4. That*s wh$ 3 5. That(s +ust the ti- of the ice#erg 3 6. That(s not all 3 . That(s when it hit !e... 3 &. The #est -art is that 3 '. The #otto! line is 3&). The #otto!Fline: 3&1. The fact is 3&2. The final facts: 3&3. The first reason is, 3&4. The ,e$ to 3&5. The onl$ real ?uestion to as, $ourself is this. 3&6. The -oint is... 3& . The reason #eing... 3&&. The result% 3&'. The result% That(s where GGGGGGG fits in. 3'). The secret to 3'1. the si!-le truth is, 3'2. The solution 3'3. The tric, is 3'4. The truth is, 3'5. Then again 3'6. Then he dro--ed the #o!#shell. 3' . Then it hit !e 3'&. There*s +ust one !ore thing. 3''. Therefore, 4)). These are +ust a few 4)1. Thin, a#out it 4)2. Thin, a#out this: 4)3. Thin, a#out what this !eans: 4)4. Thin, "(! e=aggerating% 4)5. 4)6. 4) . 4)&. 4)'. 41). 411. 412. 413. 414. 415. 416. 41 . 41&. 41'. 42). 421. 422. 423. 424. 425. 426. 42 . 42&. 42'. 43). 431. 432. 433. 434. 435. 436. 43 . 43&. 43'. 44). 441. 442. 443. 444. 445. 446. 44 . Thin, of it li,e this: This e=a!-le is going to sur-rise $ou. This is not +ust !$ o-inion. This is reall$ cool Thus To #egin with, To cut short !$ long stor$, To !a,e a -oint To !a,e !atters worse, To to- it off Treat $ourself Trou#le is, Truth #e told, Truthfull$, until now Hntil recentl$, H- until now, Iitall$ i!-ortant last and final -oint: Dait, there*s !ore Dant -roof% Dant to see how it wor,s right now% Dell, as a !atter of fact, Dell, #elie.e it or not, Dell, this ti!e, Dhat Dhat a#out $ou% Dhat does all this !ean to $ou% Dhat does this !ean for $ou% Dhat " ha.e decided is, Dhat "*! tal,ing a#out is Dhat it !eans is this: Dhat !a,es this so s-ecial% Dhat this all #oils down to is.. Dhat this !eans is Dhat*s all this worth to $ou% Dhat*s !ore, Dhat*s the catch% Dhat(s !ore Dhat(s !ore i!-ortant Dhat(s this got to do with $ou% Dhen $ou first . . . Dhich is wh$ "*! writing to $ou Dh$ a! " doing this%

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Phrases That Sell Version. 1.2


Last update July 10, 2009
44&. Dh$ do " sa$ this% 44'. Dh$ " a! writing to $ou. 45). Dh$% 451. Dill it wor, for $ou% Ba$#e, and !a$#e not. 452. Dith that in !ind, here*s 453. Dith that said, 454. Dithin the ne=t few da$s . . 455. Dorst of all 456. 4es, it*s true2 45 . 4es, $ou read that right... 45&. 4es, 45'. 4ou ,now 46). 4ou ,now what% 461. 4ou ,now, 462. 4ou !a$ wonder wh$ . . 463. 4ou see 464. 4ou see, 465. 4ou start #$ 466. 4ou*ll #e glad to ,now that 46 . 4ou*re going to lo.e this A few e=tras.... 46&. And that*s +ust for starters... 46'. De*re not through $et... 4 ). "t gets e.en #etter... 4 1. :o $ou understand what this !eans% 4 2. 4ou thin, "*! l$ing, don*t $ou%

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