Coca-cola: An American multinational beverage corporation, manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups The

World Wide Fund is an international non-governmental organization working on issues regarding the conservation, research and restorationof the environment It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries

Upon existing relationship focused on freshwater conservation, WWF and The CocaCola Company joined forces to help protect the polar bear and its habitat. Building upon Coca-Colas support since 2007 of WWFs polar bear conservation efforts, we launched the Arctic Home Campaign in North America during the 2011 holiday season to raise widespread awareness and funds for these efforts. Reasons Scientists say the Arctic is currently warming twice as fast as the global average and summer sea ice is disappearing at a rate of about 11% a decade. Ice thawed to a record low last year due to climate change. Most experts estimate the ice could disappear completely in summer in 30 to 40 years, though some scientists say it might thaw as soon as 2015. The shrinking ice mass threatens many Arctic ecosystems and species. The polar bear, a well-worn symbol of global warming's effects on the region, is already feeling threatened. As ice retreats, polar bears are forced to spend more time on land hunting for food. As a result, people in some Arctic communities have encountered more bears which can be dangerous for the people and the bears. Aims: The campaign aims to raise awareness and funds in European countries for the plight of the polar bear. The money raised will go towards protecting an area in the Arctic where summer sea ice should last the longest, WWF and Coca-Cola said. That area covers 1.4-million square kilometres in northern Greenland and northern Canada equivalent to a region bigger than both France and Spain. The money will also help WWF to study the polar bear population and habitat and help Arctic communities living close to an increasingly hungry polar bear population.

To help further bring the Arctic closer to home for consumers, more than 300 million Coca-Cola cans packs across Europe will also feature the image of a mother polar bear and her two cubs making their way across the Arctic. Due to the success and inspiration generated by Arctic Home in North America in its initial year, the program was expanded to 17 countries in Europe in winter 2012/2013.