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Identify the main stakeholder groups involved in MUFC using the stakeholder matrix map their power and

level of interest

D Owners: Glazer Family C Executive directors: Peter Kenyon/David Gill (chief executive) C Managers: Sir Alex Ferguson C Employees: Staff, players(Owen, Berbatov, Carrick, Hargaves, Ronaldo)

B Competitors: FC Barcelona, Real Madrid FC, Chelsea, Arsenal, Manchester City B Customers: supporters, fans, admirers all over the world B Suppliers: Commercial Partners of MU superstore A Alliances: Tampa Bay Buccaners D Sponsors: AON

D Investors: big shareholders (financial institutions, JP McManus, John Magnier), little shareholders (mainly fans) B Community: Premier League, UEFA, FIFA, and international sports organizations C Medias Sky TV, business commentators-Harry Philip

How might the expectations of the various stakeholder groups differ and potentially come into conflict?

Manchester United football club has a number of stakeholders. Stakeholders are an individual or group with a direct interest in an organisations performance. The main stakeholders are the employees, the shareholders, customers, suppliers, financers and the local community.

The employees main interests are to get pay rises and to get better training, the team players for example want better training so they can perform better and more effectively. The shareholders main interests are, that Manchester United play good games and win as much as possible therefore the share prices go up, and the shareholders get more dividends.

The main interests of the financers, e.g. the sponsors are to make sure there brand name gets advertised and their company logo i s seen on the players shirts, they also want a team that wins the matches so that their company can be associated with a winning champion team. The suppliers are also stakeholders and their main interests are that Manchester united keep-purchasing products from them so they will be making lots of profits.

The main interests of the employees (the football players) are to get paid highly and to have good training facilities. The way they cold influence the employer would be to threaten not to turn up to training lesson etc. another main interest of the players would be to play in a lot of matches regularly so they could exercise their skills.

The Stakeholde rs The Players The Fans

Their Main Interests The progress of the club in the league The progress of the club in the league

Reasons for conflicts The performance of the club in the leagues The performance of the club in the leagues, ticket prices, Format of the company, improving the stadium and facilities The performance of the club in the leagues ruins their profit

The Sponsors Profits from people buying their product

The Suppliers Profit from the club buying their products

They want more people to buy their product They want to promote Manchester United and get profit from the fans. The price of their contract

The The most profit Shareholders from the clubs dividends Financiers The most business from the club

Share price may drop, due to not performing quite as well.


The companies will be hoping that the United games will attract viewers and increase their revenue from viewing figures