Introduction to Easypaisa

Impact on Peoples Lives

September 2012

Agenda
Introduction Telenor & Tameer What is Easypaisa? The Easypaisa Service

Our Accomplishments
Branchless Banking Regulations by SBP The Easypaisa Journey Who can use Easypaisa Mobile Account? How You can use Your Mobile Account! Easypaisa Corporate Solutions Corporate Solutions in a Nut Shell The Easypaisa Advantage Conclusion

Introduction-Telenor and Tameer

Telenor Pakistan

Telenor Pakistan is a 100% owned subsidiary of Telenor ASA, Norway As of June 2012, Telenor Pakistan is the 2nd largest mobile operator with more than 30 million subscribers (Source: www.pta.gov.pk) Telenor has 30 S&SC, 260 franchises and over 180,000 retailers all over the country Largest network in AJK & Northern areas where there is limited bank coverage

Tameer Bank

Tameer Bank was licensed in 2005, under MFI regulations to provide micro-credit and other financial services on a national license category TAMEER distinguishes itself from other Microfinance Banks by being one of the first nation-wide, private sector, non-NGO transformed, commercially sustainable micro-finance institutions in Pakistan

What is Easypaisa?
51%

Telenor Pakistan has partnered with Tameer Micro Finance Bank to introduce branchless banking for the first time in Pakistan.

Agent Agreement The innovative product umbrella of easypaisa gives complete convenience and empowerment to individual customers as well as corporate clients.

The Easypaisa Service

Basic Financial Services in a reliable and convenient way Targeting the unbanked Over-the-counter or handsetbased For everyone! 18,000+ easypaisa shops in 700 cities/towns

Our Accomplishments
Winner of MMT Award for Best New Entrant in 2010
Between now and the end of 2011 million of consumers are expected to directly benefit from easypaisa services

easypaisa is probably the model for the future, and not M-Pesa model

What is unique about easypaisa is the business model. Telenor owns part of Tameer and that provides for unique advantages on the cost side and benefits in terms of product design. Second, the partnership illustrates the possible tieups between a MF provider and a MNO.

Branchless banking is a milestone to substantially increase the financial services outreach to the un-banked communities

Offering millions of people in Pakistan without bank accounts the chance to make financial transactions at the touch of a button.

Branchless Banking Regulations by SBP

BACKGROUND
Branchless Banking (BB) represents a significantly cheaper alternative to conventional branch-based banking that allows financial institutions and other commercial players to offer financial services outside traditional bank premises using delivery channels like retail agents, mobile phone etc.

SCOPE
These regulations are applicable to commercial banks, Islamic banks and microfinance banks (MFBs) (herein after collectively referred to as financial institutions or FIs). Activities outlined in these regulations as branchless banking cannot be offered by any person or institution other than FIs. These regulations do not, in general, supersede or revoke any of the existing rules & regulations unless specifically stated.

The Easypaisa Journey

Who can use Easypaisa Mobile Account?

A person with Telenor SIM

Instant access to a bank account from phone

Send/Receive money, pay bills, donate, online shopping & book tickets at any time

Largest branchless network with thousands of cash deposit/withdrawal points open at late working hours and weekends

How You can use Your Mobile Account!

Easypaisa Mobile Account

Cash Deposit/Withdrawal Money Transfer Account Statement Pin Management Favorites Transfer In/Out Schedule Payments Pay Bills Donate Book Tickets Repay Loan payments Get Pension/Salary

Easypaisa Corporate Solutions

Easy Pay Internet Payments Loan Repayment

Salary Disbursement

Ticketing

Bulk Disbursement

Easypaisa Corporate Solutions

Donations

Corporate Solutions in a Nut Shell

Bulk Disbursement Salary Disbursement Internet Payments Easy Pay Loan Repayment Ticketing
This service offers our corporate clients to disburse funds to a large number of clients/customers in an extremely time-efficient & secure way

This service offers both a cost-effective and time-efficient solution for corporate clients who need to disburse salaries to employees located in remote areas or who do not possess a bank account

Internet Payment is a solution offered by easypaisa to enable internet businesses to collect their payments from customers across the country Easy Pay is a solution offered by easypaisa to enable corporate organizations to receive payments/ funds from customers across the country into its own Mobile Account Customers can pay via their CNIC (OTC) or their mobile accounts Loan Repayment is a solution offered by easypaisa to enable various micro finance institutions/financial entities to collect their loan repayment instalments from customers across the country Ticketing is a solution offered by easypaisa to enable corporate clients to enhance their reach for instant booking of their ticketing service and collection of amounts from across the country

Donations

NGOs can now collect donations from an enhanced donor base across Pakistan, through a hassle free, secure and time efficient easypaisa solution

The Easypaisa Advantage

Efficient & Convenient
Easypaisa solutions provide quick, easy, hassle free and efficient solutions As time is of essence for people today, our solutions ensure that the transactions are instant and there is no need to wait in long queues or be limited to banking hours

Secure & Reliable Largest Agent Network Easypaisa for everyone

It is the need of the hour for people today to ensure data/process & transaction security Our solutions are highly secure as we provide state of the art security through an end to end electronic process

Vast and wide spread network of easypaisa merchants

Any Telecommunication company current or new subscriber can open a Mobile Account. No prior Bank Account is needed; anyone with a SIM can avail and use this service

Conclusion

Easypaisa
Largest market for the unbanked Only 5% to 7% Pakistanis have any form of bank account 100% to 300% more cell phone owners than the banked population Branchless banking is the voice of the next decade

THANK YOU