LBS and the Power of Community

John Forster
Vertical Marketing Manager
Tele Atlas

Copyright © 2009 Tele Atlas. All rights reserved.

1
The LBS landscape:
The catalyst for change

Copyright © 2009 Tele Atlas. All rights reserved.

2
 Community and the Future of Mapping
The Evolution

Community Input:
Real Time Data

Map Insight
Currency

Mobile
Mapping Vans
Field Survey
Drivers
Compilation
gov’t sources, imagery

Accuracy

Copyright © 2009 Tele Atlas. All rights reserved.

3
 How We Add Community Content

Inputs Validation Engine Product

Creation

GPS
Map Share Measurements

Tele Atlas Statistical and rule

Map Insight Database
based validation

Other
Communities
Other Sources

Copyright © 2009 Tele Atlas. All rights reserved.

4
Community Input in the Q3 Release
The 2009.09 product realizes 10 features and 1.25M
edits sourced from community input.
This exceeds the original 2009 goal of 1M edits and
doubles the total edits in the database derived from
community input.
(see appendix slide # 25 for community input feature list)

Tele Atlas’ 2009.12 product goal for

community input is 15 features and now 1.45M edits
(planned)
1.45M edits. 1.25M edits
(actual)

500,000 edits
(actual)
200,000 edits
50,000 edits (actual)
(actual)

Q4 Q1 Q2 Q3 Q4
2008 2009 2009 2009 2009
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5
Expanding the Road Network --
FAST
Romania

MapMap
Release
Release
2009.06
2009.02
- 30,000
-12,000
kmkm

18,000 km of NEW geometry added purely from GPS

Measurements

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6
Enhancing the Existing Road Network

Significant improvements resulting from Community Input

Realignment efforts improved 25K km in Germany – all major
freeways

Gradient attribution of 455K km in the US & Canada to be
contained in the ADAS – Gradient and Curvature product

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7
Expanding the Road Network Across
the Globe

New geometry created using anonymous GPS

measurements in Ireland (1,415 km)
and Turkey (1,059 km)
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8
Community Input Edits by Country

MultiNet® 2009.09 contains community input from more than 30 countries

Focus is on ten key countries (99.5% of edits came from US, Canada, Germany,
Spain, Italy, France, Portugal, UK, Ireland and Turkey)

Updates and improvements to features, including:

46K+ km of new & realigned geometry (cumulative total)

~450K km more gradient data added to ADAS – Gradient & Curvature product

~40K Address Point updates

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9
 Creating the Best User Experience

Better Maps and Faster Innovation

Content, Faster Drives differentiation based
on what users do on roads
Fresher maps
Expanded coverage

Active and Passive

Community Input Superior
from millions every day
Experience
Constant validation of streets, Copyright © 2009 Tele Atlas. All rights reserved.
With accurate maps
POIs, road geometry, gradient and intelligent routing 10
Enhanced content and the user
experience

3D landmarks, 2D/3D city maps,

icons, digital elevation models
make navigation more realistic,
easier
Points of Interest covering most
relevant categories and delivered to allow
maximum development flexibility

Dynamic content
Traffic delivers routing intelligence

Copyright © 2009 Tele Atlas. All rights reserved.

11
Advanced City Models
Features

3D representations of major city centers

4 Levels of Detail (LOD) available

LOD1: Basic ‘shoebox’ 3D model, untextured

LOD2: Detailed 3D block models, untextured

LOD3: Textured 3D models based upon library
texturing

LOD4: Photo-realistic textured 3D models with
corresponding ortho image (ground image)

Lower LODs most appropriate for

applications with limited memory and
processing capability

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12
Advanced City Models
Example

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13
Advanced City Models
Example

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14
Advanced City Models
Example

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15
Advanced City Models
Example

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16
 Advanced City Models
Benefits

Customer benefits

Easy integration

Flexibility

Choice of LODs enables solutions for
variety of applications

High quality

Accurate and detailed display quality

New dimension of clarity and reality
added by LOD4

Extensive coverage

End user benefits

Lifelike display independent of scale

Improved map orientation

Better guidance with enriched navigation experience

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17
 Advanced City Models
Coverage

Advanced City Models

Europe: 40

3D City Maps*

Europe: 46

North America: 35

APAC: 2

*Note: 3D City Maps coverage is transitioning to Advanced

City Models. Currently 3D City Maps feature only LOD 2 and 3

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 2D City Maps
Features

Detailed two-dimensional Town

representations of: Blocks

Town Blocks - basic layer for displaying

buildings Building
Footprints

Building Footprints - corresponds to the

footprint of a building above the ground

Railways - railroads above or under Railways

ground

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2D City Maps
Features

Town Building
Railways
Blocks Footprints

2 versions available

Standard version

Generalized version with a smaller data
footprint

Cities covered

Europe: 138

Americas: 109

APAC: 26

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20
 2D City Maps
Benefits

Customer benefits

Differentiate products vs. competition

Large scale map with detailed representation

Extensive global coverage with one
specification

End user benefits

Richer and more attractive map display in
urban environments

Improved orientation through increased ability
to recognizable surroundings and location

Enhanced user interface resulting in better
guidance

Copyright © 2009 Tele Atlas. All rights reserved.

21
 More Intelligent Routing

Derived from
billions of GPS Speed Profiles Real Time Traffic
measurements
Data reflects billions
Community can
of km of actual driving enhance existing

On average have solutions
2,000 speed
measurements for any
street, road or alley,
anywhere
100s millions speed
measurements
received every day

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22
 How are Speed Profiles created?
Tele Atlas
Speed
Profiles

Data Data Data

Acquisition Processing Delivery
Millions of devices in Analysis and 288 speed profiles per
North America and normalization of data day
Europe
Average speeds 1 speed profile every 5
500 billion GPS per road element minutes
measurements and
Temporal basis Patented-compacted
growing
design
Consumer-driving
patterns

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23
Speed Profiles
”Beyond Class“ in traffic information

Benefits for solution providers

Consumer driving pattern to
better estimate travel time for the
majority of consumers

Most extensive coverage in North
America and Europe to reach more
consumers

Most granularity to increase the
confidence level of ETA

Single global data specification to
incorporate a single global solution

Smallest data footprint to optimize
device cost and efficiency

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24
 10 20 30 40 50 60
The Difference:
15 25 35 45 55 65
London miles/hour

Traditional Data

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25
 10 20 30 40 50 60
The Difference:
15 25 35 45 55 65
London miles/hour

Measured Data

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26
HD Traffic Product Overview

HD Traffic delivers “live”

congestion information

Accurate positioning of
traffic jams

High update frequency,
every 3 minutes

Can be efficiently
delivered to connected,
mobile devices

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27
HD Traffic Product Overview

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http://developerlink.teleatlas.com

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DeveloperLink

A program for attracting next generation

application developers and increasing the
potential for common success by providing
effective technical and business support:

Sample data and documentation

Sample applications, training and tools

Market, product and industry data

Forums for ecosystem collaboration and
support

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30
Conclusions

The LBS landscape is evolving

Community Input is changing the dynamics
of digital mapping

New, dynamic content can enrich the end-
user experience

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