Presentation ll

By: Virginia Taylor, Amber Salvatara, Samar Abdallah. Jason Guan, Akiho Tetsuka, Simin Du

SWOT Analysis Chart

Strengths Weaknesses Versatile Brand Name Cost Structure/Budget Projects Customer Loyalty High Staff Turnover Technology More publicity with social media Versatile brand, unique Over 1,100 hotels in 100 countries ( 9 different brand) Employee strength of nearly 150,000

Opportunities
Emerging Markets/ New Market/Online Markets International Expansion Offer packages and new services

Threats
Constant political disturbances across the globe (India) Venturing into new emerging markets

Strength
Versatile Brand Name Customer Loyalty Technology More publicity with social media Versatile brand, unique

Over 1,100 hotels in 100 countries ( 9 different

brand)

Employee strength of nearly 150,000

http://www.wikiwealth.com/swot-analysis:sample-starwood

Weakness
Cost Structure/Budget
Projects

High Staff Turnover Supply Chain and

customer service

http://www.wikiwealth.com/swot-analysis:sample-starwood

Opportunities
Emerging Markets/ New
Market/Online Markets

International Expansion
Offer packages and new services New Products

http://www.wikiwealth.com/swot-analysis:sample-starwood

Threats
International competition Constant political disturbances across
the globe (India)

Venturing into new emerging markets Intense Completion Government regulation

http://www.wikiwealth.com/swot-analysis:sample-starwood

Sheraton Maui Resort and spa located at the foot of legendary Black Rock, the Sheraton Maui Resort and spa offers sweeping views of the Pacific and Ka'anapali Beach.

Its about brining people together. Bringing back memories and experiences.

http://www.youtube.com/w atch?v=LYqe8Z2vif4 (Family commercial)

What will you bring back?

Memories
Supporting

Experience
We swam with sea turtles just feet from the shore for multiple days. yelp
review.

 Ukelele lessons

Lei Making
Hawaiian Crafts

Facilitating
2 Restaurants, 1 Mai Tai Bar, Cliff Dive Bar

Maui Nui Luau

Free Wi-Fi Valet Parking Free Local Calls Shuttle services to Starwood Properties and Lanai Fitness Center

Facilitating (In room amenities)

http://www.marketingweek.co.uk

http://development.starwoodhotels.com/writable/resources/element_hotels.pdf

http://www.hospitalitynet.org/news/4061356.html

http://www.starwoodhotels.com/lemeridien/about/index.html

http://www.starwoodhotels.com/sheraton/about/index.html

More than 75 of the worlds finest hotels and

resorts in more than 30 countries

Culture, Indigenous Targeting at business travelers and up-market leisure travelers,

. The third largest luxury hotel brand in the world, The Luxury
Collection will evolve from a primarily trade-facing brand to a consumer brand. The brands focus on exceptional, indigenous, unique, experience will inform its transformation and dictate its growth, with a focus on including the worlds most celebrated independent hotels in a collection famed for its magical hotels like the Gritti Palace, the Hotel Imperial and the Cala di Volpe
http://ehotelier.com/hospitalitynews/item.php?id=A8403_0_11_0_M

192 hotels and resorts worldwide 37 countries

Health And Wellness Element

World-renowned Heavenly Bed to our delicious SuperFoodsRx dishes and energizing WestinWORKOUT Fitness Studio

Westins core values around personal, instinctive, renewal drove the brands recent decision to go smoke-free a hotel industry first. Building upon its Heavenly Bed, WestinWORKOUT Powered by Reebok and Heavenly Spa, Westin will introduce a new sensory welcome featuring a white tea scent, signature music and lighting, plus refreshing towels and an elixir all designed to renew. Unwind, an evening ritual, is in pilot around the globe, and the brand announced its working with the Mayo Clinic to understand the effects of travel on mind, body and spirit. Having pioneered the hotel-retail trend, Westin will continue to expand its retail efforts online, in hotel and at Nordstrom stores, focusing on new sensory retail. Coming soon: Project ESW a new extended stay brand with the DNA of Westin. http://ehotelier.com/hospitalitynews/item.php?id=A8403_0_11_0_M

 20 hotels

5 countries
Leisure Travelers, Business Travelers, Meeting Event
Planners.
From San Diego to Seoul...and soon Hoboken to Hong Kong, Ws flirty,
insider, escape offers guests unique experiences around the warmth of cool. Exclusive partnerships with Diane von Furstenberg, Alvin Valley and Sirius Satellite Radio, access to events like Fashion Week, Jazzfest and Tribecca Film Festival, and the keys to a world where wishes are fulfilled through its signature Whatever/Whenever program. http://ehotelier.com/hospitalitynews/item.php?id=A8403_0_11_0_M

 First Hotel opened in 1904 on New York Fifth Avenue 5 countries

Business Traveler
Experiences Beyond Expectation

. The certainty of being in the best place is central to St. Regiss

positioning around uncompromising, bespoke, seductive, address. As the Company opens some of the worlds most spectacular new hotels and continues to develop residences with 12 under development, signature services will include a wine aficionado program, restaurants with celebrity chefs, an expansion of its famed butler service and new Remede spas.
http://ehotelier.com/hospitalitynews/item.php?id=A8403_0_11_0_M

Conclusion