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Automotive Challenges
Accelerating product introductions Rapidly implementing changes Improving time-to-market Tightening Regulatory requirements Efficiently transferring and best practices More innovations processes
Strategies
To meet these challenges, the automotive companies adjust their product development as follows: Reducing the period of development Optimizing the in-house capabilities Modularizing the product Increasing the number of products/ variants Improving product performance i.e. Durability, NVH, Safety, and Ride quality
Some of the steps connected to these strategies are Introduction of new working methods (Simultaneous Engineering, Concurrent Engineering, use of NPI process) Usage of highly sophisticated functions of CAD systems (Parametric, Feature based Design, Digital Mock Up) Early concept evaluation (Computation and Simulation)
Key elements
Some of the key elements to fulfil their objectives required by the global competition are
Systems Engineering
Automotive Systems Engineering is an integrated approach, that combines the product, process and resource view.
It is a logical sequence of activities and decisions that transforms requirements to a description of the system configuration It includes design, analysis and testing of the solution at the various stages of the development process, i.e. system verification and validation. It also includes planning and controlling the development process with its engineering and management aspects
The systems Engineering process is applied at levels of more and more details, i.e.
Executive Director
Project Office R&D Head
Project manager Operations Head Marketing Head
A1
A2
R&D
Manufacturing
Marketing
Year2
Year3
Strategy Review
M05 M04 M03 M02 M01 M12 M11 M10 M09 M08 M07 M06 M05 M04 M03 M02 M01 M12 M11 M10 M09 M08 M07 M06 M05 M04 M03 M02 M01 M12 M11 M10 M09 M08 M07 M06 M05 M04 M03 M02 M01
Product Strategy & Concept Evaluation R1 R2 Product Design & Validation R3 Concept & Project Approval R4 Design Release Productionisation R5 Production Release Pre-production R6 Volume Release Ramp-up VOL Project Review Concept Selection
Styling
Packaging
Product Specification & Vehicle Design BIW Design
Pre Production Vehicle Manufacturing & Testing
Manufacturing Process
Production Tooling
Vendor Selection / Vendor Tooling Development
VOL
Idea
II
Design
IV
Production
III
Planning
Product Design
KNEXT is Next Generation Knowledge Based Engineering (KBE) System that helps the organization in various stages of product life cycle such as
( KNEXT kernel is based on a specially designed language - Object Definition Language, proprietary of TATA Technologies Limited )
KNEXT is used to
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From component design to complete vehicle integration When individual components are initially brought together, there are often assembly problems From local task optimization to end-to-end throughput
Optimization of an individual process will not necessarily improve the productivity of an overall development process
More and more of a vehicle is designed and produced by suppliers and partners of a vehicle manufacturers rather than an OEM itself
By sharing component information within a team even before design completion, others can start working earlier
The industry looks to implement mechanisms which capture and distribute expertise and even detect expertise being applied.
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