We're Moving!

Our boxes are packed, the nishing touches are being put into place, and were crossing our ngers hoping for some favorable Michigan weather to get our move on! In April 2014, our location will change. Our phone number, fax number, online contact information, and great customer service will remain the same. Were excited to continue our excellence in customer service and superior quality at our new location! Please stay tuned, as we will share more details about our relocation in the near future.

SPRING 14

Growing
Shouldnt Be A Pain
Whether youre growing, merging, or simply refreshing, CUAdvantage can help you inform your membership with our creativity and cost-effective marketing solutions. We will custom-design a direct mail piece, email marketing message, letter, or whatever you like based on what you need to communicate to your members. We can also help you create a new logo to refresh your brand image and rejuvenate your appearance in the community.

THANK YOU ur

for yo d continue ! support

DONT LET YOUR GROWING PAINS GET IN THE WAY.

Contact CUAdvantage and let us know how we can best meet your marketing needs.
Federal Credit Union 1506 Congress St Laurel, MS 39440

Central Sunbelt

John Doe 123 Paved Road Fakeville, MS 39999

Is your auto Youre probably financed somewhere else? paying to much. to see how we much we can save Call us today you in interest!

At the Michigan Credit Union Lending and Marketing Conference earlier this year, CUAdvantage invited conference attendees to participate in our got marketing promotion. Attendees scanned the got marketing QR code, which submitted their entry into our drawing for a $50.00 VISA gift card. $50.00 VISA Gift Card Winner
e Bu Wer ildin n it Unio gA

Ms. Debra Chafns

from Elga Credit Union in Burton, MI.

r Cred Bette

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Congratulations, Debra!

CONgRATULATIONS
on Your Achievements!
CUAdvantage extends a well-deserved congratulations to two of our valued marketing partners.

Community Alliance Credit Union won a

1st place CSCU CAMEO Award for their Power up your VISA campaign. In addition to assisting with graphics and layout for the winning VISA campaign, CUAdvantage has helped design, layout and print other marketing campaign materials with Community Alliance Credit Union.

Electrify

with a Co mmunity Alliance Cred

Right: Insert and Poster from Community Alliance Credit Union's "Power up your VISA" campaign.

6 month UAL FEE Energize s* e-ALERT your S 24/7 ONLINE Credit Un savings and enjo ACCESS y a card wit ion VISA Card tod h local con ay! Please venience. speak wit h a memb Apply for your Com er service representa munity Alliance tive to get started. *APR =
NO ANN

0%

your purc hasing po wer it Union VISA

BALANC E T
Card!

APR forRANSFERS the first

Its time to

Annual Percen is subject tage Rate. to introductorychange if any payme Balance Transf er: 0% introd rate does nt is receive cycles the rate for the not apply to purcha d after the due uctory APR for the first 6 date, you Platinum billing cycles make Preferred ses or cash advanc Premium es. Rate based a payment that from accoun card is 9.99%, is not on t the rate for individual creditw honored by your opening on balanc financial e the Platinu orthiness. institution transfers. This introd Rate subjec m Preferr or you close ed card is uctory rate t 13.99%, andto change withou your accoun t prior the rate for t. This the Platinu notice. After the 6 billing m card is 17.99%.

own your

money.

NARFE Premier Federal Credit Union won the

NAFCU Marketing Award for Best Member Newsletter 2014. CUAdvantage collaborates with NARFE Premier FCU on the layout and design of their member newsletter as well as many additional marketing solutions including inserts, posters, and web graphics. Would you appreciate the support of professional graphic design, copywriting, and marketing production teams? Let us know how we can best meet your marketing needs. Give us a call at 877.799.0784 or contact us via email at bigideas@cuadvantage.com. For your convenience, samples of our work are available online. Go to www.cuadvantage.com, and click on Visitors Lounge to get started. In our Made To Order section you can glance at newsletters, annual reports, email marketing, special projects, marketing campaigns, and more.

Some people entertain ideas; others put them to work.

~Anonymous

PHISHINg ALERT:

Urge members to exercise caution when reading subject lines

websence.com has released a list of the top ve email subject lines that criminals use often in phishing scams: 1. 2. 3. 4. 5. Invitation to connect on LinkedIn Mail delivery failed: returning message to sender Dear <<Business Name>> Customer Comunicazione importante Undelivered Mail Returned to Sender

With the Target data security breach that affected millions of retail customers and credit unions, now is an opportune time to remind members about other forms of cybercriminalism like phishing. To combat theft attempts, advise members to pay attention to strange spellings, word usage, and if something just doesnt feel right. CUAdvantage can help you craft the right message for your upcoming newsletter, website graphic, and more. Just ask us and well be happy to help!

Dont worry about people stealing an idea.

C O M P LI A N C E C O R N E R

Managing Risk in Social Media

On December 11, 2013, the Federal Financial Institutions Examination Council (FFIEC) issued a nal supervisory guidance entitled, Social Media: Consumer Compliance Risk Management Guidance. The Guidance provides insight about how nancial institutions can successfully manage the risks associated with social media usage. The Guidance does not impose any new requirements on nancial institutions; rather, it is designed to help nancial institutions understand how existing risk management requirements and expectations apply to the use of social media. Risk area topics covered in the Guidance include harm to consumers, compliance, legal, operational and reputational due to poor due diligence, oversight, or control on the part of the nancial institution. Suggestions to combat risk areas include, but are not limited to, the following: Express clear communication that is consistent with other information the nancial institution delivers through electronic media and is not misleading. Provide accessible links or direct users to full disclosures and privacy policies. Monitor all direct and indirect social media sites. Be knowledgeable of COPPA (Childrens Online Privacy Protection Act) and how it relates to the nancial institutions social media activities. Apply professional and ethical correspondence practices via social media direct messaging. Have a plan for addressing the fraudulent use of the nancial institutions brand. To access the complete Guidance provided by the FFIEC, please visit their website www.fec.gov and click on Press Releases from the menu available on their homepage. Find the press release date of December 11, 2013 and click the link to access the press release and the Guidance (PDF document). CUAdvantage leverages compliance information
we obtain through research. In order to make sure compliance is met, we encourage you to consult your personal compliance contact.

If its original, you will have to ram it down their throats.

~Howard Aiken

Share best practices of saving with your young members and have fun showing them how to Catch the $ave Wave at your credit union during this years

National Credit Union Youth Week,

APRIL 20TH - 26TH.
Host a special event and discuss the best practices of saving to reach a goal. Invite young members to decorate a surf board with pictures of what theyre saving for, and each time they visit the credit union to make a deposit, theyll be able to catch a glimpse of their goal. Promote your saving program with a colorful poster in your lobby. CUAdvantage can help by creating copy custom to your credit unions program with an eyecatching design that makes a splash. Ready to get started on your Catch the $ave Wave campaign? Contact CUAdvantage and we can help you take action. Email your representative, send a message to us at bigideas@cuadvantage.com, or call 877.799.0784.

PRSRT STD U.S. POSTAGE PAID

main ofce 3201 Hallmark Court n Saginaw, MI 48603
New location coming April 2014

CUADVANTAGE

eastern regional satellite ofce 221 Meadow Lane n Franklin, VA 23851 northwest regional satellite ofce 1981 SW Park Forest Ave. Lake Oswego, OR 97034 mountain regional virtual ofce 101 N Rodney n Helena, MT 59601 t 989.799.0784 n 877.799.0784 fx 989.799.6446 n 866.799.6446 bigideas@cuadvantage.com n cuadvantage.com

CUAdvantage Marketing Solutions is a fullservice marketing company specializing in the credit union industry. We specialize in exceptional customer service and customdesigned marketing materials. Our graphic designers pride themselves in creating new and innovative pieces, while our copywriting puts your ideas to work. If you have an idea that youd like to bring to life, give us a call or send us an email.

In-house Direct Mail Coordination | Newsletters | Brochures

Postcards | Banners | Posters | Email Marketing

Branding | Promotional Products

Design | Copywriting | Printing

We're Moving! Congratulations on your Achievements: Community Alliance Credit Union "Got Marketing?" Winner NARFE Premier Federal Credit Union Growing Shouldn't Be A Pain Compliance Corner: Managing Risk in Social Media Phishing Alert National Credit Union Youth Week: Catch the $ave Wave

SERVICEs

I n

T h i s

I ssu e:

cuadvantage.com

SPrING 14
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