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The Current

November 2009
From the Desk of...Debra De Graw, CEO
The Mendocino County Film Office, which is housed and supported mainly by the Mendocino Coast Chamber of Commerce, contin-
ues to apply for funding partnerships throughout the county.
This year the Fort Bragg Promotions Committee was able to budget $800 from the City of Fort Bragg to help with some of the ex-
penses of the Film Office. We have also learned that Visit Mendocino has budgeted $5,000 this year for the film office. These funds
will help cover some of the expenses such as promoting the county at the Association of Film Commissioners International (A.F.C.I.)
Locations Tradeshow, in the spring. As well as the film commission training and attendance at A.F.C.I.’s Cineposium this fall, promo-
tion at various events, expenses related to assisting location scouts when they are scouting our county, and Film Hats for events and
scouts who come to our county looking for locations.
Other expenses associated with the Film Office are memberships with A.F.C.I. and the F.L.I.C.S. (Film Liaisons In California State-
wide), as well as support and attendance at the California Only Tradeshow (coordinated jointly by the Film Liaisons In California
Statewide and the California Film Commission), and attendance at quarterly board meetings of the F.L.I.C.S. We also support the
C.O.L.A.’s (California On Location Awards) where locations scouts and managers are recognized for their work in finding the perfect
location, and working through the obstacles associated with filming on location.
The Film Office was pleased to be a part of the welcoming committee for the Producer’s Guild of America (P.G.A.), when Visit Mendo-
cino asked the Mendocino County Film Office to say a few words at the luncheon. It was held in Ukiah at Parducci’s, Saturday, October
10, 2009. Mendocino County Film Hats were distributed as welcome gifts from the film office at the event.
About 25 members of the P.G.A. made a weekend trip from their meeting in San Francisco to visit Mendocino County. They stayed
in Hopland, ate in Ukiah, sampled the wines all over our wine region, and had a shopping time in the beautiful village of Mendocino, a
fabulous catered reception in Elk and then dinner in Elk, before heading back to Hopland.
We were pleased to learn that one of the attendees with the Producers Guild is considering bringing a project to our county. We con-
tinue to be contact with him to assist in making this happen.
We have also been busy helping a scout for a catalog shoot in the month of November. Assisting with finding props, locations, and
lodging is a part of what the Mendocino County Film Office does, as well as guiding them through the permit process, contacts, ser-
vices, and more.
The Mendocino County Film Office now has a Facebook Page where you can post location photos and you can follow us on Twitter.
For more information on the Film Office you can find us at www.filmmendocino.com.

Ambassador Ray Alarcon with Glenna Blake


from MTA, presenting Jenny Heckeroth with Ambassador Ray Alarcon with Suzi Long,
her prize at the Ribbon Cutting for the New and Glenna Blake from MTA at the Ribbon
Bus Stop in Mendocino. Cutting.
Welcome New Members Page 2 • November 2009

Campbell Timberland Management,LLC

Stephen R. Horner
P.O. Box 1228
Fort Bragg, CA 95437
961-3302 • www.CampbellGroup.com

A Little ‘Spring Cleaning’ Can Boost Business


By Bruce Lewis, Lewis & Summers Public Relations

We all assume business is down because of the poor economy. No doubt that’s true. But have you ever considered that another
problem might be the way your business looks?

Perhaps your retail store, garage, inn, restaurant or attraction has bad feng shui: gives off bad vibes; makes people uncomfortable;
makes them stay away. Some examples:
-Your business sign is broken; letters are missing or faded. Message: I’m broken and tired. I don’t really care that much anymore.
-Torn or greasy menus. Message: I’m not spending money on this stuff because I figure you’ll come anyway.

-Stacks of old newspapers and magazines, faded plastic plants, trash, clutter, booths with holes in the upholstery. Message: It’s the
way I like it. Take it or leave it.
-Restaurant doors left open on cold nights (this has happened to me twice recently). Message: Get used to it. We’re working hard,
we’re hot and a little discomfort is worth our great food. Oh, really?
-Employees are surly with customers. Message: no one is minding the store.

Okay, you get the point. What do you do now?


Step 1: stand out front and look at your business to get an overall impression. Evaluate signs, plants, planters, parking areas, win-
dows, etc.
Step 2: walk around inside and look at light fixtures, plants, shelves, decorations, pictures and paintings, menus, how employees
are dressed. Sit where customers sit. Try to get their viewpoint.
Step 3: Ask a good friend to assess your business. They will see what you won’t.
Step 4: Make changes: print the menu on a new colored paper; re-arrange the shelves; dump the handmade signs; clean up the
trash; wash the windows; buy new table cloths for your restaurant. Re-train employees. Get creative.

A little spring cleanup can pay dividends in more customers and more profits.

PROFIT 
Peters Painting
If something is missing in your 
Rates for Chamber Members
business, I can help. 
Commercial or Residential Kathie Ittel 
Ask for Lloyd Peters Certified Business Coach

(707) 513-6276 CALL 937‐3165


CA Lic# 882523
Calendar of Events November Page 3 • November 2009

Ongoing Events Studio Z Mendocino 25th Anniversary Wayzgoose


A Wayzgoose is a printers party, in the old days marking the
Rendezvous Inn’s “Tastes of Early Fall” beginning of printing by candle light. We are throwing our
Three-course fall tasting menu paired with optional local wines by Wayzgoose on November 6th, First Friday, celebrating our
the glass. The menu includes oven-roasted essence of heirloom to- twenty-fifth year in business here on the coast. We invite
matoes, butter poached sablefish on a friture of leeks and shallots you to come see our work, enjoy champagne and beans (our
with a Daube-style sauce, and juniper berry-sauced grilled medal- traditional menu), and get introduced to letterpress print-
lions of venison on braised red cabbage. The Rendezvous has re- ing, Zida, Joe and Rhea. Studio Z Mendocino, 711 North
ceived the highest Zagat food ratings for Mendocino County from Main Street, Fort Bragg 964.2522 www.studio-z.com
2006-2009 (tied in 2009). 647 N. Main St., Fort Bragg
www.rendezvousinn.com 964-8142 or (800)491-8142 Nov. 8
Mendocino Art Center’s Art Gallery Exhibitions Mushroom ID Workshop & Walk I
Mendocino Art Center’s galleries showcase Peter Dobbins’ pho- MCBG Naturalist Mario Abreu will have specimens and hand-
tography exhibit, “North Coast Perspectives”; a Wine and Mush- outs to guide you in understanding the wild mushroom, and
room Art Exhibit featuring paintings and fiber art; and Charles the class will be followed by a guided walk through the Gar-
Lobdell’s pencil/pastel artwork in “Nature Abstracts.” 2nd Satur- den. MCBG Meeting Room, 18220 North Highway One,
day Artists Reception “ART and ABALONE: November 14, 5 pm Fort Bragg - Mario Abreu at 707-964-4352 ext 23 www.
- 8 pm. Mendocino Art Center, 45200 Little Lake Street, Mendo- gardenbythesea.org
cino 937-5818 or 800-653-3328 Strauss, Tomkins, Zivian Trio perform at 4pm. $20
www.MendocinoArtCenter.org advance, $5 more day of performance, if available. Youth 7-17
North Coast Artists Gallery Opening November free Gualala Arts Center, 46501 Gualala Road, Gualala 884-
The November show at Northcoast Artists Gallery features the work 1138 www.gualalaarts.org
of some of the finest jewelry artists from the coastal and inland areas FBHS Football Fundraiser Spaghetti Dinner
of Mendocino County. 362 N. Main St., Fort Bragg 964-8266 Come support the Timberwolves! Spaghetti with meat sauce
www.northcoastartists.org (vegetarian available), salad, garlic bread, dessert and choice of
First Friday Gallery Openings soda or coffee. Dinner served by FBHS football players. Pre-
Galleries in Fort Bragg have receptions for their new shows pared by top chefs Scott and Cindy Orey. Tickets available at
each month. Enjoy meeting local artists from 5-7 pm. the door or sold by FBHS football players. $12.00 adult, $8.00
children 10 yrs and younger. Laurel St. Deli in th DEPOT
Second Saturday Gallery Openings
Galleries in Mendocino & Little River have receptions for their new Nov. 9
shows each month. Enjoy meeting local artists from 5-7 pm. English Country Dance at the C.V.Starr Aquatic
Center
November 1-8 class will be held on a drop in basis. $6 at the door.
Household Shrines- Sacred Spaces in Everyday Life In each class we will learn 3-4 dances while expand-
Shrine exhibit in the Burnett Gallery at the Gualala Art Center. Show ing our dance vocabulary and developing style an mu-
runs through Sunday, November 8 Burnett Gallery at the Gualala sical connection. No partner or experience required.
Art Center, 46501 Gualala Road, Gualala 884-1138 www.guala- C.V.Starr Aquatic Center/ 300 Lincoln St 964-9446
laarts.org/Exhibits/Gallery/2009-10HouseholdShrines.html
Nov. 10
Nov. 6 Popular Cooking Class Series at Albion River Inn
Mendocino Coast Stamp Club Albion River Inn’s popular Cooking Class Series is wel-
The Mendocino Coast Stamp Club will be participating inthe cel- comed back with 6 classes to delight you. Taste dishes in
ebration of the 150th Anniversary of the Mendocino Presbyterian progress, sip a cocktail, enjoy lunch with wine, and take
Church with a cachet cover and a special cancellation. For more home a set of recipes. $80 per person. Wild Mushroom
information see Luke Clark President 964-9535 Cuisine, November 10; Bistro Cuisine, January 12; Ital-
ian Cuisine, February 9; Southwest, March 9; Mediter-
Nov. 6-15 ranean Cuisine, April 13; Coastal Cuisine, May 11. email
Mushroom Specials at Little River Inn pat@albioriverinn.com 937-1919 or 1-800-479-7944
Delectable mushroom specials are available nightly at
Ole’s Whale Watch Bar and weekend mushroom break- Nov. 12
fast specials are available in the Little River Inn Restaurant. Mushroom Music with the Coast Celtic Band
Little River Inn 937.5942 http://littleriverinn.com at 5:30 FREE! Wisteria Room at Little River Inn 937-5942
www.littleriverinn.com
Nov. 6
Calendar continued on page four...

www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056


Calendar of Events November Continued Page 4 • November 2009

Nov. 13 phabetically): Celticlism Mark Hannon Butch Kwan Tim


and Linda O’Laughlin Booie Volk Marilyn DeFrange and
Mushroom and Belgian Beer Dinner Friends Steve Baird Les Boek Will and Ellie Siegel Sid Hill-
Literally “back by popular demand,” the return of the Annual Mush- man Gene Parsons and David Hayes Advance tickets just
room and Belgian Beer Dinner. Executive Chef, Marc Dym, and $12 and available now at Harvest Market, Racines, Out Of
Russian River Brewing company Brew Master, Vinnie Cilurzo, cre- This World and Dig Music. $15 at the door. As with every
ate a perfectly paired, seven-course menu. Each dish features a dif- Local Licks Live concert, all money goes to benefit Music In
ferent local mushroom and a Belgian-style ale. Chef Marc will share Our Schools and Cotton Auditorium, the best place within
his culinary secrets, while Brew Master Vinnie takes you through 150 miles to hear, see or play music. This is always a very
the world of Belgian brews. $85/person. See the details of this fan- special night. Cotton Auditorium is at Harold and Fir, Fort
tastic menu online. Little River Inn Reservations 707-937-5942 Bragg. Doors open 7:00PM, show at 7:30. For more infor-
http://www.littleriverinn.com/dining/event-menus.php mation go to kozt.com or call 1-800-39-COAST Cotton
Nov. 13-15, 20-22 Auditorium Harold & Fir Fort Bragg 964-7277 www.
kozt.com
WAY OFF-BROADWAY
Broadway is Alive and Well and Living in Fort Bragg! Perform- Nov. 15
ers Sandy Glickfeld, Mervin Gilbert, Ana Lucas, Robert Goleman, Mysteries of Mushrooms for Kids
Doug Waldo, Suzie Frew-Harris, Teens, Kids, and more perform A mushroom workshop for kids, ages 10-13, focusing
New Broadway Hits and Past Favorites in a New York Night Club on the description, ecological relationships, and biol-
setting. Wine/Beer/Champagne No Host Bar plus Modestly- ogy of fungi. We’ll explore the world of the mushroom:
Priced Savory Hors d’ Eouvres & Sophisticated Desserts. All Tick- What does a mushroom eat, and what eats it? We’ll find
ets $20: Harvest Market, Tangents, Out of This World, and at the out where it lives and why, and what its various parts are
door. Eagles Hall Night Club, 210 N. Corry at Alder 964-SHOW and what they do. Mendocino Coast Botanical Garden
www.gloriana.org Meeting Room and throughout Garden Mario Abreu
Nov. 13-14 at 707-964-4352 ext 23 www.gardenbythesea.org
Hit and Run Theater Nov. 16,22, 30
Mendocino Stories & Music series features Hit and Run Theater
in two zany nights of fun and games. The Autumn Improv Com- English Country Dance at the C.V.Starr
edy Show will run two nights, Friday and Saturday. Showtime is Aquatic Center
7:30PM, with pre-show conviviality set to begin at 6:30PM. Bis- This class will be held on a drop in basis. $6 at the door.
tro menu and drinks are available as soon as the doors open. Come In each class we will learn 3-4 dances while expanding our
early for best seating. Sliding scale at the door $10- $15, as you can dance vocabulary and developing style an musical connec-
afford. Hill House Inn of Mendocino 937-1732 www.mendoci- tion. No partner or experience required. C.V.Starr Aquatic
nostories.com Center/ 300 Lincoln St 964-9446

Nov. 14 Nov. 18
Your Pet’s Photo with Santa! Mendocino Land Trust Dine Out Night
The much beloved “ Your pet’s Photo with Santa!” event at Fort Support the Mendocino Land Trust by enjoying a won-
Bragg Feed and Pet. The funds raised will be donated to SOS (Sup- derful dinner at the MacCallum House Restaurant dur-
port our Shelter). Margaret Bodaly,graciously donating her time, ing the Land Trust’s Dine-Out Night on Wednesday,
will be the photographer.Cypress Bodaly will be serving as Elf. November 18, 2009. Dinner will be served from 5:30
Bring the family and show your support for our local Animal Care p.m. to 9:00 p.m. Please make your reservations as soon
and Control while receiving a memorable keepsake that can also be as possible by calling 937-0289. For additional in-
made into a holiday card or gift. Fort Bragg Feed & Pet 880 Stew- formation, contact Jenny Hall at the Mendocino Land
art St Fort Bragg 964-3333 Trust at 962-0470 or jhall@mendocinolandtrust.org.
962-0470 (information) or 707-937-0289
Petroni Vineyards Wine and Mushroom Dinner at (reservations) www.mendocinolandtrust.org
The Mendocino Hotel
Petroni Vineyards Winemaker Dinner at 6:00 pm , where Wine- Nov. 20
maker Martin Mackenzie pairs the fine wines of Petroni Vineyards Singer/Songwriters in a Row
with fine cuisine by Executive Chef Joe Brown at the Mendocino Come to the Mendocino Stories & Music Series’ annual
Hotel 45080 Main Street Mendocino 937-0511 or toll free singer/songwriters-in-a-row showcase. We will feature
1-800-548-0513 local talented musicians Todd Walton, Angela Rose and
www.mendocinohotel.com Tommy Brown. Tommy will be back the following Sat-
LOCAL LICKS LIVE XVI - November 14th The Coast urday at the Hill House Inn with his band, “The Smokin’
proudly presents our 16th annual concert to keep music programs Mirrors”. Mendocino Hotel’s Garden Room 937-1732
in our Coastal schools. Featuring some of the finest musicians in www.mendocinostories.com
Mendocino County, all in acoustic concert in the gorgeous en-
vironment of Cotton Auditorium. This years show features (al-
What’s the Chamber Up To? Page 5 • November 2009

12@12 Brown Bag Lunch session Nov. 26


Free Community Thanksgiving Dinner
“Using Macs in Business” with Chuck The dinner is an outreach to those who might otherwise be
alone or not have means to prepare a meal on this special day.
Wilcher Home Delivery is available. VOLUNTEERS ARE NEEDED.
First Presbyterian Church 367 S. Sanderson Way, Fort Bragg
DATE: 964-3798 or 964-2316 www.fortbraggpresbyterian.org
Friday, November 20, 2009 Thanksgiving Dinner at The Mendocino Hotel
11:45 Register and seating Join Our Family this year and leave the Holiday Menu, Cooking
12 noon Session begins and Fuss in the hands of our Executive Chef, Joe Brown. Enjoy
1 pm Session ends
an exquisite menu served by our highly trained staff, allow them
WHAT TO BRING: to pair wines from our Wine Spectator Award of Excellence Wine
Bring your business cards to pass out. List with your choice of Starter, Entrée and Dessert from our fabu-
Bring a pad of paper to take notes. lous menu leave the complicated guess work to us. Relax and Enjoy
Bring your lunch and a beverage your Holiday Dinner and when making your Dinner reservation
**Seating is limited and you must call to confirm that we inquire about our special , Garden Deluxe or Ocean View Suites,
have a spot for you. room rates. Join us for a Holiday experience you’ll never forget.
37-0511 or toll free 1-800-548-0513 www.mendocinohotel.com
Free to Mendocino Coast Chamber Members Rendezvous Inn’s Thanksgiving Dinner
$25 for Non-members As always, the Rendezvous Inn & Restaurant will be open for
Thanksgiving dinner. We offer your choice of Roast Turkey,
Pheasant, Venison Stew, or Vegetarian Beggar’s Purses. We will
be serving from 4:00 to 7:30 pm. 647 N. Main St., Fort Bragg
CALL TO RESERVE: 964-8142 (800)491-8142 www.rendezvousinn.com/Tgvg-
707-961-6300 09Menu.php
Nov. 28
“The Smokin’ Mirrors”
e-News A great night of danceable music will be presented by
Weekly electronic updates & events from and for the Mendocino Stories & Music Series on Saturday, No-
our Chamber members. 50 word limit, send sub- vember 28. Hill House Inn of Mendocino 937-1732
missions to chamber2@mcn.org by 4pm every www.mendocinostories.com
Tuesday.
Newsletter Inserts
This newsletter keeps you informed about other
members and can be a valuable promotional tool.
Promote a special or upcoming event with a flier.
Space is limited so call 961-6303 to reserve your
space today!

North Coast Plumbing, Barbara D. Clark


Heating, & Sheet Metal INC. Broker / Owner

Residential - Commercial
Fort Bragg Realty
Over 150 Years Combined Experience
809 N. Main St.
Fort Bragg, California 95437
161 N. Main St., Fort Bragg, CA 95437 Business (707) 961-1111
Fax (707) 964-3402
(707) 964-2783 ~ (707) 964-4127 Website c21fortbraggrealty.com
www.northcoastplumbing.com E-Mail bclark@mcn.org
Contractors License #375855 Each Office is Independently Owned And Operated Office
2004

www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056


Chamber Mixer

The Mendocino Coast Chamber of Commerce


Invites you to attend a Chamber Mixer at:

Breggo Cellars
date: Thursday, November 19, 2009
tiMe: 5:00-7:00pm
loCation: 45070B main Street, Mendocino
RSVP: Kristy @ 937-9900

Join us for appetizer and refreshments at the


newest tasting room on the coast, Breggo Cellars!

Don’t Forget your Business Cards!

Sponsored By:
North Coast Plumbing,
Heating, & Sheet Metal INC.
Residential - Contractors License
#375855 Commercial

Over 150 Years


Combined Experience

161 North Main Street, Fort Bragg, CA 95437


(707) 964-2783 ~ (707) 964-4127

www.northcoastplumbing.com
Sponsorship Opportunities for the
2010 Mendocino Coast Whale Festivals
MENDOCINO WHALE FESTIVAL: MARCH 6 & 7
FORT BRAGG WHALE FESTIVAL: MARCH 20 & 21

DEADLINE FOR COMMITMENT IS MONDAY, November 30, 2009


WHALE OF A SPONSOR-$1200:
 Your logo on official Mendocino Whale Festival Wine Tasting Glasses
 Your business logo displayed on:
o Event poster, brochures, and newsletter fliers to promote both festivals
o Signage produced for the events
o Link to your site from the Chamber Whale Web page (www.MendoWhale.com)
 Company logo and name in Chamber newsletter and weekly e-news during February & March
 Includes eight wine glasses with passes to wine tasting at the Mendocino Whale Festival
TROLLEY SPONSOR-$800:
 Signage on the trolley advertises your business name as it travels to various events
 Link to your site from the Chamber Whale Web page (www.MendoWhale.com)
 Company logo and name in Chamber newsletter and weekly e-news during February & March
 Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival, chowder
passes for four at either Fort Bragg or Mendocino Whale Festival, plus Whale Festival tote
GOLD SPONSOR-$800:
 Your business logo displayed on:
o Event poster, brochures, and newsletter fliers to promote both festivals
o Signage produced for the events
o Link to your site from the Chamber Whale Web page (www.MendoWhale.com)
 Company logo and name in Chamber newsletter and weekly e-news during February & March
 Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival, chowder
passes for four at either Fort Bragg or Mendocino Whale Festival, plus Whale Festival tote
SILVER SPONSOR-$500:
 Company name on our event poster and event brochure
 Link to your site from the Chamber Whale Web page (www.MendoWhale.com)
 Company name in Chamber newsletter and weekly e-news during February & March
 Includes four wine glasses with passes for wine tasting at Mendocino Whale Festival

BRONZE SPONSOR-$100:
 Company name on our event poster and event brochure
 Company name in Chamber newsletter and weekly e-news during February & March

Company Name: ________________________ Phone # ________________

Contact: ______________________________ FAX #: ________________

For questions or further information, contact Amy Luce at 707-961-6303 or chamber4@mcn.org. Return
form by FAX at 707-964-2056 or mail to PO Box 1141, Fort Bragg, CA 95437.
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