DAVID L.

CLARK
Parrish, Florida 34219 dclark316@verizon.net Office 941-776-5622

STATEMENT OF QUALIFICATIONS Highly accomplished CPG Regional Director sales and broker management executive with experience in Retail Grocery, Mass Merchandise, Club, DeCA, Dollar Stores, Drug and Export channels. Successful track record of leading companies to business expansion, operational efficiency and increased profitability. Strong organizational and planning abilities have resulted in a proven track record of volume, dollar and share gains, as well as successful new line and product launches. Possesses sound leadership, business development, coaching, training and marketing skills as well as extensive experience with both a CPG broker and direct sales force. PROFESSIONAL EXPERIENCE Marcal Manufacturing, LLC. Director of Sales Grocery Wal-Mart COSTCO - Dollar Stores Export DeCA - Drug - 2011-Present Region Manager Southeast, Southwest, West, Export - 2008-2011 Initiated the successful launch and expansion of Marcal Small Steps environmental household paper brand to the Southeast and Southwest Retail Grocery trade, Dollar Store trade and Export (including Wal-Mart, Sams and Kroger). Volume growth doubled every year. Initiated the launch and expansion and gained the first distribution for Marcal at Wal-Mart - US. Volume to exceeded $5M in first full year of limited distribution. Developed and initiated a retailer friendly display ready pallet program which resulted in companywide incremental sales in excess of $20M. Built and developed customer working relations at multi levels through program. Have met and exceeded the yearly sales plans for forecasting, volume, trade spending and profitability. Responsible for each accounts P&L and long term strategic plans to support business. DaLin Sales, LLC, - Owner CPG Operations Regional Director - 2006-2008 Owner/Founder of a start-up brokerage company penetrating all levels of Retail Grocery, Mass Market, Club and Food Service accounts in the South and Southwest United States, Puerto Rico and the Caribbean. Developed a new line of flavored chocolate covered cranberries and merchandising strategy for U.S. retail distribution. The Hain-Celestial Group 2005-2006 Region Manager Responsibility over Southeast, Southwest and Latin America Grocery-Produce retail customers. Met and exceeded the sales plan for volume and profitability - 104%. Strategic budget planning, new item profit analysis, merchandising strategy and plan-o-gram development. Corporate account responsibility for Tree of Life. Exceeded budget by 3% in a declining category. Northland Cranberries, Inc. - 1996-2005 Director of Sales - 2001-2005 Area Director - 1999-2001 Region Manager - 1996-1999 Achieved sales, profit and share goals and led brand to #2 position and 23% market share in Eastern US. Managed 43% of total company retail sales volume, $100M. Worldwide Military (DeCA) responsibility. DeCA business grew from 38 th largest customer at Northland to the 7th largest with yearly increases of 34%, 27% and 31%. New item development of single serve cans for use on Continental Airlines resulted in 13% growth. Developed, tested, marketed and merchandised new flavor profiles targeting Hispanic and Latin juice consumption resulted in 11% growth. Organized and merged the Eastern Area broker sales forces of Northland and Seneca while launching a national introduction of Seneca Cranberry Cocktails. Hired, coached, developed and led, direct field managers and initial broker sales force on the region and area level. Strategic sales and marketing planning, volume and costs budgets, new item profit analysis, focus group analysis and plan-o-gram development for National Accounts and Region Managers. Produce - fresh fruit corporate accounts: Kroger, Super Valu, Publix and DeCA. Successfully introduced a new brand and secured 96% distribution in both Southeast and Mid Atlantic regions. Exceeded sales volume and profitability all three years as RSM. Region Manager of the year 1998. EDUCATION Bachelor of Business Administration - Marketing - Management. University of Wisconsin Oshkosh United States Air Force Academy, Colorado Springs, Colorado