Media marketing report

Image of Pakistan
Submitted to :Sir Nasir

KIRAN SIDDIQUE (1146112)

4/18/2014

Contents
Introduction ..................................................................................................................................... 4 Image in international media: ...................................................................................................... 4 Convergence and liberalization in Pakistan ................................................................................ 5 Diversity of young work force: Our talent and pride .................................................................. 5 Prominent achievements: ............................................................................................................ 6 Achievement highlights 2013: .................................................................................................... 6 In education: ............................................................................................................................ 6 In entertainment: ...................................................................................................................... 7 Information technology: .......................................................................................................... 7 Sports & medicine: .................................................................................................................. 7 Rich heritage of natural beauty, ecological system &trade:....................................................... 8 Conclusion: ..................................................................................................................................... 9 References ....................................................................................................................................... 9

Image of Pakistan
Introduction
However it operates with the scarcity of words to narrate about the image of Pakistan as being the nationals of this country. The name of Pakistan itself enfolds in it the meaning of peace and prosperity in it. The beauty of this country cannot be defined in words. It is located in the south east of Asia, with the ranking of second largest in non nuclear power plants. It holds the treasure of mineral resources, natural resources, natural beauty. Its economic and industrial developments it at its expansion as per statistics revealed that the economy of Pakistan is 26th largest in terms of purchasing power and 44th on GDP. It is semi industrialized country with major boom in textile, food processing, chemicals, agriculture, fertilizer, cement, dairy and rugs. The political environment here pronounced us to be negative about this country as per instability, increase in street crimes, un safe and no go areas, oppression, terrorism, diverse minorities which threatens its positive image. Though I perceive its image as soft and positive because of its increasing educational institutions , paradigm shift of media convergence, trade and industrial growth, hub of cultural diversity, freedom of minorities, liberalization of public sector organizations, use of natural beauty, growing talent of youth , winning aspirations of cultural backgrounds.

Image in international media:

At various instances we ourselves projected our image as worst in the eyes of international media by acting rash, ruthless barbarians type in the time of anti Islam film, Muslims here ruined their own assets and infrastructure in the disguise of protests in the midst of confusion which not only showcased our weakness to them and our beliefs of impatience and distortion to ourselves. This was the reason of its negative image a time back and for and then the political instability of the country. We ourselves had given hype and demonstrated this issue which diverted attention of thousands of people not knowing it. The prince Waleed bin talal said that this 12 minute movie is disgusting and is really un tolerable where as Pakistani politicians only called for protests, confrontation, retaliation flaming it further. This projected our image as worst so we should be

careful in exhibiting ourselves in the international media. Also we often notice that our leaders are longing to project Pakistan positive and soft image outside on the public diplomacy but yet Again the traditional diplomacy was promoted. We only focused on traditional diplomacy and mechanisms to promote internal state to state relations rather than international ones . but due to media convergence new technologies like internet , digital media , social media which portrays our international relations has a vast impact on our negative image. But in spite of all this we are emotional, warm blooded and rationale looking nation so it is appreciated that we respect our Islamic values.

Convergence and liberalization in Pakistan

However the with emergence of liberalization and free media in Pakistan are indeed the era of huge developments. Gender equality , women empowerment, diversity in the workforce are the new shift of mind sets to promote the healthy culture and raise life style all over the country can be used as apparatus to guage the international PR. Also it is wisely said the women who rocks the cradle is the women who rules the world. So belief in the integrity of our country its positive image to me. Here I want to quote some examples from the educational sector as our enthusiastic youth and student named sharmeen chinnoi as nominated for Oscar. Recently the student of media science at Szabist is selected to present his documentary in Cannes film festival in France. This is an honor and pride for our country that we have such intellectual assets with us. The young C.E.Os are coming into power because of their dynamic approach, vigilance and entrepreneurial spirit. Now we can see how many small startups are running in one or the other way they are benefitting our economy, we have every industry from manufacturing to finished goods at cheap labor and production rates.

Diversity of young work force: Our talent and pride

Despite e of all major problems which are totally uncontrollable with the government .The nation of Pakistan is always supportive to peace, they might know from inside that all is go with the peace and integrity .The young nation are the Nation builder and
5

they are the real future and asset of Pakistan. They have a bright sense, nature of hard working and modern approach to face the challenges in Pakistan and outside Pakistan. They eventually Portray the face of young Pakistan .The people of Pakistan they misguided totally misguided we are misunderstood also the potential we have in this region and world you might never under estimate the force of young generation and never doubt there ability. Though we have poverty and hunger but our labors are skilled, hard worked, even though illiterate we produce best handicrafts. Young talent in this country always embarking the future. We are a nation blessed with skills to survive

Prominent achievements:
Arfa Karim: The youngest Microsoft certified lady in this world and here since 2004 no one even near to capture this record. Malala Yousuf Zai : The Peace award winner , threatened , almost killed by Talibans but fortunately she survived for Pakistan and she is representing the image that Pakistani students is in support of education and liberal thinking like any other county A Pakistani student, Haroon Tariq, has broken the current world record by securing a total of 47 as in his International General Certificate of Secondary Education (IGCSE) O level and A Level exams from the University of Cambridge International Examinations. Now these records are immensely justified the power and culture of modernization in Pakistan. The express tribune on April 17, 2014 high lightened the achievement of Szabist student of Karachi campus media science as his documentary to be showcased at Cannes. Yet another pride in todays world of business and media schools.

Achievement highlights 2013:

In education:

LUMS wins best delegation award for the 7th consecutive year Middle school students win different awards in Turkey, Azerbaijan, and Tajikistan Dr. Ehsan Khan gets young researcher of the year award in Switzerland.

In entertainment:

Waar was entitled as the highest gross rated movie. Bakhtarwar Shah becomes tourism ambassador for IFB for efforts for promoting Pakistan Nazia Khan wins Prince Claus award

Information technology:

It industry is now double in size Pakistan launched its 1 satellite Farhan Maqsood won the MITs BAP competition for its product smart access.

Sports & medicine: Pakistan also became Asian Champion in Hockey (Pakistans National Sport) Pakistan won 51 medals at Special Olympics, including 20 gold medals Aku researcher have developed ECG cloves Students from GIKI have also developed device for measuring elipsy seizures.

Lets glance on a sports, a fresh illiterate, unskilled, un practiced in experience football players from the slang area of Karachi they proved the world that they have got something which you dont have. The played so well like they came onto 3rd position in the world beating India America and Philippines etc which are highly qualified teams. The Pakistani young dont need to be trained first and crafting they got talent from there instinct to prove first then forward to learn more. The whole world is just packed with praises of these street children. Our forces is battling with UN forces, we are all over the world as a peace sign. Our troops battling in African countries for Peace and they support us over there. We made and upfront badge representing our social culture and value in every corner of the world no matter where we are but only on message we are here for good.

Rich heritage of natural beauty, ecological system &trade:

Pakistan has rich and vast natural base covering ecological and climatic zones, hence our country has adequate potential of producing food commodities. Agriculture has direct and indirect role in generating economic growth. The importance of agriculture to the economy is seen in three ways: first, it provides food to consumers and fibers for domestic industry; second, it is a source of scarce foreign exchange earnings; and third, it provides a market for industrial goods. In foreign trade again our agriculture gives us opportunity to dominate through the export of our food crops and cash crops , processed and semi processed products such as yarn ,leather cloth etc. the main benefits that we derive from this sector are : Earnings of 60% of countrys total export earning . Providing employment to rural workforce Main source of living in the rural areas. Benefiting local industries for raw materials

Pakistans soft image is also gauged by its splendid history of the past embarking upon its legacy of the Majestic Mughal Emperor, the oldest civilization- Indus Valley, land of oldest city- Mohenjo-Daro, land of mightiest rivers Indus, Ravi, Sutlej, Cheenab, Jhelum and Kabul, 200 spoken dialects multi lingual and multi cultural with its diverse culture the people of trial and rural have different style of living attracting others to view them. This history is always in the golden books of eras that still make us all feel proud. Now discussing its beauty , the name of Pakistan is the land of beauty which fold in it the of the highest peaks that surrounds as roof of the world, longest glaciers, largest salt mines , reserves, largest bird sanctuary, world class recognition in Textile, IT, Engineering services. It is also the hub of manufacturing of sports good and commercial vehicles gives them an edge of export trade. The technology base of Pakistan is very strong as per research five giant automobile makers acquire components from Pakistan. The emerging disciplines are given special attention with respect to education and
8

training which includes- Mechatronics, Bio- technology, clinical research , pharmaceuticals. Many foreign based companies have invested in opening their call centres and software design centres in Pakistan

Conclusion:
It is by far hard to narrate what our country has and how it is operational zing itself from developing countries. Despite the facts that host of problems are awaiting for us but we are not losing our hope nor the nation. So play your part as good citizen and bring peace and prosperity to country. United we stand, divided we fall

References
http://www.contactpakistan.com/newsletter/ksa/January22008/PAKISTAN.pdf http://entertainmentstarters.wordpress.com/2013/12/29/some-pakistani-achievements-in-2013year/ Ali, Z., Jan, M., & Saleem, N. (2010). Portrayal of Pakistan by US Leading News Magazines (Doctoral dissertation, MS Thesis, International Islamic University Islamabad, Pakistan). Di Falco, S., & Perrings, C. (2003). Crop genetic diversity, productivity and stability of agroecosystems. A theoretical and empirical investigation. Scottish Journal of Political Economy, 50(2), 207-216. http://www.pakistantoday.com.pk/2013/08/31/comment/columns/most-misunderstood-countryin-the-world/ http://finance.kalpoint.com/agriculture/articles/the-economy-of-agriculture-in-pakistan.html http://tribune.com.pk/story/667512/pakistans-drift-towards-isolation/ Anholt, S. (2009). Places: identity, image and reputation. Palgrave Macmillan. http://www.britannica.com/EBchecked/topic/438805/Pakistan/23698/Agriculture-forestry-andfishing

http://www.dailytimes.com.pk/opinion/01-Mar-2014/a-brand-called-pakistan

10