General Mills Life Made Delicious Surprise & Delight (the Giveaway) Official Giveaway Rules (the Rules)

) The Life Made Delicious Surprise & Delight (THE "GIVEAWAY") IS OPEN TO RESIDENTS OF CANADA ONLY (excluding Quebec) AND IS GOVERNED BY CANADIAN LAW. THIS IS AN ONLINE CONTEST ONLY. INTERNET ACCESS AND FACEBOOK PROFILE REQUIRED. NO PURCHASE NECESSARY. Making a purchase will not increase chances of winning. The Contest is subject to all applicable federal, provincial and local laws and regulations, and is void where prohibited. 1. ELIGIBILITY To be eligible, participants must: a) Be a legal resident of Canada (excluding Quebec). The Giveaway is not open to residents of Quebec. Groups, clubs, organizations, businesses and commercial and noncommercial entities are not eligible to participate in the Contest; b) Have reached the age of majority in his/her province or territory of residences at the time of entry or if you are a minor, you must have permission from your parent or guardian to take part in the Giveaway. The Sponsor may request a parent's or guardian's email address from anyone who enters the Giveaway for the purpose of verifying with the parent or guardian that he/she has in fact given permission for such participation. In the event that participation has taken place without permission, the entries will be removed at any time and without notice to you; and c) Not be an employee, officer, director, member, representative or agent of the Sponsor and the independent contest organization, their affiliates (including, without limitation, their parent, sister and subsidiary companies), advertising and promotion agencies, suppliers of services or materials related to the Contest or a person with whom they reside. 2. GIVEAWAY DESCRIPTION AND HOW TO WIN The Giveaway is sponsored by General Mills Canada Corporation (the Sponsor). The Giveaway begins at 1:00:00 PM Eastern Standard Time ("EST") on April 28th, 2014 and ends at 5:00:00 PM (EST) on May 19th 2014 (the "Giveaway Period"). Entries will only be accepted during the Contest Period. Sponsors website administrator's computer is the official time-keeping device for the Contest. HOW TO WIN The Giveaway will take place on the Life Made Delicious Facebook page, https://www.facebook.com/LifeMadeDelicious To be automatically entered into the Giveaway, entrants will be required to complete: a. Engage (Like, Comment or Share) with content on the Life Made Delicious Facebook page and/or b. Post their own recipe, brand-relevant photo or tips & tricks on the Life Made Delicious Facebook timeline Limit of one (1) entry per person during the Contest Period. Entries that do not conform to or satisfy any condition of these Contest Rules will be declared invalid. Consideration is up to the discretion of the sponsor. All entries become the property of the Sponsor.
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3. PRIZE A total of thirteen (13) Prizes are available to be won with ten (10) Prizes (each a Prize) consisting of General Mills Product Gift Baskets and three (3) Prizes (each a Prize) consisting of one (1) $100.00 Lululemon Gift Card. The approximate retail value of each Prize is $100.00 CDN. The total approximate retail value for the Product Gift Baskets is $1000.00 CDN and the total approximate retail value for the Lululemon Gift Cards is $300.00 CDN. The Gift Card is subject to the terms and conditions set forth by the issuer. If a purchase exceeds the value of the Gift Card, the winner will be responsible for any amount due that exceeds the value of the Gift Card (or the available balance at the time of purchase), including any applicable taxes. If any purchase does not exceed the Gift Card value, subject to applicable laws, the remaining available balance will not be paid in cash to the winner but will remain available on the Gift Card. The Prize is not convertible to cash, must be accepted as awarded without substitution and is not transferable and not for resale. The Sponsor reserves the right, in the event that a Prize cannot be awarded as described for any reason, to substitute a similar prize of equal or greater value. Limit of one (1) Prize per person. 4. DRAW Winners will be selected throughout the Giveaway period. Once entered, entrants will be eligible for all subsequent draws in the Giveaway. Maximum of one (1) Prize per entrant. Odds of being selected depend on the total number of eligible Life Made Delicious Facebook fans during the Giveaway Period: Four winners will be selected at 1:00PM EST on May 5th, 2014 to win a gift basket Three winners will be selected at 1:00PM EST on May 6th, 2014 to win a gift basket Three winners will be selected at 1:00PM EST on May 13th, 2014 to win a gift basket Three winners will be selected at 1:00PM EST on May 20th, 2014 to win a Lululemon gift card. Two (2) attempts will be made to notify each selected entrant through the Facebook account used to enter the Giveaway at the time of entry. If a selected entrant does not respond on Facebook within three (3) days, he/she will be disqualified and will have no claim against the Sponsor with respect to the Giveaway, or anything related to the Giveaway and will no longer be eligible for the Prize. For each disqualified selected entrant, an alternate entrant will be randomly selected from among the remaining eligible entries and the above process will be repeated until three (3) entrants have successfully been contacted. The Sponsor is not responsible for the failure of any Facebook notification or for any other reason whatsoever of a selected entrant to receive a Facebook notification. In order to receive the prize each selected entrant must first correctly answer a time-limited mathematical skill-testing question to be administered on Facebook. In the event of a dispute as to the identity of the winner, the winning entry will be deemed to be made by the authorized account holder of the Facebook account at the time of entry. Authorized account holder is the natural person who is assigned to the Facebook account used at the time of entry. 5. CONDITIONS OF ENTRY Limit of one (1) Giveaway entry per person. Entries attempted by methods other than those described in these Official Rules shall be deemed void. Any attempt by any participant to obtain more than the stated number of entries by using multiple/different identities, registrations and logins, or any other methods will void that participant's entries and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the Facebook account used to register will be deemed to be the registrant or player. A selected entrant may be required to provide Sponsor with proof that he/she is the authorized account holder of the

Facebook account associated with the selected entry. Proof of sending will not be deemed to be proof of receipt. Sponsor also reserves the right at its sole discretion to disqualify from this Contest, and any future contest or other promotion Sponsor conducts, any individual that it finds or believes to be tampering with the entry process, or the operation of the Contest or Contest Website, to be acting in violation of the Official Rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE ANY WEBSITE, OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. 6. LIABILITY All decisions of the Sponsor and the Contests administrator are final and binding in all matters relating to this Contest, and the Sponsor and the administrator shall not be held responsible for any accident, negligence, printing, administrative or other errors that may arise or occur in connection with the Contest. In the event of a dispute regarding submission of an on-line entry, the entry will be deemed to be submitted by the authorized holder of the e-mail account. The Sponsor reserves the right to modify, amend or terminate this Contest in whole or in part, at any time without notice and with no obligation or liability, subject to applicable law. The Contest Sponsor and affiliates are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Contest; (4) technical or human error which may occur in the administration of the Contest or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrants participation in the Contest or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost or otherwise destroyed or corrupted, entrants sole remedy is another entry in the Contest, provided that if it is not possible to award another entry due to discontinuance of the Contest, or any part of it, for any reason, Sponsor, at its discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims. The Sponsor reserves the right without notice to cancel, suspend or modify the Contest for any reason. Entries are subject to verification and will be declared invalid if they are incomplete, garbled, forged, falsified, altered or tampered with in any way. 7. DISCLAIMER The Sponsor assumes no responsibility for entries, notices, replies, or releases lost, late, stolen, misdirected or incorrectly completed which will be deemed void. The Sponsor is not responsible for incorrect information, whether the error, if any, is caused by the equipment or programs associated with or utilized in the Contest, or whether a technical or human error has occurred in the administration of the Contest. The Sponsor is not responsible for losses or damages of any kind (including direct, indirect, incidental, consequential or punitive damages) to persons or property resulting from: a) the Prize, including the acceptance, participation in, misuse or use of the Prize; b) entry or participation in this Contest, including access to and use of the Website, or c) any claims based on personality or privacy rights or defamation. The Sponsor assumes no responsibility if the

Contest cannot be held as planned for any reason, including for reasons beyond the control of the Sponsor. The Sponsor reserves the right to correct any typographical, printing, computer programming or operator errors.

8. INTELLECTUAL PROPERTY Any intellectual property, including, without limitation, trademarks, trade names, logos, promotional materials, web pages, source codes, drawings, illustrations, slogans and representations used in the Contest material are owned by the Sponsor or its affiliates. All rights are reserved. It is strictly forbidden to copy or use any materials protected by copyright or any materials that constitute intellectual property without the prior written consent of the Sponsor. 9. RIGHT OF CANCELLATION, SUSPENSION AND AMENDMENT If for any reason the Contest is not capable of being completed as planned including, but not limited to computer virus, bugs, tampering, technical failures or other causes beyond the control of the Sponsor, the Sponsor reserves the right to cancel, suspend or amend the Contest. 10. APPLICABLE LAWS The Contest is subject to all applicable federal, provincial and municipal laws. The Contest Rules are subject to change without notice to conform to all applicable federal, provincial and municipal regulations, or policies of any other entity that has jurisdiction over the Sponsor. 11. FOR QUEBEC RESIDENTS The Contest is not open to residents of Quebec. 12. FACEBOOK and Lululemon The Contest is in no way sponsored, endorsed or administered by, or associated with Facebook or Lululemon. Entrants understand that they are providing their information to the Sponsor and not to Facebook or Lululemon. Facebook and Lululemon are completely released of all liability by each entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not Facebook or Lululemon.