Research for Managerial Decisions

Specific Instructions:
Answer all the four questions. Marks allotted 100. Each Question carries equal marks. Word limit is 250-300 words he !tudent should su"mit this assi#nment in the handwritten form $not in the t%&ed format' he !tudent should su"mit this assi#nment within the time s&ecified "% the e(am de&t Each Question mentioned in this assi#nment should "e answered within the word limit s&ecified he student should onl% use the )ule sheet &a&ers for answerin# the questions. he student should attach this assi#nment &a&er with the answered &a&ers. Failure to comply with the above Five instructions would lead to rejection of assignment.

General Instructions:

_____________________________________________________
Que 1: Campus Enterprises had formed a partnership with a popular pizza restaurant for the purpose of selling freshly made pizzas from specially heated trucks on the campus of large public school. The trucks arrived at numerous convenient locations across the campus at specified timings. reshly made pizzas were available from the trucks at prices comparable to a similar pizza delivered to the buyer!s place of residence. "r. #harmesh #harma$ %&$ #ales at Campus Enterprises felt that the sales of pizzas from the trucks were less than what he had e'pected. Answer There are larger problem following the truck for the distribution system of &izza$ vehicle often broke down. (ours spent prepping food$ frustrating searches for coveted parking spaces and predictably unpredictable weather added to the strain. )o onerous city regulations$ parking difficulties$ bad weather$ truck maintenance and$ perhaps the hardest$ long hours. *ickshaw +umpling currently has a fleet of four trucks$ two brick, and,mortar locations -nd because of this or the lunch rush$ which is primarily where a food truck is going to be doing their business for the day$ there.s hours of prep$ loading$ parking$ setup / hours of cleaning and potentially prep for the ne't day.

#imultaneously #trong unit economics: focused and efficient operating model0 moderate cost to open0 strong cash,on,cash returns ranchisees have succeeded and have high renewal rates because the business model works$ forming solid partnerships

%oluntarily purchase from company supply chain system 1eographically diverse franchise base with no significant concentrations *eturn on assets higher than the 2uick,serve restaurant peer average

Que 3: Create a Constant Sum Scale for each one of the following. "arks would be

allotted on the basis of the 2uality and e'haustiveness of the attributes identified by the candidate. a. ennis Wear

Answer

". c. d. e.

oilet !oa& *+, *a&to& .and !aniti/er

Que 4: 5efore we start performing the research$ the following 67!s have to be mandatorily clear in the researcher!s mind: 7ho$ 7hat$ 7hen$ 7here$ 7hy$ 7ay. "ention the 67!s when you have to perform a research to know the consumer perception of the respondents for #hoppers #top. Que 8: The school is divided into 9 different blocks. #harma could arrange from the school authorities the figure on average e'penditure done by stents in each of the blocks. 5elow are reproduced the figures:

Block Number

1 2 3 0 5

Fre uency of !i""a $onthly personal #onsumption per %&penditure $onth '(verage) 'in *s.) 200 200 100 200 300 300 100 000 000 000

&erform the following instructions: -. 5. 7hat is the advantage of a *egression -nalysis over Correlation -nalysis: +evelop the regression e2uation for the given situation.

C. 7hat would be the sales of the pizza if average "onthly personal E'penditure for a specific block was *s. ;<<: