NETFLIX Case study is based on an internal and external analysis of the company and its resources and competencies. A selection of strategic options must be identified in order to grow the business and remain competitive. The report should include a summary of the issues from the external and internal analyses and a discussion of the company's business strategy and strategic options for growth.
NETFLIX Case study is based on an internal and external analysis of the company and its resources and competencies. A selection of strategic options must be identified in order to grow the business and remain competitive. The report should include a summary of the issues from the external and internal analyses and a discussion of the company's business strategy and strategic options for growth.
NETFLIX Case study is based on an internal and external analysis of the company and its resources and competencies. A selection of strategic options must be identified in order to grow the business and remain competitive. The report should include a summary of the issues from the external and internal analyses and a discussion of the company's business strategy and strategic options for growth.
Suggested structure wordlimit-2000. Deadline:9 dec Introduction (200) Part I External analysis (500 words) Part II Internal analysis (500 words) Part III NETFLIXs Issues and challenges (200 words) Part IV The Selection of Strategic Options (400 words) Part V Conclusions (200) References Appendices
Purpose of the report What does NETFLIX do? What is the background of the organisation? What industry does it operate in? What are its geographical markets? What products and services does it offer and what are the market segments? What are NETFLIX mission, vision and value? What generic strategy it is following? (Overall/Focused Cost Leadership or Overall/Focused Differentiation?) Who are the key stakeholders?
Part I External analysis Overview to state the purpose of the analyses 1.1 Macro-Environmental Analysis Refer to PESTEL model (appendix?) Discuss the main points 1.2 Industry Analysis Refer to Porters Five Forces of Competition model (appendix?) Discuss it and draw conclusions about the attractiveness of the industry analysed. 1.3 Opportunities and Threats (Partial SWOT analysis)
Part II Internal analysis Overview to state the purpose of the analyses
2.1 Analysis of NETFLIX resources and competencies Refer to Value Chain model (appendix?) - Discuss the main points Refer to Threshold/distinctive resources and competencies framework Refer to the VRIO framework
Draw conclusions: which resources and competencies are really contributing towards NETFLIX sustainable competitive advantage? 2.2 Strengths and Weaknesses (Partial SWOT analysis) Optional: Here you can also add some discussion about The Financial Performance of NETFLIX (using some financial ratios and statistics ..etc)
Part III NETFLIX Issues and challenges Provide a summary of the issues from the external and internal analyses Then highlight the issues and challenges that you believe NETFLIX now faces in order to remain competitive and continue to grow the business
Part IV The identification of NETFLIXs business strategy and its strategic options for growth 4.1 NETFLIX generic strategy Refer to the Strategy Clock model (appendix?) and/or Porters Generic Strategies model (appendix?) 4.2 Strategic options After having identified the generic strategy that NETFLIX is following (in 4.1) say if, in your opinion, it is appropriate to continue with the same one Which are the 3/4 strategic options available to grow and develop the business further? To do this use Ansoff matrix and Tows Matrix models (appendix?) 4.3 Which are the resources needed to implement the strategy chosen? Physical, Financial, Human, Intangible. Part V CONCLUSIONS 5.CONCLUSIONS Provide Your strategic solutions for the companys ongoing health. What problems will NETFLIX have in trying to sustain a competitive advantage over its rivals? REFERENCES LIST (at least 20 references) o Alphabetical order o Harvard style