Académique Documents
Professionnel Documents
Culture Documents
Types of Advertising
In 2003 we now add Interactive (ie Internet) and New Media (ie any media
which has not been used before, like the back of cinema tickets, or the dot
matrix screens in the MTR stations) to the list.
Television
The history of mass advertising and the history of television are closely
intertwined. Without advertising, television would have made no headway in
countries without a state sponsored broadcaster (mainly the US) and would
certainly not be the instrument of mass communication it is today. Television
advertising takes the form of tv commercials (often referred to as TVCs or
spots) which are either 30 or 45 seconds long.
Television advertising is under threat from devices such as the TiVo - hard
drives which record programmes but edit out ad breaks. The problem is,
without the funding that selling commercial space provides, there would be
Sheet 1
Most big manufacturers now include their latest TV ads as part of the
material on their website - try these from Apple but you can look for your
own favourites. You can find ads from our very own ICAC here.
Cinema
Direct Marketing
Packaging
Bigger Biggest
iPod Financial Times
West Hollywood, Los Angeles IFC2 Building, Hong Kong
Big
Johnnie Walker (88 floors, tallest in HK, 3rd
Lan Kwai Fong, Hong Kong tallest in the world)