Actifio Extends Copy Data Virtualisation Platform With Actifio Sky

New virtual appliance-based product initially supports Remote and Branch offices and cloud-based use
cases, represents key milestone in emergence of Actifio Anywhere delivery model.

DUBAI, UAE May 1, 2014 Actifio, the copy data virtualisation company, today announced a
significant expansion of its product portfolio, dramatically increasing the scope and scale of its enterprise-
class data virtualisation platform. The new offering will extend the functionality of Actifios copy data
solution, making a virtual instance of the companys Virtual Data Pipeline technology available
wherever application data may reside, from the data centre core to the public cloud.

The new product will be the first in a new family called Actifio Sky

and marks a milestone for the

company as it moves beyond its integrated appliance-only roots.

What Actifio Does

Today, distributed enterprises are focused on improving resiliency, agility, and mobility toward cloud-
based infrastructure, even as the sheer volume of data they need to manage is exploding. Actifios copy
data virtualisation platform solves these problems, replacing a complex tangle of siloed storage and data
management systems all creating copies of the same production data with a single solution that lets
customers:
1. Capture data from production applications according to an SLA that can be defined in just a few
clicks and changed at any time,
2. Manage the lifecycle of that data in the most efficient way, through the creation of a single
golden master that can be stored anywhere and updated incrementally forever, and
3. Use that data to spin up an unlimited number of virtual copies for any use, at any time and
anywhere.

Actifio virtualises data as other technologies have virtualised compute and networking, decoupling
increasingly strategic enterprise data from increasingly commoditised enterprise infrastructure. IDC
estimates the worldwide market for products and services in this space, which it refers to as copy data
management, at $46 Billion this year.

The copy data problem is a huge challenge that European CIOs raise time and time again in
conversation. IDC found that on average 65% of external disk storage capacity is used to store copies of
production data. Companies create snapshots, clones, replicas, archival, and backup data to fulfill
increasing requirements to develop new (primarily mobile) applications, fulfill tighter regulatory
requirements around data protection and disaster recovery (for example the pending EU data protection
regulation) and provide data for analytics and reporting purposes. said Carla Arend, IDCs EMEA
Software Program Director. Actifio has an interesting approach to solving this problem: by combining
copy data virtualization, storage efficiency and application-aware data management services, Actifio
enables companies to provide virtual copies of the data for the various different use cases. The new
Actifio Sky product family is yet another innovative capability from Actifio to help European CIOs solve
their major data management challenges - from the core to the cloud.

Until now, Actifio has delivered this capability through the custom configuration and deployment of an
integrated appliance combining hardware and software, called the Actifio CDS. Actifio CDS supports a
complete range of platforms (VMWare, Windows, Linux, AIX, Unix), applications (VMWare, SQL,
Oracle, Exchange, Sharepoint, SAP), and use cases (backup, snapshot, BC/DR, development and test,
compliance, analytics), scaling up and out well into the multi-petabyte range.

Actifio Sky

Actifio Sky is a new generation of Actifio technology built entirely on the foundation of the companys
Virtual Data Pipeline

technology, now protected by an expanding portfolio of 36 in process or approved

patents. It extends the power of copy data virtualisation from the data centre to the edge of the enterprise,
and beyond that into the cloud.

Actifio Sky offers a new level of deployment flexibility and range, making it easier and in some cases
possible to move data back to a central data management site to improve data protection, governance,
and analytics. Actifio Sky will be offered first in a ROBO Edition for Remote / Branch Offices (ROBOs,)
and a Cloud deployment option for businesses looking to shift enterprise workloads into the cloud.
Together with Actifios CDS data centre appliance, Actifio Sky eliminates barriers to data mobility from the
edge to the core, enabling transformational data management velocity and scale across the enterprise.

Built on the core VDP technology, Actifio Skys capabilities now include:
Easy Download and Deploy with a consumer-grade UI delivering an intuitive, point-and-click data
management delivering faster time to productivity
Application-centric, SLA-based management for powerful remote data protection and disaster
recovery for applications
Rapid recovery from remote site failure, centrally, or into the cloud
The ability to vault data directly to public cloud storage services including Amazon

Web
Services
Patented Dedup-Async Replication

for network-optimised data replication and space efficiency

through Direct-to-DeDup storage.
Actifio Sky represents a powerful addition to the Actifio Copy Data platform. Customers will now be able
to apply copy data virtualization at remote sites or chose to select data protection via Cloud services.
said Anand Choudha, Managing Director at Spectrami. Again Actifio has enabled customers to further
reduce their overall costs associated with copy data management so they can focus on more strategic
aspects of their business.
Mohammed Suleman, General Manager, Enterprise Objectives adds, Actifio Sky enables customers to
build a data protection and consolidation strategy that has predictable costs and concrete measurable
business benefits. Especially branch or remote offices with no IT presence have always been difficult to
handle when it comes to storage, backup and removing copy data. This makes Actifio Sky a very
attractive proposition for companies that have addressed the problem within their data centers, or head
office, but have not been able to tackle remote sites.

Actifio Anywhere
The company announced both deployment options of Actifio Sky in the context of a broader product
vision than has previously been discussed.
Actifio Sky is already giving our enterprise customers access to data sets theyd never been able to
gather, analyse, and protect before, and simplifying the customer deployment model of our cloud service
provider partners, said Actifio Founder and CEO Ash Ashutosh.
Enabling Actifios technology to run on a virtual appliance has been a key milestone in our platform vision
right from the start. With the launch of this platform extension, were demonstrating the depth and breadth
of our underlying technology, and taking an important step toward letting an even broader range of
customers across every geography, vertical, and market segment tap the power of Actifios copy data
virtualisation model in whatever form makes the most sense for them; As a fully integrated appliance
leveraging bundled, existing, or third-party storage; as a virtual appliance which can be deployed readily
into the edge or the cloud; or as a cloud-based platform-as-a-service (PaaS,) available on demand and
accessible through any device. We call this vision Actifio Anywhere, and it points to the exciting range of
Actifio products and services customers will see us introduce to the market over the coming months and
years.
For more information on Actifio Sky

, visit: www.actifio.com
About Actifio
Actifio delivers copy data virtualisation to hundreds of global enterprise customers and service provider
partners in more than 30 countries around the world. Our Virtual Data Pipeline technology decouples
data from infrastructure, enabling dramatic improvements in business resiliency, agility, and access to the
cloud. Actifio replaces siloed data management applications with a radically simple, application-centric,
SLA-driven approach that lets customers capture data from production applications, manage it more
economically, and use it when and where they need to. Actifio is headquartered just outside Boston,
Massachusetts, and can be reached via the web (actifio.com,) Twitter (@actifio,) or email at
info@actifio.com.

For further information:
Sanjeev Kant
Vistar Communications
PO Box 127631
Dubai, UAE
Phone: + 971 4 420 1517
E-Mail: sanjeev@vistarmea.com