1

Business Plan



Owners
One Stop Solution
241, Rajnish Building,
Colaba Market,
Near Kailash Parbat Hotel,
Mumbai 400 005.
Telephone: 022-23165491
Fax: 022-23165492
E-Mail: oneStopsolutions@gmail.com



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I. Table of Contents


1. Table of Contents.2
2. Executive Summary3
3. General Company Description.4
4. Products & Services6
5. Marketing Plan8
6. Operational Plan17
7. Management & Organization....23
8. Start-up Expenses & Capitalization......24
9. Financial Plan............25



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II. Executive Summary

One Stop Solution is a professional cleaning and maintenance service for leather and suede
products and carpets started in the area of Colaba, South Mumbai. The venture is started by
six partners- Shweta, Disha, Mohid, Shashwat, Panav, Istakhar. The partners have share
immense amount of trust and understanding.
One Stop Solution is aiming to take opportunity of the lack of a professional high quality
cleaning service in the city and provide the customers with excellent facilities.
Leather is known to be a tough material but it is the one that requires most maintenance,
we are aiming to take advantage of this fact and provide regular maintenance services to
our customers using extremely professional techniques undertaken by highly trained
individuals who will use quality solutions and tools for various processes.
We will be providing a variety of services like- cleaning, maintenance, re-colouring,
conditioning and repairing and since this concept is relatively new in India we are aiming to
tap this market and make more consumers go for this service rather than small time local
cleaners having unskilled labour and using local products.
The market we are catering to is a niche market mainly dominated by upper middle- upper
class and to tap this kind of market we are undertaking aggressive marketing strategies to
increase the scope and size of the market. With no direct competition in the market, we can
be the market leaders in this segment and generate customer loyalty even when new
entrants enter the market.
Based on our study of the market we have estimated a growth in the industry over few
years with increase in standard of living and increase exposure to professional cleaning
services.


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III. General Company Description
One Stop Solution will be providing the services of dry cleaning and maintenance of mainly
leather and Suede products and also carpets.
The leather and suede products include- handbags, travel bags, belts, shoes, wallets, carpets
and rugs etc.


Mission Statement: Our mission is to be recognized as a leader in the commercial cleaning
industry that provides quality service with superior outcomes at the same time creates a
steady, reliable and growing employment source for the community.

Companys goals and objectives:

Our goal is to provide world class and eco-friendly technology for dry
cleaning and leather/suede maintenance to our customers.
We aim to tap this market as there are very few companies that work on leather but
not on specific leather products and so have a temporarily monopoly to capture our
customers.
We are looking to establish and maintain a strong relationship with our stakeholders
and provide consistency in quality.

Expansion Strategy:
The different avenues that we are planning to expansion into are:

Location Expansion: In the near future we expect One Stop Solution to have
captured a sizeable market share in South Mumbai and hence would expand into
other profitable areas in the suburbs like- Juhu and Bandra, subject to a feasibility
study of those areas.

Future prospects also include diversifying into different product lines like -
Curtains, leather furniture and designer wear, we will be conducting a survey to
judge the demand for maintenance of these products and decide if its feasible
and we can plan to venture into them by the end of second year

Business Philosophy:
Our business philosophy is to provide high quality service along with consistency is what a
company needs to acquire maximum market share.
We believe that a strategy of aggressive marketing & promotion is the best way for a firm to
penetrate into a market like this, which is currently dominated by local dry cleaners and
small time local cleaners. The business we are looking at is mainly aiming a niche market
and planning to
The legal form of ownership will be: Partnership Firm.
We have chosen this form of business as all the six partners will have equal stake in the
business and equal decision making right.
One Stop Solution is registered under the Partnership act as it is mandatory in the state of
Maharashtra.
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Industry Overview
The industry that we are operating in is the Professional Dry cleaning Industry.
According to our estimations, in the short run we do not see a growth in the industry but
eventually as the standard of living increases and a demand for such services increases with
the increase in purchasing power of the Indian consumers there is a high scope for growth in
professional cleaning industry.
Once the industry grows, there will be more players in the market and we will plan
promotional and competitive strategies for the same.

Core Strengths:
High quality service with a variety of techniques used
Different prices for different types of fabrics
Specialized service offering in leather and suede maintenance
Highly trained staff using professional techniques in processes








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IV. Product & Services

Services Offered :
The following are the services provided by One Stop Solution:
MAINTENANCE/ PROTECTION
LEATHER AND SUEDE RECOLOURING
INK AND STAIN REMOVAL
LEATHER AND SUEDE CLEANING
CONDITIONING
LEATHER AND SUEDE REPAIRING

Competition in our industry comes from the different types of services provided by the
different service providers and the quality of the service thus provided
Competitive Advantage:
One Stop Solution is the first entrant in the market for providing specialized professional
cleaning and complete repair and maintenance for all your leather and suede products.
We have no close competitors in the market who provide professional specialized
services for only leather and suede, except Pressto, which is actually a laundry service
unit for garments and accessories cleaning.
One Stop Solution provides not just cleaning and stain removing service, unlike Pressto,
but also all sorts of leather and suede care treatments like repairing, recolouring,
protection and conditioning.
At One Stop Solution, we have trained professionals and executives who can analyze
individual problems efficiently and work on each item according to the quality of the
leather and the nature of treatment required for fixing each item. Thus, each item that
comes to the store is thoroughly scrutinized and taken care of.
The prices are differentiated based on the services availed by the customers and
depending on the size of the product or damage. Thus, we give customized pricing also
depending on the type of services required.
The quality of the Solution and machine used by us for the different services is excellent.
Our suppliers Leather Magic and Rug Doctor are both well established in their
respective markets since 30 and 12 years respectively and have credibility globally.
Transparency of all the processes that take place in the store.
Guaranteed delivery of items within 2-24 hours. Delivery of the products to the
customers house is done by us as a value added service.
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The marketing and advertising strategies undertaken by us are very well formulated and
strategically planned to create positive word of mouth publicity for our firm and to build
a brand name in the market.
We will be collaborating with a few luxury brands which have their stores in the city, so
all the customer complains they receive regarding leather and suede products can be
passed on to us.
Competitive Disadvantages:
Pressto, which is a near competitor is an established brand in India since 2008 and has a
good reputation in the market.
Pressto has many stores distributed in different parts of the city, while we just have one
store in the city, as of now.
Premium pricing as compared to the local dry cleaners in the city, as we believe in
providing only quality service. Thus, due to premium pricing, our target market is very
niche.

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V. Marketing Plan
Market Research:
A market research was carried out by us to judge if a demand is there for the services
provided by us. We found that there is a great demand for our services. The detail of our
research is attached in the appendices.
A primary research was undertaken by us with a sample size of 50 respondents.
An Online Questionnaire was filled by these respondents which gave us insightful
information about the requirements needed in our business model.
The researched helped us understand that we are catering to a niche market.

Economics:
Facts about our industry:
When we enter the market and establish our business, we would be the first movers and
hence be a monopoly in the market. Although, we do expect Pressto to move in as our
competitor soon, but since we would be acquiring the market and technology first, we
expect to capture the market and remain as market leaders.
Our services do not currently exist as we are creating a new market for ourselves. We did a
level of market research to find out whether people actually demand for our services, we
learned that we could tap only a niche market. With further market research we learned
that in the niche market that we are looking to target customer who use good quality
leather & suede products, there is a very high demand for the services we are hoping to
provide.
With the growing potential of purchasing power and rising standards of living, the
consumers are becoming more aware about the brands and luxury products available in the
market.
Furthermore, the growth potential of One Stop Solution is large. We are looking at opening
more stores in Mumbai itself targeting areas like Juhu, Bandra and Powai for a similar
customer base. Later, we will also look into targeting cities like Delhi and Bangalore after
doing a detailed feasibility study.
Barriers to entry
Pricing strategy:
Since One Stop solution would be the first to enter the market, the major barrier we would
face would be our costly pricing.
Consumer acceptance and brand recognition
As first movers in the market, we will have to work towards building consumer acceptance
and creating a strong brand image and identity in the minds of our customers. We will have
to ingrain the regular maintenance of leather and suede as an important aspect of the
customers lives.
To overcome the costly pricing barrier, we intend to only target those customers that
who are willing and able to afford such skim pricing strategies. We would also be providing
membership and privileges to our customers to encourage repurchase of the services we
provide.


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To increase acceptance, we are stressing on innovative marketing and promotion
strategies to encourage our customer buying behaviour. We are also tying up with well-
known brands so that the customers that approach those brands would have further faith in
our services.


SERVICES:

The following are the features and the benefits that the customers can derive out of our
services:
PEAU: Complete Leather Care
Any item that is made from leather or suede demands specialist knowledge and
expertise. Any kind of stains, discoloration, repairing and protection required to
make your leather and suede products look fresh and vibrant is provided by One
Stop Solution. These mainly include leather and suede bags, belts and coats/ jackets.

CHAUSSURE: Complete Shoe Care
At One Stop Solution, we clean, repair and restore your most precious designer
shoes and other small accessories with international standard and care. Our services
would include recoloring, specialist stain removal, damage repair and overall a
complete makeover of your most loved collection.

TAPIS: Carpet and Rug Care
We cater to cleaning and the best maintenance solution for your precious carpets
and rugs of any kind. We remove stains and dirt that accumulates over a period of
time, in no time!

Customer Analysis:
Our targeted customers are going to be consumers who use leather and suede products.
They will be people that have a relatively high purchasing power as we are looking to
provide niche services that would appeal such customers. Our service is a luxury and not a
necessity, and hence it wouldnt be demanded by the masses.
The consumers would have a large disposable income to avail our services. The consumers
can avail our services at our store, and they would not have to go through any middle men.
The age group for our target market would be mainly men and women from the age of 18
till the age of 60.
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Although it may seem like we cater mainly to women, we also provide certain services that
could be relevant to men too (eg. Shoes, Belts, etc.) and as our market research shows,
there is an almost equal demand from men as well.
The best way to segment the customers for this enterprise is on the following basis:
Corporate Customers: High End Branded Stores - We have approached a few elite brands like
Louis Vuitton, Hermes, Gucci, Bottega Veneta etc. and are also in conversation with few
more brands like Salvatore Ferragamo, Jimmy Choo and Versace.

Individual Customer : These are the retail customers that would approach our store
directly.

Frequency of Usage :
1) Contract Customers : These are customers who are have a contract with us to
provide monthly services for a agreed fixed price. These are mainly our
corporate customers. These are our platinum class customers.
2) Loyal Customers: These are the customers who render our services more
than once and help us get more customers with a positive word of mouth.
They are our Gold class customers.

3) One-time Customers: These are customers who are serviced just once.
These are any kinds of customers who have availed our services only once.
They are our lead class customers.



Advertising and Promotion Strategy:
We plan to have an aggressive marketing strategy since we are targeting a niche
market and we are aiming to create a high level of awareness so that the customers
approach us with a positive mindset.
We are planning to create a positive brand image in the minds of our customers
which would lead to a long lasting relationship between our customers and us.

Mediums of Advertising used:
Print: We are planning to have print ads in high end magazines like Vogue, Femina,
GQ etc since the readers of these magazines would be our main customers and would
be a perfect way to advertise our store.

Internet: We will use social networking websites like Facebook and Twitter.
www.facebook.com/oneStopSolutionmumbai
We are also planning on sending an email to the people who have filled our
questionnaire and we will be offering a 15-20% discount on the first product cleaning
which will help us acquire them which in turn help us with a positive word of mouth
for our services.



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Effective Strategies that will be adopted:
We are having a tie-up with high end brands where if a customer returns their
leather/suede product for repairing they would forward it to us and for which they will be
giving us a fixed amount every month.

Competition:

We are the first movers in the market and we provide a relatively unique service. Our
closest competitors are Pressto cleaners who have only one of their units directed
towards such operations. Pressto offers the same service for all kinds of products; however
they have certain drawbacks-

Unlike One Stop Solution, Pressto uses the same techniques for the kind of fabrics.
Customers are not very aware of Pressto providing such services as it is majorly
restricted to garments only.
Due to the techniques used by Pressto they are not recommended by the stores of
the brands we cater to.
Also, they have a wide market and are not targeting the designer bag segment
effectively, while it is this segment that is looking out for such efficient services.

Factor One Stop Solution Strength Weakness Press To
Importance
to Customer
Products/Service
caters majorly to the
market of leather and
suede products


Caters to all the products
with the same technique for
the offered services.

1
Price
Different prices for the
services according to the
fabric

Same price for all the
services irrespective of the
fabric
2
Quality
perfect quality is
achieved due to different
techniques being used

same technique for all
services, does not provide
perfect solution
2
Reliability
As the working is manual
and solution changes with
a change in fabric so it is
guaranteed to achieve
results for the customer

As the same solution is used
for all the fabrics, results
cannot be guaranteed to the
customers.
2
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Factor One Stop Solution Strength Weakness Press To
Importance
to Customer
Expertise
We have knowledge only
with respect to leather
and suede products


Large and established
organization.
4
Company
Reputation
We are a new company
and have to build a
reputation.


Is reputed and has picked up. 3
Location
We are offering
services in Mumbai
only through only one
unit.


they offer services only at
one location but their
channel is spread across
the city through their
other stores
4
Appearance
It wont be like a
normal dry cleaning
store, but will be a
different experience
for the customer to
see the process done
in front of them.

like a normal store where
the customer drops and
collects after the service
is done.
2
Sales Method
Direct sales can take
place at the designer
stores too.

designer stores do not
recommend them
2
Advertising
strong advertising
through various
vehicles like
magazines, fashion
shows, one to one etc.

main source is through
the other stores they
have in the city.
2
Image
more of a designer
laundry with
sophisticated services

like a general laundry
service where you drop
and pick up your valuable
good.

2



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Niche:
We are the first movers in the segment of providing solutions for the cleaning and
maintenance of leather and suede products. Our customer base consists of people using
designer products of different fabrics like leather and suede.
There are many dry cleaning companies in the industry who provide services only for
garments but we are the first ones in the city to provide services for cleaning and
maintenance of leather and suede products only. Thus, our market is very well focused on
dry cleaning of leather and suede products.

Strategy:-
Promotion
One of the most difficult segments would be promotion in this segment as we are the first
movers in the market. To educate our customers about our service we will have to
undertake various vehicles of promotion. Initially, we will use our network of friends and
relatives to get the wheels rolling and start generating a buzz about our services.
A. Advertising- We plan to put up our advertisements in the selected newspapers and
magazines with respect to fashion and accessories. These mediums are most apt for our
target market, which majorly includes the upper middle class and upper class.
B. Sponsorship- We also intend to sponsor a fashion week as an accessory maintenance
partner which will help us to talk more about our services and brand recognition.
C. Direct marketing- When we open up our store we will certainly be distributing our
brochures in and around the area so that the residents are aware about the services
available to them in their vicinity.
D. Branding- As we intend to tie up with the high end brands as a part of their after sales
service our standees will be put up in close proximity to their store which will help in
customer generation.
E. Exhibitions- In order to acquire customers we will take part in various exhibitions to let
the customers know about our distinguished services.
We will have a strong online presence too on social media platforms as it connects to every
target market through various social media vehicles.
As a part of customer generation we will also be educating the employees at the luxury
stores about our distinguished services and how it can help their brand with respect to after
sales services. This will be a very important catalyst as every customer of the high end
brands gets acquainted with the services provided by us. Other than that the partners will
undertake personalized marketing where our customer base will include personalities from
the society, film fraternity, corporate etc.
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Promotional budget-
1. Advertising- We will put up advertisements in monthly supplements, 3 months before
opening the store. The cost incurred will be Rs 23,000.
2. Sponsorship- As we will be sponsoring a particular event with respect to fashion and
accessories we will aim to spend Rs 1,00,000 on such sponsorship. This will be the
sponsoring an event like LAKME FASHION WEEK, ACCESSORIES INDIA etc.
3. Direct marketing- Pamphlet printing 20,000 pamphlets @ 90.p each = Rs. 18,000
Brochure distribution man power @ Rs. 500 per person per day = Rs. 5,000
4. Exhibitions- We will be a part of exhibitions every 2 months so that we can stable our
reach and we aim to spend Rs 40000/- dual monthly.

Pricing :-
Our pricing method is quality based pricing. Our main aim is to make the customer feel the
difference in the service being provided as compared to the other usual services they avail.
Our pricing strategy is in relation to the market analysis done. We will start increasing the
prices after a certain level of customer base is achieved. The prices compared to other dry
cleaners charge for cleaning of such products is higher due to the better techniques and
service we provide. The major factor for our service offering is solely the quality of service.
Our customers make their purchase decisions mainly on the base of the result of the service
and not on the price they are paying for it. We intend to revise our price structure annually.
We will not be having any credit policies.
Product
Price
Leather/Suede
Protection
Recolouring
Leather and
Suede
Cleaning
Leather and
Suede
Ink &
Stain
Removing
Leather
Repair
Rug &
Carpet
Service
Leather
Conditioning
Small 3000 5800 2500 3700 4600 150/sq feet 3100
medium 3700 9250 3300 4000 4700

4000
Large 4300 14000 4500 4500 5100

6000
suitcase 10500 custom 7800 4500 6000

11000
Shoes 3000 N.A. 2500 3700 4600

3100
Belts 3000 5800 2500 3700 4600

3100

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Proposed location
Such a store would have maximum feasibility if it is located in proximity to stores selling
designer products. In Mumbai, such stores are not many, but a majority of such stores are
located in South Mumbai. So the most apt place with respect to our investment and location
of the designer stores we plan to rent a 750 sq. ft store in the area of Colaba. The selected
location is favourable to us as we are very close to the designer stores and according to a
research our major customer base is in these areas.
Address:-
241, Rajnish Building,
Near Kailash Parbat Hotel,
Colaba Market
Mumbai - 400005.

Distribution Channels:
We are looking at direct sales to our customers where the customers will be approaching
our stores directly and availing our services based on customised pricing.
We are also having a tie-up with various brands wherein they will pass on any damaged
products to us for repair.











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Business Analysis
PORTERS 5 FORCES

1. Threat of New Entrants: Since this is relatively a new market we do not see new
entrants in the market in the near future but yes, eventually we are expecting more
players entering the market but by then we would be an established brand and
customer loyalty will be present but we can plan promotional activities for the same.
Since when we are entering the market it is a niche one but we are gradually
planning to build up a presence in the industry.

2. Threat of Substitute Service: Our main threat would be our customers switching to
local dry cleaners or going for a do it yourself method whereby they will undertake
the cleaning and maintenance process at home.

3. Bargaining power of Suppliers: Since our suppliers are in America, we have spoken to
them and we are the only firm that has access to their products in India which would
act as an entry barrier for the new firms.

4. Bargaining power of Buyers: The bargaining power is low of the customers as it is
relatively a monopoly but once new firms enter the market, the buyers can exert
influence with various factors like price reduction, high value, etc







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VI. Operational Plan

Production
All kinds of services that are offered by us take place at our store itself by our trained
professionals.
We have ensured that the solutions and machine used by us are of the best quality. To
ensure that the quality of our service is maintained, all the products that come to us go
through a 6 stage process regardless of its category. The 6 steps involved are as follows:

INSPECTION:
Each item is carefully inspected for stains and irregularities.

STAIN/ DIRT REMOVAL:
Each stain in individually treated with special stain/ dirt removing products.

CLEANING:
Customized and tailor made cleaning for each item depending on the level of treatment
required.

HAND FINISHING:
Any loose end with regards to the thread work is looked into by our specialists.

QUALITY CHECK:
Every item then goes through a final quality check to make sure the item is perfectly
finished and returned to the customers.

PACKAGING:
Each item is then carefully and individually packed and kept as per the preference of the
customers.

PROCESSES:
The cleaning processes involved for the Peau and Chaussure category are the same, but
differ for the Tapis category. They are as follows:

PEAU AND CHAUSSURE CATEGORY SERVICES AND PROCESSES: The solutions used for each
service category may or may not be the same for Leather and Suede, depending on the type
of the problem. All the product care solutions used by us will be imported by us from a
supplier in the USA who manufactures such Leather and Suede care products under the
name of LEATHER MAGIC.

Maintenance/ Protection:
For Leather Items:

PRODUCT NAME: Leather Protection Cream.
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DESCRIPTION: Leather Protection Cream Protects Leather from staining, soiling, cracking
and premature aging. It provides a protective shield to the surface of the leather to make it
water repellent and Stop absorption of liquids and unwanted oils into the leather. A simple
Wipe-On, Wipe-Off application that forms a barrier between the leather and foreign
material such as oils, liquids, alcohol, normal dirt and soiling and much more. This barrier
makes regular cleaning and maintenance much easier while keeping the leather looking
immaculate. Leather Protection Cream will also prevent build up of Body Oils that cause
darkening of the leather and ultimate breakdown of the fibers. Contains no Silicones,Heavy
Oils or Animal Fats which can damage leather. Leaves no oily residue. Will not stain leather
when properly applied. A regular maintenance routine that includes cleaning, conditioning
and Leather Protection Cream should be performed every three months to keep leather
looking and performing its' best.
DIRECTIONS: Make certain that the leather is clean before applying. Apply Leather
Protection Cream to a slightly dampened cloth and wipe the product over the surface of the
leather. Allow the product to remain on the surface approximately 5 minutes, then buff dry
with a dry, soft cloth. Keep the unit out of service for 30 minutes. Always test Leather
Protection Cream on a hidden area before general application.

For Suede Items:

PRODUCT NAME: Fabric Guard
DESCRIPTION: The Fabric Guard has been especially designed for protection of NuBuck
leather, which is popularly called as Suede. The Guard Makes the Suede highly water
repellent as Suede can easily get spoilt by water. It is preferred to get this treatment done as
soon as a new Suede item is purchased to take precautions for future damage. The Fabric
Guard will not stain or cause any change in the feel on the fabric.
DIRECTIONS: Same process to be followed as for Leather.

Repairing:

- PRODUCT NAME: LM- 2002 Mini Pro Leather Repair Kit
DESCRIPTION: The repair of leather has traditionally, been a highly controversial and
misunderstood subject. Most people do not even realize that leather can be repaired. But
leather has been successfully repaired and refinished by a select few professionals for many
years. Leather, by its very nature, is a natural product and therefore must be treated much
differently than other forms of upholstery material such as vinyl. Leather cannot be repaired
or treated in the same manner or with the same materials as vinyl.
DIRECTIONS: Training


PRODUCT NAME: LM- 3001 Deluxe Leather Restoration Kit
DESCRIPTION: strongest repairs possible by permanently bonding to the edges and surface
of the leather. This repair compound is water based, requiring no heat, and has been
formulated to remain extremely soft and flexible to recreate the natural look and feel of
even the finest leathers. Repair cuts up to 4 long, and holes up to 2 diameter. After you
have completed the repair, you will then be able to completely cover over the damaged
area with a new color coating. This color coating will blend the new finish into the
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surrounding leather, and create a completely invisible repair that replicates the original
leather finish. This combination will produce Professional quality results
DIRECTIONS: Training

Cleaning:

For leather items :

PRODUCT: Leather Cleaner
DESCRIPTION: Leather is just like skin and must be carefully cleansed in order to retain its'
beauty. Through normal everyday use, dirt, grime and body oils accumulate on the surface
of leather. If these are not regularly removed by thorough cleaning, the leather finish will
begin to turn stiff and brittle which leads to cracking of the finish. Regular household
cleaners must not be used as they are not "leather specific" and may actually cause severe
damage to the leather. To keep leather looking and feeling its' best, you must first clean it
and then replenish the lost oils and moisturizers
DIRECTIONS: Use a soft cloth or sponge and soak well with Leather Cleaner. Wipe a small
area gently. Do not scrub the area as this may cause surface damage. Allow the cleaner to
dissolve the dirt and grime from the surface with light strokes. Immediately rinse the area
with clean water and allow to dry. It is highly recommended that an application of Leather
Conditioner be applied immediately after cleaning to replenish any natural oils that may
have been dissolved during the cleaning process.


For Suede items:

PRODUCT: Suede Leather Cleaner
DESCRIPTION: Removes heavy soiling, oils and light stains that occur in NuBuck type leather
(Suede). NuBuck Leather Cleaner is balanced to the pH range of leather itself, and rinses
away easily.
DIRECTIONS: Use a soft bristle brush to brush over the surface of the leather. Spray a light
mist of NuBuck Leather Cleaner over a small area. Continue to brush the leather gently until
dry. Do not scrub the area as this may cause surface damage. Allow the cleaner to dissolve
the dirt and grime from the surface with light strokes. Heavily soiled areas may be blotted
with a clean dry cloth to absorb any excess soiling or stains. Allow to dry.

Recolouring:

- PRODUCT: Leather Dye & Re-colouring Kit
DESCRIPTION: All Leather will eventually wear and fade. Light surface cracks will appear
which causes the leather to look old and deteriorated, but the leather itself is still in good
condition. All that is needed to restore the finish is a new colour coat. This Leather Re-
colouring and Painting kit allows you to recolor worn and faded leather easily. The paint for
leather provided is a water based material that is designed to be highly compatible with
leather. The finish provided will be a permanent, long lasting finish that will give you many
years of service.
DIRECTIONS: Training
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Ink and Stain Removal:

- PRODUCT: Ink and Stain Remover
- DESCRIPTION: Stubborn stains, Ball Point Pen Ink, Permanent Marker, lipstick, crayons and
other unsightly marks are one of the most difficult things to deal with when it comes to
caring for your leather. Leather Magic Ink and Stain remover is designed to enable you to
remove these types of stains with little difficulty. Ink and Stain Remover will not damage
your leather. When used properly most stains will be removed successfully without any
noticeable effects to your leather. Works on all types of leather and Suede.
- DIRECTIONS: Apply a small amount of Ink and Stain Remover to a clean, dry cloth. Gently
wipe over the affected area. DO NOT SCRUB HARD! This may cause discolouring of the area.
Allow the chemical to dissolve the stain while continuing gentle wiping. Several applications
may be necessary on very stubborn stains. After stain is removed, clean the area with
Leather Magic Leather Cleaner. The use of Leather Conditioner is highly recommended to
help prevent future stains.

Conditioning:
- PRODUCT: Leather Conditioner
- DESCRIPTION: Conditioner regularly to keep your leather looking and performing its'
best. Leather Conditioner will restore the soft, supple feel and functionality of leather that
has become dry and stiff from exposure to direct sunlight, dry climate, harsh cleaning agents
and other factors. Leather Conditioner protects leather from cracking and premature aging,
by providing the essential oils and lubrication that it needs to remain soft and supple. It is
made from "Fat-Liquors", glycerines and the finest oils to penetrate easily into the fibers of
leather providing natural lubrication to keep the fibers from breaking and tearing under
friction.
- DIRECTIONS: Shake well. Make certain that the leather is clean before applying
conditioner. Apply the conditioner with a damp cloth, towel or sponge covering the entire
area well. Allow to stand for several minutes, then wipe off any excess and buff with a clean,
dry cloth. Always test Leather Conditioner on a hidden area before general application.


TAPIS CATEGORY SERVICES AND PROCESSES: The Carpet and Rug Cleaning machine has
been imported by us from a supplier in USA called RUG DOCTOR

- PRODUCT: Rug Doctor Mighty PRO X3 Deluxe Package
-DESCRIPTION: The Mighty Pro X3 gives true professional carpet cleaning results. With the
one pass cleaning system, no repetitive back and forth motion is required. The secret is the
X3's Injection, Agitation and Extraction process.
- DIRECTIONS:
Injection
First, the X3 uses jets to powerfully inject hot cleansing solution into the carpet pile. It
penetrates deep down where dirt, grime, grease, germs and dust mites reside.




21

Agitation
Next, the triple-row vibrating brush technology deeply scrubs and scours all sides of the
fiber allowing the cleaning solution to release the stains in just one pass for quick, effective
cleaning.
Extraction
Finally, the commercial-grade vacuum motor sucks up and extracts the filth into the X3s
large-capacity reservoir allowing you to dump it down the drain.

2. Location-
We would be operating out of a 750 sq ft office located in the Colaba, South Mumbai. This
place could be beneficial as all the major brand outlets are located around the store and our
market analysis suggests higher usage of designer bags around this area of the city. This
store would not only assist the customers for their services but also take care of the
organizations administration chores.
Another advantage of having our shop at this location is the continuous flow of people
living in Colaba visiting the area.
3. Legal Environment-
Our store will be registered with the municipal corporation of the city and thus
the necessary permits will be acquired for the same.
We will be procuring a driving license for the driver of our delivery van.
Permission from Colaba Causeway Welfare Association to establish our store in
the region.
Permission from Brihan Mumbai Municipal Corporation to dispose of wasteful
liquids with their authorities.

4. Personnel
Apart from the 5 promoters we would also be recruiting skilled and unskilled labour for
carrying out the business activities. Our pay structure is designed keeping in mind the
currently prevailing rates of daily wages in the city.

Inventory control-
We plan to hold three month worth of inventory as stock at any point of time.
As our solutions and tools required for servicing will be coming from the United
States the lead time for ordering will be 15 days.

Suppliers-
As we require high-end solutions for the services we are providing, these solutions will be
shipped from the United States for final consumption at our store. Our supplier is Leather
22

Magic and Rug Doctor from Monroe. As for backup we intend to keep a months back up at
our store.
Credit policy-
We wont be having any credit policies. Customer will pay after the service is rendered.

23

VII. Management & Organization
At One Stop Solution, the partners constitute of Shweta, Disha, Mohid, Shashwat, Panav and
Istakhar.
1. Shweta and Mohid will be heading the Finances and Accounting.
2. Disha brings to our enterprise a strong and unique approach to run our marketing
department.
3. Istakhar will be assisting in marketing functions of the organizations.
4. Panav will be leading the promotions and public relations activities of the fir


The functions taken up by the partners might be overlapping in nature , which is adjusted
amongst. All the business partners have been classmates during their graduation in business
studies and share an understanding rapport amongst them.
We have hired D. Kothari and associates as our accountants. Their firm has been in the
industry since the past 20 years and we believe they will provide us with the right solution
to our financial problems.
.



24

VIII. Start-up Expenses & Capitalization
The financial plan outlines the start-up and growth of One Stop Solution. Initial investment
of Rs. 30,00,00,000 will be provided by the 6 partners, contributions of whom will be in
equal proportion. Given how stable and healthy the projected financial appears to be,
ambitious plans of expansion have been outlined in the expansion strategy.

Capitalization
Partners bring equal capital of Rs. 5,00,00,000 each adding up to a total of Rs.30,00,00,000.
Since we do not require any more capital, we are not taking any loan.



















25

IX. Financial Plan

We have included the following:-
Pricing
YEAR 1
Product
Price
Leather/Suede
Protection
Recolouring
Leather and
Suede
Cleaning
Leather
and
Suede
Ink &
Stain
Removing
Leather
Repair
Rug &
Carpet
Service
Leather
Conditioning
Small 3000 5800 2500 3700 4600 150 3100
Medium 3700 9250 3300 4000 4700 4000
Large 4300 14000 4500 4500 5100 6000
Suitcase 10500 custom 7800 4500 6000 11000
Shoes 3000 N.A. 2500 3700 4600 3100
Belts 3000 5800 2500 3700 4600 3100

YEAR 2
Product
Price
Leather/Suede
Protection
Recolouring
Leather and
Suede
Cleaning
Leather
and
Suede
Ink &
Stain
Removing
Leather
Repair
Rug &
Carpet
Service
Leather
Conditioning
Small 3200 6000 2900 4100 5000 150 3500
Medium 4200 10500 3900 4500 5200 4500
Large 5000 15000 4300 5300 6000 5900
Suitcase 10500 custom 7800 4500 6700 11000
Shoes 3200 N.A. 3000 4200 5100 3700
Belts 3200 6300 3000 4200 5100 3700

YEAR 3
Product
Price
Leather/Suede
Protection
Recolouring
Leather and
Suede
Cleaning
Leather
and
Suede
Ink &
Stain
Removing
Leather
Repair
Rug &
Carpet
Service
Leather
Conditioning
Small 3500 6500 3300 4750 5500 150 4000
Medium 4500 11200 4200 4900 5800 4900
Large 5200 15000 5000 5300 6200 6500
Suitcase 10500 custom 7800 4500 6700 11000
Shoes 3900 N.A. 3500 5000 5800 150 4300
Belts 3900 6800 3500 5000 5800 150 4300


26




Projected Profit & Loss
Year 1 Year 2 Year 3
Income
Sales 274,65,500 406,41,500 483,73,000
Additional Sales
Fixed Income 17,40,000 26,40,000 36,00,000

Total Income 292,05,500 432,81,500 519,73,000

Expenditure
Raw Materials 10,18,875 14,56,125 18,05,595
Telephone connection 25,000 30,000 45,000
Rent 15,00,000 15,00,000 15,00,000
Salary 12,36,000 13,20,000 14,40,000
Miscellaneous 2,40,000 2,40,000 2,40,000
Electricity 2,40,000 2,40,000 2,40,000
Insurance 44,000 48,000 48,000
Marketing 5,04,000 6,20,000 7,20,000
Depreciation 52,615 47,534 42,618
Training Expenses 1,00,000 0 0
Prelimnary Expenses 1,91,000 1,91,000 1,91,000
Interest on Partner's Capital 4,50,000 4,50,000 4,50,000
Legal & Accounting fees 0 1,00,000 1,00,000
Total Expenses 56,01,490 62,42,659 68,22,213

Profit Before Tax 236,04,010 370,38,841 451,50,787
Tax 111,11,652 135,45,236
Profit After Tax 259,27,189 316,05,551






27




Balance sheet as on 1st April, 2014
Assets Rs.
Fixed Assets
Computer 15,00,000
Delivery Van 100,00,000
Air Conditioner 75,00,000
Plant and Machinery 100,00,000
Furniture and Fixtures 100,00,000
Total Fixed Assets 390,00,000

Rent Deposit 99,00,000
Preliminary Expenses 80,00,000

Current Assets
Cash 1500,00,000
Raw Materials Inventory 931,00,000
Total Current Assets

TOTAL ASSETS
3000,00,000

LIABILITIES
Partner's Capital
Mohid Cutterwala 500,00,000
Shashwat Chouhan 500,00,000
Disha Thakkar 500,00,000
Shweta Narkhede 500,00,000
Istakhar Alam 500,00,000
Panav Bachwani 500,00,000


TOTAL LIABITIES 3000,00,000






28




Depreciation on Fixed Assets
Fixed
Assets
Purchase
(Rs.)
Depreciati
on (Year
1)
Book Value
Depreciat
ion (Year
2)
Book
Value
Deprecia
tion
(Year 3)
Book
Value
Computers
& Printers
1500000 150000 1350000 135000 1215000 121500 1093500
Delivery
Van
100000000 10000000 90000000 9000000 81000000 8100000 72900000
Carpet
Machine
5000000 500000 4500000 450000 4050000 405000 3645000
Washing
Machine
2500000 250000 2250000 225000 2025000 202500 1822500
Furniture
& Fixture's
300000 30000 270000 27000 243000 24300 218700
Air
Conditione
rs
7500000 750000 6750000 675000 6075000 607500 5467500
Credit
Card
Machine
2500000 250000 2250000 225000 2025000 202500 1822500

119300000 11930000 107370000 10737000 96633000 9663300 86969700

Start up Cost
Expenses Amount(Rs.)

Legal & Accounting 1,50,000
Registration 2,00,000
Training 2,50,000
Basic Marketing 1,50,000
Interiors 20,00,000
Insurance 4,00,000
Employee Uniform 3,50,000
Miscellaneous expenses 3,00,000
start up rent 4,50,000
Total Expenses 42,50,000

Assets
Computers & Printer 15,00,000
29

Credit card Machine 7,500
Delivery Van 1000,00,000
Furniture's & Fixtures 1000,00,000
Deposit 99,00,000
Air conditioners 75,00,000
Raw materials 931,00,000
Carpet Machine 50,00,000
Washing Machine 25,00,000
Cash required 1500,00,000

STAFF COSTING
Nos
Salary
per
person Monthly Yearly
20Professionals Skilled Labour 20 15,000 3,00,000 12 36,00,000
20 Sales Executives 20 20,000 4,00,000 12 48,00,000
5 Drivers 5 10,000 50,000 12 6,00,000
20 Security Guard 20 8,000 1,60,000 12 19,20,000
TOTAL 53,000 9,10,000 109,20,000




















30

Business Ca