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  • Amanda Gordon's Resume

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    Amanda Gordon
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    Amanda Gordon has over 10 years of experience in social media marketing and copywriting. She has worked for several media and fashion companies, managing their social media channels and driving engagement. Her roles have included creating social media strategies and content calendars, securing influencer partnerships, analyzing metrics to measure campaign success, and providing reporting on key performance indicators. She holds a BBA in Marketing from Texas State University.

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    Winter 2015

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    Amanda Gordon has over 10 years of experience in social media marketing and copywriting. She has worked for several media and fashion companies, managing their social media channels and driving engagement. Her roles have included creating social media strategies and content calendars, securing influencer partnerships, analyzing metrics to measure campaign success, and providing reporting on key performance indicators. She holds a BBA in Marketing from Texas State University.

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    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    205 vues1 page

    Amanda Gordon's Resume

    Transféré par

    Amanda Gordon
    Amanda Gordon has over 10 years of experience in social media marketing and copywriting. She has worked for several media and fashion companies, managing their social media channels and driving engagement. Her roles have included creating social media strategies and content calendars, securing influencer partnerships, analyzing metrics to measure campaign success, and providing reporting on key performance indicators. She holds a BBA in Marketing from Texas State University.

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    © All Rights Reserved
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    sur 1

    !

    AMANDA GORDON
    New York, NY 10022 | (469)-628-8177

    amandafrancesgordon@gmail.com | LinkedIn | Instagram | Twitter

    EXPERIENCE
    Prometheus Global Media New York, NY

    May 2014 Present

    Mediabistro Education Advisor | Online Course Advisor: Social Media 101 & 201 and Content 101 Workshop

    Reviewing participants homework and providing written feedback on a weekly basis

    Iced Media New York, NY

    June 2014 - January 2015

    Social Media Consultant | Copywriting, Community Management

    Managed Kmart Fashions social media channels which resulted in up to 67% channel growth

    Drove a 13% higher conversion rate by utilizing trackable links and digital trends to measure campaign success

    Wrote lifestyle blog posts that drove over 10X the site average visits for Kmarts teen and womenswear blogs

    Created monthly content calendars with the creative and account teams for Kmart Fashion and Shoe Carnival
    Hip Genius (via Access Stang) New York, NY

    August 2014 September 2014

    Social Media Consultant | Copywriting and Reporting

    Created social media copy for The Sorrentinos on TVGN and R&B Divas: LA on TV One

    Provided metrics across social channels for new episodes airing via Facebook Analytics and Nielsen Social

    Attention USA New York, NY

    July 2012 May 2014

    Client Services, Social Media Associate | Copywriting, Community Management, and Partnership Management

    Managed seven Mattel Facebook content calendars by working with brand teams, translators, legal and regulatory,
    and local market leaders in Australia, Canada, France, Germany, Italy, Spain, and UK

    Wrote Facebook and Twitter content calendars for Calvin Klein to drive e-com sales and promote PR initiatives

    Launched the Westfield Style Instagram account that grossed an average of 300 new fans per month

    Contributed to the launch of the Westfield Style blog by developing an influencer outreach strategy and ultimately
    securing fashion bloggers Fashion Toast, The Budget Babe, and Keiko Lynn as contributors with an increased
    return visitor rate of 16.6%

    Secured five influencers during London Fashion Week for the Calvin Klein Jeans Regent Street reopening with a
    total of 1,464,675 social media impressions

    Executed a Pinterest campaign for the launch of JCPenneys Home Department featuring five lifestyle bloggers
    including SFGirlByBay, Sacramento Street, and Mrs. Lilien, which resulted in 4,896 repins

    Provided performance metrics, including brand growth, engagement, and impressions on a weekly, monthly,
    quarterly, annual, and per campaign basis to evaluate program eectiveness and identify areas of opportunity

    Additionally provided social media consultant services from May 2014 - July 2014 for Westfield Shopping Centers

    The FADER New York, NY

    May 2011 October 2011

    Advertising Assistant | Magazine Advertising Team

    Conducted competitive research across print and digital that resonated with the magazines demographics and
    editorial themes (music, style, and culture) to prepare advertising directors for pitches and media buys

    Universal Music Group New York, NY

    February 2011 April 2011

    Digital Marketing Contractor | Social Media, Digital Marketing, and Social Media Reporting

    Reported weekly metrics, including statistics across Facebook, Twitter, and YouTube, for emerging artists

    Warner Bros. Records Burbank, CA

    August 2006 October 2008

    Austin, TX Marketing Representative | Promotions, Street Team Supervision, and Grassroots Marketing

    Implemented marketing campaigns for Warner Bros. Records, Reprise, and Sire artists including album releases,
    tour coverage, and artist coverage at SXSW, Austin City Limits, and Fun Fun Fun Fest

    EDUCATION

    Texas State University San Marcos, TX


    McCoy School of Business Administration | B.B.A. in Marketing

    Graduated August 2009

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