I-1_DEEPAKUNDER_28

ROLL NO: 28
NAME: DEEPA KUNDER
EMAIL ID: kunderdeepa.28@gmail.com
QUESTION TO BE ANSWERED

Q.1. Who are the target audience for the Business Person and there customer
needs, expectation, demands from the Business Person ?
Q.2. What are the products /Service the business person
sells ? - Give at least 10 products.( Depends )
( Product ) and why he/she in this product line ?
Q.3. At what Price is the Product /service sold at ?
( Price ) - Give at least 10 Price list .( Depends )
Q.4. Where is the Business Person Located and why ?
( Place )…….Take some pictures.
Q.5. How many repeat customer does the Business Person has ?
( Approx )
Q.6. What is the average profit margin the Business Person has ?
Do not consider any Fixed or Variable Cost.
Q.7. What is the earning of the business Person’s Per Day ?
Q.8. What is the monthly profit of the of the Business Person ?
Q.9. Explain the Product Supply Chain of the Business Person ?
or How does the Business Person / Raw material gets the
product into his/her Shop ?
( Answer in flowchart Diagram only )
Q.10. Mention the daily working Schedule of the Business Person?
( Using an time table format only ) – ( Morning – to - Closure)
Q.11. Does Competition effect his / her Business ?
If Yes, how do he/she work in such an competitive environment ?
If Not, why does it not effect?

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Q.12. What is the buying pattern of the customers ?

Q.13. Give some idea on the customer behavior ?
Q.14 Take an Picture - Of the Business Person Standing at his Business Place
. Picture - Of the Business Persons Products
. Picture - Your Picture with Business Person

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FIRST BUSINESS PERSON: VEGETABLE SELLER

NAME: MR.KAILASH PRAJAPATI

AGE: 45 YRS.

1.Generally women are his target audience. Children too come to buy vegetables,
men are generally less in number. Also they have customers like bachelor guys
who collect vegetables and pay on monthly basis. Customers demand fresh
vegetables and basics such as tomato, potato and onion are demanded more in
number.

2. All types of vegetables such as leafy vegetables, bitter gourd, ladies finger, all
types of gourds, cabbage, cauliflower, cucumber,brinjal.The reason he chose this
business was that prior coming to Mumbai he along with his family members used
to sell vegetables that they grew in their field and so he got used to this business.

3. Price of the vegetables are as follows: onion: 1 kg: Rs 12

Tomato: 1kg: Rs12

Potato: 1kg: Rs 20

Cabbage: 1 kg: Rs 18

Ladies finger: 1kg: Rs 24

Cauliflower: 1kg: Rs 40

Rigid gourd: 1kg: Rs 20

Beans: 1kg: Rs 15

Palak: Rs 5 {1 strap}

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Methi: Rs 4

Lemon:for 5:Rs 4

4. His shop is basically located near Vasai East station. Also his shop being located
on the way people have easy access to buying vegetables. Local people working
generally buy the groceries from him. He is running this business from last 20 yrs.

5. Customers come to buy vegetables on daily basis as it is a basic necessity of the

people. Around 25-30 repeat customers are there in a week and around 100
repeat customers in a month. Almost 70% repeat customers in a month.

6. Average profit percentage varies because there is variation in the price of the
vegetables. Average monthly profit is around is 4000-4500.Profit margin is around
30-35%.

7. Earnings per day is around Rs 2000-2500 before incurring any conveyance or

other expenses.

8. Monthly net profit is Rs 15000-16000 after deducting expenses such as

conveyance Rs500, miscellaneous expenses Rs 700 and other related expenses
such as transportation, cost of electricity etc.

9. Product supply chain:

MAIN COLLECTING VEGETABLE

DISTRIBUTOR VEGETABLES VENDOR
FROM VASAI
{ VASHI}

10.

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working schedule timing

6 A.m getting up

7.30 A.m go to collect vegetables

8 A.m to 2 P.m selling vegetables

2 P.m to 4 P.m rest and sleep

4.30 P.m to 10 P.m selling vegetables

11. There is no much effect on him competition. Regular customers keep coming to
me as usual. Sometimes during competition he has to vary the prices of the
vegetables. He needs to keep a check on the prices of his competitors. They are
just retailers so they cant do much with prices at competitive times like the
wholesalers do.

12. People generally buy vegetables in smaller quantities as vegetables are

perishable goods. More people come between 11 a.m to 12 noon and generally in
the evening when people come back from work or from their offices. During the
Shravan month consumers coming to buy vegetables are large in number.

13. Women more often have a high bargaining power. They generally want fresh
vegetables at a minimal price. During fast, customers ask for sprouted pulses. They
also ask for fresh vegetables.

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SECOND BUSINESS PERSON : CHEMIST:MR REVA SHANKAR SHARMA

MALESHWAR MEDICAL SHOP

EDUCATIONAL QUALIFICATION:S.S.C

Age: 44 yrs

1.His target audience are a common group of people including the young and old
ones as medical treatment is required by people at any given time. Consumer such
as women ask for pregnancy kit, hair products, men generally ask for iron tablets,
stress relieving tablets, for children we have multi-vitamin tablets ,health drinks
etc. these are generally demanded more in number.

2. His business consist of 65% medicinal products and35% general day to day
products. the products that he sells are hygiene products such as dettol, sanitary
napkins, pain relief tablets such as combiflam, rentak, cough syrups such as
Benadryl ,glycogen, health drinks such as horlicks, bournvita, cold drinks, ice
creams and many more. The reason for he selecting this business because his
father was into the same line of business and he frequently visited shops which
helped him to have good knowledge of the pharma business.

3. Price of the products he sells: Combiflame: Rs 12{15 tablets}

Benadryl syrup: Rs 30{200 ml}

Ferradol food supplement: Rs 75{2oo ml

Himalayatablets: Rs 70{60tablets}

Crocin tablets: Rs 10{10tablets}

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Arnica hair oil: Rs35

Bournvita: Rs 110

Garnier shampoo: Rs 90

Lux: Rs 15

Hide n seek: Rs 15

4. Earlier there were no medical shops in the Vasai [east] region where there are
residential apts too. Also there is dispensary nearby so people can have easy access
to medicines. Also at times of emergency first people had to go to west to buy
medicines but now that too is easily available. Also we have industries nearby so
first aid requirement can be fulfilled.

5.As we also sell general products we have repeat customer more often. For
example if a person is having headache or acidity then come to us for the medicine
rather going to the doctor as it would save their some amount of money. We have
50% repeat customers in a week. On an average 600-700 repeat customers in a
month.

6. Average profit margin in a year is around 40%.Average profit in a year is

3,60,000 Rs approximately. It is subject to changes as there may be 10% increase
or decrease as per the market.

7. Mr. Sharma’s earning per day is around 3000-3500 Rs.

8. His monthly profit comes to around Rs 30000-40000 but after paying expenses
such as license renewal; workers salary; electricity bills and other expenses his net
monthly earnings are around Rs 25000.

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9. Product supply chain:

CIPLA JANVI AGENCY RETAILER

NEPLOD OM MARKETING MALESHWAR

SHOP
GENERAL SAI PHARMA -MEDICAL
PRODUCTS
VIJAY PHARMA
PHARMA

10.

work schedule timing

opening the shop 8 a.m

In the shop selling goods 8a.m to 1 p.m

In the shop selling goods 4 p.m to 10 p.m

11. He says it depends on their service and efficiency. At competitive times we

have to be a complete package of quality goods and services. Consumers want to
us to have good knowledge of the product and since last 15 yrs they have a healthy
relationship with the customers. They work towards innovative service.

12. Buying pattern of consumers is generally based on their needs. If we give

customers a discount, they instead prefer quality product with some good offers.
Sometimes consumers are price conscious when it comes to quality products.

13. Our shop is basically not located at so well developed area so we need to make
people know about the product. People are generally impatient while asking for the
product. They want us to be quick in our service.

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THIRD BUSINESS PERSON : PAPERWALA

NAME: MR.K MUTHU

AGE: 49 YRS.

1. Newspapers are read by working class people, older generation and students
too. So he doesn’t have any particular class of target audience. People generally
demand Times of India newspaper on a large scale. They also have paper drop
facility at residential places so according to customer preferences their demands
are met. They are expected to be quick and regular at their services.

2.The newspapers they generally sell are Marathi, Hindi, English newspapers such
as times of india, mid-day, hindustan times, navbharat times, mumbai mirror etc.
magazines such as india today, grihashobha, chitralekha, frontline,chitralekha
etc.The reason for he choosing this business is his educational qualification is low

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that is upto 7th grade.Also he got into paperselling through know-how from his
friends who were already into it before him.

3. Newspapers are sold at the following M.R.P:

Times of India: Rs 2.50

Hindustan times: Rs 2.50

Economic times: Rs 2.50

Mid-day: Rs 3.00

D.N.A: Rs 2.50

Karnatak malla: Rs 2.50

Udayavani: Rs 2.50

Hind mata: Rs 2.50

Pratyaksh: Rs 2.00

Gujurat samachar: Rs 3.50

4. The paper stall has been set up at the residential area where people instead of
going near the station can buy the paper within their residential locality itself. Also
the places where he drops papers at home, he wouldn’t loose those customers as
the other family members while going to work or students would by from him only.

5. Almost all the people are regular customers as they buy newspapers everyday
and magazines some or the other day. Sometimes they have recruitement forms of
some banks, so some customers visit occassionally for that purpose. Around 75-
80% repeat customers in a month.

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6. The average profit margin varies according to the newspapers. For english
newspapers it is around 20-25%, marathi and hindi newspapers it is 12.5%, from
regional language papers it is around 12% approximately.

7. Earning per day is around Rs 80-100.the conveyance charges are not included in
it. During summer vacations and rainy season the earnings are much meagre.

8. Monthly profit is around Rs 2000 after deducting all the conveyance and other
related expenses.

9. Product supply chain:

AMBIKA AGENCY
REGIONAL
NEWSPAPERS SIDDHI AGENCY
PAPERWALA
ENGLISH PAPERS C.N.A
MAGAZINES {Vasai}

10.

working schedule timing{4.00 a.m to 2.30 p.m}

getting up 3.30 a.m

collecting the papers from the main 4.00 a.m

concern

selling newspapers 6.30 a.m to 11.30 p.m

collection of money 11.30 a.m to 2.30p.m

11.Competition will surely affect his business but he says theres no way out. Its a
municipality road so anyone like him can put up a stall and start business.The only
thing he ensures that he doesn’t loose his regular customers and provide them
quick and efficient service.

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12.Working class people buy economic times, housewives buy the grihashobha
magazine, children buy story books or cross word book, hence buying pattern
varies as per the age-groups.

13. People prefer buying 2-3 newspapers and they buy the same papers on a daily
basis; most often the owner is aware which paper the customer is going to buy. So
it helps them to provide efficient services to their customers.

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