I-1_Hetalshah_48

Roll number: 48

Name: Hetal M. Shah

E-mail ID: hetalshah.48@gmail.com

Questions

Q.1. Who are the target audience for the Business Person and there customer
needs, expectation, demands from the Business Person?

Q.2. What are the products /Service the business person sells? - Give at least 10
products. (Depends) (Product) and why he /she in this product line?

Q.3. At what Price is the Product /service sold at? (Price) – Give at least 10 price
list. (Depends)

Q.4. Where is the Business Person Located and why? (Place)….Take some pictures.

Q.5. How many repeat customers does the business Person has? (Approx)

Q.6. What is the average profit margin the Business Person has? Do not consider
any Fixed or Variable Cost.

Q.7. What is the earning of the business Person’s Per Day?

Q.8. What is the monthly profit of the Business Person?

Q.9. Explain the Product Supply Chain of the Business Person? Or How does the
Business Person/Raw material gets the product into his/her Shop? (Answer in
flowchart Diagram only)

Q.10. Mention the daily working Schedule of the Business Person? (Using an time
table format only) - (Morning –to-Closure)

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Q.11. Does Competition affects his/her Business? If yes, how does he/she work in
such a competitive environment? If not, why does it not effect?

Q.12. What is the buying pattern of the customers?

Q.13. Give some idea on the customer behavior?

Q.14. Take an Picture – of the Business Person Standing at his Business Place.
Picture- Of the Business Persons Products
Picture – Your Picture with Business Person

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FIRST Business Person:

Vegetable Shop Keeper (Bhajiwala)

Ans.1. All types of customers (of any age, sex or group) are included in the list of
‘Targeted Audience’. Special emphasis is given on Restaurants, Fast Foods, and
Hotels etc. Customer needs that vegetable seller should have all types of
vegetables available in the market for sale. A customer expects that the products
should be sold at reasonable and affordable prices. They Demand fresh and good
quality products.

Ans.2. The products sold by the vegetable shopkeeper are as follows:

a) Cauliflower
b) Tomato
c) Ladyfinger
d) Cabbage
e) Brinjal
f) Cucumber
g) Carrot
h) Capsicum
i) Potato
j) Radish

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k) Onion
l) Green peas

Since generations his family is carrying out this business and due to which he
is aware of the market trends, quality judgments etc which gives him the
skill to get maximum profit out of this business and so he is in this business.

Ans.3. The Products are sold at the following Prices:

a) Cauliflower Rs.35/kg
b) Tomato Rs.9/kg
c) Ladyfinger Rs.20/kg
d) Cabbage Rs.15/kg
e) Brinjal Rs.16/kg
f) Cucumber Rs.9/kg
g) Carrot Rs.15/kg
h) Capsicum Rs.16/kg
i) Potato Rs.18/kg
j) Onion Rs.14/kg
k) Green peas Rs.80/kg

(Note: The above Prices are negotiable)

Ans.4. The Vegetable shop is located at Ambadi road vegetable market, Vasai road
(west). Since a large number of customers are expected to visit, which guarantees
a good profit gives the reason for the location of the business.

Ans.5. Approximately 70% of customers are repeated to the vegetable shop.

Ans.6. The Average profit margin is estimated 10% to 12% on cost price of the
products.

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Ans.7. The approximate earnings per day of the vegetable keeper range from
Rs.200 to Rs.400.

Ans.8. The vegetable shopkeeper’s profit earnings vary approximately between

Rs.6000 and Rs.7000.

Ans.9. The Product supply chain of the vegetable keeper is as follows:

NASHIK PUNE SURAT AHMEDABAD

VASHI VEGETABLE MARKET

VASAI VEGETABLE
MARKET
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Flow Chart

Ans.10. The Daily working schedule of the vegetable shopkeeper is as follows:

WORKING SCHEDULE TIMINGS

Comes to the vegetable market 7:15 am

Stock of vegetables comes from vashi 7:30 am

Opens the stall and arrange all the 8:00 am

vegetables

Selling of vegetables 8:00 am to 2:30 pm

Closes the stall 2:30 pm

Lunch time 3:00 pm to 3:30 pm

Rest time 3:45 pm to 5:30 pm

Reopens the stall 6:00 pm

Selling of vegetables 6:00 pm to 9:45 pm

Closing of the stall 10:00 pm

Ans.11 The competition affects the vegetable shopkeeper to a great extent due to
the location in the vegetable market where there are a large sellers selling the
products at a same price. In order to cope up with a competition he tries to
maintain good relations with his customers

Ans.12 There are various types of consumers buying pattern, some customers buy
the products (vegetables) considering the rate of the product. Others buy
considering the quality of the product and so on.

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Ans.13 Different customers behave in different manner. Most of the time the
customer bargains a lot while purchasing the product, some customers always
demands a little extra quantity of the products purchased etc.

SECOND BUSINESS PERSON:

CHEMIST SHOP

MAHALAXMI MEDICAL STORES.

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Ans.1. All types of people are the Targeted audience of the Chemist Shop. They try
to get the customers who visit the clinic situated nearby. The need varies upon the
types of customers. The expectation of the customers is to have the products which
are not close to expire and they want the retailer to show different varieties of the
product. The customer demands specific brands and quantities.

Ans.2. The products sold by the chemist shop are as follows:

Medicines:

a) Oflotas
b) Avimax
c) Gelusil syrup
d) Becosules
e) Zinetac
f) Glycomet-gp 2
g) Neurobion forte
h) Pudin hara

General items:

Shampoos:
a) Head and Shoulders
b) Pantene
c) Himalaya, etc.

Soaps:

a) Lux
b) Liril 2000
c) Pears

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d) Lifebouy, etc.

Tooth pastes:

a) Colgate
b) Pepsodent
c) Close up and etc.

The chemist is in this product line because he has done his education in B. Pham.
and also it’s his family business.

Ans.3. The prices at which the products are sold are as follows:

Medicines:

a) Oflotas Rs.93
b) Avimax Rs.12
c) Gelusil syrup Rs.49
d) Becosules Rs.17
e) Zinetac Rs.15
f) Glycomet-gp 2 Rs.57
g) Neurobion forte Rs.7
h) Pudin hara Rs10

General items:

Shampoos:

a) Head & Shoulders Rs.69(90ml)

b) Pantene Rs.59(90ml)
c) Himalaya etc Rs.125(100ml)

Soaps:

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a) Lux Rs.18
b) Liril 2000 Rs.19
c) Pears Rs.25
d) Lifebouy etc Rs.15

Tooth pastes:

a) Colgate Rs.56(180gm)
b) Pepsodent Rs.55(200gm)
c) Close up Rs.55(200gm)

Ans.4 The chemist shop is located in the station area since it’s a very busy area
and also there are two clinics situated nearby.

Ans.5. There are around 25 to 30 repeat customers in the chemist shop.

Ans.6. The Chemist earns an average profit margin of nearly 10% to 15%
depending upon the type of product.

Ans.7. The approximate earnings of the chemist per day is around Rs.1200 to
Rs.1500.

Ans.8. The monthly profit of the chemist ranges between Rs.36,000 to Rs.40,000.

Ans.9. The product supply chain of the chemist is as follows:

RETAILER
MANUFACTURER DISTRIBUTER
MAHALAXMI MEDICAL

Flow Chart

Ans.10. The Daily working schedule of the chemist is as follows:

WORKING SCHEDULE TIMINGS

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Opening of the store 7:30 am

working hours 7:35 am to 1:30 pm

Lunch 1:30 pm to 2:30 pm

Working hours 2:30 pm to 11:00 pm

Closing of the store 11:00 pm

Ans.11 The competition does not affect the sales of the store to some extent, since
there are very few medical stores in the vicinity.

Ans.12 The customers try to buy products in big amount in terms of money, so as
to get cash discounts. For example, if the customer buys the products worth Rs500
they expect a discount of Rs.20.

Ans.13 The customers’ behavior while purchasing the products is very choosy with
respect to its brand, quantity etc.

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THIRD BUSINESS PERSON:

SUNDER DOSA SHOP

Ans.1. The Dosa shopkeeper tries to target college students and college staff
because the shop is situated outside the college campus. The customer needs dosa
seller to give fast services to them and prefer to have the hot food. The expectation
of the customers is have proper hygienic conditions while preparation of products,
area of eating and they demand new variety of dosas.

Ans.2. The products sold by the dosa shop are:

a) Chinese masala dosa

b) Chinese cheese uttapa
c) Chinese Mysore dosa
d) Chinese Mysore uttapa
e) masala dosa
f) onion uttapa
g) masala uttapa

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h) idli
i) Mysore masala dosa
j) Mysore uttapa
k) Dal vada.
l) Medu vada

Being a South Indian and having a hobby of cooking he choose to take a dosa
business

Ans.3. The prices of the products sold are as follows:

a) Chinese masala dosa Rs.40

b) Chinese cheese uttapa Rs.40
c) Chinese Mysore dosa Rs.35
d) Chinese Mysore uttapa Rs.35
e) Masala dosa Rs.20
f) Onion uttapa Rs.20
g) Masala uttapa Rs.20
h) Idli Rs.15
i) Mysore masala dosa Rs.25
j) Mysore uttapa Rs.25
k) Dal vada Rs.10
l) Medu vada Rs.10

Ans.4. The Dosa shop is situated outside the campus of the college because there
are many college students who like to have such kind of food during lunch when
they do not get their Tiffin. This gives the shop a good number of customers at its
disposal.

Ans.5. Approximately there are 10 and 15 customers repeated on daily basis.

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Ans.6. The average profit margin of the Dosa shopkeeper is estimated around 15%
to 20% depending on the material used for cooking of that product.

Ans.7. The daily earnings of the Dosa shopkeeper is approximated around Rs.400
to Rs.600. However on the days of holidays or exams the sales are affected to a
great extend. The earning reduces to around Rs. 200.

Ans.8. The monthly profit of the Dosa shopkeeper is estimated between Rs. 5000
and Rs.6000.

Ans.9. The product supply chain of the dosa keeper is as follows:

Raw Material Production (cooking) Customers

Flow Chart

Ans.10. Daily working Schedule of the Dosa shopkeeper is as follows:

Working Timings

Opens shop 7:00am

Cutting of Vegetables & other 7:15am to 8:00am

materials

Opens shops for sale 8:00am

Working hours 8:00am to 1:00pm

Lunch 1:00pm to 1:15pm

Working Hours 1:15pm to 9:00pm

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Preparation of batter for the next day 9:00pm to 9:30pm

Closes shop 9:30pm

Ans.11. Yes, the competition is affecting the Dosa shopkeeper to a great extent,
due to the presence of fast food stalls which provide a large variety of products. To
fight the competition the businessperson has come with various consumer
attracting factor such as fast service, hygienic conditions all around the shop and
lower price compare to his business competitors.

Ans.12. The customers’ buy products keeping in mind the time of eating, quantity
of the product, etc. In early hours customers buy light food for their breakfast and
heavy food for their lunch.

Ans.13. The customers’ behavior with respect of buying having Dosa is the need of
hygiene all around the shop and while preparing the products.

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