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I-1_Namrata Chavan_07

Number-07

Name- Namrata Chavan

E-mail ID- namratachavan.07@gmail.com

Questions

1. Who are the target audiences for the Business Person and there customer
needs, expectations, demands from the business person?
2. What is the products/service the Business Person sells? Give at least 10
products (depends) and why he/she in this product line?
3. At what price is the product or service sold at? (price)- give at least 10 price
list (depends).
4. Where is the Business Person located and why? (Place)…take some pictures.
5. How many repeat customers does the Business Person has? (Approx)
6. What is the average profit margin the Business Person has?
Do not consider any fixed or variable cost.
7. What is the earning of the Business Persons per Day?
8. What is the monthly profit of the Business Person?
9. Explain the Product Supply Chain of the Business Person?
Or how does the Business Person or Raw Material gets the product into his or
her shop? (Answer in flowchart Diagram only)
10. Mention the daily working schedule of the Business Person? (Using an time
table format only)-(Morning-to-Closure)
11. Does competition effects his/her business?
If yes, how does he/she work in such a competitive
environment?
If not, what does it not affect?

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12. What is the buying pattern of the customers?


13. Give some idea of customer’s behavior?
14. Take a picture of business person standing at his business place, picture of
the business person products and your picture along with him.

First Business Person: Fruit Shop Keeper

Name: Ramlal

Answers:
1. Main target audiences are the female customers, as well as working people,
elders, people who go for morning walk or for roaming buy the varieties of
fruits said Ramlal who have a fruit shop at national park. From the Ramlal
point of view the customers,
➢ Need: To sell all his perishable fruit products as many as possible at
maximum convenience with minimum hassle.
➢ Expectations: To drives a customer to purchase more than what
she/he needs.
➢ Demand: Number of variety of customers has to come for buy his
fruits and to increase his fruit business.
1. A Ramlal fruit shop keeper sells a fresh and best quality, variety of fruits at
cheaper rates. Also find seasonal items, suited to different people and
tastes which are as follows:
• Apples
• Bananas
• Pitch
• Pear
• Watermelon
• Custard Apple

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• Chiku
• Papaya
• Pomegranate

Ramlal did not have service and he is not well educated so that he decided
to start his own new business as to sell fruits and like this he joined this
product line. And slowly he grew up in this business.

1. A Ramlal said my fruit shop is the only place to get quality brand labeled
fruits at cheaper rates. You can get your basket of fresh and cent percent
perishable fruits in your budget and definitely you will visit my shop again
and again. The prices of the fruits are as follows:

ITEM QUANTITY RATES (Rs)

Apples 1 kg 60 Rs

Bananas 1 dozen 16 Rs

Pitch 1 kg 50 Rs

Pear 1 kg 120 Rs

Papaya 1 kg 25 Rs

Watermelon 1 kg 40 Rs

Custard Apple 1 kg 90 Rs

Pomegranate 1 kg 80 Rs

Chiku 1 kg 18 Rs

Sweet Lemon 1 kg 120 Rs

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2. A Ramlal fruit shop keeper is located near National Park on the main road
adjacent to bus stop and it is walk able distance from residential area. The
place where Ramlal has his shop is the main area for to open a shop where
maximum number of customers can come to his shop.
3. From the past 20 years Ramlal had started his business as selling of fruits.
He has at least 50 customers who knew him well and buy the fruits from
his shop only. As well as he also knew what he or she buys regularly and
seasonally.
4. The average profit margin Ramlal has 40% for his business of selling fruits.
5. The earning of Ramlal fruit shop keeper per day is Rs.500 only.
6. The monthly profit of Ramlal fruit shop keeper is Rs.6000 only.

7. The product supply chain of Ramlal fruit shop keeper as follows:

Retailer from
(Borivali West)

Ramlal’s fruit shop

Customer

8. Daily working schedule of Ramlal Shopkeeper is as follows:

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TIME ACTIVITIES

1. 5am To wake-up

2. 6am Go for taking goods from market

3. 8am To open the shop

4. 1pm-1:30pm To have lunch

5. 10 pm To close the shop

11. Competition does not affect Ramlals business because he said “Jo dikhta
hai wo bikta hai”, in my shop I have wide range of options, better product
and lower price generate increase customers desire to purchase, even
though today so many air conditioned known shops opened but still people
are conservative to buy the fruits from that big shops because they believe
fruits sold in the open market are more fresh than them and also we
believe on customer.
12. Buying pattern of customers is seasonally and occasionally. A Ramlal will
come to know that what type of fruits elderly lady would need. He probably
knows what she buys regularly and seasonally. In regular, customer buys
that fruits which are available at all times and in seasonal, customer will
buy fruits which are comes in that season only.
13. Ramlal has always been loyal to his customers and he have developed
emotional bonding with his customer so that his customer also polite with
him. He also said that female customers proved to be more bargainers than
male counterparts.

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Second Business Person: Beauty Parlor

Name: Pinkyl

1. The target audiences for Pinky are the neighborhood female customers
whether they are working or housewives where the parlor located. Pinky
said that when a customer set a relationship with you she already expect a

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lot from you. These expectations come from their past experiences or of
others experiences.
➢ Needs: To provide the better service that what customer wants
and visit more number of customer.
➢ Expectations: Provide reliable service to customer so that
they will tend to take more services at a time.
➢ Demands: Take same treatment from their new employees
also.
1. Pinky’s Beauty Parlor is specialist in all type of beauty treatment for women
and kids. they provide services like
• Hair Cut
• Make up
• Threading
• Facial
• Clean up
• Waxing
• Hair style
• Skin treatment
• Pedicure
• Manicure
• Mehendi
• Bridal make up

Pinky personally likes this occupation and she always wants to be in


this field. She had done the certified course of parlor before to
handling customer. She has 3 years of experience under famous
personality Reena singh.

1. Pinky feels that customers are paying higher price for the same service. In
her parlor price of the services are as follows:

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ITEM RATES (Rs)

Hair Cut 150 Rs

Make Up 500 Rs

Clean Up 100 Rs

Waxing 100 Rs

Threading 15 Rs

Manicure 100 Rs

Pedicure 200 Rs

Facial 250 Rs

Skin Treatment 550 Rs

Mehendi 500 Rs

They also take classes for mehendi as well as training program for all beauty
treatments.

1. Pinky’s Beauty Parlor is located at ground floor of the residential building on


the main road because this place is nearby of there own house. While these
services mostly expects the customer to walk-in and get served.
2. Regular customers around 50-60 comes everyday for taking services to her
parlor. New customer also visits her parlor.
3. The average profit margin Pinky has 15%.
4. Per day income of Pinky is Rs.2000 by providing the services to her
customers.
5. Monthly profit she gets around Rs.9000 only.

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6. The supply chain of Pinky’s beauty parlor & Classes as follows:

7. Daily working schedule of Pinky’s as follows:

TIME ACTIVITIES

1. 8:00am To wake-up

2. 11:00am To open the parlor

3. 1:00 pm To have lunch

4. 8:30am To close the parlor

1. Pinky said that competition does not affect us because we provide our
customers best services from our side, and we get a positive feedback from

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our customer and visit again and again. She feels that customers are like
our family. Everyone has right to do their job.
2. Customers visit parlor every fifteen days or within month. It’s like routine
for them.
➢ Regularly they come to us for their face treatment or for hair
treatment.
➢ Seasonally customers come to do make up or to put on mehendi on
their own occasion like wedding, engagement.

1. Pinky said that we always listen to customers that what they want and we
try to fulfill their needs. We respect each and every customer regardless to
any age. Customers also always warm and polite with us. Individual
understanding is more important.

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Third Business Person: Milk Man

Name: Rajeshwar

1. Main target audiences are the families and residential people who buy the
milk as well as variety of milk products said Rajeshwar who have a milk
dairy with shop on the highway. For most of the home their daily morning
starts with hot cup of tea or coffee. From the Rajeshwar point of view the
customers,
➢ Needs: Daily to sell milk and their products as much as possible and
more number of people to make as their regular customer.
➢ Expectations: To increase the demand of milk as well as their
products by customer.
➢ Demand: More number and variety of customer come to buy milk
products and increase his business.
1. A “Nagori Milk Dairy” has verity of different milk products to sells as fresh
and best quality. Also finds fresh milk which brings from their own tabela

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which is located at their backside of shop. Products of “ Nagori Dairy” as


follows:
• Fresh Milk
• Curd
• Paneer
• Shrikhand
• Lassi
• Masala Milk
• Desi ghee
• Butter
• Malai
This is there own shop. From there grandfather this business is going
on Rajeshwar is also continue with this business. It’s like hereditary
business.

1. Rajeshwar feels that a need that exist in the market, a need that needs
fulfillment and at a cost it is viable. The prices of the product are as follows:

ITEM QUANTITY RATES (Rs)

Fresh Milk 1 Liter 35 Rs

Paneer 1 Kg 180 Rs

Curd 1 kg 50 Rs

Shrikhand 1 kg 120 Rs

Lassi 1 Full Glass 15 Rs

Masala Milk 1 Full Glass 15 Rs

Desi Ghee 1 kg 280 Rs

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Butter 1 kg 90 Rs

Malai 1 kg 60 Rs

Mawa 1 kg 120 Rs

2. The “Nagori Milk Dairy” is loacated in the vegetable market on main road
where a fair bit of population come and goes. This place is also nearby
Borivali station. Rajeshwar said this shop is their own shop. He is being
doing this business from last 10 years but his father started this business
from last 20 years. They have their own buffalo’s tabela.
3. He has at least 100 regular customers who knew him well and buy the milk
from his milk dairy only. Rajeshwar said as the daily morning of families
start with hot cup of tea only so milk is the basic necessity of all. We also
provide the home delivery services on fixed monthly fee basis.
4. The average profit margin Rajeshwar has for his business of selling fruits is
10%.
5. The earning of Rajeshwar milk man per day is Rs. 7000 only.
6. The monthly profit of Rajeshwar from milk production is Rs.21000 only.

7. The product supply chain of “ Nagori Milk Dairy” as follows:

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8. Daily working schedule of Rajeshwar Milkman is as follows:


TIME ACTIVITIES

1. 4:00am To wake-up

2. 4:30am To bring all the milk and milk


products in the shop

3. 5:00am To open the shop and supply the


fresh milk to customer

4. 12:30pm To go for lunch

5. 1:00pm-4:00pm To close the shop and take some


rest.

6. 4:00pm-10:00pm To again open the shop and supply


milk and fresh milk products.

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1. Rajeshwar finds no competition because they understand what customers


want. He said that so many new milk dairies are located near to our own
shop but it won’t make any difference for us. We deliver our best to
customer and we believe on them.
2. As earlier told by Rajeshwar that most of the families basic need is milk so
from our shop, number of customer brings the milk. As we have our own
buffalo’s tabela and production of various varieties of fresh milk products
customer also come to buy curd, paneer, desi ghee from our shop. We are
well known for production of paneer so people regularly come to our shop
from Dahisar and Kandivali also. We maintain high standards of hygiene and
cleanliness in our shop. Seasonally there is more demand for fresh
shreekhand and desi ghee.
3. Rajeshwar said that customer’s loyalty is more important. We have created
an emotional bond with them and we understand emotional need as a
consumer. Customers have come to expect to deliver fast and friendly
services. All our customers so kind to us.

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