Académique Documents
Professionnel Documents
Culture Documents
Number-07
Questions
1. Who are the target audiences for the Business Person and there customer
needs, expectations, demands from the business person?
2. What is the products/service the Business Person sells? Give at least 10
products (depends) and why he/she in this product line?
3. At what price is the product or service sold at? (price)- give at least 10 price
list (depends).
4. Where is the Business Person located and why? (Place)…take some pictures.
5. How many repeat customers does the Business Person has? (Approx)
6. What is the average profit margin the Business Person has?
Do not consider any fixed or variable cost.
7. What is the earning of the Business Persons per Day?
8. What is the monthly profit of the Business Person?
9. Explain the Product Supply Chain of the Business Person?
Or how does the Business Person or Raw Material gets the product into his or
her shop? (Answer in flowchart Diagram only)
10. Mention the daily working schedule of the Business Person? (Using an time
table format only)-(Morning-to-Closure)
11. Does competition effects his/her business?
If yes, how does he/she work in such a competitive
environment?
If not, what does it not affect?
Name: Ramlal
Answers:
1. Main target audiences are the female customers, as well as working people,
elders, people who go for morning walk or for roaming buy the varieties of
fruits said Ramlal who have a fruit shop at national park. From the Ramlal
point of view the customers,
➢ Need: To sell all his perishable fruit products as many as possible at
maximum convenience with minimum hassle.
➢ Expectations: To drives a customer to purchase more than what
she/he needs.
➢ Demand: Number of variety of customers has to come for buy his
fruits and to increase his fruit business.
1. A Ramlal fruit shop keeper sells a fresh and best quality, variety of fruits at
cheaper rates. Also find seasonal items, suited to different people and
tastes which are as follows:
• Apples
• Bananas
• Pitch
• Pear
• Watermelon
• Custard Apple
• Chiku
• Papaya
• Pomegranate
Ramlal did not have service and he is not well educated so that he decided
to start his own new business as to sell fruits and like this he joined this
product line. And slowly he grew up in this business.
1. A Ramlal said my fruit shop is the only place to get quality brand labeled
fruits at cheaper rates. You can get your basket of fresh and cent percent
perishable fruits in your budget and definitely you will visit my shop again
and again. The prices of the fruits are as follows:
Apples 1 kg 60 Rs
Bananas 1 dozen 16 Rs
Pitch 1 kg 50 Rs
Pear 1 kg 120 Rs
Papaya 1 kg 25 Rs
Watermelon 1 kg 40 Rs
Custard Apple 1 kg 90 Rs
Pomegranate 1 kg 80 Rs
Chiku 1 kg 18 Rs
2. A Ramlal fruit shop keeper is located near National Park on the main road
adjacent to bus stop and it is walk able distance from residential area. The
place where Ramlal has his shop is the main area for to open a shop where
maximum number of customers can come to his shop.
3. From the past 20 years Ramlal had started his business as selling of fruits.
He has at least 50 customers who knew him well and buy the fruits from
his shop only. As well as he also knew what he or she buys regularly and
seasonally.
4. The average profit margin Ramlal has 40% for his business of selling fruits.
5. The earning of Ramlal fruit shop keeper per day is Rs.500 only.
6. The monthly profit of Ramlal fruit shop keeper is Rs.6000 only.
Retailer from
(Borivali West)
Customer
TIME ACTIVITIES
1. 5am To wake-up
11. Competition does not affect Ramlals business because he said “Jo dikhta
hai wo bikta hai”, in my shop I have wide range of options, better product
and lower price generate increase customers desire to purchase, even
though today so many air conditioned known shops opened but still people
are conservative to buy the fruits from that big shops because they believe
fruits sold in the open market are more fresh than them and also we
believe on customer.
12. Buying pattern of customers is seasonally and occasionally. A Ramlal will
come to know that what type of fruits elderly lady would need. He probably
knows what she buys regularly and seasonally. In regular, customer buys
that fruits which are available at all times and in seasonal, customer will
buy fruits which are comes in that season only.
13. Ramlal has always been loyal to his customers and he have developed
emotional bonding with his customer so that his customer also polite with
him. He also said that female customers proved to be more bargainers than
male counterparts.
Name: Pinkyl
1. The target audiences for Pinky are the neighborhood female customers
whether they are working or housewives where the parlor located. Pinky
said that when a customer set a relationship with you she already expect a
lot from you. These expectations come from their past experiences or of
others experiences.
➢ Needs: To provide the better service that what customer wants
and visit more number of customer.
➢ Expectations: Provide reliable service to customer so that
they will tend to take more services at a time.
➢ Demands: Take same treatment from their new employees
also.
1. Pinky’s Beauty Parlor is specialist in all type of beauty treatment for women
and kids. they provide services like
• Hair Cut
• Make up
• Threading
• Facial
• Clean up
• Waxing
• Hair style
• Skin treatment
• Pedicure
• Manicure
• Mehendi
• Bridal make up
1. Pinky feels that customers are paying higher price for the same service. In
her parlor price of the services are as follows:
Make Up 500 Rs
Clean Up 100 Rs
Waxing 100 Rs
Threading 15 Rs
Manicure 100 Rs
Pedicure 200 Rs
Facial 250 Rs
Mehendi 500 Rs
They also take classes for mehendi as well as training program for all beauty
treatments.
TIME ACTIVITIES
1. 8:00am To wake-up
1. Pinky said that competition does not affect us because we provide our
customers best services from our side, and we get a positive feedback from
our customer and visit again and again. She feels that customers are like
our family. Everyone has right to do their job.
2. Customers visit parlor every fifteen days or within month. It’s like routine
for them.
➢ Regularly they come to us for their face treatment or for hair
treatment.
➢ Seasonally customers come to do make up or to put on mehendi on
their own occasion like wedding, engagement.
1. Pinky said that we always listen to customers that what they want and we
try to fulfill their needs. We respect each and every customer regardless to
any age. Customers also always warm and polite with us. Individual
understanding is more important.
Name: Rajeshwar
1. Main target audiences are the families and residential people who buy the
milk as well as variety of milk products said Rajeshwar who have a milk
dairy with shop on the highway. For most of the home their daily morning
starts with hot cup of tea or coffee. From the Rajeshwar point of view the
customers,
➢ Needs: Daily to sell milk and their products as much as possible and
more number of people to make as their regular customer.
➢ Expectations: To increase the demand of milk as well as their
products by customer.
➢ Demand: More number and variety of customer come to buy milk
products and increase his business.
1. A “Nagori Milk Dairy” has verity of different milk products to sells as fresh
and best quality. Also finds fresh milk which brings from their own tabela
1. Rajeshwar feels that a need that exist in the market, a need that needs
fulfillment and at a cost it is viable. The prices of the product are as follows:
Paneer 1 Kg 180 Rs
Curd 1 kg 50 Rs
Shrikhand 1 kg 120 Rs
Butter 1 kg 90 Rs
Malai 1 kg 60 Rs
Mawa 1 kg 120 Rs
2. The “Nagori Milk Dairy” is loacated in the vegetable market on main road
where a fair bit of population come and goes. This place is also nearby
Borivali station. Rajeshwar said this shop is their own shop. He is being
doing this business from last 10 years but his father started this business
from last 20 years. They have their own buffalo’s tabela.
3. He has at least 100 regular customers who knew him well and buy the milk
from his milk dairy only. Rajeshwar said as the daily morning of families
start with hot cup of tea only so milk is the basic necessity of all. We also
provide the home delivery services on fixed monthly fee basis.
4. The average profit margin Rajeshwar has for his business of selling fruits is
10%.
5. The earning of Rajeshwar milk man per day is Rs. 7000 only.
6. The monthly profit of Rajeshwar from milk production is Rs.21000 only.
1. 4:00am To wake-up