A Study on Factors Influencing Reduction in Consumption of

Family Bread Palmy Food Products Pvt. Ltd.

in
aranasi
Su!mitted for partial fulfillment of a"ard of
#AS$%R &F B'SI(%SS A)#A(IS$RA$I&(
'nder t*e +uidance of, Su!mitted $o,
#r. R.)i-it
#r. +...S*u/la

01223412526

Su!mitted By,
As*utos* Pandey
Roll (o.,42327282728
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Certificate
This is certified that Ashutosh Pandey, pursuing MBA 3
rd
Semester from this
institute, has prepared the summer training report entitled A Study on
Factors Influencing Reduction in Consumption of Family Bread
PalmyFood Products Pvt. Ltd. aranasi in partial fulfillment of the
requirements of the degree of Master of Business Administration from Uttar Pradesh
Technical University, Lucno!, for the session "##$%"#&#' This report is (ased on (ona
fide research undertaen (y Ashutosh Pandey under my supervision during the course of
3
rd
semester an fulfills the requirements of regulations relating to the nature and standard
of MBA course of U'P' Technical University
) recommend that this summer training report may (e sent for evaluation'
Ra*ul Anand Sing*
*ead
+epartment of Business Administration
+epartment of Business Administration

)eclaration
) As*utos* Pandey; here(y declare that this summer training report entitled A Study
on Factors Influencing Reduction in Consumption of Family Bread Palmy Food
Products Pvt. Ltd. aranasi has (een prepared (y me under the supervision of #r
+. . S*u/la. This summer training report is my (ona fide !or and has not (een
su(mitted in any form to any University or )nstitute for the a!ard of any degree or
diploma prior to the under mentioned date' ) (ear the entire responsi(ility of su(mission
of this summer training report'
As*utos* Pandey
M'B'A' 3
rd
Semester
+epartment of Business Administration
Technical ,ducation - .esearch )nstitute
P'/' 0ollege /ha1ipur
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The import ance of an academic course !ould gain advantage and
acceptance of the true form only through practical e2perience' *ence, it
is quite necessary to put the theories into tal' )t is rigidl y accepted that
the theory !idens one3s thining hori1ons vi1' 0oncepts of mareting
philosophies, (ut practice indicat es the modern mareting and used in
variet y of settings of products' The summer training programmers are
designed to give the manager the future of the corporate happenings and
!or culture' These real life situations are entirel y different from the
stimulat ed e2ercise enacted in an artifici al environment inside the
summer training programmers and designed, so that the manager to
tomorro! do not feel ill case !hen the time comes to shoulder
responsi(iliti es' Practical e2posure for the MBA students is very
necessary (ecause !hat they study in the classroom is not the realit y'
Situation in the maret is unno!n and very much unpredicta(le' So the
practical e2perience is very much necessary this is made possi(le !ith
the summer training pro4 ect in Palmy 5ood Products Pvt' Ltd in
mareting related to search for the 5AM)L6 B.,A+ Brand image and
Popularit y among the consumer' ' All organi1at ions involve into (usiness
!ith some o(4 ective and one of the o(4 ectives is to endorse product or
service !hich they produce' )n my maret ing pro4 ect ) tried to find out
(rand image and Popularit y among the consumer
)n present scenario no (usiness small or large can afford to mae many errors or processed 7for !hich8 !ith inadequate
no!ledge of facts mareting research is a tool (y !hich a mgt' is supplied !ith the information !hich convent
imagination into a stronger competitive position the first and foremost tal of any (usiness is to create a customers'
Mareting of any product largely depends upon consumers afford depilates an attitudes'' That is a !hy is pointed ho!
as 9sales is the life (lood of (usiness: the effecting selling can (e possi(le !hen the product on capa(le satisfying the
needs of consumers interims of quantity, quality, time, place and price'
After deciding the topic ) !ent to field and too survey in the maret and customers this pro4ect report
has (een divided into si2 chapters the first chapter starts !ith an introduction descri(ing )ndustry profile , company
profile - the history of Family Bread Palmy Food Products Pvt. Ltd The second chapter descri(es the o(4ective,
company pro(lem, importance - scope of study' )n chapter three ) focused the research methodology' )n chapter four )
discussed detail regarding survey analysis means data analysis and )nterpretations' )n chapter five e2plain finding and
recommendation' 0hapter si2 consist of conclusion and limitation of the study' and lastly consist (i(liography and An
Anne-uresof the pro4ect report'
The pro4ect is carried out to translate the theoretical no!ledge of su(4ect into the practical field !or'
This pro4ect is to carried out in partial fulfillment of MBA Third Semester 0ourse from 9T,0*;)0AL ,+U0AT)<;
- .,S,A.0* );ST)TUT,: /*A=)PU.'

AC.(&>L%)+%#%($
0oncentrat ion, dedication and application are necessary (ut not
sufficient to achieve any goal ' There must (e guidance, assistance and
co%operations of persons to mae it ena(le' >ith great pleasure ) e2press
my gratitude to the management of 9 5AM)L6 B.,A+: (rand of
Palmy 5ood Products 7P8 Ltd' for giving me this opportunit y to !or as
a summer trainee in their organi1ation, the guidance and support
provided (y the company has reall y made a learning e2perience for me' )
am highl y thanful to them for providing me the constant support and
encouragement throughout the pro4 ect'
' ) lie to than #r +. . S*u/la for his help - guidance in my day to
day activit y' ) am also grateful to #r. R )i-it /eneral Manager in
Palmy 5ood Products 7P8 Ltd' , for his help - guidance in maing my
report successful'
) e2press my sincere gratitude to my pro4 ect guide #r. Ra*ul Anand
Sing* 7*<+8 - )r.(eetu Sing* 7Placement )ncharge8' And ) am
e2tremel y grateful to #iss. PritiSagar Pat*a/ !hose insight -
e2perience helped me in the preparation of my summer training report'
) am thanful to my parents !ho have provided facili t y and environment
to me in preparing summer training report' ) am also thanful to my /od
!ho has given me inner strength' ) !ould lie to than my our director
Prof. ).(. Sing* 7Technical education and research institute /ha1ipur8,
for their ind help in providing guidance in time, !ithout !hich my
pro4 ect !ould have not (een successful'
) !ould also lie to than all the persons directl y or indirect l y !ithout
the help of !hom this pro4 ect !ould not have (een possi(le'
As*utos* Pandey
R&LL (&. 4 2327282728
#BA C
rd
Semester
$%RI P. +. C&LL%+% ;
+9A<IP'R
0*APT,.%&
BRI%F 9IS$&R=
BRI%F 9IS$&R= $& $9% &R+A(I<A$I&(
5amily (read is the (read name of the Palmy food products private limited' The
company !as esta(lished in &$?@, the name and style of mAs Palmy food products
7p8 limited' They are the manufacturing of family (read and they are mareting it !ith
this (rand in Baranasi +istt' )n the maret company3s product is very popular !ith
the (rand name of family (read' The company3s product is very famous and its
trading division can also help you to ensure a variety of (read from Baranasi +ist'
The company also represent a num(er one position in (read manufacturing
(usiness' The company3s turnover is a(out .s' ? 0rore per year and the company is
engaged in only (read manufacturing (usiness and they are not manufacturing
any other product' The company is manufacturing (reads of t!o (rands names'
&' 5amily (reads'
"' Baer3s gold'
And their different inds of varieties are as under'
&' Premium (read "' .ich Butter
3' fruit 0ae Begetarian @' 5ood (und
C' Mil (und C' Total health (read
D' Bitamin (read ?' Toast .us etc'
Palmy food product Pvt Ltd' holds the num(er one position in the field of (read
manufacturing (usiness' The company (rand name E5amily Bread 3 has (ecome almost
synonymous in eata(le food'
&P%RA$I&(
The Palmy food Product Private Limited, A manufacture of family (read and (aer3s
gold has got in their factory semi automatic machines operated (y electricity and diesel'
These machine are D to ? year old (ut !oring in good condition' These machines
produce D"### (reads !eighting @## gm' Per day' )t may (e mentioned here that the
e2penditure of diesel and electricity on these machines comes to .s' &"## to &@##
.upee appro2imately per day' The machine (eing used in manufacturing of (read are
no!n as styne machines'The company is maing effort to increase the num(er of
machine for preparing (reads eeping in vie! the demands of (read in the maret'in
case the machines are increased and the production increases, more competent persons
!ill get 4o( in the factory and thus the factory !ill help to generate the employment
opportunities' more production of (read (eing supplied to the customers'
FUAL)T6 P<L)06
The company has strict checs on all the ra! materials in la(oratory and the company
has the !ell equipped la(oratory and supervisor (efore pacing chec all finished
products'
M<;</.AM <5 0<MPA;63S P.<+U0TS
The company is using t!o different monograms at the time pf pacing of 5AM)L6
B.,A+'
Gangaroo
+ou(le (ird.
><.G A++.,SS <5 5AM)L6 B.,A+ 0<MPA;6H
Tarna P'<' Shivpur, Baranasi %""&##3
.,/)ST,.,+ *,A+ <55)0, <5 5AM)L6 B.,A+ 0<MPA;6H
3#&, 0ity 0enter, The Mall .oad Ganpur
MA); 0<MP,T)T<.S
There are three main competitors of the family (read in the (read in the (read maret'
&8 PA.)>A. B.,A+ IBA.A;AS)J
"8 0.A=6 B.,A+ I/<.AG*PU.J
38 MAL,.<S, B.,A+ IALLA*ABA+J
@8 MA+*U. B.,A+ IGA;PU.J
K8 /<MAT) B.,A+ 7LU0G;<>8
C8 M<+,.; B.,A+ 7LU0G;<>8
D8 B.)TA;;)A B.,A+
);)T)AL );B,STM,;T
The company has invested K# lacs of rupees to esta(lish the factory to manufacture the
different type of (reads and other related goods' The company needs good deal of
money to carry%on the (usiness'
S,0<;+A.6 );B,STM,;T
The secondary investment of the factory is rupees "K lacs to ena(le to increase the
machinery and purchase of ra! material for production of (read to meet the demand'
PLA; 5<. 5U.T*,. );B,STM,T
The company is not having any plan for further investment in present time
);ST)TUT)<; 5);A;0)AL
The Palmy food product 7p8 Ltd' has taen loan from U'P'5'0' for investment at present
the company is not having any plan for any other institution as such company does not
need any further loan'
<T*,. S<U.0,S 0AP)TAL
The other sources of capital is promoter promote the company' )nvestment (y the
promotersA partners'
S'.' Agr!al IM'+'J
;avin Agr!alI+irectorJ
Siddharth Agra!alI+irectorJ
.'0' +i2it I+irectorJ
L<A; 5.<M /<BT' );ST)TUT)<;
U'P'5'0' provided loan to the company' This is state financial co' )ndia The company
has taen loan from U'P'5'0' that is the govt' undertaing for providing loan to the
needy'
0<ST .,0<.+ <5 0<MPA;6 - B.,A+
0ompany is having cost record and cost of factory is a(out &'K crore'
0<ST <5 MAT,.)AL
The company is having cost of material indifferent quantities of (reads cost of material
is .s?'## A@##gm (read
P.)0, .AT, <5 +)55,.,;T FUA;T)T),S <5 B.,A+
.ate of (read% .s'3'## A (und
.sD'## A "##gm (read
.s' &@'##A @## gm (read
.s' ""'## A ?## gm (read
T6P,S <5 P.<BL,M
The company is facing one acute pro(lem that is a(sence of la(or from time to time and
such the production of the factory hampers (adly'
S<0)AL +)M,;S)<;
The company is sponsoring various types of !or under head social dimension in
different areas'
S0*,M, 5<. LAB<U. >,L5A.,
0ompany is having scheme for la(our !elfare under social legislation Act' 0ompany
is covered under different social !elfare legislation namely
&' Bonus Act
"' ,'S'T' Act
3' P'5' Act
@' Payment of visity Act etc
Besides this company is providing !ashing allo!ance, night allo!ance and other
allo!ance'
S<0)AL ><.G 5<. 0)T6=,;
The company3s sponsoring various types of !or for citi1en namely'
&' Sponsoring Laycee !ee'
"' State Baset(all Sponsoring
3' 5oot(all sponsoring ships'
S<0),TAL MA.G,T);/ 0<;0,PT <5 T*, 0<MPA;6
The company is having societal mareting concept of the company' /ood product and
reasona(le price and quality product'
<./A;)SAT)<;AL ST.U0TU.,
Structure &f $*e &rganiFation
)irector
#anaging )irector
Assistant >or/ #anager
Foreman Foreman Foreman
+eneral #anager
Production #anager Account #anager Sales #anager
>or/er
>or/er
>or/er
B<A.+S <5 +).,0T<.
&' Mr S' .' Agr!al %Managing +irector 73#&, city 0enter the mall
Ganpur'8
"' Mr';avin Agra!al %+irector'
3' Mr' Siddharth Agra!al M+irector
@' Mr' .'0' +i2it M+irector Palmy 5ood Product 7p8 Limited'Tarna
Shivpur Baranasi
;AM, <5 P.<M<T,.S
&' Mr' S' .' Agr!al
"' Mr' M' L' /oyal
3' Mr' Lai Gishan Agr!al
@' Mr' ;avin Agr!al
BUS);,SS <5 +).,0T<.
<nly manufacturing - trading of family (read'
+)55,.,;T +,PA.TM,;TS <5 T*, 0<MPA;6

The company is having ? departments, !hich are responsi(le for company3s
Activities' These are under the follo!ing heads'
Production department'
Maintenance department'
Fuality 0ontrol department'
Pacing department'
Loading - delivery department'
Sales department'
Personnel department'
5inance - Account department'
P.<+U0T)<; +,PA.TM,;T
Production department is the most important part of the manufacturing unit and it is
solely attached !ith the la(our, materials and machines, !hich are responsi(le for the
nature of products in the field of production' )n case of production department the
production department maes a cost record of company products' 0ost record includes
the details of cost of la(our and cost of materials' The semi%automatic machine in the
factory maes particular quantities of (read' This department is called production
department' This is the main part of production department' The company (ears
factory License num(er B.R.S,4 CGG.
MA);T,;A;0, +,PA.TM,;T
Barious types of 4o(s are included in maintenance department' The main 4o(s of
maintenance department are to repair of the machines and provide protection to the
smooth !oring of the machines under head maintenance' Under maintenance
department the machines carry on their 4o(s !ith the help of good tools play an
important role under maintenance department 'Mechanics of the company under
maintenance department play3s an important part in the maintenance of the of the
machines' All these factors are responsi(le for good productions under maintenance
department'
FUAL)T6 0<;T.<L +,PA.TM,;T
The Fuality control department controls the quality of family (read to ensure the
quality Mgood of the consumers and increase the profit of the company (y sale of the
products' Under this deportment the company checs all the ra! materials in their !ell
equipped la(oratory and all finished goods are also cheeed (y the !ell trained
supervisors to ensure the quality of products' This system is responsi(le for quality
control department'
PA0G);/ +,PA.TM,;T
Under head pacing department the company pacs its products' This is the main 4o( of
pacing department' +ifferent particular quantity of (read are paced in different
particular si1es in department is responsi(le for the freshness of the products for a
longer period'
L<+);/ A;+ +,L)B,.6 +,PA.TM,;T
Loading and delivery department is engaged in the distri(ution net!or of the
company' )n the loading and delivery department the !orer3s load goods for delivery
in the maret' loading and delivery department controls the maret demand' This sho!s
that loading - delivery department is the main part of the company'
SAL,S +,PA.TM,;T
The sales department controls the sales of different quantities of (read and it cover the
sales target'
P,.S<;;,L +,PA.TM,;T
Personnel department is the most important part of the company and it gives directions
to the !orer and officials'
5);A;0, A;+ A00<U;T +,PA.TM,;T
5inance and account department prepares the details of profit - loss in the previous
year paya(le in the assessment year' 5inance department also eeps a financial records
for income%ta2 Purposes for the assessment year, and maintains the (alance sheet of the
company' 5inance and account department is responsi(le for maing the (alance sheets
of company3s profit - loss
;UMB,. <5 ,MPL<6,,S
The company is having the strength of total &K# employees Nin their (read
manufacturing (usiness, and these employees are divided into five categories'The
company is having K manager for (etter !oring system !ho manage the company and
the company is having 3# employees in the staff and DK !orers3 are divided into t!o
categories silled !orers and non silled !orers' The fourth category of employee is
contract la(our !oring in factory and manufacturing goods on contract (asis' The last
&K employees engaged as security gourds for the safety of company and their
!orers'The security gourds provide protection to the company' This is the
classification of companies !oring system in different style'
P.<0,+U., <5 APP<);TM,;T
The appointment of employees in Palmy food products 7p8 limited is divided into four
categories, are classified under the follo!ing heads'
&' Advertisement
"' 0ontract'
3' 0asual >orer3s
@' By Agencies
B6 A+B,.T)S,M,;T
The first part of appointment is related !ith advertisement and advertisement is the
(est sources of goods results' /enerally companies3 gives advertisement for various
parts' And it reveals that the ne!spapers are (etter source of employment of (etter
!orers'
B6 0<;TA0T
0ontract is the second part of appointment of employees in this company under this
head the company provided 4o( to the employees on contact (asis' This procedure
protects the company3s interest, and secures the company3s production and as such
more production (y the contract !orers' /enerally the companies are adopting this
procedure in their organi1ation'
0ASUAL ><.G,.
0asual !orer is the third part of the appointment of employees in the company' Under
this head the casual !orer3s are appointed (y the company in case of emergency and
lo#ng leaves of !orers' These are the various reasons responsi(le for casual !orers'
B6 A/,;0),S
The fourth part of appointment is connected !ith the agencies'Agencies provide part
time !orers to the organi1ation on commission (asis'/enerally this sort of
appointment is much more (eneficial to the organi1ation'
M<T)BAT)<; <5 ,MPL<6,,S
The company gives incentives to their !orers for high production and good quality
products manufactured (y their employees' )n the end of the year company also gives
(onus to their !orers for their good !ors'
;ATU., <5 ,MPL<6,,S
The company needs good%natural !orer3s high quality (reads treat their officials in
nice !ay'
><.G);/ 0<;+)T)<; <5 LAB<U.
The !oring condition of the la(our is good and !orers are satisfied !ith their Lo( in
the company'
.,LAT)<; B,T>,,; LAB<U. - 0<MPA;6
The company treats their !orers as their (rother and not as la(orers to ensure good
quality of product and to o(tain ma2imum quantity of quality goods'
SALA.6 <5 0<MPA;6 ,MPL<6,,
.,MU;,.AT)<; <5 MA;A/,.
The company3s assertion that their employees are !ell paid off' The company pays a
handsome remuneration to the managers that is .s"K###Aper month'
.,MU;T,.AT<); <5 STA55
.emuneration of staff is .s'&####Arupees per month per employees'
.,M;,.AT)<; <5 LAB<U.
.emuneration of la(or is .s'K###Aper month'
#A('FAC$'RI(+
PR&C%SS &F BR%A)
T6P,S <5 .A> MAT,.)ALS
0ompany3s uses various types of ra! materials in the manufacturing of (read' The
main ra! materials are !heat flour, Sugar, Salt, 6east, Soya(ean .efined oil,
Begeta(le Banaspati /hee and permitted preservatives and mil po!der' These are the
details of ra! materials (eing used in manufacturing of family (read'
MA;U5A0TU.);/ M,T*<+
The factory follo!s the method of preparing 5amily (read is as under' The ra! material
is first mi2ed preparing dough, and then it is divided, Molded , proved, (aed, cooled
and then sliced and lastly they are paced' This is the main method of preparing (read
in the factory'
5. S*iftering
1. #i-inng
C. )ividing
7. #oulding
D. Poving
E. Ba/ing
8. )epaning
3. Cooling
G. Slicing
52.Pac/ing : )ispatc*ing
7Shifter Machine8
&8 Shiftering
)t is first process of the (read maing' )n this process, firstly the flour got filtered
through a shifter machine' )n this process, one la(our taes a full (ag of flour and from
that flour of (ag ,he taes out some flour and put in the shifter machine and from other
side of the machine, filtered flour is e2ited' The filtered four is only used in (read
maing
7Mi2ing Machine8
"8 Mi2ingH
)n this process the filtered flour of quantity "$'K g' is ept into a (ig (o!l and others
ra! material lie Sugar, Salt, 6east, Soyaflo!er, Potassium Bromate, 0alcium
Propionate, Acetic Acid, Acor(ic Acid, /lutean, )nprover, 0herry - 0olor !ere added
according to the quantity requirement'' And other adding the different ra! materials ""
liter of chilled !ater taen from chilling plant is also added into the (o!l, and then the
(ig (o!l !ith other ra! materials !ere ept into a mi2er7mi2ing machine 8 of @@# volt
at a time period of &C# sec' after that time period of &C# sec' The dough 7 thic paste of
flour mi2ed !ith liquid8 is produced'
7+ividing Tool8
38 +ividingH
)n this process of (read maing the dough is separated 7divided8 (y !eight into a small
pieces according to the variety of (reads' BarietiesH lie $# g', &## g', "## g', @## g,
K## g, C## g' and ?## g'
7Moulding Machine8
@8 MouldingH

)n this process the mould pieces of dough is rolled and ept in the mould 7hollo!
container8 so the dough taes the shape of a container'
7Poving mchine8

K8 PovingH
)n this process the mould dough !ith dough is ept in a finner pover !ith a rapid
e2pansion of steam produced at a temperature of $#
#
0 for an hour' So that, the dough
got ferments and rises (efore (aing8

7Baing tool8
C8 BaingH
)n the process of (aing the ferment and rise dough is no! ept into an over at a
temperature of "##
#
0 for O hour' And after O hour the ferment and rise dough
converted into (aed 7cooed8 (read,
)epaning : cooling area
86 )epaning,
)n depaning process of depaning, the (aed (read is taen out of the over and the
(aed (read is separated from the mould'
36 Cooling,
)n cooling process the (aed hot (read !hile !ere separated from a mould, no! the
separated (aed (read !ere taen in a room for " %3 hours !hich contains many (ig
fans into it !hich cools the hot (aed (read
7Slicing - Pacaging the (read8
$8 Slicing - Pacaging the (read
a8 SlicingH
)n this process the (aed (read !ere got cutted in the slices according to the variety of
(read'
(8 PacagingH
This is final process for dispatching the (read' )n this process the cutted slice (read
!ere get paced '
7+ispatching8
&#8 +ispatchingH
After pacing the (reads, the paced (reads are dispatched around "## m around
Baranasi, liesH A1amgarh, Allaha(ad, /ha1ipur, Mau, Ballia,Am(edernagar,
Son(hadra, Mir1pur, 0handa!a etc
7Rice Husk Gasifier8
200 kW capacity Rice Husk Gasifier on thermal mode at Palmy Food
Products Pvt. Ltd., aranasi, !.P.
The performance of the plant is very satisfactory and the company is saving ?##
liters of oilAday !ithout affecting quality of the production'
7/enerator8
)t is the machine !hich generates the electricity' )f the electricity failure occurs, the
generator may (e used for producing electricity'
Product : Services
ARI&'S PR&)'C$S &F FA#IL= BR%A) C&#PA(=
&' Special Bread
"' Mil .us
3' Top Bun
@' Super Soft Bread
K' Sand!ich
C' Total *ealth Bread
D' .ich Bread
?' Mil Bread
$' Mil Bun
&#'5ruit Bread
Special Bread
Special (read is slice !ide (read' )t is the most favorite (read of people' The
(reads are paced !ith nature3s goodness and freshness
0<;TA);SH flour ,Sugar, 6east , )odi1ed Salt , Soya flour, 0alcium propionate
,Ascor(ic Acid Acetic Acid and potassium (romated
Pacaging Availa(leH &##g A"##gA?##g
#il/ Rus/
Mil .us is crunchy in nature' )t is mainly used !ith the tea' At tea the Mil
.us
>ere dip into tea and then eaten (y the people' Mil .us is harder crunchy and
(ro!nish in nature'
0<;TA);SH flour ,Sugar, 6east , )odi1ed Salt , Soya flour, 0alcium propionate,
improver, Ascor(ic Acid Acetic Acid and potassium (romated
Pacaging Availa(leH "##g
$op Bun
Top (un are round in shape and this type (un are mainly used to mae a (urger
0<;TA);SH flour ,Sugar, 6east , )odi1ed Salt , Soya flour, 0alcium propionate,
/luten, improver, Ascor(ic Acid Acetic Acid and potassium (romated
Pacaging Availa(leH $#g
Super Soft Bread
As the name suggest super soft (read is very soft (read'' Super soft (read is so soft
that it melt as soon as it comes in contact !ith the tongue' Super soft (reads are
slice !ide (read'
0<;TA);SH flour, Sugar, 6east, )odi1ed Salt, Soya flour, 0alcium propionate,
/luten, improver, Ascor(ic Acid Acetic Acid and potassium (romated
Pacaging Availa(leH &##gA"##gA@##g'
Sand"ic* Bread
Sand!ich (read is slice !ide (read' As the name suggest sand!ich (read is used
for sand!ich maing
0<;TA);SH flour ,Sugar, 6east , )odi1ed Salt , Soya flour, 0alcium propionate,
/luten, improver, Ascor(ic Acid Acetic Acid and potassium (romated
Pacaging Availa(leH@##g'
$otal 9ealt* Bread
Total health (read is very healthy for a (ody' )t is also a slice !ide (read' )t is filled
!ith energy !hich comes from ingredients that goes into the maing of these
products' )t is very delicious - easy to digest !hether a child or an old person
0<;TA);SH flour ,Sugar, 6east , )odi1ed Salt , Soya flour, 0alcium propionate,
/luten, improver, Ascor(ic Acid Acetic Acid and potassium (romated
Pacaging Availa(leH@##g'
'nit of %nric*ment, Per 722g Bread
itamin A 1522 I.'.
itamin B5 5.22 mg
itamin B1 2.E2 mg
(ycin G.22 mg.

Iron 1D.22 mg
Ric* Bread
.ich (read is slice !ide (read' )t is softer in nature and very delicious' At the time
of maing rich (read some (utter and mil po!der !ere added in this (read to have
a taste of (utter and mil
0<;TA);SH flour, Sugar, 6east , )odi1ed Salt , Soya flour, 0alcium propionate,
/luten, improver, Butter, Mil Po!der Ascor(ic Acid Acetic Acid and potassium
(romated
Pacaging Availa(leHC##g'
#il/ Bread
Mil (read is slice !ide (read' )t is mily in nature ' At the time of maing mil
(read mil po!der !ere added to have a mily tas
0<;TA);SH flour, Sugar,6east , )odi1ed Salt , Soya flour, 0alcium propionate,
/luten, improver, Mil Po!der Ascor(ic Acid Acetic Acid and potassium
(romated
Pacaging Availa(leHK##g'
#il/ Bun
Mil (un is a !hite round (read and mily in nature' )t is mainly used for maing a
(urger' At the time of maing mil (un, mil po!der !ere added to provide a
mily taste''
0<;TA);SH flour,Sugar, 6east , )odi1ed Salt , Soya flour, 0alcium propionate,
/luten, improver, Ascor(ic Acid Acetic Acid and potassium (romated
Pacaging Availa(leH "##g
Fruit Bread
5ruit (read are sliced yello! (read at the time of maing fruit (read, yello! color
and cherry !ere added in the dough, so the final (aed fruit (read have a cherry in
(et!een, and the fruit (read appear yello!ish in color
5ruit (read are more s!eeter than the other (read (ecause the most sugar !ere
added in comparison to other (read'
0<;TA);SH 5lour, Sugar, 6east, )odi1ed Salt, Soya flour, 0alcium propionate,
/luten, improver, Ascor(ic Acid Acetic Acid and potassium (romated, cherry and
color'
Pacaging Availa(leH "##g
A.,AS <5 +)ST.)BUT)<;
7&8 Baranasi 0ity 7"8 Baranasi all to!n
738 Allaha(ad 7@8 Mir1apur
7K8 Sona(hadra 7D8 /ha1ipur
7?8 Launpur 7$8 Ballia
7$8 A1amgarh 7&#8 0handauli +istt'
7&&8 +e!aria 7&"8 /orahpur
7&38 Sultanpur 7&@8 Pratapgarh
7&K8 5ai1a(ad 7&K8 Bhadohi +istt'
7&D8 And all these to!ns 7&?8Mau
5amily Breads3 supply area,
;earest of Baranasi !hich
Are mentioned on the map
Sym(ol is


SU)TABL, A.,AS <5 +)ST.)BUT)<;
&' Baranasi city
"' Allaha(ad'
3' Sona(hadra'
@' /ha1ipur'
K' Bhadohi +istt'
C' 0handauli +istt'
FI(A(CIAL A(AL=SIS
$*ree =ears Balance s*eet Report
M/S Palmy food products private limited, Kanpur.
BREAD DIISI!"
BA#A"$E S%EE& AS A& '(
S&
MAR$% )**+
S.". PAR&I$,#ARS S%ED,#
E
AM!,"& -RS. AM!,"&
-RS.
1.
SOURCES OF FUNDS
1
(A) Share capital
737400.00
(B) share applicatio !oe"
(pe#i$ %or allot!et)
&0100.00 74'4100.00
(C) RESER(E ) SUR*+US
,eeral reser-e 1&17./.0.
,eerator s12si#" 740/./&
3-est!et allo4ace
(1tili5e#) Re-erse
7743'3.00
,asi%ier S12si#" 07/3&4.00 1047&44.14
). #!A" /,"DS )
(A) Sec1re# +oas 0'&3.04./0
(B) Usec1re# +oas 07.44&..&. .44/000.7.
&!&A# 141'0044./&
A**+3CA63ON OF FUNDS
718 F39ED ASSE6S 3
(A) ,ross Bloc: 30'40&'0.&1
(B) Depreciatio 01140.'&.40
Net Bloc: &.003&1...
708 3N(ES6;EN6 A6 COS6 4 .'.00.00
738 CURREN6 ASSE6S<
+OAN AND AD(ANCES
(A) 3-etories . 1&0.7&&./1
(B) S1#r" #e2tors ' 1300//&.&4
(C) Cash a# Ba: 2alaces 7 71...'.&0
(D) +oas ) A#-aces / 334/&1&./&
70&11''.04
#ess0 C1rret +ia2ilities )
*ro-isios
& &3304&/.'3
NE6 CURREN6 ASSE6S =0041330.3&
*ro%it>+oss ''404/..77
&!&A# (1(+**11.23
Place4 ?ap1r
Date 4 31.03.000'
M/S Palmy food products private limited, Kanpur.
BREAD DIISI!"
BA#A"$E S%EE& AS A& '(
S&
MAR$% )**5
S.". PAR&I$,#ARS S%ED,#
E
AM!,"& -RS. AM!,"&
-RS.
1.
SOURCES OF FUNDS
1
(A) Share capital
737400.00
(B) share applicatio !oe"
(pe#i$ %or allot!et)
&0100.00 74'4100.00
(C) RESER(E ) SUR*+US
,eeral reser-e 1&17./.0.
,eerator s12si#" 740/./&
3-est!et allo4ace
(1tili5e#) Re-erse
7743'3.00
,asi%ier S12si#" 07/3&4.00 1047&44.14
). #!A" /,"DS )
(A) Sec1re# +oas 1/30770.77
(B) Usec1re# +oas 34141/0.77 .04'&.3..4
&!&A# 13&./&&7.'/
A**+3CA63ON OF FUNDS
718 F39ED ASSE6S 3
(A) ,ross Bloc: 310/07&&.&1
(B) Depreciatio 01'7.44&.40
Net Bloc: &'0.3.0..1
708 3N(ES6;EN6 A6 COS6 4 .'.00.00
738 CURREN6 ASSE6S<
+OAN AND AD(ANCES
(A) 3-etories . 30/7/34.&0
(B) S1#r" #e2tors ' 103'7'7.&1
(C) Cash a# Ba: 2alaces 7 &0.0'3./'
(D) +oas ) A#-aces / 343'004.00
/4/'070./&
#ess0 C1rret +ia2ilities ) & 10'//031./'
*ro-isios
NE6 CURREN6 ASSE6S =0001&'0.&7
*ro%it>+oss '4&&10/.14
&!&A# ('362335.+2
Place4 ?ap1r
Date 4 31.03.0007
M/S Palmy food products private limited, Kanpur.
BREAD DIISI!"
BA#A"$E S%EE& AS A& '(
S&
MAR$% )**2
S.". PAR&I$,#ARS S%ED,#
E
AM!,"& -RS. AM!,"&
-RS.
1.
SOURCES OF FUNDS
1 737400.00
(A) Share capital &0100.00
(B) share applicatio !oe"
(pe#i$ %or allot!et)
(C) RESER(E ) SUR*+US
,eeral reser-e 1&17./.0.
,eerator s12si#" 740/./&
3-est!et allo4ace
(1tili5e#) Re-erse
7743'3.00
,asi%ier S12si#" 07/3&4.00
). #!A" /,"DS )
(A) Sec1re# +oas 10.4'.0.&'
(B) Usec1re# +oas 013&700.00 01<10<'40.00
&!&A# 1<7/<00<&/1.04
A**+3CA63ON OF FUNDS
718 F39ED ASSE6S 3
(A) ,ross Bloc: 301&01&/.&1 0<17<77<303.0/
(B) Depreciatio 00300144.40 1<0&<0&</.0.03
Net Bloc: //<'7<471.0.
708 3N(ES6;EN6 4 .'<.00.00
738 CURREN6 ASSE6S<
+OAN AND AD(ANCES
(A) 3-etories . 0'11437../
(B) S1#r" #e2tors ' /71013.'/
(C) Cash a# Ba: 2alaces 7 10'7.1..37
(D) +oas ) A#-aces / .4'/&47.1.
1001/&13.7/
#ess0 C1rret +ia2ilities )
*ro-isios
& 13..1.7..14
NE6 CURREN6 ASSE6S =3330''1.3'
*ro%it>+oss .0&4.03.&.
&!&A# ((3*+'35.(*
Place4 ?ap1r
Date 4 31.03.000/
+ATA A;AL6S)S <5 T*.,, 6,A.S A00<.+);/ BALA;0,
S*,,T
)n "##C turn over is &@&C##@@'?$'
)n "##D turn over is &3$K?$$D'C?'
)n "##? turn over is &&$#C3$D'&'
*ere, the turn over 5AM)L6 B.,A+ of Palmy 5ood Products 7P8 Ltd'
1 2006
14160044.89
2 2007
13958997.68
3 2008
11906397.1
0
10000000
20000000
30000000
40000000
50000000
SrNo1 SrNo 2 SrNo3
3 2008 11906397.1
2 2007 13958997.68
1 2006 14160044.89
Sr No Year Amount
)s declining year (y year'
PR&BL%#S A C9ALL%(+%S
S>&$ A(AL=SIS

S$R%(+$9S
N 5amily Bread is pioneer (read in uttar pradesh and is e2ported toH%
&' Baranasi city
"' Allaha(ad'
3' Sona(hadra'
@' /ha1ipur'
K' Bhadohi +istt'
C' 0handauli +istt'
N 5amily Bread product line includes Special Bread,Mil .us,Top Bun,Super Soft
Bread,Sand!ich,Total *ealth Bread,.ich Bread,Mil Bread,Mil Bun and 5ruit Bread
N )s it advertising, Fuality, Trust, Pricing, Availa(ilty, Pacing or com(ination of one or more
factors'
>%A.(%SS%S
;o advertisements on the radio'
Poor replacement policy of family (read products'
;ot attractive pacaging of products'
&pportunities
There is no monopoly outlet of (read
5amily (read must give the discount on its product at mass purchase'
5amily Bread must target the shopping Malls, .ail!ay stations and *ospitals so that they can
gro! fast'
$*reat
+ue to company policies and easy avail of finance the competition can (ecome tougher in
coming years'
Aggressive advertising and promotional efforts of competitors are maing a shift in the
maret share of the company'
PAR$ @ II
#ICR& R%S%ARC9
C9AP$%R4 1
<BL,0T)B,S ,)MP<.TA;0,
-
S0<P, <5 STU+6
&BB%C$I%S,4
To no! the attitude of consumer regarding family (read
To no! the effect and imageA consumer of family (read'
To no! the ma4or factor !hich influence the consumption of family (read taste,
transportation 7delivery8, price or qualityP
To no! the attitude of shopeeper'
I#P&R$A(C% &F S$')=
' 5ollo!ing are importance that !e !ant to achieve'
The frame!or placed in this proposal lay emphasis on to find out the maret share of
5amily Bread in Baranasi 0ity - to find out the pro(lems !hich are (eing faced (y
consumers and maret share of 5amily Bread 'Setting up of o(4ectives is the first and
perhaps the most important part of any study' <(4ective provides the (asis and direction
for the performance of any function' Any study, !hich does not define its o(4ective,
!ould no! !here it !ants to go and (ecome a victim of confusion and indecisiveness'
Scope of t*e study,
)t help in accelerating demand of the 5amily Bread in the maret' The study !ill also
helps to no! the maret share and !ill also help the firm in crating and providing high
quality service to consumers !hich increases the Brand loyalty of consumers to!ards
5amily Bread' The research !ill also help in improving mareting, sales promotion,
and ne! strategy of the company' Useful for researcher for future research for getting
insight a(out the topic '
C9AP$%R @C
R%S%ARC9
#%$9&)&L&+=
#ar/et Survey
As per the maret survey it has (een o(served that company very seldom
gives advertisement in ne!s paper and other sources of advertisement as
their products are very popular among the consumer3s and the consumer
(uy them as food and snacs' The company is in the maret of food
products for the last "& years .
#AR.%$ P&SI$I&(
The company maintains high reputed position in their products that is (read'
0ompany3s also eeps an edge over their competitors in the maret' The company3s
products are also earning names and good response from their consumers.
#%$9&)&L&+=
.esearch is a common language refers to a search of no!ledge' .esearch is scientific
- systematic search for pertinent information on a specific topic, infect research is an
art of scientific investigation' .esearch Methodology is a scientific !ay to solve
research pro(lem' )t may (e understood as a science of studying ho! research is don3t
scientifically' )n it !e study various steps that are generally adopted (y researchers in
studying their research pro(lem' )t is necessary for researchers to no! not only no!
research method techniques (ut also technology' The scope of .esearch Methodology
is !ider than that of research methods'The research pro(lem consists of series of
closely related activities' At times, the first step determines the native of the last step to
(e undertaen' >hy a research has (een defined, !hat data has (een collected and !hat
a particular methods have (een adopted and a host of similar other questions are usually
ans!ered !hen !e tal of research methodology concerning a research pro(lem or
study' The pro4ect is a study !here focus is on the follo!ing pointsH
R%S%ARC9 )%SI+(
A research design is defined, as the specification of methods and
procedures for acquiring the )nformation needed' )t is a plant or organi1ing frame!or
for doing the study and collecting the data' +esigning a research plan requires decisions
all the data sources, research approaches, .esearch instruments, sampling plan and
contact methods'
.esearch design is mainly of follo!ing typesH %
&' ,2ploratory research'
"' +escriptive studies
3' 0asual studies
%?PL&RA$&R= R%S%ARC9
The ma4or purposes of e2ploratory studies are the identification of
pro(lems, the more precise 5ormulation of pro(lems and the formulations of ne!
alternative courses of action' The design of e2ploratory studies is characteri1ed (y a
great amount of fle2i(ility and ad%hoc veracity'
)%SCRIP$I% S$')I%S
+escriptive research in contrast to e2ploratory research is mared (y the
prior formulation of specific research Fuestions' The investigator already no!s a
su(stantial amount a(out the research pro(lem' Perhaps as a .esult of an e2ploratory
study, (efore the pro4ect is initiated' +escriptive research is also characteri1ed (y a
Preplanned and structured design'
CA'SAL &R %?P%RI#%($AL )%SI+(
A casual design investigates the cause and effect relationships (et!een
t!o or more varia(les' The hypothesis is tested and the e2periment is done' There are
follo!ing types of casual designsH
)' After only design
))' Before after design
)))' Before after !ith control group design
)B' 5our groups, si2 studies design
B' After only !ith control group design'
B)' 0onsumer panel design
B))' ,2posit facto design
My research is descriptive studies'
Sampling )esignH
The convenience sampling is done (ecause any pro(a(ility sampling procedure !ould
require detailed information a(out the universe, !hich is not easily availa(le further, it
(eing an e2ploratory research'
Sample ProcedureH
)n this study 94udgmental sampling procedure is used' Ludgmental sampling is
preferred (ecause of some limitation and the comple2ity of the random sampling' Area
sampling is used in com(ination !ith convenience sampling so as to collect the data
from different regions of the city and to increase relia(ility'
Sampling SiFeH The sampling si1e of the study is &## 0onsumers and shopeeper
#et*od of t*e Sampling,
Pro!a!ility Sampling
)t is also no!n as random sampling' *ere, every item of the universe has an equal
chance or pro(a(ility of (eing chosen for sample'
Pro(a(ility sampling may (e taen inform ofH
Simple Random Sampling
A simple random sample gives eac* mem(er of the population an eHual chance of
(eing chosen' )t is not a hapha1ard sample as some people thinQ <ne !ay of
achieving a simple random sample is to num(er each element in the sampling frame
7e'g' give everyone on the ,lectoral register a num(er8 and then use random num(ers to
select the required sample'
.andom num(ers can (e o(tained using your calculator, a spreadsheet, printed ta(les of
random num(ers, or (y the more traditional methods of dra!ing slips of paper from a
hat, tossing coins or rolling dice'
Systematic Random Sampling
This is random sampling !ith a systemQ 5rom the sampling frame, a starting point is
chosen at random, and thereafter at regular intervals'
Stratified Random Sampling
>ith stratified random sampling, the population is first divided into a num(er of parts
or RstrataR according to some characteristic, chosen to (e related to the ma4or varia(les
(eing studied' 5or this survey, the varia(le of interest is the citi1enRs attitude to the
redevelopment scheme, and the stratification factor !ill (e the values of the
respondentsR homes' This factor !as chosen (ecause it seems reasona(le to suppose that
it !ill (e related to peopleRs attitudes
Cluster and area Sampling
Cluster sampling is a sampling technique used !hen SnaturalS groupings are evident
in a statistical population' )t is often used in mareting research' )n this technique, the
total population is divided into these groups 7or clusters8 and a sample of the groups is
selected' Then the required information is collected from the elements !ithin each
selected group' This may (e done for every element in these groups or a su( sample of
elements may (e selected !ithin each of these groups'
(on Pro!a!ility Sampling
)t is also no!n as deli(erate or purposive or 4udge mental sampling' )n this type of
sampling, every item in the universe does not have an equal, chance of (eing included
in a sample'
)t is of follo!ing typeH
Convenience Sampling
A convenience sample chooses the individuals that are easiest to reach or sampling
that is done easy' 0onvenience sampling does not represent the entire population so it is
considered (ias'
Iuota Sampling
)n quota sampling the selection of the sample is made (y the intervie!er, !ho has (een
given quotas to fill from specified su(%groups of the population'
Budgment Sampling
The sampling technique used here in pro(a(ility T .andom Sampling'
The total sample si1e is &## respondents
)ata Collection #et*odsH there are t!o methods of data collection
56 Primary
16 Secondary
PRI#AR= )A$A
These data are collected first time as original data' The data is recorded as o(served or
encountered' ,ssentially they are ra! materials' They may (e com(ined, totaled (ut
they have not e2tensively (een statistically processed' 5or e2ample, data o(tained (y
the peoples'
S%C&()AR= )A$A
Sources of Secondary +ata
5ollo!ing are the main sources of secondary dataH
Period of StudyH This study has (een carried out for a ma2imum period of ? !ees'
Area of studyH The study is e2clusively done in the area of mareting' )t is a process
requiring care, sophistication, e2perience, (usiness 4udgment, and imagination for
!hich there can (e no mechanical su(stitutes'
)ata Collection, % +ata is collected from various consumer through personal
interaction' Specific questionnaire is prepared for colleting data' +ata is collected !ith
mere interaction and formal discussion !ith different respondents and !e collect data
in Palmy Food Products 0P6 Ltd. and face to face contact !ith the persons from
!hom the information is to (e o(tained 7no!n as respondents8' ) as them
questions pertaining to the survey and collect the desired information' Thus, !e
collect data a(out the !oring conditions of the Palmy Food Products 0P6 Ltd, !e
!ored at Palmy Food Products 0P6 Ltd' contact the !orers and o(tain the
information' The informations o(tained are first hand or original in character'
)A$A A(AL=SIS,4
After collection of data, the analysis of it !as done through various graphsH%
&' Pie +iagram
"' Ta(le 0hart
According to the data collected through survey !ith the help of questionnaire, the (rea
up !ith respect to income of individuals is as follo!sH
Scope of research: 0ity of Baranasi'
Sample size: &##
Sample procedure: Purposive, 4udgment, and selective sampling

LI#I$A$I&(
,very !or has its o!n limitations' Limitations are the e2tent to !hich process should
not e2ceed' Limitations of this pro4ect are as underH
)n 5M0/75amily Bread8 product comparison is very
difficult'
)t is very difficult to mae the people understand the
significant of conducting survey'
Lac of no!ledge of area has also affected the research'
+ue to shortage of monitory resources the pro4ect report does
not reach to its perfection'
Maret 0ompetitors can fluctuate for much minor reason'
Sometimes people donRt give the clear ans!er during the
survey'
C9AP$%R @ 7
)A$A A(AL=SIS
-
I($%RPR%$A$I&(
I. 5 )o you sell family !readJ =esA(o
6a2le=1
Response Shopkeepers %
YES 90 90%
NO 10 10%
Total 100 100%
Dia$ra! =1

Shopkeepers
90
10
0
10
20
30
40
50
60
70
80
90
100
YES NO
Shopkeepers
Analysis
$ # U o f t h e s h o p e e p e r 3 s i s s e l l i n g f a mi l y ( r e a d f r o m t h e i r
s h o p a n d r e s t s & # U s h o p e e p e r s a r e n o t s e l l i n g f a mi l y ( r e a d
f r o m t h e i r s h o p .
)nterpretation
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e
ma 2 i mu m s h o p e e p e r s a r e s e l l i n g f a mi l y ( r e a d ( e c a u s e o f
5 a mi l y ( r e a d i s t h e p i o n e e r ( r e a d i n Ut t e r Pr a d e s h a n d
mi n i mu m s h o p e e p e r s d o e s n o t n o ! a ( o u t f a mi l y ( r e a d '
I.1 "*ic* !rand of !read is popularly li/ed !y consumerJ
$a!le 41
Brand Bread Name Shopkeepers %
ari!ar "# "#%
$raz% & &%
'amil% (9 ("%
Britannia ") "*%
)iagram 41

a
r
!
"
a
r
#
r
a
$
%
&
a
m
!
'
%
(
r
!
t
a
n
n
!
a
Shopkeepers
26
8
39
27
0
10
20
30
40
Shopkeepers
Shopkeepers
Analysis
Th e a ( o v e r e p o r t s h o !s t h a t " C U 0o n s u me r s l i e PA.) >A.
B.,A+, ? U 0o n s u me r s l i e 0.A=6 B.,A+, 3 $ U 0o n s u me r s
l i e 5 AM) L6 B.,A+ a n d " D U 0o n s u me r s l i e B.) TA;) A
B.,A+ a s p e r o p i n i o n o f S h o p e e p e r s '
)nterpretation
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e ma r e t
p o t e n t i a l o f 5 a mi l y ( r e a d M i s h i g h e r i n t h e s i t e o f c o n s u me r s !i t h
r e s p e c t t o o t h e r ( r a n d s ' Th i s i s d u e t o ( e c a u s e t h a t t h e q u a l i t y o f
5 a mi l y ( r e a d ( a n d s p r o d u c t i s q u i t e g o o d , t a s t y a n d h e a l t h y
I.C "*o is t*e main competitor of family !readJ
$a!le4C
Brand Bread Name Shopkeepers %
ari!ar +) +)%
$raz% 10 10%
Britannia "9 "9%
Others 1+ 1+%
)iagram4C

a
r
!
"
a
r
#
r
a
$
%
(
r
!
t
a
n
n
!
a
O
t
h
e
r
s
Shopkeepers
47
10
29
14
0
20
40
60
Shopkeepers
Shopkeepers
Analysis
Th e a ( o v e r e p o r t s h o !s t h a t @ D U S h o p e e p e r s s a y t h a t
P A.) >A. B.,A+ i s t h e ma i n c o mp e t i t o r o f 5AM) L6 B.,A+,
& # U S h o p e e p e r s s a y t h a t 0.A=6 B.,A+ i s t h e ma i n
c o mp e t i t o r o f 5 AM) L6 B.,A+, " $ U S h o p e e p e r s s a y t h a t
B.) TA;;) A B.,A+ i s t h e ma i n c o mp e t i t o r o f 5AM) L6 B.,A+
a n d & @ U Sh o p e e p e r s s a y t h a t <T*,.S B.,A+ i s t h e ma i n
c o mp e t i t o r o f 5 AM) L6 B.,A+
)nterpretation
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e ma 2 i mu m
s h o p e e p e r s a r e s a yi n g t h a t P a r i !a r ( r e a d i s t h e ma i n c o mp e t i t o r
o f 5 a mi l y ( r e a d ( e c a u s e i t a l s o p r o v i d e s c h e a p c o s t a n d g o o d
q u a l i t y a n d i t i s s e c o n d Br e a d 0o mp a n y o f Ut t a r P r a d e s h '
I.(o 7 Basic reasons for less demand - sale of 5AM)L6 B.,A+ 7as per the opinion
of the shopeepers8
$a!le 47
Response Shopkeepers %
Tou,h $ompetition D8 D8K
'luctuation in demand 5C 5CK
-ra!.ack of famil% .read 51 51K
rice 53 53K
)iagram47
57
13
12
18
)ou*h #ompet!t!on
&'u+tuat!on !n
,eman,
-ra".a+k o/ /am!'%
.rea,
r!+e
Analysis
Th e a ( o v e r e p o r t s h o !s t h a t K D U S h o p e e p e r s s a y t h a t t o u g h
c o mp e t i t i o n , & 3 U S h o p e e p e r s s a y t h a t 5 l u c t u a t i o n i n d e ma n d o f
5 AM) L6 B.,A+, & " U S h o p e e p e r s s a y t h a t d r a !( a c o f
5 AM) L6 B.,A+ a n d & ? U S h o p e e p e r s s a y t h a t p r i c e o f 5 AM) L6
B.,A+'

)nterpretation
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e ma 2 i mu m
s h o p e e p e r s a r e s a yi n g t h a t t o u g h c o mp e t i t i o n l e a d t h e l e s s
d e ma n d o f f a mi l y ( r e a d a n d s o me s h o p e e p e r s a r e s a yi n g t h a t
f l u c t u a t i o n i n d e ma n d o f 5 a mi l y Br e a d a n d s o me c o n s u me r s a r e
s a yi n g t h a t t h e d r a !( a c o f 5 a mi l y Br e a d a s l i e P a c i n g o f
5 a mi l y ( r e a d '
F'K !hich age group lie to purchased family (read mostlyP
$a!le @ D
Response Shopkeepers %
$een age 75 75K
Adult 58 58K
&ld people 58 58K
All of t*em 1D 1DK
)iagram4D
Analysis
Th e a ( o v e r e p o r t s h o !s t h a t @ & U S h o p e e p e r s s a y t h a t g o o d !i l l
o f f a mi l y ( r e a d , & D U S h o p e e p e r s s a y t h a t d e ma n d o f 5 AM) L6
41
17
0 17
25
0
5
10
15
20
25
30
35
40
45
)een A*e A,u't O', A*e
All
B.,A+, & D U S h o p e e p e r s s a y ( e l i e f o f f a mi l y ( r e a d , " K U
c o n s u me r s s a y t h a t q u a l i t y o f 5AM) L6 B.,A+ !h i c h i n c r e a s e s
t h e l a r g e s a l e o f f a mi l y ( r e a d '

)nterpretation
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e ma 2 i mu m
s h o p e e p e r s a r e s a yi n g t h a t t h e g o o d !i l l o f f a mi l y ( r e a d l e a d s
t h e l a r g e d e ma n d o f ( r e a d , a v e r a g e
S h o p e e p e r s a r e s a yi n g t h a t t h e q u a l i t y o f f a mi l y ( r e a d i s ( e t t e r
t h a n o t h e r ( r a n d s .
F'C +o the distri(utor provide the family (read at proper time P
Ta(le %C
Response Shopkeepers
%
Yes +* +*%
No ** **%
+iagram%C
Yes
No
Shopkeepers
45
55
0
20
40
60
Shopkeepers
Shopkeepers
Anal ys i s ,
>h e n a s e d a ( o u t t h e d e l i v e r y o f 5 AM) L6 B.,A+ t h e n @ K U
s h o p e e p e r s s a i d t h a t i t p r o v i d e a t p r o p e r t i me t h a n o t h e r
( r e a d ( r a n d !h i l e K K U s h o p e e p e r s s a i d t h a t i t d o e s n o t
p r o v i d e a t p r o p e r t i me '
I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e l a r g e
n u m( e r s o f s h o p e e p e r s a r e n o t s a t i s f i e d !i t h t h e d e l i v e r y
t i mi n g o f 5AM) L6 B.,A+'
F'D )s the family (read distri(ution channel satisfactory or dissatisfactoryP
Ta(le%D
Response Shopkeepers %
Satisfied
#
" #"%
-issatisfied (& (&%
+iagram%D
Anal ys i s ,
Shopkeepers
62
38
0
10
20
30
40
50
60
70
-!ssat!s/!e, Sat!s/!e,
Shopkeepers
>h e n a s e d a ( o u t t h e d i s t r i ( u t i o n c h a n n e l o f 5 AM) L6
B.,A+ t h e n C " U s h o p e e p e r s a r e n o t s a t i s f i e d !i t h t h e
d i s t r i ( u t i o n c h a n n e l o f 5 AM) L6 B.,A+ a n d 3 ? U s h o p e e p e r s
a r e s a t i s f i e d !i t h t h e d i s t r i ( u t i o n c h a n n e l o f 5AM) L6
B.,A+
I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e l a r g e
n u m( e r s o f s h o p e e p e r s a r e n o t s a t i s f i e d !i t h t h e d e l i v e r y
t i mi n g o f 5AM) L6 B.,A+'
A(AL=SIS &F C&(S'#%R
#onsumers
YES
621
NO
381
YES
NO
I' ;o &' *ave you ever heard a(out family (readP
$a!le (o.5
Response $onsumers %
YES #" #"%
NO (& (&%
Total 100 100%
+iagram ;o' &

An a l y s i s
Th e a ( o v e r e p o r t s h o !s t h a t C " U 0o n s u me r s s a y t h a t t h e y
h a v e h e a r d a ( o u t t h e 5 AM) L6 B.,A+ a n d 3 ? U 0o n s u me r s s a y
t h a t t h e y h a v e n o t h e a r d a ( o u t t h e 5 AM) L6 B.,A+'
I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e
ma 2 i mu m c o n s u me r s n o ! a ( o u t f a mi l y ( r e a d ( e c a u s e o f
5 a mi l y ( r e a d i s t h e p i o n e e r ( r e a d i n Ut t e r Pr a d e s h a n d
mi n i mu m c o n s u me r s d o e s n o t n o ! a ( o u t f a mi l y ( r e a d .
F'"' +o you prefer family (read in your daily routineP
Ta(le%"
Response $onsumers %
Yes +) +)%
No *( *(%
+iagram%"
Yes
No
#onsumers
47
53
40
45
50
55
#onsumers
#onsumers
An a l y s i s ,
Th e a ( o v e r e p o r t s h o !s t h a t @ D U 0o n s u me r s s a y t h a t t h e y u s e
5 AM) L6 B.,A+ i n t h e i r d a i l y r o u t i n e a n d K 3 U 0o n s u me r s
s a y t h a t t h e y d o n o t u s e 5AM) L6 B.,A+ i n t h e i r d a i l y
r o u t i n e '
I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e l a r g e
n u m( e r s o f c o n s u me r s d o n n o t u s e 5AM) L6 B.,A+ i n t h e i r
d a i l y r o u t i n e '
F'3' )f yes !hyP

$a!le4C
Response $onsumers %
Price ") ")%
$aste "( "(%
Iuality () ()%
&t*er reason 1( 1(%
)iagram4C
#onsumers
27
23
37
13
0
5
10
15
20
25
30
35
40
r!+e )aste 2ua'!t% Other
reason
#onsumers
An a l y s i s ,
Th e a ( o v e r e p o r t s h o !s t h a t " D U 0o n s u me r s p u r c h a s e f a mi l y
( r e a d o n t h e ( a s i s o f i t s c h e a p p r i c e , " 3 U 0o n s u me r s p u r c h a s e
i t ( e c a u s e o f i t s t a s t e i s d e l i c i o u s , 3 D U c o n s u me r s p u r c h a s e i t
( e c a u s e o f i t s q u a l i t y i s ( e t t e r t h a n o t h e r s a n d & 3 U c o n s u me r s
p u r c h a s e o n t h e ( a s i s o f o t h e r r e a s o n '
I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e l a r g e
n u m( e r s o f c o n s u me r s p u r c h a s e 5 AM) L6 B.,A+ ( e c a u s e i t s
q u a l i t y i s ( e t t e r t h a n o t h e r ( r a n d s o f ( r e a d ' '
F'@' )f 6es !hich oneP
Ta(le%@
Response $onsumers %
Pari"ar "( "(%
CraFy 1* 1*%
Britannia () ()%
Family "* "*%
+iagram%@
23
15
37
25
0
5
10
15
20
25
30
35
40
ar!"ar #ra$% (r!tann!a &am!'%
An a l y s i s ,
Th e a ( o v e r e p o r t s h o !s t h a t " 3 U 0o n s u me r s l i e t o p u r c h a s e
P a r i !a r , & K U c o n s u me r s l i e t o p u r c h a s e 0r a 1 y, 3 D U
c o n s u me r s l i e t o p u r c h a s e Br i t a n n i a a n d " K U c o n s u me r s l i e
t o p u r c h a s e 5 a mi l y ( r e a d '
I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e l a r g e
n u m( e r s o f c o n s u me r s p u r c h a s e B.) TA;;) A B.,A+'
FK is other (read (rand easily availa(le in the maretP
Ta(le%K
Response $onsumers %
Yes &* &*%
No 1* 1*%
+iagram% K
#onsumers
85
15
0
10
20
30
40
50
60
70
80
90
Yes No
#onsumers
An a l y s i s ,
Th e a ( o v e r e p o r t s h o !s t h a t ? K U 0o n s u me r s r e s p o n s e
p o s i t i v e l y a n d & K U c o n s u me r s r e s p o n s e n e g a t i v e l y a ( o u t t h e
a v a i l a ( i l i t y o f o t h e r ( r e a d ( r a n d '
I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e l a r g e
n u m( e r s o f c o n s u me r s r e s p o n s e p o s i t i v e l y'
F' C +o you thin that family (read is costlyP
Ta(le C
Response $onsumers %
Yes *( *(%
No +) +)%
+iagram%C

#onsumers
53
47
44
45
46
47
48
49
50
51
52
53
54
Yes No
#onsumers

An a l y s i s ,
Th e a ( o v e r e p o r t s h o !s t h a t K 3 U 0o n s u me r s r e s p o n s e t h a t i t
i s c o s t l y a n d @ D U c o n s u me r s r e s p o n s e t h a t i t i s n o t c o s t l y'
I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e l a r g e
n u m( e r s o f c o n s u me r s r e s p o n s e t h a t 5 AM) L6 B.,A+ i s
c o s t l y'
F ;o' D if you do not get family (read on the shop, than !hat !ill you doP
$a!le (o48
Response $onsumers %
B/Y OT0ER BR1N- BRE1- 71.D 71.D2K
TRY TO 23S3T OT0ER S0O C3 C3K
-E41Y NEE- 5G.D 5G.D2K
)iagram (o. 8
(3Y
O)4E5
(5AN-
(5EA-
)5Y )O
67S7)
O)4E5
S4O
-E8AY
NEE-
+"5*
(&
195*
0
10
20
30
40
50
#onsumers
Analysis
>h e n a s e d a ( o u t , !h a t !i l l yo u d o P @ " ' K U s a i d t h e y !o u l d
( u y o t h e r ( r a n d ( r e a d , 3 ? U s a i d t h e y !o u l d t r y t o v i s i t o t h e r
s h o p ' & $ ' K U s a i d t h e y d e l a ye d t h e i r n e e d '

I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e & $ ' K U
c o n s u me r s a r e h a r d c o r e l o ya l o f f a mi l y ( r e a d , @ " ' K U
c o n s u me r s p r e f e r f i r s t f a mi l y ( r e a d t h e n o t h e r ( r e a d s , 3 ? U
c o n s u me r s a r e d e l a yi n g t h e i r n e e d s '
F';o'? Are you satisfied !ith the price of 5AM)L6 B.,A+P
Ta(le ;o %?
Response $onsumers %
Satisfied
+
* +*%
-issatisfied ** **%
)iagram (o43
Sat!s/!e,
-!ssat!s/!e,
#onsumers
45
55
0
20
40
60
#onsumers
#onsumers
Anal ys i s
>h e n a s e d a ( o u t t h e p r i c e o f 5AM) L6 B.,A+ t h e n @ K U s a i d
t h a t i t i s c o s t l y t h a n o t h e r ( r e a d ( r a n d !h i l e K K U s a i d t h a t i t
i s r e a s o n a ( l e p r i c e '
) n t e r p r e t a t i o n
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e
Ma 2 i mu m c o n s u me r s h a v e c o mp l a i n s t h a t p r i c i n g o f f a mi l y
( r e a d i s n o t f a i r '
F';o'$ Are you satisfied !ith the Taste of 5AM)L6 B.,A+P
$a!le (o 4G
Response $onsumers %
Satisfied
)
0 )0%
-issatisfied (0 (0%
)iagram (o4G
Sat!s/!e,
-!ssat!s/!e,
#onsumers
)0
(0
0
20
40
60
80
#onsumers
#onsumers
Anal ys i s ,
>h e n a s e d a ( o u t t h e Ta s t e o f 5AM) L6 B.,A+ t h e n D # U s a i d
t h a t i t i s Ta s t y t h a n o t h e r ( r e a d ( r a n d !h i l e 3 # U s a i d t h a t i t
i s n o t Ta s t y'
I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e
ma 2 i mu m c o n s u me r s p u r c h a s e t h e f a mi l y ( r e a d ( e c a u s e o f i t s
t a s t e '
F';o&#' Are you satisfied !ith family (readP

$a!le (o.52
Response $onsumers %
Stron,l% Satisfied 73 73K
Satisfied 12 12K
Stron,l% dissatisfied 5E 5EK
-issatisfied 5E 5EK
)iagram (o452
S
t
r
o
n
*
'
%
S
a
t
!
s
/
!
e
,
S
a
t
!
s
/
!
e
,
S
t
r
o
n
*
'
%
,
!
s
s
a
t
!
s
/
!
e
,
-
!
s
s
a
t
!
s
/
!
e
,
#onsumers
+&
"0
1#
1#
0
10
20
30
40
50
#onsumers
#onsumers
Analysis
@ ? U P e o p l e a r e s t r o n g l y s a t i s f i e d !i t h 5AM) L6 B.,A+' " # U
P e o p l e a r e s a t i s f i e d !i t h 5AM) L6 B.,A+' & C U P e o p l e a r e
s t r o n g l y d i s s a t i s f i e d !i t h 5AM) L6 B.,A+' & C U P e o p l e a r e
d i s s a t i s f i e d !i t h 5 AM) L6 B.,A+'
I n t e r p r e t a t i o n ,
5 r o m t h e a ( o v e a n a l ys i s i t c a n ( e i n t e r p r e t e d t h a t t h e
ma 2 i mu m c o n s u me r s h a v e n o a n y p r o ( l e m i n f a mi l y ( r e a d , s o
t h e y p r e f e r o n l y f a mi l y ( r e a d '
C9AP$%R @ D
FI()I(+S
:
R%C&##%()A$I&(S
Findings
The researcher !ent to &## Shopeepers - consumers of 5AM)L6
B.,A+ to no! their opinion' *e gets follo!ing result%
56
$ # U o f t h e s h o p e e p e r 3 s i s s e l l i n g f a mi l y ( r e a d f r o m
t h e i r s h o p '
& # U s h o p e e p e r s a r e n o t s e l l i n g f a mi l y ( r e a d f r o m
t h e i r s h o p '
1 6
" C U 0o n s u me r s l i e PA.) >A. B.,A+'
? U 0o n s u me r s l i e 0.A=6 B.,A+'
3 $ U 0o n s u me r s l i e 5AM) L6 B.,A+'
" D U 0o n s u me r s l i e B.) TA;) A B.,A+ a s p e r o p i n i o n o f
S h o p e e p e r s '
C6
@ D U S h o p e e p e r s s a y t h a t P A.) >A. B.,A+ i s t h e ma i n
c o mp e t i t o r o f 5 AM) L6 B.,A+'
& # U S h o p e e p e r s s a y t h a t 0.A=6 B.,A+ i s t h e ma i n
c o mp e t i t o r o f 5 AM) L6 B.,A+'
" $ U S h o p e e p e r s s a y t h a t B.) TA;;) A B.,A+ i s t h e
ma i n c o mp e t i t o r o f 5 AM) L6 B.,A+'
& @ U S h o p e e p e r s s a y t h a t <T*,.S B.,A+ i s t h e ma i n
c o mp e t i t o r o f 5 AM) L6 B.,A+
7 6

K D U S h o p e e p e r s s a y t h a t t o u g h c o mp e t i t i o n '
& 3 U S h o p e e p e r s s a y t h a t 5 l u c t u a t i o n i n d e ma n d o f
5AM) L6 B.,A+'
& " U S h o p e e p e r s s a y t h a t d r a !( a c o f 5 AM) L6 B.,A+'
& ? U S h o p e e p e r s s a y t h a t p r i c e o f 5AM) L6 B.,A+'
D 6

@ & U S h o p e e p e r s s a y t h a t g o o d !i l l o f f a mi l y ( r e a d '
& D U S h o p e e p e r s s a y t h a t d e ma n d o f 5 AM) L6 B.,A+'
& D U S h o p e e p e r s s a y ( e l i e f o f f a mi l y ( r e a d ,
" K U c o n s u me r s s a y t h a t q u a l i t y o f 5AM) L6 B.,A+ !h i c h
i n c r e a s e s t h e l a r g e s a l e o f f a mi l y ( r e a d '
E 6

@ K U s h o p e e p e r s s a i d t h a t i t p r o v i d e a t p r o p e r t i me
t h a n o t h e r ( r e a d ( r a n d '
K K U s h o p e e p e r s s a i d t h a t i t d o e s n o t p r o v i d e a t p r o p e r
t i me '
8 6
C " U s h o p e e p e r s a r e n o t s a t i s f i e d !i t h t h e d i s t r i ( u t i o n
c h a n n e l o f 5 AM) L6 B.,A+'
3 ? U s h o p e e p e r s a r e s a t i s f i e d !i t h t h e d i s t r i ( u t i o n
c h a n n e l o f 5 AM) L6 B.,A+
&PI(I&( &F C&(S'#%R
5 6
C " U 0o n s u me r s s a y t h a t t h e y h a v e h e a r d a ( o u t t h e
5 AM) L6 B.,A+'
3 ? U 0o n s u me r s s a y t h a t t h e y h a v e n o t h e a r d a ( o u t t h e
5 AM) L6 B.,A+
16

@ D U 0o n s u me r s s a y t h a t t h e y u s e 5AM) L6 B.,A+ i n
t h e i r d a i l y r o u t i n e '
K 3 U 0o n s u me r s s a y t h a t t h e y d o n o t u s e 5AM) L6
B.,A+ i n t h e i r d a i l y r o u t i n e '
38

" D U 0o n s u me r s p u r c h a s e f a mi l y ( r e a d o n t h e ( a s i s o f
i t s c h e a p p r i c e '
" 3 U 0o n s u me r s p u r c h a s e i t ( e c a u s e o f i t s t a s t e i s
d e l i c i o u s '
3 D U c o n s u me r s p u r c h a s e i t ( e c a u s e o f i t s q u a l i t y i s
( e t t e r t h a n o t h e r s a n d & 3 U c o n s u me r s p u r c h a s e o n t h e
( a s i s o f o t h e r r e a s o n '
7 6

" 3 U 0o n s u me r s l i e t o p u r c h a s e P a r i !a r '
& K U c o n s u me r s l i e t o p u r c h a s e 0r a 1 y'
3 D U c o n s u me r s l i e t o p u r c h a s e Br i t a n n i a '
" K U c o n s u me r s l i e t o p u r c h a s e 5 a mi l y ( r e a d '
D 6

? K U 0o n s u me r s r e s p o n s e p o s i t i v e l y'
& K U c o n s u me r s r e s p o n s e n e g a t i v e l y a ( o u t t h e
a v a i l a ( i l i t y o f o t h e r ( r e a d ( r a n d '
E 6
K 3 U 0o n s u me r s r e s p o n s e t h a t i t i s c o s t l y'
@ D U c o n s u me r s r e s p o n s e t h a t i t i s n o t c o s t l y'
8 6
@ ? U P e o p l e a r e s t r o n g l y s a t i s f i e d !i t h 5AM) L6 B.,A+'
" # U P e o p l e a r e s a t i s f i e d !i t h 5AM) L6 B.,A+'
& C U P e o p l e a r e s t r o n g l y d i s s a t i s f i e d !i t h 5AM) L6
B.,A+'
& C U P e o p l e a r e d i s s a t i s f i e d !i t h 5AM) L6 B.,A+'
36
@ " ' K U s a i d t h e y !o u l d ( u y o t h e r ( r a n d ( r e a d '
3 ? U s a i d t h e y !o u l d t r y t o v i s i t o t h e r s h o p '
& $ ' K U s a i d t h e y d e l a ye d t h e i r n e e d '
G 6
@ K U s a i d t h a t i t i s c o s t l y t h a n o t h e r ( r e a d ( r a n d '
K K U s a i d t h a t i t i s r e a s o n a ( l e p r i c e '
5 2 6
D # U s a i d t h a t i t i s Ta s t y t h a n o t h e r ( r e a d ( r a n d '
3 # U s a i d t h a t i t i s n o t Ta s t y'
R%C&##%()A$I&(S
Promotional activities%This is one of the primary things that are required !ithin the
company' +uring my visits to different 0ompany, ) came across that there is no
a!areness of the company in the form of posters, stands and other related things' <ne
thing that ) !ould lie to recommend !ould (e the introduction of more promotional
activities so as to generate more revenues for the company' 0ompany can introduce
more%%
a. Sc*emes
!. +et toget*erL for c*annel partners
c. Brand recognition in t*e mar/et
d. Advertisement
i' The help of the television is also needed to spread the information among
people only print media cannot helps the company to promote the
a!areness program in future'
ii' 0ustomer (rand a!areness is higher regarding other (rands (ut the
a!areness program should (e conducted on regular interval of time'
iii' The company should minimi1e the price of the products so that more and
more customers get (enefited in the maret'
iv' The distri(ution channel should (e arranged according to the convenient
of the customer'
v' The company should minimi1e the credit system of delivery'
vi' The company should mae attracting pacaging'
C9AP$%R @ E
C&(CL'IS&(
:
A((%?'R%S
:
BIBLI&+RAP9=
C&(CL'SI&(
The Palmy food product Pvt' Ltd' is having t!o director and four partners, all those
persons are very qualified and are having sufficient e2perience in their field' The
company is having &K# employees in the manufacturing unit !ith five managers' All
the managers are !ell qualified and e2perienced' The company turnover is a(out ?
0rore per annum and the company is running in profit' The company has
semiautomatic machine' The company holds num(er one position in its area' The
company situated near to the Baranasi city in environmental area of Tarana Shivpur'
The company distri(utes its product in &C different +istt' and locations' The company
has a !ell%managed sales force team for (etter mareting' The company plays a very
significant role in the social dimension' 0ompany organi1es several times Laycee !ee,
foot(all sponsoring, (aset(all sponsoring ship etc'
5rom the a(ove study it can (e concluded that 5AM)L6 B.,A+ is performing !ell in
the e2isting maret condition in the area of Baranasi, (ut the maret of Baranasi is
highly competitive and there is a scope of huge improvement !ith the changing
scenario an mareting condition of less developed area of Baranasi, so there is an
e2tensive need of improving company image and (etter utili1ation of resources to
utili1e the maret potential'
The results of current time are satisfactory (ut the company should try to attract more
customers to!ards the company'
5rom a(ove analysis and survey !e can conclude as follo!s
ma 2 i mu m s h o p e e p e r s a r e s e l l i n g f a mi l y ( r e a d ( e c a u s e
o f 5 a mi l y ( r e a d i s t h e p i o n e e r ( r e a d i n Ut t e r Pr a d e s h
a n d mi n i mu m s h o p e e p e r s d o e s n o t n o ! a ( o u t f a mi l y
( r e a d
Th e ma r e t p o t e n t i a l o f 5 a mi l y ( r e a d M i s h i g h e r i n t h e s i t e
o f c o n s u me r s !i t h r e s p e c t t o o t h e r ( r a n d s ' Th i s i s d u e t o
( e c a u s e t h a t t h e q u a l i t y o f 5 a mi l y ( r e a d ( a n d s p r o d u c t i s
q u i t e g o o d , t a s t y a n d h e a l t h y
Ma 2 i mu m s h o p e e p e r s a r e s a yi n g t h a t P a r i !a r ( r e a d i s t h e
ma i n c o mp e t i t o r o f 5 a mi l y ( r e a d ( e c a u s e i t a l s o p r o v i d e s
c h e a p c o s t a n d g o o d q u a l i t y a n d i t i s s e c o n d Br e a d 0o mp a n y
o f Ut t a r P r a d e s h '

Ma 2 i mu m s h o p e e p e r s a r e s a yi n g t h a t t o u g h c o mp e t i t i o n
l e a d t h e l e s s d e ma n d o f f a mi l y ( r e a d a n d s o me s h o p e e p e r s
a r e s a yi n g t h a t f l u c t u a t i o n i n d e ma n d o f 5 a mi l y Br e a d a n d
s o me c o n s u me r s a r e s a yi n g t h a t t h e d r a !( a c o f 5 a mi l y
Br e a d a s l i e P a c i n g o f 5 a mi l y ( r e a d
'

Ma 2 i mu m s h o p e e p e r s a r e s a yi n g t h a t t h e g o o d !i l l o f
f a mi l y ( r e a d l e a d s t h e l a r g e d e ma n d o f ( r e a d , a v e r a g e
S h o p e e p e r s a r e s a yi n g t h a t t h e q u a l i t y o f f a mi l y ( r e a d i s
( e t t e r t h a n o t h e r ( r a n d s .

Th e l a r g e n u m( e r s o f s h o p e e p e r s a r e n o t s a t i s f i e d
!i t h t h e d e l i v e r y t i mi n g o f 5AM) L6 B.,A+'
Th e ma 2 i mu m c o n s u me r s n o ! a ( o u t f a mi l y ( r e a d
( e c a u s e o f 5 a mi l y ( r e a d i s t h e p i o n e e r ( r e a d i n Ut t e r
P r a d e s h a n d mi n i mu m c o n s u me r s d o e s n o t n o ! a ( o u t
f a mi l y ( r e a d .

Th e l a r g e n u m( e r s o f c o n s u me r s d o n n o t u s e 5 AM) L6
B.,A+ i n t h e i r d a i l y r o u t i n e '

Th e l a r g e n u m( e r s o f c o n s u me r s p u r c h a s e 5 AM) L6
B.,A+ ( e c a u s e i t s q u a l i t y i s ( e t t e r t h a n o t h e r ( r a n d s
o f ( r e a d '


Th e l a r g e n u m( e r s o f c o n s u me r s p u r c h a s e B.) TA;;) A
B.,A+'

t h e l a r g e n u m( e r s o f c o n s u me r s r e s p o n s e p o s i t i v e l y'

Th e l a r g e n u m( e r s o f c o n s u me r s r e s p o n s e t h a t
5 AM) L6 B.,A+ i s c o s t l y'

Th e ma 2 i mu m c o n s u me r s 7 @ ? U8 h a v e n o a n y p r o ( l e m
i n f a mi l y ( r e a d , s o t h e y p r e f e r o n l y f a mi l y ( r e a d , " # U
c o n s u me r s a r e s a t i s f i e d !i t h f a mi l y ( r e a d a n d t h e y
a l s o l i e s o me o t h e r ( r a n d s o f ( r e a d s , & C U c o n s u me r s
d o e s n o t l i e i n f a mi l y ( r e a d ( e c a u s e t h e y l i e a n y
o t h e r ( r a n d o f ( r e a d , a n d r e ma i n i n g c o n s u me r s d o e s
p r e f e r f a mi l y ( r e a d i f n o a n y o t h e r ( r e a d s a t s h o p '

Th e " # U c o n s u me r s a r e h a r d c o r e l o ya l o f f a mi l y
( r e a d , @ " U c o n s u me r s p r e f e r f i r s t f a mi l y ( r e a d t h e n
o t h e r ( r e a d s , 3 ? U c o n s u me r s a r e d e l a yi n g t h e i r n e e d s '

Th e @ K U c o n s u me r s a r e s a t i s f i e d !i t h t h e p r i c e o f
f a mi l y ( r e a d , K K U c o n s u me r s h a v e c o mp l a i n s t h a t
p r i c i n g o f f a mi l y ( r e a d i s n o t f a i r '

Th e ma 2 i mu m c o n s u me r s p u r c h a s e t h e f a mi l y ( r e a d
( e c a u s e o f i t s t a s t e '
BIBL&+RAP9=
.esearch Methodology method and techniques
70'.' Gothari8
5act and figure a(out manufacturing of (read have (een collected from the company
officials' The follo!ing company officials provided the valued guidance and help to me
during my study'
&8 Mr' /'G' Shula Manager 7Personnel8
"8 Mr' .'0' +i2it Manager 7Baery8
38 Mr' .'G' Singh Manager 7Production8
@8 Mr' Amita(h Berma Asstt' Manager 7Sales8
) e2press my hum(le gratitude for the guidance and help of a(ove officials to ena(le me
to prepare the summer training report'

Iuestionnaire for mar/et s*op/eeper Survey of
aranasi for Palmy Food Products 0P6 Ltd.
#anufacturing of family !read
Fuestionnaire for maret shopeeper Survey of Baranasi for Palmy 5ood Products
7P8 Ltd'
;ame of Shop Geeper H
Address H
Telephone ;o' H
F'& +o you sell family (readP
6es IJ
;o IJ
'
F'" !hich (rand of (read is popularly lied (y consumerP
Pari!ar (read IJ
0ra1y IJ
Britannia IJ
5amily IJ
F'3 !ho is the main competitor of family (readP
Pari!ar (read IJ
0ra1y IJ
Britannia IJ
<ther IJ
F'@ +o the distri(utor provide the family (read at proper time P
6es IJ
;o IJ
F'K )s the family (read distri(ution channel satisfactory or disstisfactoryP
Satisfactory IJ
+issatisfactory IJ
F'C Basic reason for less demand and sale of family (read 7as per opinion of
ShopeeperA retailer8
Tough competition of (read IJ
5luctuation in demand IJ
+ra!(ac of family (read IJ
Price IJ
F'D !hich age group lie to purchased family (read mostlyP
Teen age IJ
Adult IJ
<ld people IJ
All of them IJ
Iuestionnaire for mar/et Consumer Survey of
aranasi for Palmy Food Products 0P6 Ltd.
#anufacturing of family !read
;ame of 0onsumer H
Age H
Se2 H Male A 5emale
Address H
Telephone ;o' H
<ccupation H
7a8 /overnment Service
7(8 Private service
7c8 Business
7d8 <thers
F'&' +o you ever heard a(out family (readP H
6es IJ
;o IJ

F'"' +o you prefer family (read in your daily routineP
6es IJ
;o IJ
F'3' )f yes !hyP
Price IJ
Taste IJ
Fuality IJ
<ther reason IJ
F'@' )f 6es !hich oneP
Pari!ar (read IJ
0ra1y IJ
Britannia IJ
<ther IJ
F'K is other (read (rand easily availa(le in the maretP
6es IJ
;o IJ
F' C' +o you thin that family (read is costlyP
6es IJ
;o IJ
F'D' Are you satisfied !ith family (readP
Strongly satisfied IJ
Satisfied IJ
Strongly +issatisfied IJ
+issatisfied IJ
F'? )f you do not get family (read on the shop than !hat !ill you doP
Buy other (rand (read IJ
7Try to visit other shop IJ
+elay your need IJ
F';o'$ Are you satisfied !ith the price of 5AM)L6 B.,A+P
Satisfied IJ
+issatisfied IJ
F';o'&# Are you satisfied !ith the Taste of 5AM)L6 B.,A+P
Satisfied IJ
+issatisfied IJ