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Media Kit 2013

Magazine / Special Reports / Digital / Conferences


PAUL WRITER PUBLICATIONS
PAUL WRITER MEDIA PLATFORMS
PRINT PLATFORMS
DIGITAL PLATFORMS
NEWSLETTER WEBSITE - WWW.PAULWRITER.COM
READER PROFILE
Marketing Booster readership of decision-makers comprises 68 % CMOs, Marketing Directors and Senior Marketing Professionals and
22 % CEOs or Managing Directors with 5-10 years industry experience and, on average, in control of a budget between USD $100,000 and
USD $500,000.
This difcult-to-reach audience is highly engaged, spending 2-5 hours with us each month, 89 % never part with the publication and claim to
refer back to it frequently. 85 % rate it better than anything else currently in the market.
Furthermore, on average the magazine is passed on to 3-4 others!
ADVERTISERS INCLUDE
!IBM
!DELL
!UNMETRIC
!VDOPIA
!ONE97 COMMUNICATIONS
!STRATEGIC OUTSOURCING SERVICES
AND OTHERS
ABOUT MARKETING BOOSTER
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declslon-makers who rely on Lhe
Markeung 8oosLer for auLhorlLarlan
vlews, long-form analyses and Lhe
oplnlon of lnLernauonal and lndlan
buslness leaders.
Every Marketing Booster includes
6-8 CMO Proles &
Interviews
Brand Case Studies
Trending Articles
1-3 channel or discipline
specic features including
interviews with leading
practitioners, agencies and
brands
Opinions from industry
thought leaders
Campaign snapshots
MARKETING BOOSTER RATE CARD
PREMIUM ADVERTISING SPACE PREMIUM ADVERTISING SPACE PREMIUM ADVERTISING SPACE PREMIUM ADVERTISING SPACE PREMIUM ADVERTISING SPACE PREMIUM ADVERTISING SPACE
LOCATION FALSE COVER HALF FALSE COVER INSIDE FRONT COVER INSIDE BACK COVER BACK COVER
SIZE
42 CM (LENGTH) X 29.7
CM (HEIGHT)
21 CM (LENGTH) X 20 CM
(HEIGHT)
21 CM (LENGTH) X 29.7
CM (HEIGHT)
21 CM (LENGTH) X 29.7
CM (HEIGHT)
21 CM (LENGTH) X 29.7
CM (HEIGHT)
PRICE (INR) 4,00,000 2,00,000 1,75,000 1,60,000 2,00,000
STANDARD ADVERTISING SPACE STANDARD ADVERTISING SPACE STANDARD ADVERTISING SPACE STANDARD ADVERTISING SPACE
LOCATION FULL PAGE DOUBLE SPREAD STRIP AD
SIZE
21 CM (LENGTH) X 29.7 CM
(HEIGHT)
42 CM (LENGTH) X 29.7 CM (HEIGHT) 21 CM (LENGTH) X 5 CM (HEIGHT)
PRICE (INR) 1,25,000 2,00,000 70,000
INNOVATIONS INNOVATIONS INNOVATIONS INNOVATIONS INNOVATIONS
LOCATION CENTRE SPREAD GATE FOLD CARRY BAG JACKET/ENVELOPE
SIZE
42 CM (LENGTH) X 29.7
CM (HEIGHT)
42 CM (LENGTH) X 29.7
CM (HEIGHT)
23 CM (LENGTH) X 36 CM
(HEIGHT)
23 CM (LENGTH) X 36 CM (HEIGHT)
PRICE (INR) 1,75,000 3,00,000 5,00,000 4,00,000
* This is a discussion document and rates might uctuate at managements discretion
* Prices listed are inclusive of agency commission and exclusive of applicable taxes
Disclaimers
INNOVATIONS INNOVATIONS INNOVATIONS INNOVATIONS INNOVATIONS
LOCATION CENTRE SPREAD GATEFOLD CARRY BAG JACKET/ENVELOPE
SIZE
36.7 CM (LENGTH) X 26.3 CM
(HEIGHT)
36.7 CM (LENGTH) X 26.3 CM
(HEIGHT)
20 CM (LENGTH) X 30 CM
(HEIGHT)
20 CM (LENGTH) X 30 CM
(HEIGHT)
PRICE (INR) 1,75,000 3,00,000 5,00,000 4,00,000
PREMIUM PREMIUM PREMIUM PREMIUM PREMIUM
LOCATION FALSE COVER INSIDE FRONT COVER INSIDE BACK COVER BACK COVER
SIZE
36.7 CM (LENGTH) X 26.3 CM
(HEIGHT)
18.7 CM (LENGTH) X 26.3 CM
(HEIGHT)
18.7 CM (LENGTH) X 26.3 CM
(HEIGHT)
18.7 CM (LENGTH) X 26.3 CM
(HEIGHT)
PRICE (INR) 4,00,000 1,75,000 1,50,000 2,00,000
STANDARD STANDARD STANDARD
LOCATION FULL PAGE DOUBLE SPREAD
SIZE 18.7 CM (LENGTH) X 26.3 CM (HEIGHT) 36.7 CM (LENGTH) X 26.3 CM (HEIGHT)
PRICE (INR) 1,25,000 2,00,000
Disclaimers
SPECIAL REPORTS RATE CARD
* This is a discussion document and rates might uctuate at managements discretion
* Prices listed are inclusive of agency commission and exclusive of applicable taxes
ADVERTISE WITH US ON OUR DIGITAL PLATFORMS
1. Weekly mailer
Paul Writers weekly marketing booster reaches over 19,000 subscribers
and is still growing.
As a subscriber to paulwriter.com, you automatically receive our
newsletter every week. Every Thursday, you will nd Top 5 Insights
in your inbox. Our editors choose the 5 to 6 articles most popular and
trending articles from the website that resonate with our readers. This
way, if you are unable to visit the site during the week, you are
assured access to the best thought leadership and exclusive articles
we have to offer. A great way to keep up with fast-paced world quickly
and easily.
Paulwriter.com newsletter keeps top marketing executives up-
to-date with in-depth stories, news briefs and executive moves
and changes from the various sectors.
2. www.paulwriter.com
The paulwriter website is Indias only peer marketing community
for marketers and is rapidly becoming the go-to resource for
serious marketers with new articles by expert global authors
added weekly. Launched in 2010, paulwriter.com has over 5000
unique visitors and 90,000 impressions per month.
Paulwriter.com is designed to meet the needs of a very
inuential subscriber base: CMOs and other senior marketing
executives. Additionally, paulwriter.com content is useful to CMO
direct reports and other marketing staff.
Paulwriter.com content is complimentary to all site visitors. To
ensure paulwriter.com's executive presence, advertising
opportunities are limited and consist of logo placement and/or
executive-appropriate display advertisements. Slots are
available on both the paulwriter.com website and within
paulwriter.com weekly email newsletter. Sponsors may link their
logo or banner advertisement to a landing page of their choice.
Circulation
Subscribers: 19,000+.
Published: Once a week Every Thursday.
Advertising Rates
Banner 180 px (w) x 130 px (h) @ Rs 1,00,000 + tax per
month.
Top Banner 570 px (w) x 80 px (h) @ Rs 1,50,000 + per
month.
Banner Specications
File Size: 30K Maximum/File type: GIF or JPEG.
Animation: Recommended two loop maximum.
Flash banners must be created according to instructions
Mechanicals
Advertisements due seven days prior to launch.
Send materials and release order to: -
amardeep@paulwriter.com
Mob: - +91-8050088863
DIGITAL RATE CARD - NEWSLETTER
Banner ad specs on Website Banner on Home page per month Banner on both Home page and Inside story
pages per month
140(w) x 80(h) Pixels INR 1.0 lakh + tax INR. 2.4 lakhs + tax
140(w) x 55(h) Pixels INR 1.0 lakh + tax INR. 2.4 lakhs + tax
140(w) x 115(h) Pixels INR 1.0 lakh + tax INR. 2.4 lakhs + tax
350(w) x 45(h) Pixels INR 1.0 lakh + tax INR. 2.4 lakhs + tax
500(w) x 50(h) Pixels INR 1.5 lakhs + tax INR. 3. 0 lakhs + tax
Banner Specications
! File Size: 30K Maximum/File type: GIF or JPEG.
! Animation: Recommended two loop maximum.
! Flash banners must be created according to instructions
Mechanicals
! Advertisements due seven days prior to launch.
! Send materials to: - amardeep@paulwriter.com
! Mob: - +91-8050088863
DIGITAL RATE CARD - WEBSITE
CALENDAR OF EVENTS FROM JUNE TO DECEMBER 2013 CALENDAR OF EVENTS FROM JUNE TO DECEMBER 2013 CALENDAR OF EVENTS FROM JUNE TO DECEMBER 2013 CALENDAR OF EVENTS FROM JUNE TO DECEMBER 2013 CALENDAR OF EVENTS FROM JUNE TO DECEMBER 2013
MONTH EVENT NAME DATE LOCATION HOTEL
JUNE *GIMS-REALTY EDITION 21-Jun-2013 BANGALORE LEELA PALACE
JULY GIMS-FINANCIAL CONCLAVE 26-Jul-2013 MUMBAI ITC GRAND CENTRAL / PAREL
AUGUST REGIONAL MEDIA CONCLAVE 23-Aug-2013 DELHI LEELA KEMPINSKI/ WESTIN
SEPTEMBER MAHARANIS OF BUSINESS 20-Sept-2013/ 27-Sept-2013 DELHI TAJ MANSINGH/ IMPERIAL
NOVEMBER GIMS-JEWELRY EVENT 22-Nov-2013 / 29-Nov-2013 BANGALORE LEELA PALACE
DECEMBER DIGITAL CMO CONCLAVE 20-Dec-2013 GURGAON WESTIN
! GIMS - Great Indian Marketing Summit