CASES

ON
SUCCESSFUL
ENTERPRENEURS
• Infosys Technologies
• Reliance Industries

Submitted by
Nithya.V(08mba064)
 INFOSYS TECHNOLOGIES
Infosys defines designs and delivers technology-enabled business solutions that help Global
2000 companies win in a Flat World. Infosys also provides a complete range of services by
leveraging our domain and business expertise and strategic alliances with leading technology
providers.

Infosys' offerings span business and technology consulting, application services, systems
integration, product engineering, custom software development, maintenance, re-engineering,
independent testing and validation services, IT infrastructure services and business process
outsourcing

Infosys has a global footprint with over 50 offices and development centers in India, China,
Australia, the Czech Republic, Poland, the UK, Canada and Japan. Infosys and its subsidiaries
have 103,905 employees as on June 30; 2009.Infosys takes pride in building strategic long-term
client relationships. Over 97% of their revenues come from existing customers.

HISTORY
Infosys consultants pvt ltd was started within initial capital of Rs.10000 by 7 computer
professional on 02 jult,1981.the early projects that was undertaken by them mostly
involved body shopping and on-site development of software for US customers. There
first project earned them a revenue of $1, 20,000.

The success of their first project earned them many other projects to handle which they
required more manpower. This lead to the establishment of the software development
center in Bangalore.
MAJOR MILESTONES
In 1987, Infosys formed a joint venture with Kurt Salmon Associates to handle its
marketing activities in US. The turning point in the Infosys pathway was the order from
Reebok France to develop a system that would manage the customer order entities,
inventory, invoicing etc.
Another important contract was that of digital equipment order to develop fleet
management systems.

N.R.NARAYANA MURTHY-THE MAN OF VISION

Narayana Murthy was visionary who was focused on where Infosys technologies should
reach in the years to come. He was not just concerned about the ends but was more
concentrated on the means that would lead to these ends.

He was determined that the purpose of wealth determination could be achieved through
bringing in higher level of satisfaction to five major constituencies-customers,
employees, investore, vendors and society at large.

He always insisted on wealth creation in legal and ethical means. He believed that
success in long run could only be achieved through ethical ways which demanded
transparency of all operations and financial dealings.

He was the man who paved way for corporate governance to all Indian corporate. He
pioneered the concept of human resource accounting and intangible assets accounting.
He had a clear understanding of the purpose that organization is to serve and how to
achieve the purpose.

He was a true professional. He had a clear line of demarcation between the corporate
resources and the personal assets. He felt that management has to be transaction based
and not personality based.

He was a hard-worker and all his successes are owed to his hard work. The vision, clear
goal and the ethical means in achieving this target has made what Infosys is today.
He was firm is his thoughts of achieving success through bringing about changes and by
aspiring people to achieve success. His definition of a leader was inspiring in itself. He
felt that a leader sees opportunities, create shareable vision and guide them towards the
vision. The value system of a leader is defined by fairness, transparency, integrity and
ethics.

But despite all the success he had achieved over decades Mr.Narayana Murthy is an
unassuming person. He is a man with progressive mindset and rising modest. He
believed in giving more value to the customers than the money paid by them in return.

“I want Infosys to be a place where people of different genders, nationalities, races

and religious beliefs work together in an environment of intense competition but
utmost harmony, courtesy and dignity to add more and more value to our
customers day after day.”

This quote has the drive behind the success of Infosys today. Truly Mr.Narayana
Murthy was not just a Man of Words but also a Man of Action
 RELIANCE INDUSTRIES
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private
sector enterprise, with businesses in the energy and materials value chain. Group's annual
revenues are in excess of US$ 30 billion. The flagship company, Reliance Industries Limited, is
a Fortune Global 500 company and is the largest private sector company in India.

Backward vertical integration has been the cornerstone of the evolution and growth of Reliance.
Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical
integration - in polyester, fiber intermediates, plastics, petrochemicals, petroleum refining and oil
and gas exploration and production - to be fully integrated along the materials and energy value
chain.

The Group's activities span exploration and production of oil and gas, petroleum refining and
marketing, petrochemicals (polyester, fiber intermediates, plastics and chemicals), textiles, retail
and special economic zones.

Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fiber
producer in the world and among the top five to ten producers in the world in major
petrochemical products.

Major Group Companies are Reliance Industries Limited (including main subsidiaries Reliance
Petroleum Limited and Reliance Retail limited) and Reliance Industrial Infrastructure Limited.

MR.DHIRUBHAI AMBANI
 “An iconic proof of what an ordinary Indian fired by the spirit of
enterprise and driven by determination can achieve in his own
lifetime.”
Mr.ambani was a man with vision, focus and strong motive to win. Born as a son of a
impoverished trader turned school teacher, he involved himself in learning business
from the age of 16.after spending nine years in learning the trader and the tactics
involved in it, he came back to India(Bombay ) in the year 1958 with an initial capital
of Rs.29000.he started trading in commodity and textiles

With the networking contacts that he had developed during his stay in Aden, he secured
an import license for manmade fibers and yarns and set up a knitted textile factory in
1966.he exploited every available opportunity available to raise reliance into a 700
million revenue earning company in 1977.

He nurtured and developed his business by giving it fully fledged attention. His hard
work and passion to win lead him acquire world class technology, which strategy paid
off reliance by making it the largest plant in India.

Another important feature of this successful entrepreneur is his ability to make the right
decisions. This excellent decision making ability was clearly demonstrated when he
went in for public issues of reliance when he was in dire need of funds for expansion of
his domestic business. This move of his not just solved the financial help that he
required but also helped him gain a special place in the minds of the investing public.

Today, Mr.Ambani has many received many laurels to his name. He has been identified
as the 5 most powerful people in Asia. He has been recognized as the “Indian of the
Century” by the Times of India. He was awarded the Wharton school Daan’s Medal for
his contribution as a leader. And many more.

But all this glory was not without struggles and criticism. The big blow to the reliance
industry came down in the year 1896, when the Indian express newspaper asked an
accountant to investigate reliance. With the article reporting a string of malpractice,
government stopped reliance from converting ‘non-convertible’ debentures into equity
and cut on polyester yarn. Reserve bank of India, CBI finance ministry’s enforcement
directorate was also pursuing their investigation. As a result of these allegations reliance
was left with more debt than wanted and slimmer profits on yarn production.

But Mr.Ambani displayed courage in facing the situation by fighting back with barrage
of advertising and an Rs 5bn debenture issue which staved off cash problem.
Be it the price pumping controversy or the issue of “duplicate “shares, reliance was
never free from the critics and rivalry but Mr.Ambani dismissed all the comments made
by the other as “Jealousy”. He never let the fear of criticism and allegation becomes a
hurdle in his path of success.

Mr.Ambani has heralded a new shareholder culture in India. He has achieved great
heights which would have taken generations to achieve. But despite all this, his thirst
for success was never quenched till his death. He always said that “to retire is only one
place, the cremation ground. Till my last breath I will work. “Not only did he say all
this but lived by his saying

Mr.Ambani truly stands as an inspiration to all budding entrepreneurs in the World.