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Strategic Analysis of
NESTLE PAKI STAN
For The Subject
BUSINESS SRATEGY
Presented To: Aitzaz Khurshid
Presented By:
Muneer Hussain L1S11BBAM 2003
Faisal Rasheed L1S11BBAM 2093
Jahanzaib Ali L1S11BBAM
Ejaz Ahmed L1S11BBAM0146

INTRODUCTION
Nestle Pakistan

Nestle is the world's leading nutrition, health and wellness company today and was founded in
1866 by Henri Nestl. It has employed around 250,000people and has factories or operations in
almost every country in the world.
Nestle is the world's leading nutrition, health and wellness company today. Being the world's
leading bottled water company is based on a firm economic model: strong brands, global
presence, innovation capacity, environmental stewardship and passionate people.
Brief History

Henri Nestl, a pharmacist, developed a food for babies who were unable to breastfeed. His first
success was a premature infant who could not tolerate his mother's milk or any of the usual
substitutes which eventually became the first Nestls customer. After Nestl's new formula
saved the childs life and soon, Farine Lacte was being sold in much of Europe. After the major
invention in 1874, Jules Monnerat purchased Nestle and collectively they launched the
condensed milk.
In 1905 Nestle merged with Anglo-Swiss which was a condensed milk company. Soon after
Nestle established its roots all over Europe to cater the need of the customers of Europe, as
Nestle fame was on the top so Nestle thought to start the production function all over the world
to increase the customer demand and meet or capture more markets.
Decision to go multinational was a fruitful idea, so as now nestle has operations in America,
India, England, Brazil, Australia, Pakistan, Hungary, France, Belgium, Italy, Spain and various
other countries around the globe. Nestle are now in all seven continents & having more than 522
factories in83 countries.


Number of Total employees
Nestle have more than 231,000 employees worldwide but however have more than 2500
employees in Nestle Pakistan. Nestls Pakistan is the best in its HR systems and which has
approximately 2435 employees. Nestls performance is the result of professionally integrated
management, investment & technology & mostly the commitment of our workforce &
employees, bonded together with trust & integrity.
Nature of the Business
Nestle Pakistan is the FMCG company which has major industry to cater food & beverages.
Which has sub industry of Diversified goods for food and its major industry is FMCG industry.
Major Industry: Food & Beverages
Sub Industry: Diversified food
Vision Statement of Nestle
To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved
shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier,
selling preferred products.
Mission Statement of Nestle
To be the worlds leading nutrition, health and Wellness Company. Our mission of Good Food,
Good Life is to provide consumers with the best tasting, most nutritious choices in a wide range
of food and beverage categories and eating occasions, from morning to night.




ANALYSIS OF NESTLES MISSION STATEMENT
CUSTOMERS
The mission statement of Nestle uses the word Consumers in general sense. It
does not specify what type of customers it wants to serve.
PRODUCTS &
SERVI CES
Nestls mission statement does talk about the products and services it is offering to
its customers. It is dealing in food and beverage sector and striving to provide
healthy and nutritious food products to its consumers.
MARKETS
Geographical boundaries are also reflected in the mission statement of Nestle. The
beginning of the statement indicates its presence on global level and serving the
consumers around the world with best tasting and most nutritious choices in a wide
range of food and beverage categories.
TECHNOLOGY
Mission statement of Nestle, however, does not highlight the kind of technology it
is using to manufacture the products it is providing to consumers around the globe.
CONCERN FOR
GROWTH,
SURVI VAL AND
PROFI TI BI LI TY
Nestls concern for its growth, survival and profitability is not mentioned in the
mission statement.
SELF-CONCEPT
Nestls mission statement, to some extent, also discusses its self-concept which is
hidden. Its global presence is a competitive advantage which exposes it to a large
market of consumers around the blue earth.
PHI LOSOPHY
The mission statement of Nestle does not throw light directly to its core values,
beliefs, aspirations and its ethical concerns. However, its punch line Good Food,
Good Life indirectly highlights that it wants to provide best quality hygiene food
to all its customers which will result in their better health.
CONCERN FOR
PUBLI C I MAGE
The mission statement of Nestle also ignores its responsiveness towards the social,
community and environmental concerns.
CONCERN FOR
EMPLOYEES
Nestls Mission statement does not provide any hint whether it considers its
employees valuable assets for the firm or not and how it ensures the well-being of
the employees.




Suggested Mission Statement
The present mission statement of Nestle does not cover all the components of a comprehensive
mission statement. Nestls vision addresses more stakeholders than the original mission and
should be combined into it to provide more information about the business. The vision statement
of Nestle additionally includes concerns for survival, public image, and employees that the
official statement lacks. The combined statement would better communicate Nestls reason for
being in the business to its stakeholders.
To be the worlds leading competitive Nutrition, Health and Wellness Company. Our mission
of Good Food, Good Life is to provide consumers with the best tasting, most nutritious choices
in a wide range of food and beverage categories, delivering improved shareholder value by being
a preferred corporate citizen, preferred employer, preferred supplier, selling preferred products.
Characteristics of Nestls Mission Statement
Mission statement of Nestle is broader in scope as it does not include monetary amounts,
numbers, percentages or ratios etc. It consists of 44 words which means it is not quite lengthy. It
also highlights the utility of Nestls products as it provides a wide range of food and beverage
products which are both tasty and nutritious but it misses the social an environmental concerns of
the company. It is not reconciliationary as it does not address the interests and concerns of
multiple stakeholders of Nestle.