AIRPORTS COUNCIL INTERNATIONAL

TH E VO I C E O F AI R PO RTS

Centerlines
For more information, contact: MEDIA PLANNER 2008
Shane Holt, Publication Director
Toll-free: (800) 369-6220, ext. 3345
sholt@naylor.com
ACI-NA members represent 95% of
airports in North America and turn to the
association as the "Voice of Airports" for the
latest industry facts and legislatvie issues
and to promote cooperation among all
elements of the civil aviation industry.
2 Airports Council International-North America
who we are

Airports Council International-North America (ACI-NA) is the largest of the five worldwide
regions of Airports Council International and strives to provide members with the tools
they need to better serve this continually growing industry.

ACI-NA presents the unique views and recommendations of airport management to

federal, state, provincial and local governments, industry leaders and the general public.

ACI-NA, as the “Voice of Airports,”

Promotes cooperation with all elements of the commercial civil aviation industry

Exchanges ideas, information and experiences on common airport issues

Identifies, interprets and disseminates information to its members on current industry trends
and practices

Creates forums of common interest, builds professional relationships, and interprets key
airport policy and business issues to the ACI-NA membership

The mission of ACI-NA is to advocate policies and provide services that strengthen the
ability of air carrier airports to serve their passengers, customers, and communities. As
ACI-NA Airport members are the CEOs who operate airports and who determine policy
direction for their respective organizations, the vision of ACI-NA is to be the recognized
and authoritative voice of air carrier airports.

ACI-NA is backed by the strength of more than 180 airports and 400 aviation-related
businesses that comprise the association. In addition, associate members provide an
outlet for companies to exchange ideas with airport operators.

ACI-NA.org
3

The new Centerlines will feature
greater emphasis on legislative and
regulatory policy; highlight airport
customer service programs; provide
tips on managing the business
side of an airport; case studies of
successful air service recruiting
efforts; as well as continued
extensive coverage of security,
safety and environmental issues.
4 Airports Council International-North America
Centerlines
In a recent Federal Aviation Administration analysis,
forecasters predict air traffic will increase by the
equivalent of two major hub airports each year
through 2020. As air traffic numbers increase,
so will the need for more employees and better
products and services – creating an opportunity
for your business to extend a message to a growing
audience. Centerlines quarterly magazine ensures
your message reaches CEO/SVP level directors, senior
airport executives and airport concession managers.
Use Centerlines quarterly magazine as a marketing
tool for your business and gain access to members
representing 95% of the airports in North America.
 Airport Distribution
readership

28%
CEO/SVP level directors and other senior airport executives
in passenger and cargo terminal management

Airport concession managers

16% 95% of the airports

6%
Airport IT managers
in North America are
ACI-NA members.
5%
Airfield operations, security and safety managers

Airline Distribution
10%
Airline construction and terminal managers

5%
CEO/SVP level directors and other senior airline executives

4%
Route planners

Government Agencies

TSA
10%
5%
DOT & FAA
Of the 95%:
38.9% are large airports
Associate Members
21.4% are medium airports
10%
Associate member
18.1% are small airports

1%
Others; institutions and relevent trade associations
12.1% are Canadian airports
9.3% are non-hub

ACI-NA.org
5
Bonus Distribution*
Spring 2008 (ACI-Q0108) Airport Economics and Finance Conference
Ship date: February 28, 2008 April 28-30, 2008**
Location to be announced
ACI-NA/AAAE Spring Washington Conference
March 13–14, 2008 Business Information Technologies Conference
Renaissance Washington, Washington, D.C. April 28-30, 2008**
Location to be announced
Air Cargo Symposium
March 26–27, 2008 Environment and Operations and Technical Conference
Crowne Plaza Redondo Beach, Los Angeles, CA May 4–7, 2008
The Ritz-Carlton Denver, Denver, CO
Public Safety and Security Spring Conference
April dates and location to be announced Summer 2008 (ACI-Q0208)
Ship date: May 29, 2008
Media Relations Seminar
April 3-4, 2008 Commissioners Annual Conference
Hyatt Regency DFW, Dallas, TX June dates and location to be announced

Legal Issues Spring Conference AAAE Conference and Exposition

April dates to be announced June 8–11, 2008
Fort Lauderdale, FL New Orleans, LA

In Every Issue
Departments
President’s Message
Greg Principato brings more than 25 years of experience in
aviation and transportation infrastructure to Centerlines. He plays
a key role in the management of ACI-NA’s relationships with the
officials in the important federal agencies and on both sides of
the aisle on Capitol Hill.
Associate’s Corner
ACI-NA’s associate members are the private-sector businesses
that provide vital products, equipment, and services to airports.
Policy Center
An ACI-NA senior staffer discusses the pros and cons of
a pressing legislative or regulatory issue facing the airport
community.
Features
One-on-One
Each issue of Centerlines takes the pulse of a high profile
player—member of Congress, regulator, airport manager or
airline exec—as to their reading of the airport industry.
Regulatory Front
ACI-NA addresses a timely topic affecting airports and the
efforts by the association to cut the red tape for its members.
On the Hill and on the Stump
ACI-NA is the voice of airports on Capitol Hill, representing
airports on all matters of legislation and regulation. Here we
focus on our role in tailoring legislative action and other federal
affairs that affect airports.

6 Airports Council International-North America

 Centerlines
Marketing and Communications Conference and Airport Concessions Conference
JumpStart® Air Service Development Program November dates and location to be announced
June 23–25, 2008
The Hilton Pittsburgh, Pittsburgh, PA Airport Consultants Council Conference and Exhibition
November dates and location to be announced
AAAE/ACI-NA Summer Legislative Issues Conference
July dates to be announced
Washington, DC Winter 2008 (ACI-Q0408)
Ship date: November 28, 2008

Fall 2008 – Annual Conference Issue International Aviation Issues Seminar

Ship date: August 28, 2008 December dates to be announced
Washington, D.C.
ACI North America and World Annual Conference
and Exhibition
September 21–24, 2008
John B. Hynes Convention Center, Boston, MA

Public Safety and Security Fall Conference

October dates and hotel to be announced *Dates, bonus distribution and editorial content are subject to change.
Washington, D.C. **Tentative dates (same dates & location).

Passenger Focus develop statutory and regulatory proposals governing the

With continual growth in enplanements forecast through 2020 environment at and around airports and the tenants who
and beyond, our commitment to building critical safety, security operate there.
and capacity projects, including new runways, taxiways and
Air Service Recruiting
terminals, is more important than ever. Read here about how
Assisting airports and airlines in the development of new
the airport industry keeps the focus on passengers.
markets and the deployment of new routes.
Safety and Security
On Management
Read here about our efforts to enhance the safety and security
Ongoing analysis of the complex issues facing today’s
of airports via recommendations to industry and government,
airport executives.
promotion of best practices, and development of educational
and technological resources that help accomplish airport safety Construction Starts and Grand Openings
and security objectives. Airports are gateways for trade and commerce; they generate
significant economic and transportation benefits, are catalysts for
Environment
economic growth and improve the quality of life for travelers. Here
A story about our work with federal legislators and regulators,
we highlight important construction starts and grand openings.
aviation industry groups, and international policymakers to

ACI-NA.org
7
Centerlines
Net Full Color Rates (All rates include eMagazine placement) Depictions
Size 1x 2x 3-4x
Spread (DPS) $7,999.50 $7,619.50 $7,229.50 Belly Band
Spread
Outside Back Cover $5,599.50 $5,339.50 $5,069.50 (DPS)
Inside Front or Back $5,349.50 $5,099.50 $4,849.50
Full Page Guaranteed $5,409.50 $5,159.50 $4,899.50
Full Page $4,699.50 $4,479.50 $4,259.50
1/2 Page Island $3,699.50 $3,429.50 $3,529.50 1/2 Page
Horizontal
1/2 Page $3,299.50 $3,149.50 $2,989.50 Full Page Full Page
Live Area Bleed
1/3 Page $2,899.50 $2,759.50 $2,619.50
1/4 Page $2,499.50 $2,379.50 $2,259.50
All prices are per insertion. Members receive a 15% discount on full color rates.

Net Direct Mail Rates (Furnished by advertiser) 1/2

Page 1/3 Page
Long Horizontal
Advertise your products and services by including your flyer, brochure, or postcard in Vertical 1/2 Page
the clear plastic bag in which the Centerlines is mailed. Whether you are promoting Vertical/
Island
an event, a new product or your entire product line, placing a direct mail piece in our
polybag with the publication will ensure tremendous exposure for your company.

Surfaces Rate Rate (with display ad) 1/3 Page 1/4 Page 1/4 Page
Vertical Horizontal Vertical
1-page (2 sufaces) $3,889.50 $3,309.50
2-page (4 surfaces) $4,489.50 $3,819.50
3-page (6 surfaces) $5,089.50 $4,329.50
Postcard $3,889.50 $3,309.50
4-Page/8 surface or larger available. Additional postage and shipping charges may apply. Advertiser indemnifies Naylor and the Association against losses or
liabilities arising from this advertising. Naylor assumes no liability
whatsoever, except to the extent of a one time paid advertisement of the

Beyond the Printed Page – Net Rates
Belly Band Cover Wrap – Be the first advertiser readers see
by wrapping your message around the cover of Centerlines
Digital Spotlight – Be the first ad readers see when they
open the digital edition of Centerlines
eToolbar – Get your message in front of readers the entire
time they browse the digital edition of Centerlines
Ask your representative for live link to current issue.
same specification, in the next or similar publication, if any proven or
admitted errors or omissions have occurred. Payment is due upon receipt
of the invoice. Interest shall be charged at 2% per month compounded
to yield 26.82% per year on overdue accounts. Revisions to previously
$8,499.50 submitted ad copy are subject to additional charges. A charge of $30.00
will be levied for returned checks. In the event of a contract cancellation,
the advertiser or agency agrees to repay Naylor any discounts granted
for multiple insertions less any discount applicable for the number of
$3,500.00 insertions completed in the contract. All cancellations must be received
in writing prior to the advertising sales deadline. All premium positions
are non-cancelable. Prices are net of agency commission. Ads may also
appear in an online version of the publication(s).
$1,500.00

8 Airports Council International-North America

 AIRPORTS COUNCIL INTERNATIONAL

Dimensions
Size Width Height Artwork Requirements
Magazine Trim Size 8.375" 10.875" All digital color and greyscale artwork must be supplied at 300
dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS,
Belly Band (flat) 18" 5" TIFF and JPEG files are accepted. IMAGES FROM THE WEB
DPS Bleed 17" 11.125" ARE NOT SUITABLE FOR PRINTING. All color artwork must
DPS Live Area 15.417" 9.5" be in CMYK mode; black and white artwork must be in either
greyscale or bitmap mode. RGB mode artwork is not accepted and
Full Page Bleed 8.625" 11.125" if supplied will be converted to CMYK mode, which will result in
Full Page Live Area 7" 9.5" a color shift. All screen and printer fonts as well as linked images
1/2 Horizontal 7" 4.583" must be supplied if not embedded in the file.
1/2 Long Vertical 3.333" 9.5"
1/2 Vertical 4.583" 7"
Ad Material Upload
Go to the Naylor Web site at www.naylor.com and under the Client
1/3 Horizontal 7" 3"
Support section click “Ad Upload.” Locate your publication code,
1/3 Vertical 2.166" 9.5" advertising order number and advertising code in the box at the
1/4 Horizontal 4.583" 3.333" top right-hand side of your advertising space contract. Simply
1/4 Vertical 3.333" 4.583" fill in your company’s contact information along with these three
pieces of information, browse for your file and click “Submit.”
Changes or corrections resulting from problems of supplied
Specifications material will be billed at cost plus 15%.

eToolbar Proofs
Dimensions: 250 x 50 pixels Proofs of ads produced by Naylor, LLC are available upon request
File Formats: jpg, gif (no animation) at a charge of $50.

Digital Spotlight Revisions

Dimensions: JPEG, GIF and Flash: 557 x 683 pixels Revisions are rework for Naylor, LLC and are subject to a $50
Video files: 431 x 277 pixels surcharge.

File Formats: JPEG, GIF, Flash and the following Ad Agency Commissions
Video formats: MOV (Quick Time), AVI, FLV, Windows Media All prices are net. Ad agency commissions are not included in
Player, Real Video quoted price.
Animation: Please supply animation as Flash 7 or earlier files.
We will need both .swf and .fla files. Shipping Instructions
Ship all advertising materials to the attention of your account
Production Services executive at:
Naylor, LLC provides professional ad assembly and layout to Naylor, LLC • 5950 NW 1st Place • Gainesville, FL 32607
non-agency clients at no charge to the client. Toll Free: 800-369-6220 • Fax: 352-331-3525

ACI-NA.org
9
 Reach ACI-NA Members Online*
Use @irports update eNewsletter, ACI-NA Online Buyers' Guide or advertise directly on the ACI-NA web site to make

online
a connection to the members who represent 95% of airports in North America.

@irports update Weekly Newsletter

Horizontal Banner: 468 x 60 pixel horizontal banner placed within the content of the eNewsletter. Four
advertisers will be accepted. $500/month (6 month or more advertisers will receive an additional discount)
Tile Banner: 125 x 125 pixel tile ad appearing in the upper-right hand corner of the eNewsletter, directly
underneath a list of popular stories for the issue. Only ONE advertiser per issue is accepted for this position.
$750/month (6 month or more advertisers will receive an additional discount)

Online Buyers' Guide

Spotlight Tile: 125 x 125 pixel tile ad appearing on every page of the site. No matter what page visitors click on, your
message will be prominently displayed in the same place, every time! Only two advertisers will be accepted. $3,000
Home Page Vertical Banner: 120 x 240 pixel vertical banner on the home page of the Online Buyers' Guide
(maximum four rotating per position). $1,500
Super Category Vertical Banner: 120 x 240 pixel vertical banner rotating in a specific super-category and all
related sub-categories (maximum two rotating per position). $1,000
All of the above display opportunities include a free premier listing.
Premier Listing: Includes full color 240 x 120 pixel logo, company name, address, phone number, active Web link
and e-mail, complete company description, products and services listing and up to five detailed contacts. $250

ACI-NA.org
Vertical Banner: 120 x 240 pixel vertical banner rotating on the home page and on the sub-pages.
3 Months: $750 6 Months: $1,200 12 Months: $2,000

Depictions
Spotlight Tile / Tile Banner (125 x125 pixels)
• File formats: jpg/gif Vertical Banner
(120 x 240 pixels)
• File size of 20kb or smaller
• File formats: jpg/gif
• File size of 30kb
or smaller

Horizontal Banner (468 x 60 pixels)

• File formats: jpg/gif
• File size of 25kb or smaller *Contact your sales representative for applicable rates.

10 Airports Council International-North America

The FAA estimates there will be 924
million enplanements by 2012, up from
an estimated 750 million in 2007. The
urgency to communicate with ACI-NA
members increases as the industry grows.
ACI-NA.org
11
Centerlines
AIRPORTS COUNCIL INTERNATIONAL

TH E VO I C E O F AI R PO RTS
Airports Council International-North America
1775 K Street NW, Suite 500
Washington, DC 20006
www.aci-na.org