Engage.

 Analyze.  Inform.  Inspire   Q4  -­‐  2009  

 

Say  What?  
SEI  Quarterly  Newsletter  

Top  10  Tips  for  Finding  Right  Speakers  

Your  speaker  selection  is  one  of  the  most  important  
elements  in  a  successful  meeting.  Selecting  the  right  
speaker  for  your  meeting  can  be  a  daunting  task  …  

Page  3  

Say  What?  The  new  SEI  

Contact  
Quarterly  Newsletter   Address  
  Jl.  Penjernihan  I  /  16  Kompleks  
Departemen  Keuangan,  
Welcome   to   Say   What?   The   new   SEI   Quarterly  
Bendungan  Hilir,  Jakarta  10210  
Newsletter.    
 
The   newsletter   will   feature   information   on   new   and   Phone:  +62-­‐21-­‐57  39306  
Fax:  +62-­‐21-­‐573  9307  
existing   speakers,   available   training   and   workshops,  
event  schedule,  speaking  tips  and  lots  more.   Email:  info@speaker-­‐
exchange.com  
If   you   have   any   tips   or   suggestions,   please   do   not  
Web:  http://www.speaker-­‐
hesitate  to  email  info@speaker-­‐exchange.com.     exchange.com  
Enjoy!   Twitter:  @SpeakerExchange  

Alexander  Abimanyu    

Wise  men  speak  because  they  have  something  to  say;  

Fools  because  they  have  to  say  something  
-­‐  Plato  -­‐  
 Engage.  Analyze.  Inform.  Inspire.   Q4    -­‐  2009  

Available  Workshop  &  Training  

Human  resources  development  is  one  of  the  key  factor  in  order  
to   enhance   company   performance,   however,   finding   the   right  
program  and  facilitators  sometimes  become  a  complicated  task.  

On  that  note,  Speaker  Exchange  Indonesia  can  help  you  provide  

the  following  workshop  and  training  for  your  company:  

1. Leadership,  Management  and  Team  Work.  

2. Communication   skills   such   as   public   speaking,   effective  
communication  and  business  communication.  
3. Legal   skills   such   as   business   and   franchise   contract  
drafting,  labor  &  employment  law.  
4. Career   enhancement   programs   such   as   career   coaching,   Carlo  Maruhum,    
mastering  workplace  and  change  management.   Legal  Expert  
5. Financial   skills   such   as   practical   finance,   sharia   finance,   Carlo   is   a   legal   expert   with  
fund   management,   pension   and   investment   related   extensive   experience   in  
subjects.   corporate   matters,   Labor   and  
6. Specific   skills   such   as   sommelier   training,   fine   art   and   Employment   law,   Franchise  
heritage  subjects.   and   Licensing,   Construction,  
Consortium,   Joint   Venture   and  
All   of   the   programs   are  tailored  to   your   needs   and   will   be   Joint   Operation   scheme,   and  
delivered  by  competent  speakers.   Consumer  Protection.    

Yohan  Handoyo,    
Wine  Expert  
Yohan  is  a  wine  expert.  He  is  currently  the  advisor  
for   QuadWine,   a   wine   investment   company   in  
Singapore.  He  is  also  the  GM  and  Wine  Director  at  
Decanter   and   Segarra   Seaside   Escape.   He   has  
several  publications  including  ‘Rahasia  Wine’  which  
was   the   first   book   on   wine   written   in   Bahasa  
Indonesia  and  won  “The  Best  Wine  Education  Book  
in   the   World”   as   well   as   freelance   writer   /  
contributor  in  several  local  and  international  media  
and   online   publication   about   wine   and   food   that  
attracts  intensive  traffic.  
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 Engage.  Analyze.  Inform.  Inspire.   Q4    -­‐  2009  

Tips  for  Finding  the  Right  

Speaker  for  your  Event  
Your  speaker  selection  is  one  of  the  most  important  elements  
in  a  successful  meeting.  Selecting  the  right  speaker  for  your  
meeting  can  be  a  daunting  task,  as  speakers  are  available  in  
every  fee  range  and  specialty  topic.  

This  following  is  derived  and  edited  from  article  by  by  National  
Speakers  Association.  

1. Determine  the  needs  of  your  audience   6. Select  your  speaker  

Thorough  knowledge  of  the  needs  of  your  group   • Hire  a  professional  and  you'll  hire  an  ally    
is  essential  in  selecting  the  right  speaker.  Does   • When  selecting  your  speaker,  consider  that  
your  meeting  require  that  the  audience  leave   you  are  not  only  paying  for  the  time  the  
with  specific  or  technical  information?  Do  you   speaker  is  on  the  platform  but  also  for  the  
need  someone  to  motivate  the  group  to  sell?     hours  spent  researching,  preparing  and  
  customizing  the  presentation    
2. Establish  your  date,  time  and  budget    
Start  looking  for  a  speaker  as  soon  as  the  date  for   7. Get  it  in  writing  
your  meeting  is  set.  Consider  how  much  time  you   You  should  have  a  letter  of  agreement  or  
have  to  fill  and  where  that  time  falls  in  your   contract  that  clearly  outlines  the  expectations  of  
overall  program.  Factor  in  the  fee  you  are  willing   both  you  and  your  speaker.    
or  able  to  pay  for  a  speaker.      
  8. Work  with  your  speaker  
3. Identify  the  type  of  speaker  who  will  best  match   Share  information  about  your  group  or  company.    
the  needs  of  your  audience    
A  speaker's  expertise  in  a  given  field  may  be  the   9. Set  the  stage  
big  draw,  but  a  well-­‐known  name  does  not   • Make  sure  the  room  is  set  up  for  optimum  
guarantee  a  professional  presentation.  High   impact.    
prices  don't  always  mean  high  quality.     • Stay  on  schedule.    
  • Your  speaker  should  be  able  to  provide  you  
4. Locate  your  resources   with  a  good  introduction  of  themselves  and  
Speakers  bureaus  locate  and  book  speakers   their  topic.  The  introduction  should  be  short,  
according  to  your  specifications  and  needs.  A   energizing  and  create  positive  expectations.    
bureau  can  locate  speakers  and  quote  fees.      
  10. Evaluate  the  results  
5. Review  your  options  and  interview  your  speaker   Have  your  audience  complete  evaluations  on  the  
candidates   speaker  and  his/her  presentation.  Send  copies  of  
A  professional  speaker  will  be  a  real  partner  in   the  evaluations  to  your  speaker.  
this  process.  Find  a  speaker  who  will  tailor  his  or  
her  presentation  to  your  group.    

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 Engage.  Analyze.  Inform.  Inspire.   Q4    -­‐  2009  

Why  use  speaker  bureau?  

A  speaker  perspective  
Speaker   bureau   is   a   new   concept   in   Indonesia   but   already  
common   in   other   parts   of   the   world.   Speakers   gain   lots   of  
benefits  by  listing  themselves  in  speaker  bureaus.  
David Meerman
Some  of  the  benefits  are:  
Scott
1. Access   to   wider   network.   Through   speaker   bureau,  
David  Meerman  Scott  is  a  
speakers   can   gain   access   to   various   industries   and  
marketing  strategist,  keynote  
societies.  
speaker,  seminar  leader,  and  the  
2. Better  administration  and  time  management.  Sometimes,  
author  of  the  award-­‐winning  
contract   drafting,   price   negotiation,   briefing   and  
Business  Week  best-­‐selling  book  
scheduling   can   become   very   tiring.   Speaker   bureau  
The  New  Rules  of  Marketing  
provide  assistance  in  all  of  that  and  minimize  hassles.    
and  PR:  How  to  use  news  
3. Enhanced   packaging.   When   time   is   a   constraint,   speaker  
releases,  blogs,  viral  marketing  
bureau  can  assist  the  speaker  in  creating  their  PowerPoint  
and  online  media  to  reach  
presentation.    
buyers  directly,  which  is  being  
4. Image   booster.   Speakers   will   have   enhanced   exclusivity  
published  in  24  languages  (soon  
and   they   can   maintain   their   value   when   joining   speaker  
in  Indonesian)  and  the  new  hit  
bureau.    
book  World  Wide  Rave:  Creating  
For   more   info   on   how   to   list   in   Speaker   Exchange   Indonesia,   Triggers  that  Get  Millions  of  
please   email   info@speaker-­‐exchange.com   or   speak   to   Indrasari   People  to  Spread  Your  Ideas  
at  +62-­‐21-­‐5739306.   and  Share  Your  Stories.  He  is  a  
recovering  VP  of  marketing  for  
two  publicly  traded  technology  
companies  and  was  also  Asia  
marketing  director  for  Knight-­‐
Ridder,  at  the  time  one  of  the  
worlds  largest  newspaper  and  
electronic  information  
companies.  David  has  lived  and  
worked  in  New  York,  Tokyo,  
Boston,  and  Hong  Kong  and  has  
presented  at  industry  
conferences  and  events  in  over  
forty  countries.