Korea Tradition meets Business

Guideline for getting to know traditions, culture, business habits

and the company
1) Storyline
2) Culture
3) Business Specifics
4) The Samsung Group

1) Storyline
We are a little german technology company which desires to enter into business relations with the
Samsung Group, especially Samsung Electronics Co which is headquartered in Soeul, Korea.






















2) Culture

Introduction of Korea.
Korea which is called hanguk in Korean, has about 100,000 km2. Estimated on 2013, the population of
Korea is about 50 million. The GDP of Korea is Total $1.755 trillion estimated on 2014. And Seoul is
capital of Korea.

Language, Family
Korean , called hangul, which has up to 80 million speakers, is the official language of both North and
South Korea. In Korean we is more commonly used instead of I. In Korean, polite expressions are
well developed. Also, it is normal to show respect to the people who are older than you. Therefore,
vertical relationship is developed in Korea.

Food
Korean cuisine is mainly based on rise and Kimchi. There are a lot of side dishes next to rise and soup.
Korean foods which are known to puiblic is Bibimbab, Kimbab, rice cake etc. Also there are Korean
vodka called soju and traditional alcohol called mak-girl-ri.

Culture diffrences
In Korea, when woman get pregnant they see the infant as a one year old. Different from the western
countries, when the New years day come they get one year old. Most Koreans are used to be in hurry.
They tend to do things as fast as they could. In Korea, they arent use How are you? that much often
like in western countries do. Also, they ask a lot of personal questions even when in the first time they
meet each other.

Education
There are 6 years in elementary school, 3 years in middle school and 3 years in high school. They have
really strict College Scholastic Ability Test called su-nung. On this examination day, most of people
change their daily routine relate to examination. Businesses open at 10 AM and also before the exam
recreational facilities close earlier. After the exam most of websites in Korea give information about
how the exam was. Also same in the media.





























4) The Samsung Group
Samsung was founded in 1938 in Korea and it is headquartered in Seoul.
There are four areas of business including Electronics, Trade & Services, Machinery & Chemicals and
Financial Services with more than 370,000 employees, 200 facilities and operations in currently 79
countries worldwide.
Samsung Electronics Co. is the flagship subsidiary and relevant for this project.