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  • Objective of Marketing Manager

    Transféré par

    Amrish Kumar
    22 vues3 pages
    The marketing manager's objectives are to manage existing customers, understand all customer types, use lean management techniques to achieve targets, supervise pricing strategy, and analyze product categories. The strategy is to manage the team effectively, create a sound marketing plan, assign the right people, and focus on customer relationship management and research. There are opportunities in private health institutions as government policies have increased their infrastructure and technology, customers prefer their quality and convenience, and rules require institutions to meet standards. The document provides statistics on health facilities and notes that the company distributes medical equipment to leading hospitals, is financially stable, and supplies quality ISO-standard products.

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    objective of mkt

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    The marketing manager's objectives are to manage existing customers, understand all customer types, use lean management techniques to achieve targets, supervise pricing strategy, and analyze product categories. The strategy is to manage the team effectively, create a sound marketing plan, assign the right people, and focus on customer relationship management and research. There are opportunities in private health institutions as government policies have increased their infrastructure and technology, customers prefer their quality and convenience, and rules require institutions to meet standards. The document provides statistics on health facilities and notes that the company distributes medical equipment to leading hospitals, is financially stable, and supplies quality ISO-standard products.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    22 vues3 pages

    Objective of Marketing Manager

    Transféré par

    Amrish Kumar
    The marketing manager's objectives are to manage existing customers, understand all customer types, use lean management techniques to achieve targets, supervise pricing strategy, and analyze product categories. The strategy is to manage the team effectively, create a sound marketing plan, assign the right people, and focus on customer relationship management and research. There are opportunities in private health institutions as government policies have increased their infrastructure and technology, customers prefer their quality and convenience, and rules require institutions to meet standards. The document provides statistics on health facilities and notes that the company distributes medical equipment to leading hospitals, is financially stable, and supplies quality ISO-standard products.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 3

    Objective of Marketing Manager : Failure is an Option

    - Managing present customers and increase the product category among them.
    - Understanding current and potential Customers.
    - Using Lean management technique run the business smoothly and achieve the
    target.
    - Supervise the team and maintain the pricing strategy according to demand and
    requirement.
    - Sound easibility analysis on the product category.
    Strategy for achieving the goal and objective of Business:
    - Manage the team and remove the barrier bet!een the employees.
    - Using SOS"#C approach ma$e the mar$eting plan.
    - #ssign the team on the basis o their $no!ledge and eectiveness.
    - Ma$e sound Customer %elationship Management !ith e&isting and ne!
    customers.
    - 'ective research on the prospect clients and also on the easible area.
    Focus area and Opportunities:
    - (ue to centrali)e system o *overnment policy+ the private institution and clinic
    are developing and the inrastructure and technology o these institutions are
    sound.
    - (ue to customers,clients satisaction level rom the private -nstitution are
    increasing day by day and also the competition among the -nstitutions increased
    and all the customers demanding !orld class acilities !ithin their convenience.
    - (ue to rule and regulation o the .ealth /olicy change on the technology used in
    the -nstitution+ thus target those !hich are under standard according to health
    policy.
    - #ccording to changing rules and regulation+ the .ealth institutions must be
    ollo!ed the -SO standard. "hus+ changing the rules is emerging opportunities and
    target those institutions !hich are under the -SO standard equipment.
    #ccording to the MO./+ the appro&imately total number o health institution are as
    ollo!ing0
    Number of Hospitals
    under Ministry of Health
    and opulation
    .ospitals 1os.
    Speciali)ed,Central
    .ospitals 2
    %egional .ospital 3
    Sub %egional .ospitals 3
    4onal .ospitals 5
    (istrict .ospitals 67
    (istrict .ealth Oice 72
    /rimary .ealth Care
    Center 8/.C9C: 3;<
    .ealth /ost 8./: 733
    Sub .ealth /ost 8S./: =375
    /.C Outreach Clinics 322>;
    !hy Shasis vt" #td"$
    9 *ood relationship maintain !ith the top reputed .ospitals in 1epal.
    9 .olding more the 33 leading multinational corporations distribution agency.
    Other %overnmental
    Hospitals
    .ospitals 1os.
    Military .ospital 6
    /olice .ospital 3
    Cancer .ospital 3
    .eart .ospital 3
    Civil Servant .ospital 3
    9 Leading distributors o medical equipment to the various top leading .ospitals
    including the *ov. sectors .ealth centres.
    9 #!arded !ith many tenders through LM( 8Logistic and Management (ept.:
    !hich is under .ealth Ministry o 1epal.
    - /roviding good service on installing medical equipment in various hospitals in
    1epal.
    - Financially sound and oldest medical equipment distributor agency in 1epal
    having all types o Medical equipment.
    - #ll equipment are !orld class and -SO standard.

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