Evolution Mind Power SDN BHD (685607-W) 8-16-3 Level 16, Menara

Evolution Mind Power Sdn Bhd (685607-W)
8-16-3 Level 16, Menara Mutiara Bangsar,

Jalan Liku off Jalan Bangsar,
59100 Kuala Lumpur
Phone : 603-22831388
Fax : 603-22836911
Website : www.evolution-asia.com
[NAME]
[DESIGNATION]
[COMPANY NAME]
[ADDRESS 1]
[ADDRESS 2]
[ADDRESS 3]
Phone: [999-9999999]
Fax : [999-9999999]
Email : [999-9999999] [99 Mmmmm 9999]
Dear [NAME],
Invitation to Speak at International Cargo & Logistic Conference 2010
It is with great pleasure we would like to extend an invitation to you to speak at the above mentioned
conference. We would be most honoured if you would be willing to participate at our conference. It would
also be excellent to gain “[COMPANY NAME]” insight in this conference. It will be a 2 day event where
distinguished speakers share their approaches and experience about the cargo and logistics industry.
EMP Asia will be holding the International Cargo & Logistic Conference on the [99 & 99 Mmmmmm 9999].
The venue of the event would be in [Xxxxxxxxx Xxxxxxxx Xxxxxxxx, Xxxxxxx Xxxxxxx]. An approximate
45 minutes to 1 hour presentation time will be allocated for each presentation.
The highlights of the conference would be on the strategies in strengthening the cargo and logistics industry
towards a better future. Through this conference, the following are the key benefits that we would like to put
across:
• Exploring the potential of International Logistic Hubs

• Overcoming the issue of Cargo Capacity and Market Demand
• Analysing the prospect of Domestic Markets
• Grasping the strategies of effective Crisis Management
• Researching into ways of Reducing Cost and sustaining Competitive Pricing
• Examining methods to enhance Container and Intermodal Facilities
• Understanding the key factors of successful Supply Chain Management
• Learning the skills of competent Warehouse Management
• Discovering technologies to improve Service Efficiency & Quality
• Understanding the benefits of Environmental Initiatives
Page 1 of 1
evolution mind power sdn bhd 685607-w
8-16-3 Level 16, Menara Mutiara Bangsar, Jalan Liku off Jalan Bangsar, 59100 Kuala Lumpur
Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

Confirmed Speakers
 Xxxxxxxxxxxx
 Xxxxxxxxxxxx
 Xxxxxxxxxxxx
Tentative Speakers
 Xxxxxxxxxxxx
 Xxxxxxxxxxxx
 Xxxxxxxxxxxx
Once again, it is with great pleasure that we would like to invite you to join our elite panel of speakers at the
conference. We hope that you would consider our invitation and truly appreciate if you could give us a firm
indication of your interest. We are open to any form of suggestions and would most welcome topics
proposed by our invited speakers. It will also be great if your company could incorporate case studies in the
presentation. Attached herewith in this email are some topics that we have proposed for the conference.
Looking forward to welcome you on board as an esteemed speaker at our forthcoming event and hope to
hear from you soon. Thank you for your kind time and attention. Please feel free to get back to us if you have
any enquiries or comments pertaining to the conference.
Thank you.
Best regards,
[NAME]
EMP Asia
Suite 8-16-3, Level 16,
Mutiara Bangsar,
Jalan Liku, Off Jalan Bangsar,
59100 Kuala Lumpur
Malaysia
Phone : +603-22831388
Fax : +603-2283 6911
Email : [EMAIL]
Website: www.evolution-asia.com
Page 1 of 2

Event Title : InternationalCargo & Logistics Conference 2010
Aviation • Maritime • Road & Rail
Strengthening The Cargo & Logistics Industry Towards A Better Future
Event Number : --- TO BE CONFIRMED ---

Event Date & Venue: --- TO BE CONFIRMED---
Quotes
“2009 will be a year of consolidation with strengthening of presence on routes in demand and deploying of
new capacity in markets with growth potential” – Ahmed bin Saeed Al-Maktoum, Chairman of Emirates
“We must not waste a good crisis. We are on the lookout for opportunities as the financial crisis has caused
valuations to fall, resulting in many bargains” – Idris Jala, CEO of MAS
“The crisis has reached dimensions in our industry that are far beyond what we had experienced until now” –
Carsten Sphor, Head of Luftansa Cargo
“Some of our businesses ran better than last year but some are causing worry – for example, container
ports, which saw turnover drop 20 percent” – Li Ka-shing, Chairman of Hutchison Whampoa
Why You Should Attend?
The global economic recession has caused a great impact on the cargo industry as market demand for
logistic services decline due to the plunge in international trade. Domestic markets are also affected by the
downturn as freighting activities slowdown due to the decrease in imports and exports. In such a situation,
logistic companies around the world need to minimise losses, improve services and be prepared for the
future in order to sustain through the recession.
Airlines and shipping companies around the world have been forced to park freighters and lay up vessels as
cargo volume drop. Intermodal containers are piled up at terminals due to excess capacity availability which
was once filled during better times. Ports and airports that do not have the traffic volume to sustain are
closing down as revenues are no longer enough to operate. Postal and courier services have also been
affected by the slowdown forcing the industry to move towards lower value economical markets. Overall,
request from customers of the logistic industry has changed demanding lower prices, delaying or canceling
investments, demanding increased services at the same price and wanting to break contracts early.
However, the cargo industry needs to be robust in overcoming the challenges of the economic crisis.
International logistic hubs with hi-tech specialised facilities would stimulate growth of the logistic industry as
the economy picks up. Domestic markets and inland logistics sectors are worth to be explored in order to
sustain through the recession. Cost reduction and competitive pricing should be a priority to capture lower
value smaller markets that still have the potential to support the logistic industry. Companies should also
consider improving service efficiency and embark on technologies that reduce supply chain cost as well as
conserving the environment.
This conference provides participants with valuable insights from experts across various logistic industries.
Learn from their experience and share opinions on how to overcome challenges of the current economic
recession. Gather practical information and skills to lead your organisation towards a better future in the
cargo industry.
Page 1 of 3

Who Should Attend?
Presidents, Vice Presidents, CEOs, COOs, Directors, Managers, Heads, Leaders and Professionals from the
following industries:
• Airline
• Shipping
• Railway
• Cargo & Container
• Freight Forwarder
• Postal Service
• Courier Service
• Supply Chain
• Warehouse
• Transportation
• Logistic
• Government Institutions
• Third Party Logistics (3PL)
• Banking
• Finance
• Insurance
• Manufacturers
• Importers
• Exporters
• Technology & Innovation
• IT
Key Benefits:
• Exploring the potential of International Logistic Hubs

• Overcoming the issue of Cargo Capacity and Market Demand
• Analysing the prospect of Domestic Markets
• Grasping the strategies of effective Crisis Management
• Researching into ways of Reducing Cost and sustaining Competitive Pricing
• Examining methods to enhance Container and Intermodal Facilities
• Understanding the key factors of successful Supply Chain Management
• Learning the skills of competent Warehouse Management
• Discovering technologies to improve Service Efficiency & Quality
• Understanding the benefits of Environmental Initiatives
Page 1 of 4

Topics
------------------------------------------------------------------------
Economy & Infrastructure
International Organisations / Government

Institutions / Shipping Port Authorities / Airport
Authorities / Railway / Cargo & Container
Topic 1: Building An International Logistic Hub
In the competitive era of globalisation, international trade is vital to logistic industries around the world. There
is a need to move ahead from domestic trade towards the global market. A strong infrastructure and
transportation foundation is crucial in building an International Logistic Hub. The industry has to be equipped
with high quality services and skilled manpower. Focus on providing facilities that meet the requirements of
specialised industries is imperative to greater market competitiveness. It is also essential to provide lucrative
financial incentives and policies to establish a stable Regional International Logistic Hub.
- Expanding beyond the domestic market towards international trade

- Enhancing trade competitiveness through a strong infrastructure and transportation foundation
- Extending services globally to increase market competitiveness
- Fostering international trade opportunities through institutional and financial incentives
- Focusing on specialised industries and regional development
Shipping
Topic 2: Leveraging Between Cargo Capacity And Market Demand - Shipping Industry
The current economic situation of international trade has greatly affected the freighting industry as the
demand for cargo shipping services decline. Shipping companies around the world are striving to sustain
profit and minimizing loss. As the market demand weakens, companies need to optimize capacity availability
with cargo volume in order to overcome the financial challenges.
- Optimising cargo capacity as shipping demand decline

- Overcoming the challenges in reducing cargo capacity and laid up vessels
- Eliminating non-profitable routes and deploying smaller vessels
- Managing cargo capacity rise and delivery of new ships
- Balancing between lower-value or higher-value goods and transportation cost
Page 1 of 5

Airline
Topic 3: Leveraging Between Cargo Capacity And Market Demand - Airline Industry
The current economic situation of international trade has greatly affected the freighting industry as the
demand for air cargo services decline. Airline companies around the world are striving to sustain profit and
minimizing loss. As the market demand weakens, companies need to optimize capacity availability with
cargo volume in order to overcome the financial challenges.
- Optimising cargo capacity as air freighting demand decline

- Overcoming the challenges in reducing cargo capacity and parking freighters
- Eliminating non-profitable routes and utilizing bellyhold capacity
- Managing cargo capacity rise and delivery of new airplanes
- Balancing between lower-value or higher-value goods and transportation cost

Authorities / Railway / Cargo & Container / Postal
Service / Courier
Topic 4: Strengthening And Sustaining The Domestic Market
During the period of economic crisis when international trade substantially decline, it is important for local
freighting companies to focus towards the domestic market. A strong foundation in the local market is crucial
to sustain through the recession and to prepare for challenges when the economy revives. Companies
should focus on improving efficiency of current services and explore new markets that have the potential to
grow in the industry. It is also vital to keep abreast with the latest facilities and understand the market
requirements to keep abreast in the freighting industry.
- Venturing into untapped domestic markets through integration with various modes of transportation
- Improving efficiency of inland and satellite terminals
- Improving intermodal facilities and cluster groups
- Shifting towards lower-value goods and affordable transportation cost
Page 1 of 6

------------------------------------------------------------------------
Transportation Cost & Competitive Pricing
Shipping
Topic 5: Sustaining Market Competitiveness Through Optimisation Of Shipping Cost And Pricing
The economic downturn has greatly affected the shipping industry as market demand decline. Shipping
companies around the world are striving to grasp the market with the best competitive prices that can be
offered. Many companies are minimizing operation cost and are struggling to overcome the price constraints
of fuel hike. The shipping business is also faced with competition from other logistic industries such as air
cargo whereby there has been a shift of higher value goods being transported by air. In a global economic
recession, it is important for shipping companies to explore and understand the market needs to provide
services that could help the company sustain better through the downturn.
- Plying profitable cargo routes and deploying smaller vessels to optimise shipping cost
- Minimising operation cost and leveraging on rising fuel prices
- Deriving cost effective shipping charges at feasible and affordable pricing
- Moving towards local domestic markets and inland shipping
- Sustaining market competitiveness against other transportation industries through focus on specific
industries
Airline
Topic 6: Sustaining Market Competitiveness Through Optimisation Of Airfreight Cost And Pricing
The global economic recession has caused a significant impact on the air cargo industry as market demand
decline. Airlines around the world are striving to sustain in the market with the best competitive prices that
can be offered. Many companies are minimizing operation cost and are struggling to overcome the price
constraints of fuel hike. The air cargo business is also faced with competition from the shipping industry
whereby there has been a shift of lower value goods transported by cheap container ships. In a global
economic recession, it is important for airfreight companies to explore and understand the market needs to
provide services that could help the company sustain better through the downturn.
- Flying profitable routes and utilizing bellyhold capacity to optimise airfreight cost
- Deriving cost effective airfreight charges at feasible and affordable pricing
- Moving towards domestic markets and inland freighting
- Sustaining market competitiveness against other transportation industries through focus on specific
industries
Page 1 of 7

Railway / Postal Service / Courier
Topic 7: Sustaining Market Competitiveness Through Optimisation Of Transportation Cost And
Pricing
Logistic companies around the world are striving to sustain through the recession as market demand decline.
The plunge in international trade has explicitly caused a slowdown in the domestic economy as well as the
land transport industry. As competition grow, companies are minimizing operation cost and providing the best
competitive prices that can be offered. Many companies are also moving towards potential smaller markets
that are expected to sustain through the recession.

- Deriving cost effective delivery charges at feasible and affordable pricing
- Providing affordable services for lower value goods and small packages
- Venturing into unexplored inland logistic markets
------------------------------------------------------------------------
Crisis Management, Security, Calamity &
Catastrophe Management
Shipping
Topic 8: Advancing On Crisis Management And Security Control- Shipping Industry
In the weakening economic situation, shipping companies are faced with greater challenges in overcoming
the limitations of bad whether conditions and port closure that causes delay and reduction of shipment. The
surge of pirate attacks has also hampered the international shipping industry with economic losses in
ransom and loot. It is crucial for companies to step up on security measures and optimize shipments to
minimize losses especially in a time of uncertainty. Companies must also be well prepared to overcome and
manage the crisis that may arise.
- Overcoming economic losses of bad weather conditions and port closures

- Defending against piracy in curbing economic losses of the international shipping industry
- Planning and preparing to be ready for future security and catastrophe challenges
- Global cooperation in regional security, crisis management and economic development
Page 1 of 8

Airline
Topic 9: Advancing On Crisis Management And Security Control- Airline Industry
The air cargo industry has been greatly affected by the recession and is faced with greater challenges in
overcoming the limitations of bad whether conditions, curfews as well as airport closures that causes delay
and reduction of shipment. It is crucial for companies to step up on security measures and optimize freight
transportation to minimize losses especially in a time of uncertainty. Companies need to travel on profitable
destinations and find alternative routes to overcome the economic constraint of curfews and airport closures.
It is also important that companies are well prepared to overcome any crisis that may arise.
- Overcoming economic losses of bad weather conditions and freight reduction

- Managing crisis and economic impacts of curfews and airport closures
- Planning and preparing to be ready for future security and catastrophe challenges
- Global cooperation in regional security, crisis management and economic development
------------------------------------------------------------------------
Warehouse Management
Topic 10: Effective Management Of Warehouse Operations
In today’s competitive logistic industry, companies are forced to provide better services than competitors to
attract and retain clients. It is vital to provide quality services that are efficient, responsive and accurate.
Companies need to ensure that warehouse operations are productive and well managed within budget to
sustain progressively through the economic situation.
- Developing a realistic action plan and determining priorities

- Managing and controlling inventories
- Coordinating warehouse operations: order picking, packing and storage
- Planning and monitoring a continuous program to improve control of operations and budget
- Increasing warehouse productivity through team approach and technology
Page 1 of 9

------------------------------------------------------------------------
Technology & Innovation / IT
Enterprise Resource Planning (ERP)
Supply Chain Management (SCM) /

Supply Chain Planning (SCP)
Software
- Transportation Management System (TMS)
- Warehouse Management System (WMS)
- Manufacturing Execution System (MES)
Topic 11: Technology Innovations Towards Excellent Supply Chain Management
Advance technologies and innovations has become an inevitable part of the logistic industry as companies
are faced with enormous pressure to provide quality services. Supply Chain Management (SCM) solutions
are designed to facilitate companies in planning, execution and collaboration of processes to ensure the
efficiency and accuracy of operations in the areas of transportation, warehousing and manufacturing. As
businesses expand globally, logistic companies need to embark on hi-tech wireless technologies to
communicate and share information beyond geographical boundaries. It is vital for logistic companies to stay
ahead and keep abreast with the latest technologies in order to remain competitive in the industry.
- Improving efficiency and cost management through the benefits of IT solutions

- Accomplishing greater cargo visibility, security and tracking
- Expanding market reach and enhancing productivity
- Advancing logistic operations through hi-tech wireless technologies
------------------------------------------------------------------------
Insurance, Customs & International Trade
Insurance
Topic 12: Managing Risk Through Cargo Insurance Coverage
The logistic industry is shrouded by uncertainties that could cause massive economic losses if cargos are
not protected. It is important for companies to be prepared in facing crisis such as catastrophes, bad weather
conditions, accidents, piracy and terrorism attacks. In such situations, cargos can be seriously damaged or
considered total loss. As such, companies need to embark on risk management plans in order to minimise
losses through insurance coverage that provides compensations.
- Assuring cargo safety and minimising financial losses

- Insurance coverage for marine, air and land freight
- Crisis management with coverage of piracy and terrorism insurance
- Submission and claim of cargo insurance
Page 1 of 10

Customs / Government Institutions
Topic 13: Understanding Customs Procedures And Requirements
The Customs Department is an authority in a country responsible for collecting customs duties and
controlling the flow of goods. It is crucial for professionals in the logistic industry to understand the
legislations of each country as international trade heavily involves import and export transactions which
requires customs approval. Some items may be restricted and forbidden in certain countries and procedures
could be different. It is important for the Customs Department and companies from the logistic industry to
work closely in ensuring efficient communication of procedures.
- Role of the Customs Department

- Import & Export Procedures: Documentations and Legal Provisions
- Knowing the latest developments in Customs Procedures, Regulation and Legal Provisions
- Understanding the procedure for Harmonised System of Codes (HS) classification
- Awareness of common procedural misconceptions and disputes
- Exploring various facilities and incentives accorded by the government
International Organisations
Topic 14: Unifying International Trade Procedures
The logistic industry is constantly posed with risks caused by the lack of standardisation in international trade
practices. Inconsistency in procedures and documentation causes great financial losses in import and export
activities as transactions are delayed or rejected. Discrepancies arise due to differences in policies set by
different countries. It is crucial for organizations around the world to implement a standard set of practice and
rules to increase efficiency and minimise losses in the logistic industry.
- Implementing a universal set of uniform practice and rules

- Understanding the importance of International Trade Terms (INCOTERMS)
- Discussing the issues of International Trade and its impact on the logistic industry
- Interpreting key issues in international trade transactions to avoid discrepancies and risk caused by
improper documentation
Page 1 of 11

------------------------------------------------------------------------
Banking & Finance
Bank / Financial Institutions
Topic 15: Strategic Financing And Loan Restructuring To Support The Logistic Industry
In the midst of an economic crisis, financial institutions play a major role in supporting the logistic industry to
sustain through the recession. It is vital that suitable financing and loan structures are implemented to
minimise loses for the benefit of financial institutions and logistic companies. At a time when most logistics
companies are struggling to sustain the high cost of operations and delaying on payments, it is important for
financial institutions to provide financing and loan packages that would stimulate the logistic industry towards
a stronger economy.
- Evaluating strategies in financing ships and airplanes through the recession

- Increasing structural corporate deals:
• Accessing strategic ownership stakes

• Consolidation by fittest mergers
• Equity sourcing and acquisition in a weak market
• Generating recovery plans and creating distressed opportunities
- Reviewing credit information and asset potential before restructuring loans

- Safeguarding the interest of financial institutions and logistic companies
- Developing strategies to raise capital for maintaining long term business continuity and competitiveness in
the logistic industry
- Providing financial support to attract local and foreign investments in the logistic industry
------------------------------------------------------------------------
Environment
Authorities / Railway / Cargo & Container / Postal
Service / Courier
Topic 16: Environmental Initiatives In The Logistic Industry
In the current global economic recession, many logistic operators in the world are concentrating on
environmental initiatives despite any imminent upturn in business. Companies are embarking on green
technological programmes and campaigns in efforts to save the environment. Besides that, logistic operators
are also benefiting from the environmental projects as it helps in cutting the cost of supply chain operations.
International clients are also more attracted to use the services provided by logistic operators with green
initiatives.
- Reducing carbon emissions through fleets of hybrid-electric and battery-electric delivery vehicles
- Implementing technologies and conducting campaigns to reduce sea pollutions
- Saving energy and electricity through installation of Solar Power Systems
- Improving energy usage while reducing noise pollution through installation of Electric Rubber Tyred
Page 1 of 12

Gantries (E-RTGs)
Page 1 of 13

Evolution Mind Power SDN BHD (685607-W) 8-16-3 Level 16, Menara

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Evolution Mind Power Sdn Bhd (685607-W)

8-16-3 Level 16, Menara Mutiara Bangsar,

Invitation to Speak at International Cargo & Logistic Conference 2010

• Exploring the potential of International Logistic Hubs

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

Event Number : --- TO BE CONFIRMED ---

Why You Should Attend?

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

• Exploring the potential of International Logistic Hubs

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

International Organisations / Government

- Expanding beyond the domestic market towards international trade

- Optimising cargo capacity as shipping demand decline

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

- Optimising cargo capacity as air freighting demand decline

International Organisations / Government

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

- Minimising operation cost and leveraging on rising fuel prices

- Overcoming economic losses of bad weather conditions and port closures

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

- Overcoming economic losses of bad weather conditions and freight reduction

- Developing a realistic action plan and determining priorities

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

Supply Chain Management (SCM) /

Topic 11: Technology Innovations Towards Excellent Supply Chain Management

- Improving efficiency and cost management through the benefits of IT solutions

- Assuring cargo safety and minimising financial losses

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

- Role of the Customs Department

- Implementing a universal set of uniform practice and rules

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

- Evaluating strategies in financing ships and airplanes through the recession

• Accessing strategic ownership stakes

- Reviewing credit information and asset potential before restructuring loans

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

Tel 603 2283 1388 Fax 603 2283 6911 www.evolution-asia.com

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