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Prudential Relocation Marketing Update Report (07/09)

Reports due on the 15th and 30th of every month

Transferee: ___________________________________ List date: ____/____/____

Address: _________________________________________________________________

City: _________________________________ Zip: ________________________

Current List $: _______________ Date of last price change: ______/_____/_____

Agent: ________________________ Phone: _______________ / Fax: ______________

Date of this report: _____/_____/_____

General Market Conditions

Current market conditions:

Depressed ___ Slow ___ Stable ___ Improving ___ Excellent ___

Area employment conditions: Declining ___ Stable___ Increasing ___

Market price for this type of property has: Decreased ______% in the past ______ months

Increased ______% in the past ______ months

Remained stable ______

Estimated % of owners vs. tenants in subjects Neighborhood: Owner _________% Tenant ______%

Neighborhood comparable listings:

There is a: normal supply ______ over supply ______ shortage ______

# of comps for sale in the neighborhood: __________

# of comps in neighborhood that are REO / Corp owned: __________

# of boarded or blocked up homes in neighborhood: __________

Summary of the past 30 days:

# of showings _________
Feedback from showings:
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
# of offers _________ offer price $ ________________
Status of offer(s)
_______________________________________________________________________________________
_______________________________________________________________________________________

1
Market Information for the past 30 days:

# of active / pending comps in Market area _____ Average DOM ________________

# of sold comps in market area ______ Average DOM ________________

Are comps: Appreciating ___ Depreciating ___ Stable ___

List price to Sales ratio __________%

Subject Property:

Style # rooms # beds # baths garages Age Sq. Ft. List $ DOM

(3) Comparable Sales:

(1) Address: _______________________# rooms ___ # beds ___ # baths ___ # garages ___ Age ___
SF ______ list $ __________ sold $ __________ sold date ___/___/___ DOM ____ proximity________

(2) Address: _______________________# rooms ___ # beds ___ # baths ___ # garages ___ Age ___
SF ______ list $ __________ sold $ __________ sold date ___/___/___ DOM ____ proximity________

(3) Address: _______________________# rooms ___ # beds ___ # baths ___ # garages ___ Age ___
SF ______ list $ __________ sold $ __________ sold date ___/___/___ DOM ____ proximity________

Describe how each sold is better/worse than subject:


(1) _______________________________________________________________________________
_______________________________________________________________________________

(2) _______________________________________________________________________________
_______________________________________________________________________________

(3) _______________________________________________________________________________
_______________________________________________________________________________

(3) Competitive Listings:

(1) Address: _______________________________ # rooms ___ # beds ___ # baths ___ # garages ___
Age ___ SF ______ list $ __________ DOM ______ proximity to subject ____________

(2) Address: _______________________________ #rooms ___ # beds ___ # baths ___ # garages ___
Age ___ SF ______ list $ __________ DOM ______ proximity to subject ____________

(3) Address: _______________________________ # rooms ___ # beds ___ # baths ___ # garages ___
Age ___ SF ______ list $ __________ DOM ______ proximity to subject ____________

2
Describe how each comp is better/worse than subject:
(1) _______________________________________________________________________________
_______________________________________________________________________________

(2) _______________________________________________________________________________
_______________________________________________________________________________

(3) _______________________________________________________________________________
_______________________________________________________________________________

Marketing Strategy:

What will it take to sell this property in the next 30 days?


_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________

As is ______ Repaired _______ Most likely buyer: Owner occupant or investor (circle)

Recommended Repairs & approx. cost


Itemize All necessary repairs needed to change the property from “as is” condition to average marketable
condition for the neighborhood for the most successful marketing:
__________________________________ $_______ ___________________________ $ ______
__________________________________ $_______ ___________________________ $ ______
__________________________________ $_______ ___________________________ $ ______
__________________________________ $_______ ___________________________ $ ______
__________________________________ $_______ ___________________________ $ ______
__________________________________ $_______ ___________________________ $ ______
Grand total for all repairs $ ____________________

The Market Value (this value MUST fall within the indicated value of the competitive Solds)
Market Value Suggested List Price

As is $ _____________________ $ _____________________

Repaired $ _____________________ $ _____________________

Comments (include specific positives/negatives, special concerns, known easements, water rights,
environmental concerns, flood zones, etc.)
_______________________________________________________________________________________
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