Amanda

Gordon

Social Media Writing Samples

and Community Management

June 2012- 2014

Overview

Clients:

Calvin Klein
Monster High
Westfield Style
Westfield Topanga

| Calvin Klein Copy | 2012 - 2013

Calvin Klein

Types of Content

Copywriting the following types of

content for Facebook and Twitter:
E-Comm
Editorial
Fashion Week
Style Share
Calvin Klein Q + A
Red Carpet

| Calvin Klein Copy | 2012 - 2013

E-Comm Copy Examples

| Calvin Klein Copy | 2012 - 2013

Editorial Copy Examples

| Calvin Klein Copy | 2012 - 2013

Fashion Week Copy Examples

| Calvin Klein Copy | 2012 - 2013

Style Share Copy Examples

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| Calvin Klein Copy | 2012 - 2013

CK Q + A Copy Examples

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| Calvin Klein Copy | 2012 - 2013

Red Carpet Copy Examples

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| Calvin Klein Copy | 2012 - 2013

Monster High

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Account Management Responsibilities

Managing Facebook calendars with

internal, brand, and local teams as
well as a copywriter and translators
for the following Local Markets:
Australia
Canada
France
Germany
Italy
Spain
United Kingdom

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| Monster High Responsibilities | 2013 - 2014

Responsibilities

Additional Responsibilities:
Themes Calendars
Reporting:
Weekly, Monthly, Quarterly
Community Management
UGC outreach/communication

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| Monster High Responsibilities | 2013 - 2014

Westfield Style

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Types of Content

Copywriting and management for the

following types of content for
Facebook, Twitter, and Instagram:
Behind-the-Scenes
In-center events
Tastemaker Blog Posts
#Regrams
Serial Content: #manimonday
Culturally Relevant: red carpet

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| Westfield Style Copy | 2012 - 2014

Westfield Style Behind-The-Scenes Copy Examples

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| Westfield Style Copy | 2012 - 2014

Westfield Style In-Center Event Copy Examples

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| Westfield Style Copy | 2012 - 2014

Westfield Style Tastemaker Blog Post Copy Examples

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| Westfield Style Copy | 2012 - 2014

Westfield Style #Regram Copy Examples

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| Westfield Style Copy | 2012 - 2014

Westfield Style Serial Content Copy Examples

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| Westfield Style Copy | 2012 - 2014

Westfield Style Culturally Relevant Copy Examples

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| Westfield Style Copy | 2012 - 2014

Westfield Topanga

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Types of Content

Copywriting the following types of

content for Facebook, Twitter, and
Instagram:
In-center products
In-center events
Contests

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| Westfield Topanga Copy | 2014

In-Center Product Copy Examples

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| Westfield Topanga Copy | 2014

In-Center Events and Promotions Copy Examples

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| Westfield Topanga Copy | 2014

Follower Communication Copy Examples

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| Westfield Topanga Copy | 2014