the polling company, inc.

/WomanTrend on behalf of CUPVF

Survey of 505 GOP Primary LVs in Mississippi ANALYSIS OF FINDINGS Released May 19, 2014
May 2014
1
If the Republican primary for U.S. Senator were held tomorrow, would you
vote for (ROTATED) Chris McDaniel, Tom Carey, or Thad Cochran?

43% TOTAL CHRIS MCDANIEL (NET)
30% DEFINITELY CHRIS MCDANIEL
10% PROBABLY CHRIS MCDANIEL
3% LEAN CHRIS MCDANIEL

39% TOTAL THAD COCHRAN (NET)
29% DEFINITELY THAD COCHRAN
7% PROBABLY THAD COCHRAN
3% LEAN THAD COCHRAN

3% TOTAL TOM CAREY (NET)
1% DEFINITELY TOM CAREY
2% PROBABLY TOM CAREY
* LEAN TOM CAREY

12% HARD UNDECIDED/NEITHER/DK (VOL.)
To: Citizens United Political Victory Fund

From: Kellyanne Conway, the polling company, inc.

Date: May 19, 2014

Re: Analysis & Findings from Statewide Survey of GOP Primary LVs in Mississippi
____________________________________________________________________

McDaniel Secures Small Lead Over Cochran Ahead of June 3 Primary























PROFILE OF CHRIS
MCDANIEL VOTERS
(n=217)
PROFILE OF THAD
COCHRAN VOTERS
(n=197)
PROFILE OF
UNDECIDED VOTERS
(n=63)
GENDER 56% Men
44% Women
47% Men
53% Women
49% Men
51% Women

REGION 18% Northeast
40% Southeast
15% Northwest
27% Southwest
22% Northeast
29% Southeast
15% Northwest
34% Southwest
24% Northeast
41% Southeast
13% Northwest
22% Southwest

IDEOLOGY 67% Very Cons.
17% Somewhat Cons.
11% Moderate
50% Very Cons.
23% Somewhat Cons.
21% Moderate
44% Very Cons.
25% Somewhat Cons.
29% Moderate


the polling company, inc./WomanTrend on behalf of CUPVF
Survey of 505 GOP Primary LVs in Mississippi ANALYSIS OF FINDINGS Released May 19, 2014
May 2014
2
43%
48%
38%
39%
37%
42%
3%
2%
4%
12%
11%
14%
OVERALL MEN WOMEN
Ballot Test By Gender
Total Vote McDaniel (NET) Vote Cochran (NET) Vote Carey (NET) Und. (Vol.)
43%
28%
36%
51%
39%
50%
43%
35%
3%
5%
1%
3%
12% 12%
15%
10%
OVERALL MODERATE SOMEWHAT
CONSERVATIVE
VERY
CONSERVATIVE
Ballot Test By Ideology
Total Vote McDaniel (NET) Vote Cochran (NET) Vote Carey (NET) Und. (Vol.)
McDaniels Insurgent Candidacy Moves Ahead of Cochran by Double-Digits
among Men, Very Conservative Voters


the polling company, inc./WomanTrend on behalf of CUPVF
Survey of 505 GOP Primary LVs in Mississippi ANALYSIS OF FINDINGS Released May 19, 2014
May 2014
3
43%
47%
45%
43%
40%
62%
39%
25%
42%
31%
50%
22%
3%
1%
2% 2% 2%
5%
12%
22%
9%
20%
7%
8%
OVERALL INDEPENDENT LEAN
REPUBLICAN
NOT-SO-
STRONG
REPUBLICAN
STRONG
REPUBLICAN
TEA PARTY
REPUBLICAN
Ballot Test By Party Self-Identification
Total Vote McDaniel (NET) Vote Cochran (NET) Vote Carey (NET) Und. (Vol.)


Methodology Statement
On behalf of Citizens United Political Victory Fund, the polling company, inc.
(Kellyanne Conway) surveyed 505 likely Republican primary voters in Mississippi from
May 14-15, 2014. The margin of error for this survey is 4.4% at the 95% confidence
level. Interviews were conducted at a Computer-Assisted Telephone Interviewing
(CATI) facility by telephone and with live callers. Sampling controls were used to
ensure that a proportional and representative number of Republican Primary voters
from such demographic groups such as age, gender, and region. Data were not
weighted.