BRAND PREFERENCE FOR TWO WHEELERS

WITH SPECIAL REFERENCE TO COLLEGE GOING BOYS OF GHAZIPUR

SURVEY PROJECT REPORT
Submitted to
VEER BAHADUR SINGH PURVANCHAL UNIVERSITY
In partial fulfillment of the requirements for the degree of
BACHALAR OF BUSSINESS ADMINITRATION
Submitte b!" U#e$ t%e &u'e$(i&i)# )*"
Nazia Aslam Miss Preeti Saar Pat!a"
BBA #
t!
Semester Le$turer
Roll No%& '(')) De*t% o+ Busi,ess Admi,istratio,

+,-,
Te.%#i./0 Eu./ti)# 1 Re&e/$.% I#&titute

Post&-raduate Collee. Ra/i,dra*uri

-!azi*ur&)00''(
CERTIFICATE
T!is is to $erti+1 t!at . *ursui, Semester +rom t!is i,stitute. !as *re*ared t!e
resear$! *ro2e$t re*ort e,titled BRAND PREFERENCE FOR TWO WHEELERS
WITH SPECIAL REFERENCE TO COLLEGE GOING BOYS OF GHAZIPUR
i, *artial +ul+illme,t o+ t!e re3uireme,ts o+ t!e deree o+ Ba$!elor o+ Busi,ess
Admi,istratio,% +rom 4eer Ba!adur Si,! Pur/a,$!al U,i/ersit1. 5au,*ur +or t!e
sessio, )''6&)'('% T!is *ro2e$t is based o, bo,a +ide resear$! u,derta"e, b1 .
u,der m1 su*er/isio, duri, t!e $ourse o+ +ourt! semester a,d +ul+ills t!e
re3uireme,ts o+ reulatio,s relati, to t!e ,ature a,d sta,dard o+ BBA $ourse o+
4%B%S% Pur/a,$!al U,i/ersit1% I re$omme,d t!at t!is resear$! *ro2e$t re*ort ma1 be
se,t +or e/aluatio,%
R/%u0 A#/# Si#2% 3i&&4 P$eeti S/2/$ P/t%/5
Reader 7 Head 8Le$turer9
De*artme,t o+ Busi,ess Admi,istratio, De*artme,t o+ Busi,ess Admi,istratio,




DECLARATION
I N/6i/ A&0/m . !ere b1 de$lare t!at t!is resear$! *ro2e$t re*ort e,title
BRAND PREFERENCE FOR TWO WHEELERS WITH SPECIAL
REFERENCE TO COLLEGE GOING BOYS OF GHAZIPUR: !as bee, *re*ared
b1 me u,der t!e su*er/isio, o+ 3i&&4 P$eeti S/2/$ P/t%/5 4 T!is sur/e1 *ro2e$t
re*ort is m1 bo,a +i,d ;or" a,d !as ,ot bee, submitted i, a,1 +orm to a,1
U,i/ersit1 or I,stitute +or t!e a;ard o+ a,1 deree or di*loma *rior to t!e u,der
me,tio,ed date% I bear t!e e,tire res*o,sibilit1 o+ submissio, o+ t!is *ro2e$t re*ort%
N/6i/ A&0/m7
I4t! Semester
De*artme,t O+ Busi,ess Admi,istratio,
Te$!,i$al Edu$atio, 7 Resear$! I,stitute
P%-% Collee. Ra/i,dra*uri
-!azi*ur&)00''(

INDE8 OF CONTENTS
P/2e N)4
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A.5#);0e2me#t&99999999999999999999999999444+:+
PART I
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PART II
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PREFACE
PREFACE
As a stude,t o+ B%B%A% 8Ba$!elor o+ Busi,ess Admi,istratio,9. o,e o+ t!e most
re*uted *ro+essio,al $ourse. I !a/e to u,dero +or t!e dissertatio, i, t!e
#
t!
semester% T!e attra$ti/e +eature o+ t!e B%B%A% $ourse is t!at alo, ;it! t!eor1 ;e
also et to !a/e t!e e<*osure o+ t!e *ra$ti$al e,/iro,me,t%
T!e to*i$ +or m1 dissertatio, is=&
BRAND PREFERENCE FOR TWO WHEELERS WITH SPECIAL
REFERENCE TO COLLEGE GOING BOYS OF GHAZIPUR
T!e sur/e1 *ro2e$t re*ort re/ol/es arou,d bra,d *re+ere,$e o+ t;o ;!eelers% T!e
stud1 ;as based o, t!e Primar1 a,d se$o,dar1 data a,d $riti$al e/aluatio, o+ t!e
data i, do,e so t!at ,e$essar1 i,+ormatio, $a, be re/ealed +rom it ;!i$! !el*s i,
",o;i, t!e e++e$ti/e,ess o+ t!e bra,d *re+ere,$e o+ t;o ;!eelers%
T!e resear$! re*ort. $o,tai,s are > $!a*ters i, ;!i$! First $!a*ter i/es t!e
I,trodu$tio, o+ bra,d *re+ere,$e. I,trodu$tio, o+ t;o ;!eelers% Se$o,d $!a*ter
$o,tai,s I,trodu$tio, to t!e $om*a,1 8Hero Ho,da. Ba2a2. T4S9 I,+ormatio,% T!e
t!ird $!a*ter $o,tai,s t!e ob2e$ti/es. o+ t!e stud1. t!eir Im*orta,$e.
S$o*e o+ t!e stud1% T!e +ourt! $!a*ter $o,tai,s Resear$! Met!odolo1 ;!i$! is
based o, des$ri*ti/e resear$! stud1 a,d based o, Primar1 a,d Se$o,dar1 data%
T!e +i+t! $!a*ter $o,tai,s Data a,al1sis a,d I,ter*retatio,% Si<t! $!a*ter $o,tai,s t!e
Fi,di,s o+ t!e stud1 a,d Re$omme,datio,s a,d lastl1 se/e, $!a*ter $o,tai,s t!e
Co,$lusio, a,d Limitatio,s Bibliora*!1 a,d A,,e<ure%
(

ACENOWLEDGE3ENT
ACENOWLEDGE3ENT
I rate+ull1 a$",o;lede ;it! *a1 o+ m1 dee*est se,se o+ si,$ere t!a,"s to m1
3$4 R/%u0 A#/# Si#2% FHe/ O* Bu&i#e&& Ami#i&t$/ti)#G4 I +elt !i!l1
i,s*ired b1 !im a,d ;as able to $om*lete m1 resear$! *ro2e$t re*ort su$$ess+ull1%
I ;ould li"e to *a1 m1 !eartl1 t!a,"s to 3i&&4 P$eeti S/2/$ P/t%/5 FLe.tu$e$7
De'/$tme#t )* Bu&i#e&& Ami#i&t$/ti)#G7 ;it!out !er su**ort t!is resear$!
*ro2e$t re*ort is ,ot be $om*leted%
I also *a1 m1 !eartl1 reard to 3i&&4 F/ti S%/*//t4 S!e !as *ro/ided me a,
o**ortu,it1 to $om*lete m1 resear$! *ro2e$t re*ort u,der !er su*er/isio,%
Last but ,ot least I am also rate+ul to m1 $ollee +rie,ds +or t!eir /aluable
suestio, +rom time to time%
N/6i/ A&0/m
B%B%A I4 t! semester
T%E%R%I% P%-%Collee


)


PART I
CHAPTER:-

INTRODUCTION

INTRODUCTION OF BRAND PREFERENCE
BRAND PREFERENCE" : Bra,d *re+ere,$e mea,s li"i, at o,e bra,d rat!er t!a,
a,ot!er% I, ot!er ;ords. Bra,d *re+ere,$e is ?T!e *rior ri!t. +a/ored *ositio,. better
li"i, i/e, to a *arti$ular bra,d o+ *rodu$t%
T!is is ;!ere $ustomers @ i/e, a $!oi$e bet;ee, t;o bra,ds @ ;ill $!oose 1ours o/er
someo,e elseAs% It o+te, is t!e result o+ a se,se o+ di++ere,tiatio, a,d t!at 1our *rodu$t or
ser/i$e u,i3uel1 ser/es t!eir ,eeds% As ;ell. 1ou $a, be sure t!at a,1 /alue&added
*rodu$t
De*i#iti)#
Measure o+ bra,d lo1alt1 i, ;!i$! a $o,sumer ;ill $!oose a *arti$ular bra,d i, *rese,$e
o+ $om*eti, bra,ds. but ;ill a$$e*t substitutes i+ t!at bra,d is ,ot a/ailable% Sele$ti/e
dema,d +or a $om*a,1Bs bra,d rat!er t!a, a *rodu$tC t!e deree to ;!i$! $o,sumers
*re+er o,e bra,d o/er a,ot!er% I, a, attem*t to build bra,d *re+ere,$e ad/ertisi,. t!e
ad/ertisi, must *ersuade a taret audie,$e to $o,sider t!e ad/a,taes o+ a bra,d. o+te,
b1 buildi, its re*utatio, as a lo,&establis!ed a,d trusted ,ame i, t!e i,dustr1% I+ t!e
ad/ertisi, is su$$ess+ul. t!e taret $ustomer ;ill $!oose t!e bra,d o/er ot!er bra,ds i,
any $ateor1%
0
B$/# 0)!/0t!
T!is is ;!ere $ustomers ;ill $!oose 1our bra,d time a,d time aai,. e/e, i+ t!e1
e<*erie,$e t!e o$$asio,al *oor ser/i$e or i+ a,ot!er *rodu$t $omes alo, t!at seems to be
better suited to t!eir ,eeds% To a$!ie/e bra,d lo1alt1. 1ou ,eed to *ro/ide a *rodu$t t!at
is !i!l1 di++ere,tiated. ;it! *le,t1 o+ /alue added. but also 1ou ,eed to o++er t!em
remar"able ser/i$e at a le/el t!e1 ;ill ,ot et a,1;!ere else% Pro/idi, t!is le/el o+
ser/i$e ;ill e,sure t!at t!e1 ;ill ,e/er s;it$!% Its or ser/i$es 1ou i,$lude !el* t!em to
$!oose 1ours o/er 1our $om*etitors%
E**e.t& )* B$/# P$e*e$e#.e" : De de/elo* a dema,d model +or te$!,olo1 *rodu$ts
t!at $a*tures t!e e++e$t o+ $!a,es i, t!e *ort+olio o+ models o++ered b1 a bra,d as ;ell as
t!e i,+lue,$e o+ t!e d1,ami$s i, its i,tri,si$ *re+ere,$e o, t!at bra,dAs *er+orma,$e% I,
order to a$$ou,t +or t!e *ote,tial $orrelatio, i, t!e *re+ere,$es o+ models o++ered b1 a
*arti$ular bra,d. ;e use a ,ested loi$ model ;it! t!e bra,d 8e%%. Hero&Ho,da9 at t!e
u**er le/el a,d its /arious models 8e%% Hero&Ho,da .T4S. Ba2a2. et$%9 at t!e lo;er le/el
o+ t!e ,est%
Relati/e model *re+ere,$es are $a*tured /ia t!eir attributes a,d *ri$es% De allo; +or
!eteroe,eit1 a$ross $o,sumers i, t!eir *re+ere,$es +or t!ese attributes a,d i, t!eir *ri$e
se,siti/ities i, additio, to !eteroe,eit1 i, $o,sumersA i,tri,si$ bra,d *re+ere,$es%
Toet!er ;it! t!e ,ested loi$ assum*tio,. t!is allo;s +or a +le<ible substitutio, *atter,
a$ross models at t!e areate le/el% T!e attra$ti/e,ess o+ a bra,dAs *rodu$t li,e $!a,es
o/er time ;it! e,tr1 a,d e<it o+ ,e; models a,d ;it! $!a,es i, attribute a,d *ri$e
#
le/els%
To allo; +or time&/ar1i, i,tri,si$ bra,d *re+ere,$es. ;e use a state&s*a$e model based
o, t!e E/0m/# *i0te$. ;!i$! $a*tures t!e i,+lue,$e o+ mar"eti, a$tio,s su$! as bra,d&
le/el ad/ertisi, o, t!e d1,ami$s o+ i,tri,si$ bra,d *re+ere,$es% He,$e. t!e *ro*osed
model a$$ou,ts +or t!e e++e$ts o+ bra,d *re+ere,$es. model attributes a,d mar"eti, mi<
/ariables o, $o,sumer $!oi$e% First. ;e $arr1 out a simulatio, stud1 to e,sure t!at our
estimatio, *ro$edure is able to re$o/er t!e true *arameters e,erati, t!e data% T!e,. ;e
estimate our model *arameters o, data +or t!e I,dia, T;o D!eelers Mar"et% O/erall. ;e
+i,d t!at t!e e++e$t o+ d1,ami$s i, t!e i,tri,si$ bra,d *re+ere,$e is reater t!a, t!e
$orres*o,di, e++e$t o+ t!e d1,ami$s i, t!e bra,dAs *rodu$t li,e attra$ti/e,ess% Assumi,
*lausible *ro+it mari,s. ;e e/aluate t!e e++e$t o+ i,$reasi, t!e ad/ertisi, e<*e,ditures
+or t!e larest a,d t!e smallest bra,ds i, t!is $ateor1 a,d +i,d t!at t!ese bra,ds $a,
i,$rease t!eir *ro+itabilit1 b1 i,$reasi, t!eir ad/ertisi, e<*e,ditures% De also a,al1ze
t!e im*a$t o+ modi+1i, a $amera modelAs attributes o, its *ro+its% Su$! a, a,al1sis $ould
*ote,tiall1 be used to e/aluate i+ *rodu$t de/elo*me,t e++orts ;ould be *ro+itable%


E
INTRODUCTION TO TWO WHEELERS
As ;e ",o; t!at moder,izatio, is oi, o, a,d it is i, /er1 ra*id ;a1% So. all t!e 1out!s
;a,ts to !a/e a moder, li+e s*e$iall1 t!e $olleia,s% T!e best ;a1 to s!o; moder,izatio,
is t!at t!e1 *re+er to !a/e st1lis! bi"e o,l1% T!e1 are *re+erri, more to;ards its be$ause
o+ $om+ort a,d to s!o; moder, li+e% So. t!e dema,d +or bi"es is i,$reasi, da1 b1 da1
s*e$iall1 be$ause o+ $ollee bo1s% Earlier T;o D!eeler bi"es ;ere ,ot *o*ular be$ause
$ollee stude,t do,At ;a,t bi"es a,d all be$ause o, t!at *eriod o+ time t!ere ;as ,o
moder,izatio,% So. t!e1 used to o ;it! $1$les a,d all% O, t!at *eriod o+ time t!e *eo*le
;!o ;ere +i,a,$iall1 ood o,l1% T!e1 *re+er to !a/e s$ooters o,l1% But. ,o; a da1s
dema,ds are i,$reasi, a,d *eo*le mi,ds are de/elo*i, to !a/e a st1lis! li+e t!e1 *re+er
mostl1 st1lis! /e!i$les% So. I !a/e to sur/e1 a FBra,d Pre+ere,$e +or t;o ;!eelers ;it!
s*e$ial re+ere,$e o+ $ollee oi, bo1s% A $ase stud1 i, -!azi*ur%
I, -!azi*ur some s!o;rooms o+ t!e t;o ;!eelers are *rese,t li"e. Hero&Ho,da.
T4S. Ba2a2. et$% T!ese $om*a,ies are modi+1i, t!eir *rodu$t a$$ordi, to t!e $!a,i,
e,/iro,me,t% 5ust ta"e o, e%% o+ ora,izatio, o+ Hero&Ho,da% I am ta"i, t!e e%% o+
Hero&Ho,da FS*le,darA% Be$ause o+ $!a,i, e,/iro,me,t FS*le,darA is $o,/erted i,to
FS*le,darGA a,d FSu*er S*le,darA% It ;e ;ill $om*are t!ese t!ree bi"e ;e $a, see some
$!a,e eit!er $!a,e i, $olour or Model%
No;. t!e $om*a,ies are lau,$!i, t!eir st1lis! *rodu$t lets. ta"e o, e%%& I, Hero&Ho,da
$om*a,1 -lamour. Hu,". et$% are lau,$!ed% I, Ba2a2 $om*a,1 Plati,a. Dis$o/er. Pulsar.
et$% are lau,$!ed% I, T4S $om*a,1 T4S Star $it1. T4S 4i$tor. et$% are lau,$!ed% All
t!ese models o+ bi"es are lau,$!ed o,l1 be$ause o+ 1ou, o,$e t!at are $ollee bo1s%
H
HISTORY OF TWO WHEELERS
T!e !istor1 o+ t!e automobile i,dustr1 i, I,dia a$tuall1 bea, about #.''' 1ears ao
;!e, t!e +irst ;!eel ;as used +or tra,s*ortatio,% I, t!e earl1 (Et! $e,tur1. t!e Portuuese
arri/ed i, C!i,a a,d t!e i,tera$tio, o+ t!e t;o $ultures led to a /ariet1 o+ ,e;
te$!,oloies. i,$ludi, t!e $reatio, o+ a ;!eel t!at tur,ed u,der its o;, *o;er% B1 t!e
(H''s. small steam&*o;ered e,i,e models ;ere de/elo*ed. but it ;as a,ot!er $e,tur1
be+ore a +ull&sized e,i,e&*o;ered automobile ;as $reated%
T!e dream a $arriae t!at mo/ed o, its o;, ;as realized o,l1 i, t!e (It! $e,tur1 ;!e,
t!e +irst $ar rolled o, t!e streets% Steam. *etroleum as. ele$tri$it1 a,d *etrol started to be
used i, t!ese $ars% T!e automobile. as it *roressed. ;as a *rodu$t o+ ma,1 !a,ds. o+
re/olutio,ar1 $o,$e*ts. a,d o+ sim*le. almost u,,oti$ed u*radi,%
I,diaBs tra,s*ort ,et;or" is de/elo*i, at a +ast *a$e a,d t!e automobile i,dustr1 is
ro;i, too% T!e automobile i,dustr1 also *ro/ides em*lo1me,t to a lare se$tio, o+ t!e
*o*ulatio,% T!us t!e role o+ automobile i,dustr1 $a,,ot be o/erloo"ed i, I,dia,
E$o,om1% All "i,ds o+ /e!i$les are *rodu$ed b1 t!e automobile i,dustr1% It i,$ludes t!e
ma,u+a$ture o+ tru$"s. buses. *asse,er $ars. de+e,se /e!i$les. t;o&;!eelers. et$% T!e
i,dustr1 $a, be broadl1 di/ided i,to t!e $ar ma,u+a$turi,. t;o&;!eeler ma,u+a$turi,
a,d !ea/1 /e!i$le&ma,u+a$turi, u,its%
T!e t;o&;!eeler ma,u+a$turi, is domi,ated b1 $om*a,ies li"e T4S. Ho,da Motor$1$le
7 S$ooter I,dia 8P/t%9 Ltd%. Hero Ho,da. Jama!a. Ba2a2. et$%
T!e I,dia, automobile i,dustr1 is ,o; stridi, i,roads i,to t!e rural middle $lass a+ter its
>
i,roads i,to t!e urba, mar"ets a,d rural ri$!% It is tr1i, to bri, i, /ar1i, *rodu$ts to
suit re3uireme,ts o+ di++ere,t $lass seme,ts o+ $ustomers% I, t!is se$tio, ;e ;ill *ro/ide
1ou ;it! a, i,&de*t! readi, a,d u,dersta,di, o+ t!e /arious as*e$ts o+ t!e automobile
i,dustr1 & t!e !istor1 o+ automobiles. i,+ormatio, about /arious automobile $om*a,ies i,
I,dia% T!e +eeli, o+ +reedom a,d bei, o,e ;it! t!e Nature $omes o,l1 +rom ridi, a
t;o ;!eeler% I,dia,s *re+er t!e t;o ;!eelers be$ause o+ t!eir small ma,aeable size. lo;
mai,te,a,$e. a,d *ri$i, a,d eas1 loa, re*a1me,ts% I,dia, streets are +ull o+ *eo*le o+ all
ae rou*s ridi, a t;o ;!eeler% Motorized t;o ;!eelers are see, as a s1mbol o+ status
b1 t!e *o*ula$e% T!us. i, I,dia. ;e ;ould see s;a,"1 +our ;!eels 2ostli, ;it! our e/er
reliable a,d sturd1 steed= t!e ) ;!eeler
Re.e#t E.)#)mi. De(e0)'me#t&
I,dia is t!e ),d larest t;o&;!eeler mar"et i, t!e ;orld ;it! a size o+ o/er Rs (''.'''
m,% Ste*s li"e abolitio, o+ li$e,si,. remo/al o+ 3ua,titati/e restri$tio,s a,d i,itiati/es to
bri, t!e *oli$1 +rame;or" i, $o,so,a,$e ;it! DTO re3uireme,ts !a/e set t!e i,dustr1
i, a *roressi/e tra$"% Remo/al o+ t!e restri$ti/e e,/iro,me,t !as !el*ed restru$turi,.
a,d e,abled i,dustr1 to absorb ,e; te$!,oloies. ali,i, itsel+ ;it! t!e lobal
de/elo*me,t a,d also to realize its *ote,tial i, t!e $ou,tr1% T!e liberalizatio, *oli$ies
!a/e led to $o,ti,uous i,$rease i, $om*etitio, ;!i$! !as ultimatel1 resulted i,
moder,izatio, i, li,e ;it! t!e lobal sta,dards as ;ell as i, substa,tial $ut i, *ri$es%
Aressi/e mar"eti, b1 t!e auto +i,a,$e $om*a,ies !a/e also *la1ed a si,i+i$a,t role
i, boosti, automobile dema,d. es*e$iall1 +rom t!e *o*ulatio, i, t!e middle i,$ome
I
rou*% T!e total sale o+ t;o ;!eelers i, I,dia !as tou$!ed a +iure o+ K>%6 m, u,its b1
Mar$!. )''>. u* ((%#L +rom t!e *re/ious +is$al +iure o+ K>%( m, u,its% Produ$tio,
duri, t!e *eriod rea$!ed ('%I m, u,its. e,taili, a dema,d ratio o+ K>)L% I, terms o+
sales a,d mar"et s!are t!e ma2or *la1ers o+ t!e i,dustr1 are
M Hero Ho,da .
M Ba2a2 Auto a,d
M T4S Motors%
T!e $om*ositio, o+ t!e i,dustr1 $o,sists o+ motor$1$les. s$ooters a,d mo*eds% O/er t!e
*ast de$ade. t!ere !as bee, a $o,sumer *re+ere,tial s!i+t +rom mo*eds to s$ooters a,d
,o; motor$1$les% O, a$$ou,t o+ t!e s!i+t. t!e motor$1$le seme,t domi,ates t!e t;o&
;!eeler i,dustr1 ;it! a mar"et s!are o+ $lose to I'L% T!e motor$1$le seme,t is +urt!er
sub di/ided i,to 0 $lasses. starti, +rom t!e e,tr1Ne$o,om1 $lass 8Rs 0'.''' @ Rs
#'.'''9. e<e$uti/e $lass 8Rs #'.''' @ Rs E'.'''9 a,d t!e *remium $lass 8ORs
E'.'''9%T!e motor$1$le seme,t is *rimaril1 led b1 Hero Ho,da ;it! a mar"et s!are o+
KE6L +ollo;ed b1 Ba2a2 Auto 8K(IL9. HMSI 8K6L9. T4S Motors 8K>L9 a,d Jama!a
8KEL9% O, t!e ot!er !a,d t!e s$ooter seme,t is led b1 HMSI ;!i$! !as a domi,a,t
s!are o+ KH0L +ollo;ed b1 T4S Motors 8(HL9 a,d Hero Ho,da 8K(#L9% D!e, it $omes
to t!e mo*ed seme,t. it is *rimaril1 domi,ated b1 T4S Motors ;it! a mar"et s!are o+
K(''L%
Last 1ear 5a,uar1 to Mar$! )''> t!e bei,,i,s o+ sla$"e,i, domesti$ dema,d +or t;o&
6
;!eelers ?be$ause o+ t!e s!ar* ti!te,i, o+ ,o,&+ood $redit b1 t!e Reser/e Ba," o+
I,dia a,d all $ommer$ial ba,"s a,d ,o,&ba,"i, +i,a,$i, $om*a,ies:% T!rou!out
)''>&'I. t!e RBI mai,tai,ed a /er1 ti!t mo,etar1 a,d $redit *oli$1 ;!i$! raised i,terest
rates o, $o,sumer loa,s to e<$e*tio,all1 !i! le/els% T!e t;i, e++e$ts o+ !i!er i,terests
a,d lo;er $redit a/ailabilit1 !it t!e t;o&;!eeler i,dustr1 /er1 badl1% T!us. a+ter a de$ade
o+ s*e$ta$ular double&diit ro;t!. t;o& ;!eelers sudde,l1 +a$ed a slum*%
A G$);t% Pe$&'e.ti(e
T!e $om*ositio, o+ t!e t;o&;!eeler i,dustr1 !as ;it,essed sea $!a,es i, t!e *ost&
*re+orm *eriod% I, (66(. t!e s!are o+ s$ooters ;as about E' *er $e,t o+ t!e total )&
;!eeler dema,d i, t!e I,dia, mar"et% Motor$1$le a,d mo*ed !ad bee, e<*erie,$i,
almost e3ual le/el o+ s!ares i, t!e total ,umber o+ t;o&;!eelers% I, )''0&'#. t!e s!are o+
motor$1$les i,$reased to >I *er $e,t o+ t!e total t;o&;!eelers ;!ile t!e s!ares o+
s$ooters a,d mo*eds de$li,ed to t!e le/el o+ (H a,d H *er $e,t res*e$ti/el1% A $lear
*i$ture o+ t!e motor$1$le seme,tBs ai,i, im*orta,$e duri, t!is *eriod is e<!ibited b1
t!e Fiures (. ) a,d 0 de*i$ti, total sales. s!are a,d a,,ual ro;t! duri, t!e *eriod
(660&6# t!rou! )''0&'#%
I#(e&tme#t i# $e&e/$.% /# e(e0)'me#t
M O, t!e t;o&;!eeler i,dustr1 +ro,t. si,$e most ma,u+a$turers !a/e a te$!,olo1 tie&u*
;it! a +orei, ma2or. t!e i,$e,ti/e to do R7D ;it! t!e I,dia, $ou,ter*art !as i,$reased%
For ado*ti, ,e; te$!,oloies $om*a,ies ,eed to i,/est !i!%M Dit! ma2or auto
$om*a,ies s*e,di, sizeable amou,t o, *rodu$t de/elo*me,t a,d i,& !ouse R7D
('
e<*e,diture i, re$e,t times. dedu$tio, o+ (E'L o, e<$ise dut1 e<em*tio, to t!e e,d
$o,sumers allo;ed o, t!e same ;ill e,$ourae +urt!er R7D i,/estme,ts%

B/$$ie$& t) e#t$!
Belo; are t!e *oi,ts ;!i$! *la1 Pe1 roles +or ,e; e,tra,ts=
M E$o,omies o+ s$aleN$a*ital i,/estme,t
M Cost 7 resour$e disad/a,tae 8*ate,ts. lo$"ed&i, *art,ers!i*s ;it! su**liersN$ustomers9
M Lear,i, 7 e<*erie,$e $ur/es
M Bra,d *re+ere,$es 7 lo1alt1
M A$$ess to distributio, $!a,,els
M Reulator1 *ri$es
M Tari++s 7 i,ter,atio,al trade restri$tio,s
M I,dustr1 attra$ti/e,ess 8ro;t!N*ro+itabilit1

((
T;) W%ee0e$ S%);$))m&
T!e automobile $om*a,ies $arr1 out mar"et resear$! a,d sur/e1s +rom time to time%
Based o, t!eir +i,di,s. t!e1 $ome to ",o; o+ t!e Bra,d *re+ere,$es a,d li"i,s a,d tr1
to de/elo* t!eir *rodu$ts o, t!ose li,es% O,$e t!e *rodu$ts are read1. t!e1 i,dule i,
e<te,si/e media a,d ad/ertiseme,t $am*ai,s a,d !i!li!t t!eir *rodu$ts a,d res*e$ti/e
+eatures be+ore t!e taret audie,$es% Ho;e/er. i, order to rea$! out to t!e $ustomers. t!e1
,eed to *rese,t t!eir /e!i$les be+ore t!e $ustomers. $loser to t!eir +ootste*s a,d t!ere lies
t!e im*orta,$e o+ !a/i, s!o;rooms%

T;) ;%ee0e$ .)m'/#ie& i# I#i/
T!e t;o ;!eeler $om*a,ies i, I,dia su$! as t!e B/B/B Aut)7 He$) H)#/7 TVS 3)t)$.
!a/e a ood ,umber o+ s!o;rooms s*a,,i, t!e le,t! a,d breadt! o+ t!e $ou,tr1%
Almost all t!e leadi, to;,s a,d $ities i, I,dia. ,ot to tal" o+ t!e bier $ities o,l1. !a/e
motorbi"e s!o;rooms o+ t!ese $om*a,ies t!at *rese,t a ra,e o+ t;o ;!eelers.
motor$1$les. s$ooters a,d mo*eds o+ /arious ra,es. $olors a,d desi,% A, im*orta,t
ob2e$ti/e ser/ed b1 t!e s!o;rooms is t!e a/ailabilit1 o+ all /e!i$les o+ t!e automobile
$om*a,ies be+ore t!e $ustomers $lose to t!eir *la$e% As su$!. t!e $ustomer ets a $!a,$e
to see t!e /e!i$le o, !isN!er o;,. test ride a,d +eel it a,d t!e, ma"e a de$isio, i+ t!at t;o
()
;!eeler is t!e best o,e +or !im% Jou $a, +i,d e<$lusi/e s$ooter s!o;rooms too ;!i$!
$aters to t!e s$ooter ,eeds o+ t!e $o,sumers% A,ot!er *ur*ose t!at t!e auto s!o;rooms
ser/e is t!at t!e1 bride t!e a* bet;ee, t!e $om*a,1 a,d t!e $ustomer% T!e $ustomer
lea/es !is o*i,io, about t!e /e!i$le a+ter seei, t!e +eatures a,d i, $ertai, $ases. e/e,
test ridi, it% T!is $o,sumer +eedba$" is im*orta,t i, t!e se,se t!at it e,ables t!e
ma,u+a$turi, $om*a,1 to u,dersta,d t!e $ustomerBs mi,d a,d ma"e t!e $!a,es i, its
t;o ;!eeler. i+ a,d ;!e, ,e$essar1% T!e motorbi"e s!o;rooms are ,o;ada1s are
attra$ti/e a,d *ro/ide a *leasa,t a,d $om+ortable ambia,$e +or t!e $ustomers% T!e1 are
*ro/ided ;it! a ood bit o+ !os*italit1 a,d e/er1 e++ort is made to e,sure t!at t!e
$ustomer ets a *ositi/e im*ressio, about t!e $om*a,1Bs *rodu$t a,d o+ t!e $om*a,1
itsel+% T!at ;ill !el* t!e $om*a,1 to e,!a,$e its imae amo, t!e $o,sumers a,d
raduall1 e,lare t!e mar"et s!are% T!e t;o&;!eeler 8)D9 i,dustr1 !as s!o;, a !ealt!1
/olume( ro;t! o+ )(%6L 81&o&19 duri, t!e *eriod A*ril&5a,uar1 )'(' $o,tributed b1 a
mi< o+ +a/orable dema,d a,d su**l1 dri/ers% D!ile o, o,e !a,d. a stead1 re/i/al i,
e$o,omi$ a$ti/it1. lo; e<$ise duties. lo; i,terest rates a,d relati/el1 !i!er dis*osable
i,$omes e,abled t!e dema,d *ullC o, t!e ot!er !a,d. lau,$! o+ ,e; *rodu$tsN /aria,ts b1
ma,u+a$turers. tareted mar"eti, s*e,ds a,d e<*a,sio, o+ $ustomer tou$! *oi,ts
8,ot;it!sta,di, s!ar* de$li,e i, ora,ized +i,a,$i,9 *ro/ided t!e $om*leme,tar1
su**l1 *us!% T!e abo/e ro;t! is si,i+i$a,t i, t!e ba$"dro* o+ a ,eati/e /olume
ro;t! o+ E%'L ;it,essed i, )''>&'I a,d t!e rat!er subdued /olume ro;t! o+ #%HL
see, i, )''I&'6% D!ile t!e $urre,t ro;t! rate ma1 moderate i, t!e ,ear term. t!e
i,dustr1 is e<*e$ted to be o, tra$" +or a !ealt!1 6&((L a,,ual ro;t! o/er t!e medium
(0
term. su**orted b1 a $ombi,atio, o+ +a/orable dema,d dri/ers i, t!e domesti$ mar"et
a,d stro, e<*orts ro;t!% T!e )D i,dustr1 !ad re*orted double&diit ro;t! rates +or
si< $o,se$uti/e 1ears till )''H&'> o, t!e ba$" o+ risi, dis*osable i,$omes i, Tier ) a,d
0 $ities a,d i, rural areas. a,d t!e eas1 a/ailabilit1 o+ $o,sumer +i,a,$e% Ho;e/er. )''>&
'I sa; a /olume de$li,e +ollo;i, a, i,$rease i, i,terest rates a,d a sudde, redu$tio, i,
t!e a/ailabilit1 o+ +i,a,$e% Dit!i, t!e )D i,dustr1. t!e e,tr1&seme,t o+ motor$1$les ;as
!it t!e !ardest as +i,a,$ial i,stitutio,s ti!te,ed t!eir $redit ,orms due to relati/el1
;ea"er $redit *ro+iles a,d t!e !i!er *ro*ortio, o+ +i,a,$ed *ur$!ases i, t!is seme,t%
Alt!ou! t!e i,su++i$ie,$1 o+ t;o D!eelers +i,a,$e remai,s a $o,$er,. t!e im*a$t o+
t!e same !as bee, mitiated b1 t!e a/ailabilit1 o+ +i,a,$e +rom t!e u,ora,ized se$tor
a,d t!e ro;i, s!are o+ rural sales. ;!i$! !a**e, larel1 o, $as! basis%

(#

CHAPER:+
INTRODUCTION TO THE CO3PANY
INTRODUCTION OF THE HERO:HONDA
C)m'/#! '$)*i0e
?Hero: is t!e bra,d ,ame used b1 t!e Mu,2al brot!ers +or t!eir +las!i* $om*a,1 Hero
C1$les Ltd% A 2oi,t /e,ture bet;ee, t!e Hero -rou* a,d Ho,da Motor Com*a,1 ;as
establis!ed i, (6I# as t!e Hero Ho,da $om*a,1. I,dia% Duri, t!e (6I's. t!e $om*a,1
i,trodu$ed motor$1$les t!at ;ere *o*ular i, I,dia +or t!eir +uel e$o,om1 a,d lo; $ost% A
*o*ular ad/ertisi, $am*ai, based o, t!e sloa, Fill it & S!ut it & Foret itB t!at
em*!asized t!e motor$1$leBs +uel e++i$ie,$1 !el*ed t!e $om*a,1 ro; at a double&diit
*a$e si,$e i,$e*tio,% Hero Ho,da !as t!ree ma,u+a$turi, +a$ilities based at D!aru!era
a,d -urao, i, Har1a,a a,d at Harid;ar i, Uttara"!a,d% T!ese *la,ts toet!er are
$a*able o+ $!ur,i, out 0%6 millio, bi"es *er 1ear% Hero Ho,daBs !as a lare sales a,d
ser/i$e ,et;or" ;it! o/er 0.''' dealers!i*s a,d ser/i$e *oi,ts a$ross I,dia% Hero
Ho,daBs $ustomer lo1alt1 *roram. t!e Hero Ho,da Pass*ort Proram. $laims to be o,e
o+ t!e larest *rorams o+ its "i,d i, t!e ;orld ;it! o/er 0 millio, members% T!e )''H
Forbes )'' Most Res*e$ted $om*a,ies list !as Hero Ho,da Motors ra,"ed at ('I%
Hi&t)$!
Hero Ho,da Motors ;as +ormed i, (6I0 ;!e, t!e Hero -rou* o+ I,dia a,d Ho,da Motor
Com*a,1 o+ 5a*a, i,"ed t!eir 2oi,t /e,ture% T!e $om*a,1 is a *io,eer i, I,diaAs
motor$1$le i,dustr1% Hero&Ho,da !as built t;o ma,u+a$turi, +a$ilities at D!aru!era a,d
-urao, i, Har1a,a% T!e /e!i$les are sold a,d ser/i$ed t!rou! a ,et;or" o+ o/er ).#''
(E
$ustomer tou$! *oi,ts. $o,sisti, o+ a mi< o+ dealers. ser/i$e $e,ters a,d sto$"ists a$ross
rural a,d urba, I,dia% T!e $om*a,1 *rodu$es motor$1$les a,d s$ooters% Some o+ t!e
bra,d ,ames o+ its *rodu$ts are A$!ie/er. Parizma. CBQ. S*le,dor. Su*er S*le,dor.
S*le,dor Plus. -lamour. Passio,. Passio, Plus. CD Delu<e. CD ('' SS. Slee" a,d CD
Da;,% T!e $om*a,1 also ma,u+a$tures t!e s*are *arts o+ t!ese t;o ;!eelers% Besides t!e
$om*a,1 *ro/ides mobile a+ter sales ser/i$e to its e<isti, $ustomers% T!e $om*a,1
bi"es are e<*orted to Sri La,"a. Ba,lades!. Columbia. Buru,di a,d Ne*al%
C)$')$/te P$)*i0e
T!e Hero Ho,da stor1 bea, ;it! a sim*le /isio, @ t!e /isio, o+ a mobile a,d a,
em*o;ered I,dia. *o;ered b1 Hero Ho,da% T!is /isio, ;as dri/e, b1 Hero Ho,daBs
$ommitme,t to $ustomer. 3ualit1 a,d e<$elle,$e. a,d ;!ile doi, so. mai,tai, t!e
!i!est sta,dards o+ et!i$s a,d so$ietal res*o,sibilities% T;e,t1 +i/e 1ears a,d )E millio,
t;o ;!eelers later. Hero Ho,da is $loser to +ul+illi, t!is dream% T!is /isio, is t!e
dri/i, +or$e be!i,d e/er1t!i, t!at ;e do at Hero Ho,da% De u,derstood t!at t!e +astest
;a1 to tur, t!at dream i,to a realit1 is b1 remai,i, +o$used o, t!at /isio,% T!ere ;ere
ma,1 u,",o;,s but ;e "e*t +ait!. a,d toda1. Hero Ho,da !as bee, t!e larest t;o
;!eeler $om*a,1 i, t!e ;orld +or ei!t $o,se$uti/e 1ears% Our ro;t! !as "e*t
$om*ou,di,% T!e $om*a,1 $rossed t!e te, millio, u,it milesto,e o/er a (6&1ear s*a,%
I, t!e ,e; mille,,ium. Hero Ho,da !as s$aled t!is to (E millio, u,its i, 2ust +i/e 1earsR
I, +a$t. duri, t!e 1ear i, re/ie;. Hero Ho,da sold more t;o ;!eelers t!a, t!e Se$o,d.
(H
t!ird a,d +ourt! *la$ed t;o&;!eeler $om*a,1 *ut toet!er% Dit! Hero Ho,da. t!e
domesti$ t;o ;!eeler mar"et ;as able to s!o; *ositi/e ro;t! duri, t!e 1ear i, re/ie;%
Dit!out Hero Ho,da. t!e domesti$ mar"et ;ould !a/e a$tuall1 s!ru,"% O/er t!e $ourse
o+ t;o a,d a !al+ de$ades. a,d t!ree su$$essi/e 2oi,t /e,ture areeme,ts later. bot!
*art,ers !a/e +i,e&tu,ed a,d *er+e$ted t!eir roles as 2oi,t /e,ture *art,ers% D!at t!e t;o
*art,ers did ;as somet!i, 3uite basi$% T!e1 sim*l1 stu$" to t!eir res*e$ti/e stre,t!s%
As o,e o+ t!e ;orldBs te$!,olo1 leaders i, t!e automoti/e se$tor. Ho,da !as bee, able
to $o,siste,tl1 *ro/ide te$!,i$al ",o;&!o;. desi, s*e$i+i$atio,s a,d R7D i,,o/atio,s%
T!is !as led to t!e de/elo*me,t o+ ;orld $lass. /alue & +or& mo,e1 motor$1$les a,d
s$ooters +or t!e I,dia, mar"et% O, its *art. t!e Hero -rou* !as ta"e, o, t!e si,ular a,d
o,erous res*o,sibilit1 o+ $reati, ;orld&$lass ma,u+a$turi, +a$ilities ;it! robust
*ro$esses. buildi, t!e su**l1 $!ai,. setti, u* a, e<te,si/e distributio, ,et;or"s a,d
*ro/idi, i,si!ts i,to t!e mi,d o+ t!e I,dia, $ustomer% Si,$e bot! *art,ers $o,ti,ue to
+o$us o, t!eir res*e$ti/e stre,t!s. t!e1 !a/e bee, able to $om*leme,t ea$! ot!er% I, t!e
*ro$ess. Hero Ho,da is re$o,ized toda1 as o,e o+ t!e most su$$ess+ul 2oi,t /e,tures i,
t!e ;orld% It is t!ere+ore ,o sur*rise t!at t!ere are more Hero Ho,da bi"es o, t!is
$ou,tr1Bs roads t!a, t!e total *o*ulatio, o+ some Euro*ea, $ou,tries *ut toet!erR T!e
$om*a,1Bs meteori$ ro;t! i, t!e t;o&;!eeler mar"et i, I,dia stems +rom a, i,tri,si$
abilit1 to rea$! out a,d $ome $loser to its $ustomers. ;it! e/er1 *assi, 1ear% Hero
Ho,daBs bi"es are sold a,d ser/i$ed t!rou! a ,et;or" o+ o/er 0E'' $ustomer tou$!
*oi,ts. $om*risi, a mi< o+ dealers. ser/i$e $e,ters a,d sto$"ists lo$ated a$ross rural a,d
(>
Urba, I,dia% Hero Ho,da !as built t;o ;orld&$lass ma,u+a$turi, +a$ilities at D!aru!era
a,d -urao, i, Har1a,a. a,d its t!ird a,d most so*!isti$ated *la,t at Harid;ar !as 2ust
$om*leted a +ull 1ear o+ o*eratio,s% It is di++i$ult to imai,e t!at all t!is !as !a**e,ed i,
t!e s*a, o+ 2ust t;o a,d a !al+ de$adesR T!e best is 1et to $ome% Duri, t!e 1ear i,
re/ie;. Hero Ho,da *o;ered its ;a1 i, a mar"et t!at. +or all *ra$ti$al *ur*oses. ;as
+eeli, t!e +ull e++e$ts o+ t!e e$o,omi$ slo;do;, i, I,dia% Dit! a, e$o,omi$ re$o/er1
,o; $learl1 o, t!e $ards. Hero Ho,da is all set to ride i,to a,ot!er summit% As Bri2mo!a,
Lall Mu,2al. t!e C!airma,. Hero Ho,da Motors su$$i,$tl1 *uts it. SDe *io,eered I,diaBs
t;o ;!eeler i,dustr1. ;eB/e steered it t!rou! di++i$ult timesC ,o; it is our res*o,sibilit1
to set t!e *a$e aai,%BB
(I
BOARD OF DIRECTORS

N)4 N/me )* t%e Di$e.t)$& De&i2#/ti)#
( Mr% Bri2mo!a, Lall Mu,2al C!airma, 7 D!ole&time Dire$tor
) Mr% Pa;a, Mu,2al Ma,ai, Dire$tor 7 CEO
0 Mr% Tos!ia"i Na"aa;a 5oi,t Ma,ai, Dire$tor
# Mr% Sumi!isa Fu"uda Te$!,i$al Dire$tor
E Mr% Om Pra"as! Mu,2al No,&e<e$uti/e Dire$tor
H Mr% Su,il Pa,t Mu,2al No,&e<e$uti/e Dire$tor
> Mr% Masa!iro Ta"edaa;a No,&e<e$uti/e Dire$tor
I Mr% Satos!i Matsuza;a
8Alter,ate Dire$tor to Mr% Ta"as!i Naai9
No,&e<e$uti/e Dire$tor
6 Mr% Pradee* Di,odia No,&e<e$uti/e 7 I,de*e,de,t Dire$tor
(' -e,%8Retd%9 4% P% Mali" No,&e<e$uti/e 7 I,de*e,de,t Dire$tor
(( Mr% A,al2it Si,! No,&e<e$uti/e 7 I,de*e,de,t Dire$tor
() Dr% Pritam Si,! No,&e<e$uti/e 7 I,de*e,de,t Dire$tor
(0 Ms% S!ob!a,a B!artia No,&e<e$uti/e 7 I,de*e,de,t Dire$tor
(#% Mr% Mele/eetil Damodara,

No,&e<e$uti/e 7 I,de*e,de,t Dire$tor
(E% Mr% Ra/i Nat! No,&e<e$uti/e 7 I,de*e,de,t Dire$tor

(H% Dr% A,a,d C% Burma, No,&e<e$uti/e 7 I,de*e,de,t Dire$tor



(6
EEY 3ILESTONES OF HERO HONDA

Ye/$ E(e#t
-A@< 5oi,t Collaboratio, Areeme,t ;it! Ho,da Motor Co% Ltd% 5a*a, si,ed
S!are!olders Areeme,t si,ed
-A@?
Hero Ho,da Motors Ltd% I,$or*orated
-A@= First motor$1$le SCD (''S rolled out
-A@C (''.'''t! motor$1$le *rodu$ed
-A@A Ne; motor$1$le model & SSlee"S i,trodu$ed
-AA- Ne; motor$1$le model & SCD ('' SSS i,trodu$ed
E''.'''t! motor$1$le *rodu$ed
-AA+ Rama, Mu,2al 4id1a Ma,dir i,auurated & A S$!ool i, t!e memor1 o+ +ou,der
Ma,ai, Dire$tor. Mr% Rama, Pa,t Mu,2al
-AA? Ne; motor$1$le model & SS*le,dorS i,trodu$ed
(.'''.'''t! motor$1$le *rodu$ed
-AAC Ne; motor$1$le model & SStreetS i,trodu$ed
Hero Ho,daBs ),d ma,u+a$turi, *la,t at -urao, i,auurated
-AA@ ).'''.'''t! motor$1$le *rodu$ed
-AAA Ne; motor$1$le model & SCBQS i,trodu$ed
E,/iro,me,t Ma,aeme,t S1stem o+ D!aru!era Pla,t $erti+ied ;it! ISO&(#''( b1
DN4 Holla,d
Rama, Mu,2al Memorial Hos*ital i,auurated & A Hos*ital i, t!e memor1 o+
+ou,der Ma,ai, Dire$tor. Mr% Rama, Pa,t Mu,2al
+,,, #.'''.'''t! motor$1$le *rodu$ed
E,/iro,me,t Ma,aeme,t S1stem o+ -urao, Pla,t $erti+ied ISO&(#''( b1 DN4
Holla,d

S*le,dor de$lared BDorld No% (B & larest selli, si,le t;o&;!eeler model
SHero Ho,da Pass*ort ProrammeS & CRM Proramme lau,$!ed
+,,- Ne; motor$1$le model & SPassio,S i,trodu$ed
)'
O,e millio, *rodu$tio, i, o,e si,le 1ear
Ne; motor$1$le model & S5o1S i,trodu$ed
E.'''.'''t! motor$1$le *rodu$ed
+,,+ Ne; motor$1$le model & SDa;,S i,trodu$ed
Ne; motor$1$le model & SAmbitio,S i,trodu$ed
A**oi,ted 4ire,der Se!;a. Mo!ammad Pai+. Ju/ra2 Si,!. Harb!a2a, Si,!
a,d Qa!eer P!a, as Bra,d Ambassadors
+,,< Be$omes t!e +irst I,dia, Com*a,1 to $ross t!e $umulati/e > millio, sales mar"
S*le,dor !as emered as t!e DorldBs larest selli, model +or t!e t!ird $ale,dar
1ear i, a ro; 8)'''. )''(. )'')9
Ne; motor$1$le model & SCD Da;,S i,trodu$ed
Ne; motor$1$le model & SS*le,dor GS i,trodu$ed
Ne; motor$1$le model & SPassio, PlusS i,trodu$ed
Ne; motor$1$le model & SParizmaS i,trodu$ed
+,,? Ne; motor$1$le model & SAmbitio, (0ES i,trodu$ed
Hero Ho,da be$ame t!e Dorld No% ( Com*a,1 +or t!e t!ird $o,se$uti/e 1ear%
Crossed sales o+ o/er ) millio, u,its i, a si,le 1ear. a lobal re$ord%
S*le,dor & DorldBs larest selli, motor$1$le $rossed t!e E millio, mar"
Ne; motor$1$le model & SCBQTS i,trodu$ed
5oi,t Te$!,i$al Areeme,t re,e;ed
Total sales $rossed a re$ord o+ (' millio, motor$1$les
+,,= Hero Ho,da is t!e Dorld No% ( +or t!e #t! 1ear i, a ro;

Ne; motor$1$le model & SSu*er S*le,dorS i,trodu$ed
Ne; motor$1$le model & SCD Delu<eS i,trodu$ed

)(
Ne; motor$1$le model & S-lamourS i,trodu$ed
Ne; motor$1$le model & SA$!ie/erS i,trodu$ed
First S$ooter model +rom Hero Ho,da & SPleasureS i,trodu$ed
+,,> Hero Ho,da is t!e Dorld No% ( +or t!e Et! 1ear i, a ro;
(E millio, *rodu$tio, milesto,e a$!ie/ed
+,,C Hero Ho,da is t!e Dorld No% ( +or t!e Ht! 1ear i, a ro;
Ne; BS*le,dor NU-B lau,$!ed
Ne; BCD Delu<eB lau,$!ed
Ne; BPassio, PlusB lau,$!ed
Ne; motor$1$le model BHu,"B lau,$!ed
)' millio, *rodu$tio, milesto,e a$!ie/ed
+,,@ Hero Ho,da Harid;ar Pla,t i,auuratio,
Ne; BPleasureB lau,$!ed
S*le,dor NU- lau$!ed ;it! *o;er start +eature
Ne; motor$1$le model BPassio, ProB lau,$!ed
Ne; BCBQ UtremeB lau,$!ed
)E millio, *rodu$tio, milesto,e a$!ie/ed
CD Delu<e lau$!ed ;it! *o;er start +eature
Ne; B-lamourB lau,$!ed
Ne; B-lamour FiB lau,$!ed
+,,A Hu,"B 8Limited Editio,9 lau,$!ed
S*le,dor $om*leted (( millio, *rodu$tio, la,dmar"
Ne; motor$1$le model BParizma & QMRB lau,$!ed
Sil/er 2ubilee $elebratio,s
))
PRO3INENT AWARDS TO THE CO3PANY


Ye/$ A;/$& 1 Re.)2#iti)#&
+,-, C)m'/#! )* t%e Ye/$ a;arded b1 E$o,omi$ Times A;ards +or Cor*orate
E<$elle,$e )''I&'6%
CNBC T4(I O/erdri/e A;ards )'(' HH/00 )* F/meH t) S'0e#)$
NDT4 Pro+it Car 7 Bi"e A;ards )'(' @
T;):;%ee0e$ 3/#u*/.tu$e$ )* t%e Ye/$
C#B Vie;e$&H C%)i.e T;):;%ee0e$ )* t%e Ye/$ FE/$i6m/ Z3RG
Bi5e 3/5e$ )* t%e Ye/$ b1 ET&QiD!eels Car 7 Bi"e o+ t!e Jear A;ards )''6
+,,A BT;):;%ee0e$ 3/#u*/.tu$e$ )* t%e Ye/$B b1 NDT4 Pro+it Car 7 Bi"e A;ards
)''6 a,d Passio, Pro ad2uded as CNB 4ie;ersB C!oi$e t;o&;!eeler
To* I,dia, Com*a,1 u,der t!e BAutomobile & T;o&;!eelersB se$tor b1 t%e Du# 1
B$/&t$eet:R)0t/ C)$')$/te A;/$&
Do, -old i, t!e ReaderBs Di2e&t T$u&te B$/# +,,A i, t!e BMotor$1$lesB
$ateor1
NDTV P$)*it Bu&i#e&& Le/e$&%i' A;/$& +,,A & t;o&;!eeler $ateor1
+,,@
NDTV P$)*it Bu&i#e&& Le/e$&%i' A;/$ +,,@ & Hero Ho,da Di,s t!e Co/eted
SNDT4 Pro+it Busi,ess Leaders!i* A;ard )''IS
T)'Ge/$ De&i2# A;/$& +,,@ & Hu," Bi"e o+ t!e Jear A;ard
NDTV P$)*it C/$ I#i/ 1 Bi5e I#i/ A;/$& & NDT4 ?4ie;ersA C!oi$e
A;ard: to Hu," i, Bi"e $ateor1
I#i/Time& 3i#&./'e /# S/(i0e R); F A F)$be& G$)u' Ve#tu$e G L)!/0t!
A;/$& & ?Customer a,d Bra,d Lo1alt1 A;ard: i, Automobile 8t;o&;!eeler9
se$tor
A&i/# Ret/i0 C)#2$e&& A;/$ *)$ Ret/i0 ED.e00e#.e 8Strateies a,d Solutio,s o+
busi,ess i,,o/atio, a,d tra,s+ormatio,9 & Best Customer Lo1alt1 Proram i,
Automobile $ateor1
NDTV P$)*it C/$ I#i/ 1 Bi5e I#i/ A;/$& & Bi"e Ma,u+a$turer o+ t!e 1ear
O(e$$i(e 3/2/6i#e & Bi"e Ma,u+a$turer o+ t!e 1ear
TNS V)i.e )* t%e Cu&t)me$ A;/$&"
No%( e<e$uti/e motor$1$le S*le,dor NU-
No%( sta,dard motor$1$le CD Delu<e
No% *remium motor$1$le CBQ Utreme
)0
+,,C T!e NDT4 Pro+it Car I,dia 7 Bi"e I,dia A;ards )''> i, t!e +ollo;i, $ateor1=
O/erall SBi"e o+ t!e JearS & CBQ U&treme
SBi"e o+ t!e JearS & CBQ U&treme 8u* to (E' $$ $ateor19
SBi"e Te$!,olo1 o+ t!e JearS & -lamout P-M FI
SAuto Te$! o+ t!e JearS & -lamout P-M FI b1 O/erdri/e Maazi,e%
SBi"e o+ t!e JearS & CBQ U&treme b1 O/erdri/e Maazi,e%
Ra,"ed CBQ U&treme SBi"e o+ t!e JearS & b1 B S Motori, Maazi,e
?Most Trusted Com*a,1: . b1 TNS 4oi$e o+ t!e Customer A;ards )''H%
CD Delu<e rated as SNo ( sta,dard motor$1$leS b1 TNS 4oi$e o+ t!e Customer
A;ards )''H%
+,,> Ad2uded >t! To* I,dia, Com*a,1 b1 Dallstreet 5our,al Asia 8To* I,dia, T;o
D!eeler Com*a,19%
O,e o+ t!e I I,dia, $om*a,ies to e,ter t!e Forbes to* )'' list o+ ;orldAs most
re*uted $om*a,ies%
No% ( i, automobile i,dustr1 b1 TNS C)$')$/te S).i/0 Re&')#&ibi0it! A;/$%
Best i, its $lass a;ards +or ea$! $ateor1 b1 TNS T)t/0 Cu&t)me$ S/ti&*/.ti)#
A;/$& +,,>=
S*le,dor Plus 8E<e$uti/e9
CD Delu<e 8E,tr19
Pleasure 8-earless S$ooters9
S*le,dor 7 Passio, & To* t;o models i, t;o ;!eeler $ateor1 b1 ET Bra,d E3uit1
Sur/e1 )''H%
Ad2uded >t! To* I,dia, Com*a,1 b1 Dallstreet 5our,al Asia 8To* I,dia, T;o
D!eeler Com*a,19%
To* I,dia, $om*a,1 i, t!e Automobile & T;o D!eeler se$tor b1 Du, 7 Bradstreet
& Ame$i./# ED'$e&& C)$')$/te A;/$& +,,>%
Hero Ho,da S*le,dor rated as I,diaBs most *re+erred t;o&;!eeler bra,d at
t!e A;//6 C)#&ume$ A;/$& +,,>%
Certi+i$ate o+ E<*ort E<$elle,$e +or outsta,di, e<*ort *er+orma,$e duri,
)''0&'# +or t;o&;!eeler 7 t!ree& ;!eelers & Com*lete 8No, SSI9 b1
E,i,eeri, E<*ort Promotio, Cou,$il%
& )#
T!e NDT4 Pro+it Car I,dia 7 Bi"e I,dia A;ards )''H i, t!e +ollo;i, $ateor1=
Bi"e Ma"er o+ t!e Jear
Bi"e o+ t!e Jear & A$!ie/er
Bi"e o+ t!e Jear & A$!ie/er 8u* to (E' $$ $ateor19
Bi"e o+ t!e Jear & -lamour 8u* to ()E $$ $ateor19
NDT4 4ie;ersB C!oi$e A;ard to -lamour i, t!e bi"e $ateor1
+,,= A;aaz Co,sumer A;ards )''E & I,diaBs most *re+erred t;o&;!eeler bra,d b1
CNBC i, t!e BAutomobilesB $ateor1%
Bi"e Ma"er o+ t!e Jear A;ard b1 O/erdri/e Maazi,e%
ICDAI Natio,al A;ard +or E<$elle,$e 8Se$o,d9 i, Cost Ma,aeme,t )''# i, t!e
*ri/ate se$tor $ateor1 b1 ICDAI%
('t! Motilal Os;al Dealt! Creator A;ard +or as t!e most $o,siste,t ;ealt! $reator
+or t!e *eriod (66(&)''E%
+,,? Di,,er o+ t!e Re/ie; )'' & AsiaBs Leadi, Com*a,ies A;ard 80rd Ra," amo,st
t!e to* (' I,dia, $om*a,ies9% -4C Le/el ( 8Hi!est Rati,9 b1 CRISIL +or
$or*orate -o/er,a,$e%
Ad2uded as t!e Best 4alue Creator & Lare Size Com*a,ies )''0&'# b1 T!e
Outloo" Mo,e1%
Cor*orate E<$elle,$e A;ard )''# b1 I,dia, I,stitute o+ Materials Ma,aeme,t%
Ad2uded as t!e Ora,izatio, ;it! I,,o/ati/e HR Pra$ti$es b1 HT Po;er 5obs +or
HR E<$elle,$e%
ICSI Natio,al A;ard +or E<$elle,$e i, Cor*orate -o/er,a,$e )''# b1 T!e
I,stitute o+ Com*a,1 Se$retaries o+ I,dia%
+,,<
Di,,er o+ t!e Re/ie; )'' & Asia Bs Leadi, Com*a,ies A;ard 80rd Ra," amo,st
t!e to* (' I,dia, $om*a,ies9%
Most Res*e$ted Com*a,1 i, Automobile Se$tor b1 Busi,ess Dorld%
Bi"e Ma"er o+ t!e Jear b1 O/erdri/e Maazi,e%
+,,+ Bi"e Ma"er o+ t!e Jear b1 O/erdri/e Maazi,e%
Di,,er o+ t!e Re/ie; )'' & Asia Bs Leadi, Com*a,ies A;ard 8#t! Ra," amo,st
t!e to* (' I,dia, $om*a,ies9%
)E
Ra,"ed #t! i, BO/erall Best Ma,aed Com*a,1B $ateor1. ra,"ed 0rd i, BBest
Fi,a,$ial Ma,aeme,tB a,d BBest O*eratio,al E++i$ie,$1B $ateor1. ra,"ed Ht! i,
BO/erall Best I,/estor Relatio,sB $ateor1. b1 Asiamo,e1%
Hi!est Dealt! Creati, Com*a,1 o+ t!e Jear A;ard b1 t!e Mo,e1%
-4C Le/el ( 8Hi!est Rati,9 b1 CRISIL +or Cor*orate -o/er,a,$e%
+,,- Bi"e Ma"er o+ t!e Jear b1 O/erdri/e Maazi,e%
Di,,er o+ t!e Re/ie; )'' & Asia Bs Leadi, Com*a,ies A;ard 86t! Ra," amo,st
t!e to* (' I,dia, Com*a,ies9%
Di,,er o+ T!ree Lea/es A;ard +or s!o;i, Cor*orate E,/iro,me,t Res*o,sibilit1
i, t!e Automobile Se$tor b1 Ce,tre +or S$ie,$e 7 E,/iro,me,t%
-AAA Natio,al Produ$ti/it1 A;ard +or t!e Best Produ$ti/it1 A;ard i, t!e $ateor1 o+
Automobile 7 Tra$tor *rese,ted b1 4i$e Preside,t o+ I,dia%
-AA= T!e A,al1st A;ard (66E *rese,ted to Hero Ho,da Motors Ltd% o, bei, ra,"ed
6t! amo,st t!e most i,/estor re;ardi, $om*a,ies i, I,dia%
-AA= Natio,al A;ard +or outsta,di, $o,tributio, to t!e De/elo*me,t o+ I,dia, Small
S$ale I,dustr1 8NSIC A;ard & Prese,ted b1 Preside,t o+ I,dia9%
-AA- E$o,omi$ Times&Har/ard Busi,ess S$!ool A;ard +or Cor*orate Per+orma,$e to
Hero Ho,da Motors Ltd%

+>
Li&t )* m)e0&
See also= Cateor1= Hero Ho,da motor$1$les
A$!ie/er
Ambitio, (00. Ambitio, (0E
CBQ . CBQ Star. CBQ Utreme
CD (''. CD ('' SS. CD Da;,. CD Delu<e. CD Delu<e 8Sel+ Start9
-lamour. -lamour F%I
Hu,"
5o1
Parizma . Parizma R. Parizma QMR FI
Passio,. Passio,G. Passio, Pro
Pleasure
Street
S*le,dor . S*le,dorG. S*le,dorG 8Limited Editio,9. Su*er S*le,dor. S*le,dor
NU-


)>
INTRODUCTION OF THE BAJAJ AUTO LI3ITED
C)m'/#! Pe$&'e.ti(e&"
Our P!iloso*!1= De a**roa$! our res*o,sibilities ;it! ambitio, a,d resour$e+ul,ess% De
ora,ize oursel/es +or a tra,s*are,t a,d !armo,ious +lo; o+ ;or"% De res*e$t sou,d
t!eor1 a,d e,$ourae $reati/e e<*erime,tatio,% A,d ;e ma"e our ;or"*la$e a sour$e o+
*ride% De belie/e i,= Tra,s*are,$1&&a $ommitme,t t!at t!e busi,ess is ma,aed alo,
tra,s*are,t li,es% Fair,ess all sta"e!olders i, t!e Com*a,1. but es*e$iall1 to mi,orit1
s!are!olders% Dis$losure&&o+ all rele/a,t +i,a,$ial a,d ,o,&+i,a,$ial i,+ormatio, i, a,
easil1 u,derstood ma,,er% Su*er/isio,&&o+ t!e Com*a,1Bs a$ti/ities b1 a *ro+essio,all1
$om*ete,t a,d i,de*e,de,t board o+ dire$tors%
Key Dates:
-A?=" Ba2a2 Auto is +ou,ded%
-A>," Ra!ul Ba2a2 be$omes t!e I,dia, li$e,see +or 4es*a s$ooters%
-ACC" Te$!,i$al $ollaboratio, ;it! Piaio e,ds%
-A@?" Dor" bei,s o, a se$o,d *la,t%
-AA@" Ba2a2 *la,s to build its t!ird *la,t to meet dema,d%
+,,," T!ousa,ds o+ ;or"ers are laid o++ to $ut $osts%
)I
C)m'/#! Hi&t)$!"
Ba2a2 Auto Limited is I,diaBs larest ma,u+a$turer o+ s$ooters a,d motor$1$les% T!e
$om*a,1 e,erall1 !as laed be!i,d its 5a*a,ese ri/als i, te$!,olo1. but !as i,/ested
!ea/il1 to $at$! u*% Its stro, suit is !i!&/olume *rodu$tio,C it is t!e lo;est&$ost s$ooter
ma"er i, t!e ;orld% Alt!ou! *ubli$l1 o;,ed. t!e $om*a,1 !as bee, $o,trolled b1 t!e
Ba2a2 +amil1 si,$e its +ou,di,%
O$i2i#&
T!e Ba2a2 -rou* ;as +ormed i, t!e +irst da1s o+ I,diaBs i,de*e,de,$e +rom Britai,% Its
+ou,der. 5am,alal Ba2a2. !ad bee, a +ollo;er o+ Ma!atma -a,d!i. ;!o re*ortedl1
re+erred to !im as a +i+t! so,% BD!e,e/er I s*o"e o+ ;ealt!1 me, be$omi, t!e trustees o+
t!eir ;ealt! +or t!e $ommo, ood I al;a1s !ad t!is mer$!a,t *ri,$e *ri,$i*all1 i, mi,d.B
said t!e Ma!atma a+ter 5am,alalBs deat!% 5am,alal Ba2a2 ;as su$$eeded b1 !is eldest so,.
)>&1ear&old Pamal,a1a,. i, (6#)% Pamal,a1a,. !o;e/er. ;as *reo$$u*ied ;it! I,diaBs
strule +or i,de*e,de,$e% A+ter t!is ;as a$!ie/ed. i, (6#>. Pamal,a1a, $o,solidated
a,d di/ersi+ied t!e rou*. bra,$!i, i,to $eme,t. a1ur/edi$ medi$i,es. ele$tri$al
e3ui*me,t. a,d a**lia,$es. as ;ell as s$ooters%
T!e *re$ursor to Ba2a2 Auto !ad bee, +ormed o, No/ember )6. (6#E as MNs Ba$!ra2
Tradi, Ltd% It bea, selli, im*orted t;o& a,d t!ree&;!eeled /e!i$les i, (6#I a,d
obtai,ed a ma,u+a$turi, li$e,se +rom t!e o/er,me,t (( 1ears later% T!e ,e<t 1ear.
(6H'. Ba2a2 Auto be$ame a *ubli$ limited $om*a,1%
Ra!ul Ba2a2 re*ortedl1 adored t!e +amous 4es*a s$ooters made b1 Piaio o+ Ital1% I,
)6
(6H'. at t!e ae o+ )). !e be$ame t!e I,dia, li$e,see +or t!e ma"eC Ba2a2 Auto bea,
*rodu$i, its +irst t;o&;!eelers t!e ,e<t 1ear% Ra!ul Ba2a2 be$ame t!e rou*Bs $!ie+
e<e$uti/e o++i$er i, (6HI a+ter +irst *i$"i, u* a, MBA at Har/ard% He li/ed ,e<t to t!e
+a$tor1 i, Pu,e. a, i,dustrial $it1 t!ree !oursB dri/e +rom Bomba1% T!e $om*a,1 !ad a,
a,,ual tur,o/er o+ Rs >) millio, at t!e time% B1 (6>'. t!e $om*a,1 !ad *rodu$ed
(''.''' /e!i$les% T!e oil $risis soo, dro/e $ars o++ t!e roads i, +a/or o+ t;o&;!eelers.
mu$! $!ea*er to bu1 a,d ma,1 times more +uel&e++i$ie,t%A ,umber o+ ,e; models ;ere
i,trodu$ed i, t!e (6>'s. i,$ludi, t!e t!ree&;!eeler oods $arrier a,d Ba2a2 C!eta" earl1
i, t!e de$ade a,d t!e Ba2a2 Su*er a,d t!ree&;!eeled. rear e,i,e Autori$"s!a; i, (6>H
a,d (6>>% Ba2a2 Auto *rodu$ed (''.''' /e!i$les i, t!e (6>H&>> +is$al 1ear alo,e% T!e
te$!,i$al $ollaboratio, areeme,t ;it! Piaio o+ Ital1 e<*ired i, (6>>% A+ter;ard.
Piaio. ma"er o+ t!e 4es*a bra,d o+ s$ooters. +iled *ate,t i,+ri,eme,t suits to blo$"
Ba2a2 s$ooter sales i, t!e U,ited States. U,ited Pi,dom. Dest -erma,1. a,d Ho,
Po,% Ba2a2Bs s$ooter e<*orts *lummeted +rom Rs (00%) millio, i, (6I'&I( to Rs E)
millio, 8VE%# millio,9 i, (6I(&I). alt!ou! total re/e,ues rose +i/e *er$e,t to Rs (%(H
billio,% Preta< *ro+its ;ere $ut i, !al+. to Rs H0 millio,%
Ne; C)m'etiti)# i# t%e -A@,&
5a*a,ese a,d Italia, s$ooter $om*a,ies bea, e,teri, t!e I,dia, mar"et i, t!e earl1
(6I's% Alt!ou! some boasted su*erior te$!,olo1 a,d +las!ier bra,ds. Ba2a2 Auto !ad
built u* se/eral ad/a,taes i, t!e *re/ious de$ades% Its $ustomers li"ed t!e durabilit1 o+
t!e *rodu$t a,d t!e read1 a/ailabilit1 o+ mai,te,a,$eC t!e $om*a,1Bs distributors
0'
*ermeated t!e $ou,tr1%
T!e Ba2a2 M&E' debuted i, (6I(% T!e ,e; +uel&e++i$ie,t. E'$$ motor$1$le ;as
immediatel1 su$$ess+ul. a,d t!e $om*a,1 aimed to be able to ma"e H'.''' o+ t!em a 1ear
b1 (6IE% Ca*a$it1 ;as t!e most im*orta,t $o,strai,t +or t!e I,dia, motor$1$le i,dustr1%
Alt!ou! t!e $ou,tr1Bs total *rodu$tio, rose +rom )H).''' /e!i$les i, (6>H to H''.''' i,
(6I). $om*a,ies li"e ri/al Lo!ia Ma$!i,es !ad di++i$ult1 meeti, dema,d% Ba2a2 AutoBs
ad/a,$e orders +or o,e o+ its ,e; mi,i&motor$1$les amou,ted to VE> millio,% Dor" o, a
,e; *la,t at Dalu2. Aura,abad $omme,$ed i, 5a,uar1 (6I#% T!e (6IH&I> +is$al 1ear
sa; t!e i,trodu$tio, o+ t!e Ba2a2 M&I' a,d t!e Pa;asa"i Ba2a2 PB('' motor$1$les% T!e
$om*a,1 ;as ma"i, E''.''' /e!i$les a 1ear at t!is *oi,t%
Alt!ou! Ra!ul Ba2a2 $redited mu$! o+ !is $om*a,1Bs su$$ess ;it! its +o$us o, o,e t1*e
o+ *rodu$t. !e did attem*t to di/ersi+1 i,to tra$tor&trailers% I, (6I> !is attem*t to bu1
$o,trol o+ A!so" Le1la,d +ailed%T!e Ba2a2 Su,,1 ;as lau,$!ed i, (66'C t!e Pa;asa"i
Ba2a2 #S C!am*io, +ollo;ed a 1ear later% About t!is time. t!e I,dia, o/er,me,t ;as
i,itiati, a *roram o+ mar"et liberalizatio,. doi, a;a1 ;it! t!e old Bli$e,se ra2B s1stem.
;!i$! limited t!e amou,t o+ i,/estme,t a,1 o,e $om*a,1 $ould ma"e i, a *arti$ular
i,dustr1% A *ossible 2oi,t /e,ture ;it! Piaio ;as dis$ussed i, (660 but aborted% Ra!ul
Ba2a2 told t!e Financial Times t!at !is $om*a,1 ;as too lare to be $o,sidered a
*ote,tial $ollaborator b1 5a*a,ese +irms% It ;as !o*i, to i,$rease its e<*orts. ;!i$! t!e,
amou,ted to 2ust +i/e *er$e,t o+ sales% T!e $om*a,1 bea, b1 s!i**i, a +e; t!ousa,d
/e!i$les a 1ear to ,ei!bori, Sri La,"a a,d Ba,lades!. but soo, ;as rea$!i, mar"ets
0(
i, Euro*e. Lati, Ameri$a. A+ri$a. a,d Dest Asia% Its domesti$ mar"et s!are. barel1 less
t!a, E' *er$e,t. ;as slo;l1 sli**i,% B1 (66#. Ba2a2 also ;as $o,tem*lati, !i!&
/olume. lo;&$ost $ar ma,u+a$ture% Se/eral o+ Ba2a2Bs ri/als ;ere loo"i, at t!is mar"et as
;ell. ;!i$! ;as bei, ra*idl1 liberalized b1 t!e I,dia, o/er,me,t% Ba2a2 Auto *rodu$ed
o,e millio, /e!i$les i, t!e (66#&6E +is$al 1ear% T!e $om*a,1 ;as t!e ;orldBs +ourt!
larest ma,u+a$turer o+ t;o&;!eelers. be!i,d 5a*a,Bs Ho,da. Suzu"i. a,d Pa;asa"i%
Ne; models i,$luded t!e Ba2a2 Classi$ a,d t!e Ba2a2 Su*er E<$el% Ba2a2 also si,ed
de/elo*me,t areeme,ts ;it! t;o 5a*a,ese e,i,eeri, +irms. Pubota a,d To"1o R 7
D% Ba2a2Bs most *o*ular models $ost about Rs )'.'''% BJou 2ust $a,Bt beat a Ba2a2.B stated
t!e $om*a,1Bs mar"eti, sloa,% T!e Pa;asa"i Ba2a2 Bo<er a,d t!e RE diesel
Autori$"s!a; ;ere i,trodu$ed i, (66>% T!e ,e<t 1ear sa; t!e debut o+ t!e Pa;asa"i
Ba2a2 Caliber. t!e S*irit. a,d t!e Lee,d. I,diaBs +irst +our&stro"e s$ooter% T!e Caliber
sold (''.''' u,its i, its +irst () mo,t!s% Ba2a2 ;as *la,,i, to build its t!ird *la,t at a
$ost o+ Rs # billio, 8V(((%H millio,9 to *rodu$e t;o ,e; models. o,e to be de/elo*ed i,
$ollaboratio, ;it! Cai/a o+ Ital1%
Ne; T))0& i# t%e -AA,&
Still. i,te,se $om*etitio, ;as bei,,i, to !urt sales at !ome a,d abroad duri, t!e
$ale,dar 1ear (66>% Ba2a2Bs lo;&te$!. lo;&$ost $1$les ;ere ,ot +ari, as ;ell as its ri/alsB
!i!er&e,d o++eri,s. *arti$ularl1 i, !i!&*o;ered motor$1$les. si,$e *oorer $o,sumers
;ere ;it!sta,di, t!e ;orst o+ t!e re$essio,% T!e $om*a,1 i,/ested i, its ,e; Pu,e
*la,t i, order to i,trodu$e ,e; models more 3ui$"l1% T!e $om*a,1 s*e,t Rs >%E
0)
billio,8V(IE millio,9 o, ad/a,$ed. $om*uter&$o,trolled ma$!i,e tools% It ;ould ,eed
,e; models to $om*l1 ;it! t!e more stri,e,t emissio,s sta,dards slated +or )'''% Ba2a2
bea, i,stalli, Rs% I'' $atal1ti$ $o,/erters to its t;o&stro"e s$ooter models bei,,i,
i, (666%
Alt!ou! its domesti$ mar"et s!are $o,ti,ued to sli*. +alli, to #'%E *er$e,t. Ba2a2 AutoBs
*ro+its i,$reased sli!tl1 at t!e e,d o+ t!e (66>&6I +is$al 1ear% I, +a$t. Ra!ul Ba2a2 ;as
able to boast. BM1 $om*etitors are doi, ;ell. but m1 ,et *ro+it is still more t!a, t!e ,e<t
+our biest $om*a,ies $ombi,ed%B Hero Ho,da ;as *er!a*s Ba2a2Bs most serious lo$al
t!reatC i, +a$t. i, t!e +all o+ (66I. Ho,da Motor o+ 5a*a, a,,ou,$ed t!at it ;as
;it!dra;i, +rom t!is 2oi,t /e,ture% Ba2a2 Auto !ad 3uadru*led its *rodu$t desi, sta++ to
E''% It also a$3uired te$!,olo1 +rom its +orei, *art,ers. su$! as Pa;asa"i
8motor$1$les9. Pubota 8diesel e,i,es9. a,d Cai/a 8s$ooters9% BHo,daBs a,,ual s*e,d o,
R 7 D is more t!a, m1 tur,o/er.B ,oted Ru!al Ba2a2% His so,. Sa,i/ Ba2a2. ;as ;or"i,
to im*ro/e t!e $om*a,1Bs su**l1 $!ai, ma,aeme,t% A mar"eti, e<e$uti/e ;as lured
+rom T4S Suzu"i to !el* *us! t!e ,e; $1$les%
Se/eral ,e; desi,s a,d a doze, u*rades o+ e<isti, s$ooters $ame out i, (66I a,d
(666% T!ese. a,d a sure i, $o,sumer $o,+ide,$e. *ro*elled Ba2a2 to sales re$ords. a,d it
bea, to reai, mar"et s!are i, t!e +ast&ro;i, motor$1$le seme,t% Sales o+ t!ree&
;!eelers +ell as some states. $iti, tra++i$ a,d *ollutio, $o,$er,s. limited t!e ,umber o+
*ermits issued +or t!em% I, late (666. Ra!ul Ba2a2 made a bid to a$3uire te, *er$e,t o+
Piaio +or VHE millio,%
00
T!e Italia, +irm !ad e<ited a relatio,s!i* ;it! e,tre*re,eur Dee*a" Si,!a,ia a,d ;as
loo"i, to ree,ter t!e I,dia, mar"et. *ossibl1 t!rou! a$3uisitio,% Piaio itsel+ !ad bee,
mostl1 bou!t out b1 a -erma, i,/estme,t ba,". Deuts$!e Mora, -re,+ell 8DM-9.
;!i$! ;as loo"i, to sell some s!ares a+ter tur,i, t!e $om*a,1 arou,d% Ba2a2 atta$!ed
e/eral $o,ditio,s to !is *ur$!ase o+ a mi,orit1 s!are. i,$ludi, a seat o, t!e board a,d a,
e<$lusi/e Piaio distributors!i* i, I,dia% I, late )'''. Maruti Ud1o emered as a,ot!er
*ossible a$3uisitio, taret% T!e I,dia, o/er,me,t ;as *la,,i, to sell its E' *er$e,t
sta"e i, t!e automa"er. a 2oi,t /e,ture ;it! Suzu"i o+ 5a*a,% Ba2a2 !ad bee, a**roa$!ed
b1 se/eral +orei, $ar ma,u+a$turers i, t!e *ast. i,$ludi, C!r1sler 8subse3ue,tl1
DaimlerC!r1sler9 i, t!e mid&(66's% Em*lo1me,t +ell +rom about )0.''' i, (66E&6H 8t!e
1ear Ba2a2 su++ered a t;o&mo,t! stri"e at its Dalu2 +a$tor19 to (>.''' i, (666&)'''% T!e
$om*a,1 *la,,ed to la1 o++ a,ot!er ).''' ;or"ers i, t!e s!ort term a,d a,ot!er 0.''' i,
t!e +ollo;i, t!ree to +our 1ears%
P$i#.i'/0 Sub&ii/$ie&" Ba2a2 Auto Fi,a,$e Ltd%C Ba2a2 Auto Holdi,s Ltd%C Ba2a2
Ele$tri$als Ltd%C Ba2a2 Hi,dusta, Ltd%C Ma!aras!tra S$ooters Ltd%C Mu"a,d Ltd%
P$i#.i'/0 C)m'etit)$&" Ho,da Motor Co%. Ltd%C Suzu"i Motor Cor*oratio,C Piaio
S*A%
0#
INTRODUCTION TO TVS 3OTORS
C)m'/#! Hi&t)$! : TVS 3)t)$ C)m'/#!
-A@+
T!e $om*a,1 ;as i,$or*orated as I,dia, Motor$1$le P/t% Ltd% O, (E
t!
5ul1% Its ,ame
;as $!a,ed to I,do Suzu"i Motor$1$les P/t% Ltd% A,d it ;as $o,/erted i,to a *ubli$
limited $om*a,1 o, ()t! 5a,uar1.(6I#% It ;as *romoted b1 Mr% N% Pris!,a, i,
$ollaboratio, ;it! Suzu"i Motor Co% Ltd% 5a*a,C Su,daram&Cla1to,. Ltd%. a member o+
t!e Com*a,1 to t!e e<te,t o+ Rs >' la"!s% T!e $om*a,1 e,tered i,to a te$!,i$al ",o;&
!o; a,d assista,$e areeme,t ;it! Suzu"i Motor Co% Ltd%. o+ 5a*a, o, )),d Se*tember%
As *er t!e terms o+ t!e Collaboratio,. Suzu"i areed to +ur,is! $om*lete te$!,i$al
i,+ormatio, a,d ",o;&!o;. trade se$rets a,d ot!er data% All s!ares ta"e, u* b1
*romoters et$%

-A@?: T!e $om*a,1 re$ei/ed a letter o+ i,te,t +or t!e ma,u+a$ture o+ )'.''' s*ar"
i,itio, o*erated out board motors a,d 0'.''' i,ter,al $ombustio, s*ar" i,itio, e,i,es
u*to E''$$ *er a,,um% E6.#'.''' s!ares issued at *ar i, (6I#% >.''.''' s!ares allotted to
Su,daram Cla1to,. Ltd% C!e,,ai. >'.''' s!ares allotted to A,us!a I,/estme,ts 8P9 Ltd%
C!e,,ai. )'.''.''' s!ares allotted to Suzu"i Motor Co%. Ltd%. 5a*a,C ).)'.''' s!ares
allotted to em*lo1ees a,d busi,ess asso$iates a,d )6.>'.''' s!ares o++ered to t!e *ubli$%


0E
-A@=: A ,e; $om*a,1 La"s!mi Auto Com*o,e,ts P/t Ltd% ;as i,$or*orated +or t!e
ma,u+a$ture o+ $riti$al e,i,es a,d tra,smissio, *arts%
-A@>:T!e $om*a,1 a$3uired t!e assets o+ t!e mo*ed di/isio, +rom Su,daram Cla1to,
Ltd% T!e $ost o+ a$3uisitio, ;as met *artl1 b1 ri!ts issue o+ e3uit1 s!ares% T!e $om*a,1
subs$ribed to 06.)'.''' e3uit1 s!ares o+ Rs%(' ea$! o+ La"s!mi Auto Com*o,e,ts P/t
Ltd. ;!ereu*o, it be$ame a subsidiar1 o+ t!e $om*a,1% T!e ,ame o+ t!e $om*a,1 ;as
$!a,ed +rom I,do Suzu"i Motor$1$les Ltd% to T4S Suzu"i Ltd ;it! e++e$t +rom (It!
Auust%(E#.''.''' Ri!ts E3uit1 s!ares issued at *ar i, *ro*% )=(%
-A@@:T!e $om*a,1 obtai,ed a letter o+ i,te,t +or e<*a,di, t!e $a*a$it1 to #.''.'''
Nos% t;o
;!eelers%
-A@A:T!e ;or"i, ;as ad/ersel1 a++e$ted due to labour u,rest ;!i$! resulted i, a lo$"&
out +rom )It! Februar1 (66'% T!e lo$" out ;as li+ted i, t!e se$o,d ;ee" o+ 5u,e (66'%
-AA,:T!e $om*a,1 lau,$!ed a 0#$$ mi,i*ed to ta"e ad/a,tae o+ t!e Motor 4e!i$le
A$t t!at e<em*ts su$! /e!i$les +rom t!e *a1me,t o+ road ta<% T!e Com*a,1 ;or"ed +or
o,l1 (' mo,t!s due to lo$"&out%
-AA-:T!e te$!,i$al aid areeme,t e,tered i,to ;it! Suzu"i Motor Co% .5a*a, ;!i$!
e<*ired i, Auust (66( ;as e<te,ded +or t!ree more 1ears ;it! t!e a**ro/al o+ t!e
-o/er,me,t o+ I,dia%
-AA+:T!e Com*a,1 lau,$!ed t;o ,e; models o+ motor $1$les /iz% WSumuraiB a,d
WS!ou,B%
0H
-AA<:T!e Com*a,1 lau,$!ed a ,e; model o+ mo*ed /iz% WT4S S$oot1B%

-AA=:T!e Com*a,1 ;as stud1i, t!e +easibilit1 o+ o*e,i, a se$o,d *la,t at a di++ere,t
lo$atio, to meet t!e ro;t! i, dema,d +or t;o ;!eelers i, t!e ,ear +uture% It also
*ro*osed to i,trodu$e u*raded /ersio, o+ mo*eds% I, additio,. duri, t!e 1ear. t!e
Com*a,1 u,dertoo" to de/elo* ,e; models o+ motor$1$les%

-AA>:T!e $om*a,1 is ta"i, ste*s to meet t!e i,$rease i, dema,d +or its *rodu$ts a,d
im*ro/e t!e mar"et s!are% A stateme,t relati, to t!e subsidiar1. MNs La"s!mi Auto
Com*o,e,ts Limited. C!e,,ai. a,d a $o*1 o+ its a,,ual a$$ou,ts +or t!e 1ear e,ded 0(st
Mar$!. (66H are atta$!ed to t!e Bala,$e S!eet *ursua,t to se$tio, )() o+ t!e Com*a,ies
A$t. (6EH% As *er t!e re3uireme,ts o+ se$tio, )(>8(98e9 o+ t!e Com*a,ies A$t. (6EH read
;it! t!e Com*a,ies 8Dis$losure o+ Parti$ulars i, t!e Re*ort o+ Board o+ Dire$tors9 Rules.
(6II. t!e i,+ormatio, reardi, $o,ser/atio, o+ e,er1. te$!,olo1 absor*tio, a,d
+orei, e<$!a,e ear,i,s a,d outo are i/e, i, a,,e<ure I to t!is re*ort%

-AAC:T4S&Suzu"i *la,s to set u* a, auto a,$illar1 estate t!rou! 2oi,t /e,ture ;it!
some o+ its e<isti, $om*o,e,ts su**liers% T!e *ro*osed *ro2e$t is to $ome u* at a ,e;
E> & a$re site ,ear T4S&Suzu"iBs e<isti, *la,t at Hosur% Leadi, t;o&;!eeler
ma,u+a$turer i, t!e $ou,tr1. T4S Suzu"i. ;ill soo, set u* a ,e; )%E la"! $a*a$it1
s$ooter *la,t i, M1sore% T4S&Suzu"i 8TSL9 & a 2oi,t /e,ture bet;ee, t!e T4S rou* a,d
Suzu"i Motor Cor*oratio,. 5a*a, & ;as t!e +irst $om*a,1 to lau,$! a (''&$$ motor$1$le
0>
i, t!e I,dia, mar"et% Credit A,al1sis 7 Resear$! Ltd 8Care9 !as assi,ed t!e $redit
Rati, o+ CARE AAG 8double A *lus9 to t!e *ro*osed ,o,&$o,/ertible debe,ture issue o+
Rs%('' $rore b1
0I
TVS:Su6u5i Lt FTSLG4
T4S Suzu"i is a 2oi,t /e,ture bet;ee, Sau,daram Cla1to, Ltd% o+ t!e T4S rou* a,d
Suzu"i Motor Cor*oratio,. 5a*a,% T4S Suzu"i Ltd 8TSL9. t!e se$o,d larest t;o&
;!eeler ma,u+a$turer i, t!e $ou,tr1. ;ill be restru$turi, its e,tire /e,dor&base i, t!e
,e<t +i/e 1ears ;it! t!e ob2e$ti/e o+ $reati, robust /e,dors to meet its +uture e<*a,sio,
*la,s% T4S Suzu"i Limited is o++i$iall1 lau,$!i, its ,e; mo*ed model. t!e UL Su*er%
T!e Rs% ('' $rores ,o,&$o,/ertible debe,tures o+ T4S&Suzu"i Limited rati, o+ AA G
8!i! sa+et1 ;it! !i!er sta,di,9 !as bee, retai,ed b1 CARE%


-AA@:
&T4S Suzu"i Ltd. o,e o+ t!e leadi, t;o&;!eeler ma,u+a$turers i, t!e $ou,tr1. !as
$rossed t!e Rs%(.'''&$rore tur,o/er mar" i, (66>&6I% T4S ;ill be t!e +irst $om*a,1 i,
t!e $ou,tr1 to i,trodu$e t!e # stro"e s$ooter i, t!e I,dia, mar"et%
: T4SB ,e;&e,eratio, state&o+&t!e&art +our&stro"e s$ooter S*e$tra. o+ ;!i$! ;e a/e
1ou a, e<$lusi/e *re/ie; last mo,t!. ;as lau,$!ed i, s*e$ta$ular +as!io, at t!e T4S
Mille,,ium S!o; o, O$tober ( i, Ne; Del!i%
: T4S Suzu"i Ltd o, O$tober ( lau,$!ed its ,e; e,eratio, #&stro"e s$ooter WT4S
S*e$traB i, Del!i%

-AAA:
T4S Suzu"i is all set to lau,$! a s$aled&do;, /ersio, o+ S*e$tra t!e re$e,tl1 lau,$!ed
+our&stro"e s$ooter% T!e $om*a,1 is set to lau,$! S*e$tra o, a ,atio,&;ide basis i, A*ril%
Suzu"i !as i,di$ated to t!e T4S rou* t!at i+ it did ,ot aree to t!e 5a*a,ese $om*a,1Bs
a$3uiri, a ma2orit1 sta"e. it s!ould allo; Suzu"i to set u* a ('' *er $e,t subsidiar1%

06
+,,,
T!e Com*a,1. *io,eers o+ I,do&5a*a,ese motor$1$les i, t!e $ou,tr1. !as lau,$!ed its
latest o++eri,. Suzu"i Fiero. i, t!e Perala mar"et% T;o&D!eeler ma2or. T4S&Suzu"i
Limited is set to $reate a s*e$ial $ell to ta* t!e i,stitutio,al seme,t% T!e Com*a,1
*ro*oses to re&lau,$! its +our&stro"e s$ooter. S*e$tra. i, 5ul1% T;o&;!eeler ma2or T4S
Suzu"i is all set to $ross t!e mai$ o,e millio, mar" duri, t!e $urre,t +is$al ;it! () ,e;
models li,ed u* o/er t!e ,e<t (I mo,t!s% Motor$1$le ia,t. T4S Suzu"i. !as +ored a,
allia,$e ;it! Bra,d Dot$om to le/erae t!e latterBs o,li,e e<*ertise bra,d buildi, o, t!e
Net%
T4S&Suzu"i Ltd o, Auust 0't!. +ormall1 lau,$!ed its i,die,ousl1 de/elo*ed # stro"e
motor$1$le. T4S 4i$tor. !ere% T!e *ri$e !as bee, +i<ed at Rs #(.(I>. 8e<&s!o;room.
C!e,,ai9%
T!e T4S rou* a,d Suzu"i Motor Cor*oratio, Se*tember )> *arted ;a1s +rom t!eir (E&
1ear&old 2oi,t /e,ture ;it! t!e +ormer bu1i, out t!e )E%6> *er $e,t sta"e o+ t!e 5a*a,ese
$om*a,1 +or Rs 6 $rore%
+,,+
T4S Motor Com*a,1 Ltd !as i,+ormed t!at t!e Board de$lared a, i,terim di/ide,d o+ Rs
6%'' *er s!are o, ).0(.''.'>' e3uit1 s!ares o+ Rs ('N& ea$! +ull1 *aid u*. areati, to
Rs )0(%'' millio,%


#'
+,,<
T4S Motor Com*a,1 !as re$orded a mar"et s!are o+ 0EL +rom motor $1$les di/isio,
P%S%Ba2*ai !as bee, a**oi,ted as a, Additio,al Dire$tor o, t!e Board%T4S. Ba2a2 Auto
a,d Jama!a !a/e rabbed t!e mar"et s!are +rom t!e $ou,tr1Bs larest motor $1$le ma"er
Hero Ho,da%T!e T4S /i$tor sales !as $rossed # la"! u,it mar" i, less t!a, (I mo,t!s o+
its lau,$!%T4S Motor !as re$orded a 0(L ro;t! i, its sales%
C 4 R Pa,i"ar !as bee, a**oi,ted as Additio,al Dire$tor o, t!e Board o+ T4S Motor
Com*a,1 Ltd%
T4S Motor Com*a,1 !as rei,trodu$ed Fiero. i, order to $om*ete ;it! Ba2a2 Pulsar% T4S
Motor Com*a,1 Ltd !as i,trodu$ed its o;, ra$i, bi"es ;!i$! Team T4S ;ill test o,
t!e tra$"s i, Asia, Cir$uit%
T4S Motor lau,$!ed # ,e; mobi"es i,$ludi, a ,e; bra,d (''&$$ mobi"e $alled t!e
Ce,tra% T4S Motor C!airma, a,d MD 4e,u Sri,i/asa, !as bee, sele$ted i, Busi,ess
Dee"Bs Stars o+ Asia ;!i$! $o/ers t!e to* )E a$!ie/ers i, t!e $o,ti,e,t%
T4S Motor Com*a,1 adds t;o ,e; models i, t;o&;!eeler seme,t% T4S Motor ties u*
;it! State Ba," o+ I,dia +or s$ooter a,d Motor$1$le +i,a,$i,%
Lau,$!es Fiero F) a,d S$oot1 Pe* models% Board o+ a**ro/es t!e merer o+ e,i,e
$om*o,e,ts di/isio, o+ its subsidiar1. La"s!mi Auto Com*o,e,ts 8LAC9 ;it! T4S
Motors e++e$ti/e +rom A*ril ). )''0
+,,?
T4S Motor . o, 5a, E lau,$!ed Ce,tra. a ('' $$ +our&stro"e motor $1$le. ;it! /ariable
timi, i,tellie,t 84TI9 e,i,es. $laimi, to i/e more mileae to $o,sumers% T!e
#(
Ce,tra !as bu,dled *ri$e. st1le. *o;er alo, ;it! +uel e++i$ie,$1 ma"i, it a +ill&o,$e&a&
mo,t! bi"e. a,d itBs *ri$ed at Rs%0H.66'% ,earl1 Rs ('' $rore i,/estme,t !ad o,e i,to
t!e lau,$! o+ BCe,traB. i,$ludi, R7D. *la,t a,d ma$!i,er1%
T4S Motor Com*a,1 U,/eil T4S Ce,tra Dit! B 4T&i E,i,esB.. a ('' CC # stro"e
Motor$1$le% T4S Motor Com*a,1 lau,$!ed its ,e; bi"e & T4S Ce,tra & !ere o,
Februar1 6. )''#. +or t!e +irst time i, t!e State% It is a (''&$$ +our&stro"e motor$1$le
tareted at t!e *o*ular seme,t a,d a Fill&it&o,$e&a&mo,t! bi"e. $om*etiti/el1 *ri$ed at
Rs% 0H.66'% T!e /e!i$le !as bee, lau,$!ed i, 5a,uar1 i, t!e metros a,d ot!er $ities a,d
so +ar I.''' /e!i$les !ad bee, sold i, t!e $ou,tr1%
T4S Motor Com*a,1 a,d U,io, Ba," o+ I,dia 8UBI9 !a/e a,,ou,$ed t!e lau,$! o+
WU,io, Miles S$!eme.B a, e<$lusi/e t;o&;!eeler +i,a,$e s$!eme T4S Motor Com*a,1
8T4S9 lau,$!es ,e; ()E$$. #&stro"e 4i$tor -LU motor$1$le i, C!e,,ai o, Ma1 ').
)''#

+,,=
T4S Motor Com*a,1 i,trodu$ed its e,tr1&le/el #&stro"e motor$1$le & T4S Star & i, t!e
Perala mar"et

+,,>
T4S Motor a**oi,ts ,e; Preside,t
T4S lau,$!es A*a$!e i, 4iza
T4S Motor Com*a,1 lau,$!ed a ,e; /ersio, o+ ()E $$ 4i$tor -LU ;it! a, ele$tri$ start
o*tio,

#)
+,,C
T4S Motor Co. !as rolled out se/e, ,e; /e!i$les. i,$ludi, its +irst t!ree&;!eeler a,d a
,e; ()E $$ bi"e. aimed at ai,i, lost s!are i, a !i!l1 $om*etiti/e mar"et.
TVS 3)t)$&
T4S Motor Com*a,1 !as its orii, i, SU,daram CLa1to, Limited. Mo*ed Di/isio,.
started i, (6I'% T!e +a$tor1 ;as started i, Hosur. Tamil Nadu i, sout!er, I,dia% T!e +irst
*rodu$t lau,$!ed ;as a E' $$ mo*ed. ;!i$! a**ealed to t!e masses be$ause o+ its
$a*abilit1 to $arr1 t;o *eo*le% I, t!e same lo$atio,. t!e same *romoters started a,ot!er
$om*a,1 i, (6I#. i, $ollaboratio, ;it! Suzu"i Motor Cor*oratio, o+ 5a*a,. +or t!e
ma,u+a$ture o+ ('' $$ motor$1$les u,der t!e bra,d ,ame o+ I,d&Suzu"i Motor$1$les%
Subse3ue,tl1 i, t!e mo*ed di/isio, ;as bou!t b1 I,d Suzu"i Motor$1$les i, (6I> a,d
t!e $om*a,1 $!a,ed its ,ame to T4S Suzu"i Ltd% E/e, t!ou! t!e $om*a,1 started
*rodu$i, all "i,ds o+ t;o ;!eelers li"e mo*eds. s$ooters a,d motor$1$les. t!e
$ollaboratio, ;it! Suzu"i $o,ti,ued +or t!e motor$1$les o,l1% T!e $ollaboratio, ;it!
Suzu"i Motor Cor*oratio, e,ded i, )''( a,d si,$e t!e, t!e ,ame o+ t!e $om*a,1
$!a,ed to T4S Motor Com*a,1% T!e $om*a,1 ,o; de/elo*s all t1*es o+ t;o&;!eelers
t!rou! its o;, i, !ouse R7D +a$ilit1 a,d ma,u+a$tures i, t!ree lo$atio,s i, I,dia.
Hosur i, Tamil Nadu. M1sore i, Par,ata"a a,d Baddi i, Hima$!al Prades!% It !as
re$e,tl1 started a ,e; ma,u+a$turi, *la,t i, I,do,esia to $ater to t!e Sout! east Asia,
mar"et% T!e C!airma, a,d Ma,ai, Dire$tor o+ t!e Com*a,1 is Mr% 4e,u ;!o is t!e
ra,dso, o+ T4 Su,daram I1e,ar%
?<
T%e m/B)$ '$)u.t&
Motorcycles
T4S MAU (''
T4S Fiero
T4S Samurai
T4S S!aoli,
T4S S!ou,
T4S A*a$!e 8(E' $$.(0%> Ps XIE''r*m9
T4S A*a$!e RTR (H'
T4S A*a$!e RTR (H' EFI 8Ele$tro,i$ Fuel I,2e$tio,9
T4S A*a$!e RTR (I' 8(>%0*s9
T4S Ce,tra
T4S Fiero
T4S Fiero F)
T4S Fiero FU
T4S Flame
T4S Flame 8()E $$.$$/ti te$!,olo19
T4S 5i/e
T4S MAU (''
T4S MAU R (''
T4S Star
##
T4S Star Cit1
T4S Star S*ort
T4S Su*ra
T4S 4i$tor 8((' $$9
T4S 4i$tor ED-E 8()E $$9
T4S 4i$tor -LU 8()E $$9
3/#/2eme#t : TVS 3)t)$
N/me De&i2#/ti)#
Ve#u S$i#i(/&/# C!airma, a,d Ma,ai, dire$tor
T E/##/# Dire$tor
E S B/B'/i Dire$tor
P$i#.e A&i$(/t%/m Dire$tor
N/me De&i2#/ti)#
H L/5&%m/#/# Dire$tor
C R Du/ Dire$tor
R R/m/5$i&%#/# No, E<e$uti/e Dire$tor

#E
TVS 3)t)$ C)m'/#! : 3i&&i)#
De are $ommitted to bei, a !i!l1 *ro+itable. so$iall1 res*o,sible. a,d leadi,
ma,u+a$turer o+ !i! /alue +or mo,e1. e,/iro,me,tall1 +rie,dl1. li+etime *erso,al
tra,s*ortatio, *rodu$ts u,der t!e T4S bra,d. +or $ustomers *redomi,a,tl1 i, Asia,
mar"ets a,d to *ro/ide +ul+illme,t a,d *ros*erit1 +or em*lo1ees. dealers a,d su**liers%
Vi&i)# St/teme#t
TVS 3)t)$ : D$i(e# b! t%e .u&t)me$
T4S Motor ;ill be res*o,si/e to $ustomer re3uireme,ts $o,so,a,t ;it! its $ore
$om*ete,$e a,d *ro+itabilit1% T4S Motor ;ill *ro/ide total $ustomer satis+a$tio, b1
i/i, t!e $ustomer t!e ri!t *rodu$t. at t!e ri!t *ri$e. at t!e ri!t time%
TVS 3)t)$ : T%e I#u&t$! Le/e$
T4S Motor ;ill be o,e amo, t!e to* t;o t;o&;!eeler ma,u+a$turers i, I,dia a,d o,e
amo, t!e to* +i/e t;o&;!eeler ma,u+a$turers i, Asia%
TVS 3)t)$ : G0)b/0 )(e$(ie;
T4S Motor ;ill !a/e *ro+itable o*eratio,s o/erseas es*e$iall1 i, Asia, mar"ets.
$a*italizi, o, t!e e<*ertise de/elo*ed i, t!e areas o+ ma,u+a$turi,. te$!,olo1 a,d
mar"eti,% T!e t!rust ;ill be to a$!ie/e a si,i+i$a,t s!are +or i,ter,atio,al busi,ess i,
t!e total tur,o/er%
#H
TVS 3)t)$ : At t%e .utti#2 e2e
T4S Motor ;ill !o,e a,d sustai, its $utti, ede o+ te$!,olo1 b1 $o,sta,t
be,$!mar"i, aai,st i,ter,atio,al leaders%
TVS 3)t)$ : C)mmitte t) T)t/0 Iu/0it!
T4S Motor is $ommitted to a$!ie/i, a sel+&re/ie;i, ora,izatio, i, *er*etuit1 b1
ado*ti, TYM as a ;a1 o+ li+e% T4S Motor belie/es i, t!e im*orta,$e o+ t!e *ro$ess%
Peo*le a,d *ro2e$ts ;ill be e/aluated bot! b1 t!eir e,d results a,d t!e *ro$ess ado*ted%
TVS 3)t)$ : T%e Hum/# F/.t)$
T4S Motor belie/es t!at *eo*le ma"e a, ora,izatio, a,d t!at its ;ell&bei, is
de*e,de,t o, t!e $ommitme,t a,d ro;t! o+ its *eo*le% T!ere ;ill be a sustai,ed e++ort
t!rou! s1stemati$ trai,i, a,d *la,,i, $areer ro;t! to de/elo* em*lo1ees tale,ts a,d
e,!a,$e 2ob satis+a$tio,% T4S Motor ;ill $reate a, e,abli, ambie,$e ;!ere t!e
ma<imum sel+&a$tualizatio, o+ e/er1 em*lo1ee is a$!ie/ed% T4S Motor ;ill su**ort a,d
e,$ourae t!e *ro$ess o+ sel+&re,e;al i, all its em*lo1ees a,d ,urture t!eir se,se o+ sel+
;ort!%

#>
TVS 3)t)$ : Re&')#&ib0e C)$')$/te Citi6e#
T4S Motor +irml1 belie/es i, t!e i,teratio, o+ Sa+et1. Healt! a,d E,/iro,me,tal
as*e$ts ;it! all busi,ess a$ti/ities a,d e,sure *rote$tio, o+ em*lo1ees a,d e,/iro,me,t
i,$ludi, de/elo*me,t o+ surrou,di, $ommu,ities% T4S Motor stri/es +or lo,&term
relatio,s!i*s o+ mutual trust a,d i,terde*e,de,$e ;it! its $ustomers. em*lo1ees. dealers
a,d su**liers%


#I
3AREETING STRATEGIES
For T;o ;!eelers $om*a,1. it is ,ot about merel1 addi, ,umbers a,1 more. as t!e1 ;ill
$ome b1 a,1 ;a1 i, a, e<tremel1 u,der&*e,etrated mar"et. but time reassure $ustomers
o+ e,!a,$ed user e<*erie,$e%
ST!e1 ,o; !a/e a ,ear *a,&I,dia *rese,$e barri, -!azi*ur a,d Nort! East a,d !a/e
$reated a, bi"e% So ;e t!ou!t ;e ;ill ta"e t!e messae o+ e,!a,$ed user e<*erie,$e +or
t!e e<isti, $ustomers% T!e t!eme $am*ai, too is built o, t!is li,e.S !e said% SAs a *art
o+ t!is i,itiati/e. ;e !a/e $reated ;!at ;e des$ribe as a 0H' deree tou$! *oi,t
e<*erie,$e. t!rou! )'.''' e<*erie,$ed *ro+essio,als. 0.)'' /alue stores a$ross $ities
a,d to;,s a,d ba$"ed b1 diital a,d /iral mar"eti,%
T!is is aimed at $reati, a stro,er bo,d bet;ee, t!e $om*a,1 a,d t!e $ustomers a,d is
based o, $ustomer +eedba$".S s!e e<*lai,ed%
T!e $am*ai, ;ould i,$lude ad blitz ;it! a$tor Hrit!i" Ros!a, a,d ;ould be ba$"ed b1
ot!er bra,d ambassadors ;it! t!e u,derli,i, messae We<*erie,$e t!e di++ere,$e%B
E#$i.%i#2 ED'e$ie#.e
SAs t!e ;orld mo/es to ,e<t e,eratio, i,sura,$e o++eri, ,e; *la,s. s!e e<*lai,ed%
I,itiall1. t!ere ;as t!e issue o+ la$" o+ *ri$e% But t!e mar"et is ,o; +looded ;it!
Attra$ti/e *ri$e +rom Rs ('.''' a,d users !a/e t!e $!oi$e to bi"e o+ t!eir
$!oi$e +rom ;!ere/er t!e1 li"e%


#6
CHAPTER:<
OBJECTIVES7 I3PORTANCE7 SCOPE
1 LI3ITATION OF THE STUDY

OBJECTIVES
T!e mai, ob2e$ti/e o+ t!e stud1 is Bra,d Pre+ere,$e +or t;o ;!eelers ;it! s*e$ial
re+ere,$e o+ $ollee oi, bo1s% A $ase stud1 i, -!azi*ur%
T%e )t%e$ )bBe.ti(e& )* t%e &tu! /$e *)00);i#2":
(% To ide,ti+1 most *re+erable bra,d b1 t!e !el* o+ t!e stud1 o+ $ollee bo1s%
)% To ide,ti+1 t!e *ri$e o+ *rodu$t t!at ;!i$! t!e $om*a,1 !a/e a suitable *ri$e +or
t!e $o,sumer a/ailable to a bi"e%
0% To ide,ti+1 t!e 3ualit1 t!at ;!i$! bra,d are i/e ood 3ualit1%
#% To ide,ti+1 t!at ;!i$! bra,d are i/e ad/ertise about t!eir *rodu$t a,d it is /er1 bu1
t;o ;!eelers%
E'
I3PORTANCE
It is a $om*etiti/e era a,d most o+ t!e t;o ;!eelers $om*a,ies are ro;t! stae so t!ere
mu$! $om*etitio, i, t;o ;!eelers $om*a,ies%
So t!e bra,d o+ T4S . Ba2a2 must be i/e im*orta,$e to t!e +eature a,d ad/ertiseme,t o+
t;o ;!eelers ;!i$! i,+lue,$e t!e *eo*le% It mea,s t!e *eo*le are attra$t a,d read1 to
*ur$!ase it%
E(
SCOPE
The two-wheeler industry has shown a healthy volume1 growth of 21.9% (y-o-y)
during the period April-January 2010 contributed by a mix of favorable demand and
supply drivers. While on one hand, a steady revival in economic activity, low excise
duties, low interest rates and relatively higher disposable incomes enabled the demand
pull; on the other hand, launch of new products/ variants by manufacturers, targeted
marketing spends and expansion of customer touch points (notwithstanding sharp decline
in organized financing) provided the complementary supply push.
The above growth is significant in the backdrop of a negative volume growth of 5.0%
witnessed in 2007-08 and the rather subdued volume growth of 4.6% seen in 2008-09.
While the current growth rate may moderate in the near term, the industry is expected to
be on track for a healthy 9-11% annual growth over the medium term, supported by a
combination of favorable demand drivers in the domestic market and strong exports
growth.

E)

LI3ITATION
(% Time is /er1 less +or t!e stud1%
)% Sam*le size /er1 s!ort +or t!e stud1%
0% Tools used i, data $olle$tio, met!od%
#% Res*o,de,t ma1 be biased%
E% Ra,dom sam*le te$!,i3ue is used%
H% Area $o/erae is /er1 limited%


E0

CHAPTER:?
RESEARCH 3ETHODOLOGY

RESEARCH 3ETHODOLOGY
3ETHODOLOGY
Resear$! is a $ommo, la,uae re+ers to a sear$! o+ ",o;lede% Resear$! is s$ie,ti+i$ 7
s1stemati$ sear$! +or *erti,e,t i,+ormatio, o, a s*e$i+i$ to*i$. i,+e$t resear$! is a, art o+
s$ie,ti+i$ i,/estiatio,% Resear$! Met!odolo1 is a s$ie,ti+i$ ;a1 to sol/e resear$!
*roblem% It ma1 be u,derstood as a s$ie,$e o+ stud1i, !o; resear$! is do,At
s$ie,ti+i$all1% I, it ;e stud1 /arious ste*s t!at are e,erall1 ado*ted b1 resear$!ers i,
stud1i, t!eir resear$! *roblem% It is ,e$essar1 +or resear$!ers to ",o; ,ot o,l1 ",o;
resear$! met!od te$!,i3ues but also te$!,olo1% T!e s$o*e o+ Resear$! Met!odolo1 is
;ider t!a, t!at o+ resear$! met!ods% T!e resear$! *roblem $o,sists o+ series o+ $losel1
related a$ti/ities% At times. t!e +irst ste* determi,es t!e ,ati/e o+ t!e last ste* to be
u,derta"e,% D!1 a resear$! !as bee, de+i,ed. ;!at data !as bee, $olle$ted a,d ;!at a
*arti$ular met!ods !a/e bee, ado*ted a,d a !ost o+ similar ot!er 3uestio,s are usuall1
a,s;ered ;!e, ;e tal" o+ resear$! met!odolo1 $o,$er,i, a resear$! *roblem or stud1%
T!e *ro2e$t is a stud1 ;!ere +o$us is o, t!e +ollo;i, *oi,ts=
E#
3et%) O* Re&e/$.% De&i2#"
DESCRIPTIVE RESEARCH
I, m1 stud1 ?Des$ri*ti/e resear$!: is used% I, $o,trast to e<*lorator1 resear$! is mar"ed
b1 t!e *rior +ormulatio, o+ s*e$i+i$ resear$! Yuestio,s% T!e i,/estiator alread1 ",o;s a
substa,tial amou,t about t!e resear$! *roblem% Per!a*s as a Result o+ a, e<*lorator1
stud1. be+ore t!e *ro2e$t is i,itiated% Des$ri*ti/e resear$! is also $!ara$terized b1 a
Pre*la,,ed a,d stru$tured desi,%
D/t/ C)00e.ti)#" : Data is $olle$ted +rom /arious $ustomers t!rou! *erso,al i,tera$tio,%
S*e$i+i$ 3uestio,,aire is *re*ared +or $olleti, data% Data is $olle$ted ;it! more
i,tera$tio, a,d +ormal dis$ussio, ;it! di++ere,t res*o,de,ts a,d ;e $olle$t data i, Rural
mar"eti, a,d +a$e to +a$e $o,ta$t ;it! t!e *erso,s +rom ;!om t!e i,+ormatio, is to be
obtai,ed 8",o;, as i,+orma,ts9% T!e i,ter/ie;er as"s t!em 3uestio,s *ertai,i, to
t!e sur/e1 a,d $olle$ts t!e desired i,+ormatio,%
PRI3ARY DATA
T!ese data are $olle$ted +irst time as orii,al data% T!e data is re$orded as obser/ed or
e,$ou,tered% Esse,tiall1 t!e1 are ra; materials% T!e1 ma1 be $ombi,ed. totaled but t!e1
!a/e ,ot e<te,si/el1 bee, statisti$all1 *ro$essed% For e<am*le. data obtai,ed b1 t!e
*eo*les%
EE
SECONDARY DATA
Sour$es o+ Se$o,dar1 Data
Follo;i, are t!e mai, sour$es o+ se$o,dar1 data=
O**i.i/0 Pub0i./ti)#&" Publi$atio,s o+ t!e Hero Ho,da. T4S. a,d Ba2a2%
Pub0i./ti)#& Re0/ti#2 t) T$/e" Publi$atio,s o+ t!e trade asso$iatio,s. sto$" e<$!a,e.
et$%
J)u$#/0J Ne;&'/'e$& et.4" Some ,e;s*a*ersN 5our,als $olle$t a,d *ublis! t!eir o;,
data. e%% I,dia, 5our,al o+ e$o,omi$s. e$o,omist. E$o,omi$ Times%
D/t/ C)00e.te b! I#u&t$! A&&).i/ti)#&" For e<am*le. data a/ailable ;it! T;o
;!eelers $om*a,1%
U#'ub0i&%e D/t/" Data ma1 be obtai,ed +rom se/eral $om*a,ies. ora,izatio,s.
;or"i, i, t!e same areas% For e<am*le. data o, Hero Ho,da. T4S. a,d Ba2a2 b1
maazi,es%
Pe$i) )* Stu!" T!is stud1 !as bee, $arried out +or a ma<imum *eriod o+ I ;ee"s%
A$e/ )* &tu!" T!e stud1 is e<$lusi/el1 do,e i, t!e area o+ -!azi*ur% It is a *ro$ess
re3uiri, $are. so*!isti$atio,. e<*erie,$e. busi,ess 2udme,t. a,d imai,atio, +or ;!i$!
t!ere $a, be ,o me$!a,i$al substitutes%
S/m'0i#2 De&i2#" T!e $o,/e,ie,$e sam*li, is do,e be$ause a,1 *robabilit1 sam*li,
*ro$edure ;ould re3uire detailed i,+ormatio, about t!e u,i/erse. ;!i$! is ,ot easil1
a/ailable +urt!er. it bei, a, e<*lorator1 resear$!%
EH
S/m'0e P$).eu$e" I, t!is stud1 ?2udme,tal sam*li, *ro$edure is used% 5udme,tal
sam*li, is *re+erred be$ause o+ some limitatio, a,d t!e $om*le<it1 o+ t!e ra,dom
sam*li,% Area sam*li, is used i, $ombi,atio, ;it! $o,/e,ie,$e sam*li, so as to
$olle$t t!e data +rom di++ere,t reio,s o+ t!e $it1 a,d to i,$rease reliabilit1%
S/m'0i#2 Si6e" T!e sam*li, size o+ t!e stud1 is (OO users%
3et%) )* t%e S/m'0i#2"
DESCRIPTIVE RESEARCH
I, m1 stud1 De&.$i'ti(e Re&e/$.% is used%


E>

CHAPTER:=
DATA ANALYSIS AND INTERPRETATION
DATA ANALYSIS AND INTERPRETATION
I-4 D) !)u u&e t;) ;%ee0e$&K

A;/$e N)4 O* Re&')#e#t L O* Re&')#e#t
Jes 60 60L
No '> '>L
T/b0e:-
Aware about two wheeler
93%
7%
Yes
No
EI
A#/0!&i&" : 60L Collee oi, bo1s are usi, t;o ;!eelers a,d >L $ollee oi, bo1s
,ot usi, t;o ;!eelers%
I#te$'$et/ti)#" & Ma<imum $ollee oi, bo1s are usi, t;o ;!eelers a,d /er1 less
*er$e,tae o+ $ollee oi, bo1s ,ot usi, t;o ;!eelers%


E6
I+4 A$e !)u /;/$e /b)ut t%e t;) ;%ee0e$& .)m'/#ie& i# t%e m/$5et )*
G%/6i'u$K
A;/$e#e&& N)4 O* Re&')#e#t L O* Re&')#e#t
Jes IE IEL
No (E (EL
T/b0e:+
Aware about two wheeler
companies
85%
15%
Yes
No
H'
A#/0!&i&" : IEL Collee oi, bo1s are a;are about /arious t;o ;!eelers $om*a,ies
a,d (EL $ollee oi, bo1s are ,ot a;are about t;o ;!eelers $om*a,ies%
I#te$'$et/ti)#" & Ma<imum $ollee oi, bo1s are a;are about t!e t;o ;!eelers
$om*a,ies a,d o,l1 +e; *er$e,t o+ $ollee oi, bo1s ,ot are ,ot a;are t!e t;o
;!eelers $om*a,ies%

H(
I<4 W%i.% b$/# ) !)u '$e*e$ i# t;) ;%ee0e$&K
A;/$e#e&& N)4 O* Re&')#e#t L O* Re&')#e#t
Hero Ho,da #) #)L
Ba2a2 )> )>L
T4S )0 )0L
A,1 ot!er I IL
T/b0e:<

Preferece of two wheelers
42%
27%
23%
8%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Hero
Honda
Bajaj TVS Any
other
Series1

H)
A#/0!&i&" : #)L Collee oi, bo1s *re+er Hero Ho,da t;o ;!eeler a,d )>L *re+er
Ba2a2 a,d )0L $ollee bo1s *re+er t!e T4S lastl1 IL $ollee oi, bo1s *re+er t!e
A,1 ot!er t;o ;!eelers%
I#te$'$et/ti)#" & Ma<imum Collee oi, bo1s *re+er Hero Ho,da t;o ;!eelers
be$ause. Hero Ho,da t;o ;!eeler $om*a,1 is a /er1 *o*ular amo, 1out!s a,d itAs a
/er1 reliable bra,d%
%

H0
I?4 W%i.% *e/tu$e )* t;) ;%ee0e$& /tt$/.t !)u t%e m)&tK
Att$/.ti(e#e&& *e/tu$e N)4 O* Re&')#e#t L O* Re&')#e#t
Desi, >) >)L
Mileae (E (EL
Fuel $o,sum*tio, (' ('L
Ser/i$e $e,tre 0 0L
T/b0e:?
Attractive feature of two wheeler
72%
15%
10%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%

e
s
i
!
n
"
i
#
e
a
!
e
$
%
e
#

'
o
n
s
%
(
)
t
i
o
n
S
e
r
*
e
'
e

'
e
n
t
r
e
Series1

H#
A#/0!&i&" : >)L Collee oi, bo1s $o,sider desi,. (EL bo1s Mileae a,d ('L
$o,sider +uel $o,sum*tio, +a$tor a,d lastl1 0L $o,sider about a/ailabilit1 o+ ser/i$e
$e,ters%
I#te$'$et/ti)#" & Ma<imum $ollee oi, bo1s are $o,siderate about loo"s a,d desi,
;!ile *ur$!asi, t;o ;!eelers%
%
HE
I=4 W%i.% '$i.e $/#2e bi5e ) !)u '$e*e$K
P$e*e$e#.e N)4 O* Re&')#e#t L O* Re&')#e#t
0'.'''&#'.''' EE EEL
#'.'''&E'.''' )E )EL
E'.'''&H'.''' () ()L
More t!a, H'.''' I IL
T/b0e:=
Preferece of Price range
55%
25%
12%
8%
0%
10%
20%
30%
40%
50%
60%
40000+
50000
30000+
40000
50000+
60000
"ore
than
60000
Series1
HH
A#/0!&i&" EEL Collee oi, bo1s *re+ers *ri$e ra,e o+ #'.'''&E''''. )EL *re+ers
0'.'''&#'.'''. a,d ()L o+ t!em *re+ers E'.'''&H'.''' *ri$e ra,e a,d lastl1 IL
$ollee bo1s *re+ers more t!a, H'.''' o+ *ri$e ra,e%
I#te$'$et/ti)#" & Ma<imum $ollee oi, bo1s are i, t!e +a/our #'.'''&E'.''' *ri$e
ra,e be$ause. its e$o,omi$al *ri$e%

H>
I>4 W%/t i& t%e &)u$.e )* i#*)$m/ti)# $e2/$i#2 t%e 'u$.%/&e )* t%e
bi5eK
P$e*e$e#.e N)4 O* Re&')#e#t L O* Re&')#e#t
Ad/ertiseme,t H0 H0L
S!o;rooms )) ))L
Frie,d 7 Relati/es (0 (0L
A,1 ot!er ) )L
T/b0e:>
Source of information
63%
22%
13%
2%
0%
10%
20%
30%
40%
50%
60%
70%
A
d
*
e
r
t
i
s
e
(
e
n
t
S
h
o
,
r
o
o
(
s
$
r
i
e
n
d
s

a
n
d
r
e
#
a
t
i
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e
s
A
n
y

o
t
h
e
r
Series1
HI
A#/0!&i&" H0 L Collee bo1s are etti, i,+ormatio, +rom ad/ertiseme,t. ))L ;it!
s!o;rooms. (0L $ollee bo1s are etti, i,+ormatio, +rom +rie,ds a,d relati/es a,d
lastl1 )L $ollee bo1s are etti, i,+ormatio, +rom ot!er sour$es%
I#te$'$et/ti)#" & Ma<imum $ollee oi, bo1s are etti, i,+ormatio, +rom
ad/ertiseme,t be$ause. t!is sour$e o+ i,+ormatio, is easil1 a/ailable%

H6
IC4 W%i.% */.t)$ ) !)u i#*0ue#.e t) u&e t%e '/$ti.u0/$ t;) ;%ee0e$&K
F/.t)$ N)4 O* Re&')#e#t L O* Re&')#e#t
Bra,d Name #) #)L
Yualit1 0' 0'L
Cost )0 )0L
Ad/ertiseme,t E EL
T/b0e:C
Factors influence the two wheeler
42%
30%
23%
5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
B
r
a
n
d

n
a
(
e
-
%
a
#
i
t
y
.
o
s
t
A
d
*
e
r
t
i
s
e
(
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n
t
Series1

>'
A#/0!&i&" #)L Collee bo1s i,+lue,$e b1 bra,d ,ame a,d 0'L $ollee bo1s I,+lue,$e
b1 t!e Yualit1 a,d )0L $ollee bo1s i,+lue,$e b1 $ost a,d lastl1 EL $ollee bo1s +a$tor
i,+lue,$e t!e Ad/ertiseme,t%
I#te$'$et/ti)#" & Ma<imum Collee oi, bo1s *re+er t!e bra,d ,ame +a$tor be$ause.
T!e1 are lo1al ;it! t!e bra,d ,ame%

>(
I@4 W%! /$e !)u u&i#2 t%e &e$(i.e )* '/$ti.u0/$ t;) ;%ee0e$& .)m'/#!K
U&e Se$(i.e N)4 O* Re&')#e#t L O* Re&')#e#t
For better imae H' H'L
For e++e$ti/e *ri$e )' )'L
For better $ustomer ser/i$e () ()L
Ot!er reaso, I IL
T/b0e:@
Why are u using?
60%
20%
12%
8%
0%
10%
20%
30%
40%
50%
60%
70%
$
o
r

/
e
t
t
e
r
i
(
a
!
e
$
o
r

/
e
t
e
r
'
%
s
t
o
(
e
r
s
e
r
*
i
'
e
Series1
>)
A#/0!&i&" H'L Collee bo1s use ser/i$e +or t!e better imae a,d )'L $ollee
bo1s use ser/i$e +or t!e e++e$ti/e *ri$e a,d ()L $ollee bo1s use ser/i$e +or t!e
better $ustomer ser/i$e a,d lastl1 IL $ollee bo1s use ser/i$e +rom t!e ot!er reaso,%
I#te$'$et/ti)#" & Ma<imum Collee oi, bo1s usi, t!e ser/i$e o+ *arti$ular t;o
;!eeler Be$ause o+ better imae%


>0
IA4 T%e &e$(i.e )* ;%i.% t;) ;%ee0e$& i& u&e b! !)uK
P$e*e$e#.e N)4 O* Re&')#e#t L O* Re&')#e#t
Hero Ho,da E# E#L
Ba2a2 )# )#L
T4S (I (IL
Ot!er # #L
T/b0e:A
Preferences of brans
54%
24%
18%
4%
0%
10%
20%
30%
40%
50%
60%
Hero+
Honda
Bajaj TVS other
Series1
>#
A#/0!&i&" E# L Collee bo1s are *re+er t!e Hero Ho,da ser/i$e a,d )#L $ollee bo1s
are *re+er t!e Ba2a2 ser/i$e a,d (IL $ollee bo1s are *re+er t!e T4S ser/i$e a,d lastl1
#L $ollee bo1s are *re+er t!e ot!er ser/i$e%
I#te$'$et/ti)#" & Ma<imum Collee oi, bo1s are *re+er t!e Hero Ho,da ser/i$e
be$ause. Hero Ho,da ser/i$e is a /er1 +ait!+ul a,d /er1 attra$ti/e a,d more be,e+i$ial%

>E
I-,4 F$)m %); 0)#2 /$e !)u u&i#2 t%e t;) ;%ee0e$& .)m'/#! &e$(i.eK
T;) ;%ee0e$& .)m'/#!
&e$(i.e
N)4 O* Re&')#e#t L O* Re&')#e#t
From last 1ear (E (EL
From last t;o 1ear #' #'L
From last t!ree 1ear 0E 0EL
More t!a, t!ree 1ear (' ('L
T/b0e:-,
!ow long you using
40%
35%
15%
10%
0
0005
001
0015
002
0025
003
0035
004
0045
$ro(
#ast
t,o
year
$ro(
#ast
three
year
$ro(
#ast
year
"ore
than
three
Series1
Series2

>H
A#/0!&i&" #' L Collee bo1s usi, t!e t;o ;!eelers $om*a,1 ser/i$e +rom last t;o 1ear
a,d 0EL Collee bo1s usi, t!e t;o ;!eelers $om*a,1 ser/i$e +rom last t!ree 1ear a,d
(EL Collee bo1s usi, t!e t;o ;!eelers $om*a,1 ser/i$e +rom last 1ear a,d ('L
Collee bo1s usi, t!e t;o ;!eelers $om*a,1 ser/i$e +rom more t!a, t!ree 1ears%
I#te$'$et/ti)#" & Ma<imum Collee oi, bo1s t;o ;!eelers $om*a,1 ser/i$e ;a,t to
!a/e +rom last t;o 1ear be$ause. t;o ;!eelers $om*a,1 ser/i$e is more be,e+i$ial%


>>
I--4 W%i.% )* t%e t;) ;%ee0e$& .)m'/#!M& &e$(i.e i& m)&t0! /..e'te
b! !)u$ */mi0!K
P$e*e$e#.e N)4 O* Re&')#e#t L O* Re&')#e#t
Hero Ho,da HE HEL
Ba2a2 )' )'L
T4S (' ('L
A,1 ot!er E EL
T/b0e:--
Service accepte by your family
65%
20%
10%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Hero+
Honda
Bajaj TVS other
Series1

>I
A#/0!&i&" HEL Famil1 are *re+er t!e Hero Ho,da ser/i$e a,d )'L Famil1 are *re+er t!e
Ba2a2 ser/i$e a,d ('L Famil1 are *re+er t!e T4S ser/i$e a,d lastl1 EL Famil1 are *re+er
T!e A,1 ot!er ser/i$e%
%
I#te$'$et/ti)#" & Ma<imum Famil1 are *re+er t!e Hero Ho,da ser/i$e be$ause. Hero
Ho,da ser/i$e is more e++e$ti/e. +ait!+ul a,d more be,e+i$ial%

>6
I-+4 D)e& /(e$ti&eme#t )* t;) ;%ee0e$& /**e.t !)u$ 'u$.%/&i#2
e.i&i)#K
A**e.ti(e N)4 O* Re&')#e#t L O* Re&')#e#t
Jes HE HEL
No 0E 0EL
T/b0e:-+
Avetisement effect your
purchase ecision
65%
35%
0%
10%
20%
30%
40%
50%
60%
70%
No Yes
Series1

I'
A#/0!&i&" 0EL $ollee bo1s said t!at i, t!e *ur$!asi, de$isio, e++e$t t!e ad/ertiseme,t
a,d HEL $ollee bo1s said t!at i, t!e *ur$!asi, de$isio, ,ot e++e$t t!e ad/ertiseme,t%
%
%I#te$'$et/ti)#" & Ma<imum $ollee bo1s said t!at ad/ertiseme,ts are ,ot e++e$ted
*ur$!asi, de$isio,%
%



I(
CHAPTER:>
FINDINGS AND RECO33ENDATIONS


FINDINGS
(& Ma<imum o+ t!e $ollee bo1s a;are t!e t;o ;!eelers%
)& Ma<imum o+ t!e $ollee bo1s *re+ers t!e Hero Ho,da t;o ;!eelers $om*a,1%
0& Ma<imum $ollee bo1s are attra$ted b1 t!e ser/i$e o+ Hero Ho,da t;o ;!eelers
$om*a,1%
#& Ma<imum o+ t!e $ollee bo1s *re+ers t!e 0'.'''&#'.''' *ri$e ra,e%
E& Ma<imum $ollee bo1s are attra$ted b1 t!e desi, +a$tor%
H& Ma<imum $ollee bo1s are i, t!e +a/our o+ ad/ertiseme,t i,+ormatio, sour$e%
>& Ma<imum $ollee bo1s said t!at ad/ertiseme,t is a /er1 e++e$ti/e i, *ur$!asi,
de$isio,%
I& Ma<imum Famil1 a$$e*ted t!e Hero Ho,da t;o ;!eelers $om*a,1As ser/i$e%
6& Ma<imum $ollee bo1s are attra$ted +or ad/ertiseme,t i, Hero Ho,da Com*a,1%
('& Ma<imum $ollee bo1s said t!at Hero Ho,da t;o ;!eelers $om*a,1 a**l1 t!e ood
mar"eti, strate1%



I)
RECO33ENDATIONS
A+ter t!e a,al1sis o+ t!e stud1 I sear$! t!at t!e bra,d Hero Ho,da are mostl1 a$$e*ted b1
t!e *eo*le% It is a $om*etiti/e era a,d most o+ t!e t;o ;!eelers $om*a,1%
A+ter t!e a,al1sis I am realize t!at ;!1 t!e Hero Ho,da are at to* ra,"s a,d ;!1 t!e
T4S a,d Ba2a2 are at lo; ra," a,d t!e bra,d o+ Hero Ho,da is mostl1 a$$e*ted b1 t!e
*eo*le%
So I re$omme,d to t!ose $om*a,ies ;!i$! are ,ot mostl1 li"e b1 t!e *eo*le a,d m1
re$omme,d +or ot!er t;o ;!eelers is li"e t!is =&
(% Pro/ide better ser/i$e to t!eir $ustomer%
)% Pro/ide ser/i$e $e,ters i, di++ere,t *la$es%
0% Pro/ide ad/ertiseme,t t!rou! t!e $elebrit1 t!at $ustomer $a, attra$t easil1%
#% Pro/ide t!e ad/ertiseme,t +ull o+ $o,$e*t base ;!i$! t!e *eo*le $a, easil1
u,dersta,d%
E% -i/e $!arit1 li"e edu$atio, +a$ilit1 t!ose ;!o are *oor t!at attra$t t!e *eo*le%
I0

CHAPTER:C

CONCLUSION 1 LI3ITATIONS
ANNE8URE
BIBLIOGRAPHY 1 REFERENCES
CONCLUSION
(& Ma<imum $ollee bo1s are i,terested to t;o ;!eelers%
)& Desi, +a$tor *la1 a, im*orta,t role i, $!oosi, t;o ;!eelers $om*a,1%
0& Mostl1 $ollee bo1s *re+er t!e t;o ;!eelers%
#& Most o+ t;o ;!eelers users are i,terested to o +or t!e ser/i$es to be re,dered b1 Hero
Ho,da t;o ;!eelers $om*a,1%
E& Ma2orit1 o+ $ollee bo1s is ,ot satis+ied ;it! t!e ser/i$es re,dered b1 Ba2a2. T4S. et$%
H& Ma2orit1 o+ $ollee bo1s are i,terested to Hero Ho,da t;o ;!eelers $om*a,1%
>& Ma2orit1 o+ $ollee bo1s are ta"e ser/i$e o+ Hero Ho,da t;o ;!eelers $om*a,1 i,
+uture%
I& I !o*e t!is resear$! ;or" ;ill de+i,itel1 !el* o, t;o ;!eelers $om*a,1 to do its +uture
o*eratio,s i, -!azi*ur $it1%
I#

LI3ITATIONS
(% Time is /er1 less +or t!e stud1%
)% Sam*le size /er1 s!ort +or t!e stud1%
0% Tools used i, data $olle$tio, met!od%
#% Res*o,de,t ma1 be biased%
E% Ra,dom sam*le te$!,i3ue is used%
H% Area $o/erae is /er1 limited%

IE
ANNE8URE
Y(% Do 1ou use t;o ;!eelersZ
8A9 Jes
8B9 No
Y)% Are 1ou a;are about t!e t;o ;!eelers $om*a,ies i, t!e mar"et o+ -!azi*urZ
8A9 Jes
8B9 No
Y0% D!i$! bra,d do 1ou *re+er i, t;o ;!eelersZ
8A9 Hero Ho,da
8B9 T4S
8C9 Ba2a2
8D9 A,1 ot!er
Y#% D!i$! +eature o+ t;o ;!eelers attra$t 1ou t!e mostZ
8A9 Desi,
8B9 Ser/i$e $e,tre
8C9 Mileae
8D9 Fuel $o,sum*tio,
YE% D!i$! *ri$e ra,e bi"e do 1ou *re+erZ
8A9 0'.'''&#'.'''
8B9 #'.'''&E'.'''
8C9 E'.'''&H'.'''
8D9 More t!a, H'.'''
YH% D!at is t!e sour$e o+ i,+ormatio, reardi, t!e *ur$!ase o+ t!e bi"eZ
8A9 Ad/ertiseme,t
8B9 S!o;rooms
8C9 Frie,ds a,d Relati/es
8D9 A,1 ot!er
IH
Y>% D!i$! +a$tor do 1ou i,+lue,$e to use t!e *arti$ular t;o ;!eelersZ
8A9 Bra,d Name
8B9 Cost
8C9 Yualit1
8D9 Ad/ertiseme,t
YI% D!1 are 1ou usi, t!e ser/i$e o+ *arti$ular t;o ;!eelers $om*a,1Z
8A9 For better $ustomer ser/i$e
8B9 For better imae
8C9 For e++e$ti/e *ri$e
8D9 Ot!er reaso,
Y6% T!e ser/i$e o+ ;!i$! t;o ;!eelers is used b1 1ouZ
8A9 T4S
8B9 Ba2a2
8C9 Hero Ho,da
8D9 Ot!er
Y('% From !o; lo, are 1ou usi, t!e t;o ;!eelers $om*a,1 ser/i$eZ
8A9 From last 1ear
8B9 From last t;o 1ear
8C9 From last t!ree 1ear
8D9 More t!a, t!ree 1ear
Y((% D!i$! o+ t!e t;o ;!eelers $om*a,1As ser/i$e is mostl1 a$$e*ted b1 1our +amil1Z
8A9 Hero Ho,da
8B9 T4S
8C9 Ba2a2
8D9 A,1 ot!er
Y()% Does ad/ertiseme,t o+ t;o ;!eelers a++e$t 1our *ur$!asi, de$isio,Z
8A9 Jes
8B9 No


I>
BIBLIOGRAPHY 1 REFERENCES
BOOES
Potler. P!ili* a,d Armstro,. -ra; : P$i#.i'0e& )* 3/$5eti#2. Pearso, Edu$atio,. Ne;
Del!i )''>%
Potler. P!ili* : 3/$5eti#2 3/#/2eme#t" A#/0!&i&7 P0/##i#27 Im'0eme#t/ti)#& /#
Pot!ari C%R% @ Re&e/$.% 3et%))0)2!
NEWSPAPERS 1 JOURNALS
-4 Bu&i#e&& W)$0
+4 Bu&i#e&& T)/!
<4T%e E.)#)mi. Time&
INTERNET
(% ;;;42))20e4.)m
)% ;;;4&.$ib4.)m
0% ;;;4;i5i'ei/4.)m
#4 ;;;4%e$)%)#/4.)m
E% ;;;4b/B/B4.)m
H% ;;;4t(&4.)m

II