Académique Documents
Professionnel Documents
Culture Documents
)f Califolnie,
I,ours F. EpprcII
Pr esideat N atbrqd A ssaciatian
H.:atl! Rourns. 1923
The RealtaBlue Book ol Co,liforntuL 327
ll lir"":rfifffi,rrT,"ij'{,lhfl?i::til"*j",i:"Associations
arebeins
i SPECIAI OBJECTI\IES OI, THE NATIONAL ASSOCIATION
ils eady ypars Lhe National Association devoted irs
--^-!i]i,lq
ii"""',"ffi;*T1',
ilflfrli.s;,sl#,,ff
","ff i""*:,i#if.:xJ:;iii
*nI3i Tl: ll"'#ii1i1,
:f,?","11:
I iTfJJi:1lril;,rof
essi
onas
"
""'*r"$::,:xT"1
*"mir;lF*iT[xltli? Y "":'t:"ffJu"""'iilff
sreatnationalpoticies,
*"r11,,r"S:ff;rlitfiof representins
reel
.
(e) The developmenu
of ethicai standards.
r{;li:Tts.{"f
-".#*1f il'l*"xiiln*xx1,*,:T*
ti,rmf*ffrr,$*ir},;*t?'ldh"
IJi:fl?T;"ltf",iX.,i"l'fJ[i,H1t
i?!{Fl x,ffj
j'iJ"","tJi"Jt:x;*
"*:l'"iTt"""#
trtr;;J:*'f
f$:H.ff
fr:T#"';:$"1
*',"t,'!"';i,?:H"1,\'""T#:
::"X':hfr?X'ffl}#ii"H;
iil"Uili:Lfit"'liTft:H;fliil[ ",,",uare
fitrfid
codire.,
and issued
ill}ilifirx
il:f,"Ji:H#l#l'#i; *i'ii"T1"'llr
*:t"in{iii
yJlTl,ll"""#."u"0""
Tniji"l,"",1i;""Ti:,X1':1i,1;
"0",f*i'ffJ,"1i"f;
$HE',q!+Ii'$i{i"i"f{{ilrii!',l'l'H
",.ff,
i""l"ll""#ff"i#"""i
l13ji"l"rf""if
fi i&:'"ii
tt€attor trom another city for a visit i'"",*"::*-g
i':i4'dtr***i,1i'lal
ffiffi
;:tfr
:"":?Tiilt:.,i:"lil:,#.*i,,
l&I:1""*l*f
*
;*i;13*i
iiemsandii is proving
"il"trsf,ffi
:"":nffi: i,l"te
a puuiicitv
meaium
."-fsxi"iJj3l"rf,
"""
;iiJ""*.1"fl*",'ffi
*,:ir l%tji:"*tf,ttfj
T.heRed,l,t1J
BhLeBook ol Caliloi nicl :129
for locai boalds which sets up the irdividual Realtor as the best unit
of membership. Due to the fact that the Iiealtor has ethical rest,onsi-
bilities and since qu:rlifications fol our DrofessioD ale pcrso;al in
clar':rcter, and siuce such qualificatioDs catlnot ilhere in a corpora-
tion, the Dilectors fcel it best to recomrDerd the iDdiviallrai member-
ship plan. Other pubiic?rtions.!r.hichhrve bee issued are the fo ow-
rng:
l\{ultipie Listing.
Duiies and Obligations of the Boald Secletsr.y_
How to Hold Successfnl Board Meetings
The National Association.
Real Estate Board Appraisals.
Secretaries'X{anual.
Connissiorr r.ates.
Committee activities.
Board Meetings (new edition).
Financing boalds.
Plomoting and protecti E,,Realtor'.,,
Multiple Listjns (new edition).
Board adveltisirrg.
Boald Flouse Organs.
Conducting an Olvn l_our Hohe campaign aDd show-
trlducational cour'ses.
State associations.
Gettiing publicitv ioj the board.
Housirrg slll!'eys.
These pamphlets can be obtained flo r headquattels b:' :lppiica-
tion by nntr bo:rlds tlDt desir'ethem.
,{pP1aisals by ).ezrlcstate boald conDrittees do ntuch to stinulate
a f n | a i . i r . si r . n . \ , i l . 1 - ' , a \: r , e i . o . t r nt , r ' r . t . r l : r " n " "i o
"rrLi',zi g
o . i l r ( s r , r . r . l a t \ ^ . . j 1 s q o , / i s s e t ! i , r g a c n . o U t . c oo f t . . v ^ u e ,
.o
. . . T I , F N 1 i o n i ' r A . . . o . i , r ' o i . . r . . t i r r gh ^ r t . , . . ^ \ . a r . j , v . r . J . a , . r n b _
1,..1 . o r . r r t l i n ( r . C . n u r , i r r , l , , i . r l s 2 . e : . r f , . t , . o t r x rl ' l d n " e
.al'f,al5il
u r o . r s , d . t h , r p d e r ' :l r i o . a . . a t r tl r . s , , , . o g , r : _ . d . 1 , c i . . \ r l ^ r . - " r r , _
ly by ashing the Natiorat -\sso(iation throu;h its ,"","b";. ;;;r.;;-1;
a p n | n i r . s o r '.,S ' 0 4 . , ' 0 O . 0\ .no4, - 4 t . . o- r ' , i r .n
mar|li5!li ^:; 'gnf l'"lrn d.r.. Jr"d.,jI " . , r h . f V a , n. . p x ; - _
ha N.riorirt Assoc,riion
is getting this apDr':r"isat s-or.titol meuber b"aras ,t ,r cosf.iapirro*_
i t a i c l \ ' . S : o0nn n . r '| , , n I j I d i " j . i i r , 9 f o . r o n n f l o ' 1 , . , , . " ; . , 1 . , , ; 1 .
t . 4 p \ o t u - r e v h r . h . ^ i I . . , , r , oL , u r I d: r r , p , . : : s i$l . n . r {i s , s s u n t i n si s
s h o \ vr U y , ' l c . i , ' l r r .i l i . - a x r 'r l p t J : s J ' c o r . i n ^t ie e so l o u r ,t - " n . . _
f l v e o o r 1d,s \ . , , | | a ,tt, r ' o r . F r rt o
] i r ^ r . . r o. I o l g t ! 4 , i ] 1 , 2 1 2a n d , j r ; n " d
l e e sa m o u n t r g t o $ 1 7 ; , 6 1 1 .
Thesc a],e or1ly a fcly o{ the direct vays in \.hich the Nationai
Association is ser.\'illg mernber boards.
THE SDVEN DIVISIONS
The real eslate business is becoming Dlole anal more l ghly
specialized. Thc Nalional Associatiot has Iecognized this fact aril in
ordel to give specialists iD r:lr'ious brarches uf he t rsiness o" onno._
tuDity to get togethel rnd confcr and \i'orii out Ureil special u.oblems
' ''.'-.-
lhe -{ssociation has set up selcn glent Divisions as folloi";,
330 The Realtlt BIue Book ol C<.Ulorni<L
IIDUCATION
where these facilities are la.cking, in the real estate boards them-
Last year the Associalion grappiedseriouslywith lhis problem
and called a conferpnceal, Madison,Wisronsin, at which rhe lnler-
nationalCommirleeof the y. M. C. A., thp Institutefor Resparch in
Land Economir"s, of rhe tlni\,ersilyof Wisconsin,and the National
Asaocistion were represented. This conferelce drafted a stardard
cou$e and then appointed a committed of three to carTy forward the
preparationof the course. This committeeconsistedof a representa-
tive of the NationalAssociation, the lnstiiute lor Research_ in Land
trconomicsand of the Y. M. C. A. This Joint Cornfiitiee found. uDon
jnvestigalion.that therewas
tjracticallyno rpal psjaielil.eraturedf a
kind -suilablefor studenlsand beginnersavailable. Its first task,
ureretoret{ and tt was not a small task), was lo get under way as soon
as possrble the procluclion
of the properkind of simple,yet accurate
anclcomprehensivetextbooks.
.In l,his,Lhe Association.through the Joinl Committce,has made
notableprogress. The firsl elerhentalybook,entitled ..The principles
of Real Estate Practice," has beenissuedby the Macmillan Comp;ny.
Accompanying this textbook, for the use of instructors in real estate
course,an instructor's manual has beenprepar€das well as problem
sh-eels._Jhis bookwas writren by E. M.-Fiiher, AssislanrSicretary
of the National Associationof Real Estaie Boards. For other book;
seeBibliography,Realty Blue Book.
We look forward to the time when young men will go to uni-
versities and obtain a degreewhich is evide;ce of thciathorougb
educationalprepalation for l.he}eal esl,atebusiness. When that ti;e
comeswe will have establishedour calling on the true professional
plane where it belongs.
RESDARCII
The Associationhas, during the past few months, undertaken
research work of utility Lo thp real estate business as a \yhole. Sur-
veys are made of real estate conditions thr.ctughout the United States
and Canada. One survey was summarized and analyzert by Babsons
and -was given nalion $ide publicity. Ios findings'proved io be a
netplul gurde as wetl as a true pictuj"e l,o Realtors and businass men
4_67
Ii.EI\LTOR
On€ ol the great contributionswhich the Associationhas made
to the real estale profession is the invention and safeguarding of ihe
term Reallor- To lhe public ihroughouLthe United Stales lh-is word
has becomea pledgeof integrily and fair dealing. A lecent survey
ot our Ooards-show that 95 per cent of our membemwere using it
reg)larly in tleir busine$. in their advertising,in their correspond-
ence. The value of l,hisword cannot be esrimtted in dolla$. It has
made-membership in the National Association a big asset. It has
brought beforeth6 whole country jhe ideals for which-ourAssor"iation
standsand given sigrificanceto affilialion with our bodv. So valuable
hastlis word becomethar hereand ihere real estalede;le$ are found
who try to pass themselves off as Realtor.sbut who are not snal who
cannot be members of real estate boards. tlle Association is using
its best efforts to protect the term Realtor, which has been defined ii
our constitution as follows i o /e{r, estate nttrL uho is an a,ctiuemem,
be,t'-ofq, Member of the No,ti.etnl Association of neal, Estate Boaflls,
dnd as surh an afilialed, mefiber of the Notianql,Asso?in tion, laho its
sabjectto its rutes onl rcgxlkll;ons.bho obsem?sits standad ol con-
duct, and,i.s etut4tl,ed,
to i,ts benelits."
In this effod, however, we must have the co-operation of the
menber boards. We ask that every member board be vigilant in
protectingthe te"rn Realtoi.and bringing aJlpossiblepressureto bear
on any violator to cease. If this should fail. cornmunicatewith the
National Association,which will in fum use ijs best eforts by corre-
spondence.Shouldthis measurefail we ask lhat thF locai board,
through iis orvr attorney, bdng an itjunction suit. The briefs and
information to carry on the suit $rilt be supplied by the National
Association.
'
ETHICS
The C;de of Ethics of tle National Associationis one of its Ereat
achievemeniq.This codewas one of {hp first srpa! businesscodes
developed
in lhe Unijed States.
331 The Realta Blue Book ol Colifomia
The National Association must look to the local boarals for the
enforcementol the principles laid dowrr in this code. The boards
ahollcl courageously and fj"ankly assume responsjbilily lor the acts
or lls.members and when any transgressionoccurs should .arefully
rnvesugaleatl ot lhe circumstan(esand lakp disciplinary aclion. It
.somelimestakes.ourage lo exTel a man for unei_hicalconduct,but
rna Doafd whrch does so when justified gains self_respecras s,ell as
the eskem ol Lhepublic. Unlessthe boards assisl the National Asso_
cnllon in lhe enlorcementof ihe Code of Ethics il becomesonly - -" -a
declaMtion of good intentions and not a living, triniin! U*-
The State Associations are an increasingly imporiant factor in
our real estate profession. There are now twentjr_nine state anal
provincial associalions. Many of lhem ale exceedin;ly strone. lL i;
to lhese associationsthai the Naiional Associationmust looklor the
canyin-g oul of irs principles and policies lo a large degree. Because
or lhe facl that so much legislationatfecting real pslare is of a sl,ate
cnaracter. the ip-gislative field is of special impoj"tance to lhe statc
organrzallons. tt. rB no{ possiblein lhe nature of t}ings for the
.
NaLronalAssocialion1o fight legislativebatUesin evFry state. Also
oecarseol lhe communjly of inrerestwhich always exisis in tbe sla{e.
the Sfate Associalion can keep in closer touch with membpr boards
and with lh€ individual meniberslhan can the Nalional Association.
The oJfice.rsof rhe National Association. thFrefore, view with appmvai
and ctelghl_--t_he g?owing power and influence of ouj" slate organiza_
nons. IneAatronat Associa t ion, lb rough its board of stalp presidenl,s,
rs-o-everoprnga ctearlng house lor state associations and is usins all
ot the powers a[ its command for effeclive cGoperation with slate
asaociations.