2014 Media Kit

Overview
Y Where is the worlds premier name in travel publishing.
Timely travel stories and blog content, plus a resource of
50,000+ things to do for travelers and our new Add to Trip
itinerary planning tool, make WhereTraveler a useful
resource to todays travel audience.
Y From magazines and books to maps and comprehensive digital
content, Where gives travelers everything they need from a local
perspective and can provide integrated marketing opportunities.
Y Each year, 246 million travelers trust Where for up-to-date
information on where to go and what to see in more than
100 cities worldwide.
ONE CLICK. ONE SCROLL. A WORLD OF INFORMATION.
Audience
WhereTraveler brings inspiration and local travel resources to its
audience with close and personal trip-idea proles, photo galleries,
videos, itineraries and more.
WhereTraveler is growing organically every day with content
updated on a daily basis, aligned partnerships, SEO practices,
social media and much more!
WhereTraveler delivers to a national audience of educated and
passionate readers a place where they can connect and become
engaged in their love for travel.
Source: Google Analytics, Social Media, Quantcast
Facebook
Twitter
Pinterest
Google+
LinkedIn
YouTube
Instagram
Online Opportunities
Featured Spotlight
Listing
Y Featured Listing
Special Placement
Personalized Message
Photo slideshows
Video
Downloadable
Marketing Materials
Y Brochures, Menus, etc.
Y Rate: $900 (annual cost)
eNewsletter
Multi-Sponsor
Our rapidly growing newsletters ofer subscribers information
from our local editors on the best restaurants, events, trends
and more
Each eNewsletter features two advertising positions
Y 2 Ad Positions: 640x280
Y Frequency: once a month
Y Rate: $750
Ad Spot 1
Ad Spot 2
Dedicated Market
eNewsletter Sponsored
Edition
Y Deliver your message or special ofer directly to the inboxes
of Where readers
Y The Dedicated Newsletter can be sent out on any available
weekday that is open on the schedule
Y Rate per eNewsletter
$900
Display Ad Positions
Y Banner ads run throughout wheretraveler.com
in 2 positions, each with 3 ads in rotation
Y 300x250 rotating ad unit
Market Pages
Y Rate: $500 per month per market
Y Featured Spotlight Listing
Logo: high-res jpeg
Images high-res jpegs
Copy: up to 200 words
URL
Video: send as .wmv,
.mov or embed code
Y Market eNewsletters
Sponsorship
Destination URL + Title Text
Ad Creative (PNG, JPG or
GIF) + Alt text (if diferent
from title)
If chosen to self-host ad
creative, well need the full
URL to the ad
If additional markup is
required, like a 1-pixel
tracking gif, well need
full markup sent along with
other ad creative
Ads that require delivery
via <script> cannot be
accepted
Y Market Sponsored Edition
160x600,
max 40k jpeg, static
High-resolution
horizontal image
Talking points
URLS for copy/ad
Y Rotating Display Ad Units
300x250, max 50k
download JPEG or GIF
3rd-party tags accepted
Y Rich Media Guidelines
User must initiate sound,
video can auto load
Types accepted:
Atlas/JavaScript,
Atlas/IFrame/InPage,
Double Click DFA/
Standard/Standard Image,
DoubleClick DFA/
JavaScript, DoubleClick
DFA/IFrame, Eyeblaster/
IFrame Polite/Expandable,
Interpolls/In-Page,
PoitRoll/Standard,
Unicase/Standard,
United Virtualities/Standard
Y All Materials:
Creative due 5 days before
ight for testing and setup
Ad material submission to be
coordinated with Sales Rep
and/or Advertising Service
Coordinator
Please Note:
Impressions are not guaranteed. All inventory
is based on a rst-come, rst-served basis.
Availability will be conrmed at time of inser-
tion order. Agency/Client is responsible for all
third-party serving fees.
Advertising Specs
11/05/13
6
Expanding Reach
Y Where continues to strategically partner with companies
that align with our focus as well as help grow our brand