Business Address

2nd floor PEC Bldg,

Liberty Market,
Gulberg III,
Lahore
Off: +92 42 578 4573 Shehzad Liaqat
Cell: +92 300 400
3328
Email:
shehzadliaqat@gmail.co
m

Residential Address
583-H/3, Johar Town
Lahore
Ph. 042- 5311277

Strengths Selling & Negotiation, Hit rate, Customer Relationship Management,

Strategy Development, Problem Solving, Team work
Area Of Expertise B2B Sales (Power, Cement, Textile, Sugar Sectors)
Work Experience
Marc 09 to Date Shell Pakistan Limited
IPP Fuels Manager Pakistan – B2B (Commercial Fuels)

Key Responsibilites :
Manage Sales throughout the Power Generation sector in Pakistan (80,000,000
ltrs/Mth; USD 8 mln)
• Lead the IPP Operationalization team with representation from Supply,
Distribution & Transport functions and ensure smooth supply operations at
IPPs under contract with Shell (Nishat, Sapphire, Orient, Saif, Liberty Power
Plants)
• Business development by targeting upcoming Prospects (IPPs and Rental
Power Projects)
Jan 2006 to Mar 2009 • Represent Shell at Govt. bodies regulating the Power Sector (PPIB, WPPO,
NEPRA)

Shell Pakistan Limited

Territory Manager – B2B (Lubricants)

Key Responsibilities:
• Sector management for Cement, Textile and Power (IPPs)
• Developing and implementing lubricants solutions for these sectors and
growing market share.
• Complete account management from business development to credit
management within the sectors
• Representing Shell at OEMs like Wartsila, GE, MAN, KPS, DPS and GE etc.
Working in liaison with them to increase market share in Captive and IPP
markets.

Key Performance Indicators:

2008
• Developed and maintained relationships at the Top Management level in the
Power Sector (Nishat Power, Atlas Power, Japan Power, Southern Electric,
Kohinoor Energy, Orient Power, PPIB & WPPO)
• Won complete lubricant business of the largest FuO Engines based IPP, Atlas
Power Generation (225 MW) generating revenue of Rs. 217,000,000/annum
from a single account. Was awarded a Special Recognition award for single
headedly converting a complex prospect into a customer.
• Won Complete lubricants business of Altern Energy, first Deutz engines IPP
reference in Pakistan.
• Prospected and Developed successful Liaison with new OEMs entering the
market e.g. MAN B&W, GE, KPS & Pro Energy Services to facilitate Shell
lubricants sales in their upcoming projects.
2007
• Highest Turnover in the B2B business. Turnover (Rs. 277,000,000),
Accounts Receivables (Rs. 2,000,000), Profits (Rs. 45,000,000)
• Won the AeroShell competition by selling highest volumes of high margin
greases in the cement sector and was awarded with a trip to Dubai.
• Achieved highest forecast accuracy of 79% within the whole Lubricants
organization.
• Won a global sales competition for achieving 120% of revenue and 130% of
receivables targets respectively. Awarded with a VIP trip to Italy to meet
the Shell Global Executive Leadership Team
• Received the highest Individual Performance Factor (IPF) across the B2B
business and secured the ‘Territory Manager of the year’ title
2006
• Posted a year on year volumetric growth of 100% in the Power Sector
business by winning more engines at Japan Power, Southern Electric and
Kohinoor Energy.
• Developed relationships with the Top Management of Cement Sector
(Bestway, DG Khan, Gharibwal, Pakistan Cement etc)
• Won complete lubricant business of the first new generation heavy
production cement plant installed in the country. Introduced several top-tier
imported products with high gross margins.
• Won a Special Recognition award of Pricing champion ‘Omala’ (industrial
gear oil).
Additional Responsibilities
• Served as the HSSE (Health, Safety, Security and Environment) focal point for
the B2B North Team
• Conducted trainings for the team e.g. First Aid and Fire Fighting.
Implemented journey management, proactive vehicle maintenance and
potential Incident reporting & closing practises.
• Was recognized as the most effective HSSE focal point across the
Lubricants organization in 2007.
• Won a special recognition award for compliance on Shell HSSE policies.
April 2004 – October KSB Pumps Ltd.
2005 Assistant Manager Industrial Sales

Key Responsibilities:
• Manage Sales of Equipment throughout the Central Region of Punjab by
leading a team of Sales Engineers
• Increase Revenue by penetrating into high volume sectors like Sugar,
Chemical, Paper& Board and Textile
Key Performance Indicators:
• Brought a growth of 55% in the Sugar Sector by presenting complete plant
solutions to customers
• Increased annual regional sales revenue to its ever highest of Rs.400 Mn

June 2001 – November Bentley International – Pakistan

2003 Quality Assurance Engineer

Key Responsibilities:
• Develop and execute white box test plans for Bentley AutoPLANT 3D and
Instrumentation software, which are globally used by plant designers.
• Test all builds of the software in different operating system environments and
report bugs.
• To execute automated testing through various software like Silk Test. To learn
and train team members on writing automated test codes.

Education
June 1997 – June 2001 Bachelors in Engineering – Mechanical
Ghulam Ishaq Khan Institute for Engineering Sciences (GIKI)

Computer Skills Proficient in MS Office (Excel, Word, PowerPoint, Outlook), Visual Basic, AutoCAD,
AutoPLANT 3D.
Other Interests Traveling, Singing, Music, Movies, Snooker, Squash.
Other information Date of birth: July 18, 1979
Place of birth: Rawalpindi, Pakistan
Language Proficiency: English, Urdu, Punjabi
Nationality: Pakistani