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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Alan Xu Nan Ye
NetID aye748
Group Number: 380
Website Link: http://infosys1102014s1group380.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kirsten Thursday 11am
Time Spent on
Assignment:
8 hours Word Count: 1603

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PARK PARK REVOLUTION 380
INTRODUCTION
In our first deliverable we created a solution to parking problems on the behalf of drivers
who enter high population density areas and the governments inability to accurately gather
the earned tax revenue as a result of this inaccurate, hard to monitor and time consuming
parking system that is set up in major urban centres. The solution we offered allowed for a
single integrated system to handle these two related issues plaguing our parking system in
New Zealand as well as others like it in the United States and the United Kingdom. It
combined the payment process for payment at the entrance to the parking area allowing for
a faster cycle time for customers and less uncollected parking fines for the local
government.
3. BUSINESS SECTION
3.1 Vision
To create intuitive and revolutionary parking solutions to problems no matter how minor or
major for the streamlining of our increasingly time constrained lifestyle.
3.2 Industry Analysis: Parking Meter Industry
Industry: Parking Meter Industry
Force: High/Low: Justification:
Buyer power: Low
The Parking Industry has a great number of
customers ranging from Hospitals,Airport and
Hotels to States like Illinois or California as such
the buyer power of each individual facility can be
said to be low (National Parking Association 2011)
Supplier power: High
In terms of suppliers for circuit boards and metal
castings for the parking meters there are
innumerable firms that can offer these products.
One such example being PCB Zone right here in
New Zealand creating printed circuit boards for
an oceanic market, on their website they
emphasize the advantages of locally sourcing
circuit boards probably as their method of
differentiating from other suppliers of circuit
boards around the world like the massive

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multinational Multek in the US and China.(Multek
2011) As such it can only be concluded that the
circuit board market is relatively competitive and
supplier power being low as a result. The same
can be said for metal castings with many small
companies offering a relatively homogenous
product like Progressive Castings in NZ competing
with many other companies abroad.

Threat of new entrants: High
In terms of threats from new entrants to the
parking meter market there are very little barriers
to entry apart from established brand names like
POM, but even firms like POM which occupy 30%
of the global market share only employ a handful
of people and facilities. As a result the start-up
capital needed to establish a new business in this
industry can be said to be relatively low.(POM,
2013)

Threat of substitutes: Low
In terms of substitute products and services there
are a variety of different parking meters that
companies like POM are developing such as extra
functions to differentiate its products form
competitors however there are very few
alternatives that exist as of yet to get away from
parking meters monitoring parking for people.
One such example is people taking an entrance
fee for parking in a large open area, however the
costs of hiring a person to do this job makes for
greater costs that having parking meters in the
first place.(POM, 2013)
Rivalry among existing
competitors:
Low
The Rivalry amongst competitors can be relatively
low as there are many small companies like
Horoad,POM and Mackays Meters operating in
many markets around the world.(POM,2013)
Overall attractiveness of the industry: Ultimately the parking meter industry is relatively a
desirable industry to enter as there is small barriers to entry and the marketplace is
operating in an almost perfectly competitive manner in that there will be very little barriers
to enter or exit, however it also may limit the profitability in the long term.

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3.3 Customers and Thei r Needs
Parking solutions like ours will primarily be focused at governments and other providers of
parking like Wilson Parking which is New Zealands largest private parking operator. Wilson
Parking has over forty thousand parking spaces in a hundred facilities.(Wilson Parking, 2014)
3.4 The Product and Service
The product integrates a paywave like function into drivers licenses which all drivers should
have which is scanned on entry and exit of a parking complex, this then allows money to be
transferred from the bank account of the driver to the government or the company that
owns the parking facility and reduce the need for someone manually collect the money or
for a series of different systems that complicate what should be easy, parking.
3.5 Suppliers and Partners
Potential partners for our product include the previously mentioned companies, POM,
Horoad etc. as they can help get our product to an global marketplace for such goods with
their extended reach in China and the United States. Suppliers for our company can be
PCBzone for the circuit boards needed inside our system and Progressive Castings for a
metallic and refined exterior both of which are chosen because they are New Zealand
companies and locally sourcing our materials can be beneficial in various logistic related
ways.
3.6 Strategy: Focused Low Cost
Our target market is the bigger parking complexes as opposed to street side parking spots
and therefore our strategy is to target a narrow market and to offer a low cost alternative to
the current high cost options for parking complexes.
Therefore our strategy can be said to be: Focused Low Cost
3.7 Value Chain Activity: Deliver the product or service
The most important value chain activity for this business is Deliver the product or service
As our vision is to create new and innovative and often revolutionary ideas in this parking
marketplace, and to do so we must deliver them as an alternative to the current status quo
of using dated parking meters and paper tickets.



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3.8 Business Processes
3.8.1. PAYMENT COLLECTION PROCESS. The payment process occurs at the exit of the parking
facility if the customer has insufficient funds in their bank account they cannot be held up or
the cycle time will be drastically extended, instead an overdue amount of money will require
that the customer later pays the fee at a bank or other financial institution. In the meantime
the payment ability of the drivers license can be disabled incentivising the customer to
regain a positive balance on their parking balance and having it reactivated.











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3.8.2. PARKING COMPLEX VACANCY CHECKING PROCESS. It is important to know how many
vacant parking spaces are available for future customers and making sure not to over accept
customers into the parking complex.



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3.9 Functionalities
3.9.1. PAYMENT COLLECTION PROCESS
Payment is collected from a bank account linked with the drivers
identification.
Payment is enforced by not allowing a customer into the parking complex a
subsequent time with insufficient funds.
3.9.2. PARKING COMPLEX VACANCY CHECKING PROCESS
Ensures that there is always a vacant parking slot available for people.
Ensures that noone goes into an already full parking complex searching
endlessly for a space.
3.10 Systems

3.10. 1. BANK PAYMENT COLLABERATI VE SYSTEM To ensure that this product meets its main
reason for development, which is to reduce the cycle time of people that go through parking
complexes it is important to deduct the payment for parking through the banks, rather than
the classic way of paying through parking meters or manual operators of the exit gates.
3.10. 2. PARKING SLOT VACANCY CHECKING SYSTEM There will always be a finite number of
parking slots available in any given parking facility whether it is occupied or not needs to be
closely monitored so that an efficient cycle time is maintained. This also ensures maximum
profitablity by minimising unutilised spaces at any point in time.
3.10. 3. BARRIER ARM CONTROL SYSTEM - It is Important to not allow extra customers into a
parking complex when it is full and congest an already full parking complex, as well as to
regulate and control the payment for the parking service.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Deliver the
Product or
Service
1. Payment
Collection
Process
1. Payment is collected from a bank
account linked with the drivers
identification.

2. Payment is enforced by not allowing a
customer into the parking complex a
subsequent time with insufficient funds.

Bank Payment Collaberative
System
Transaction Processing
System

Transaction Processing
System
2. Parking
Complex
Vacancy
Checking
Process
1. Ensures that there is always a vacant
parking slot available for people.

2. Ensures that noone goes into an already
full parking complex searching endlessly
for a space.
Parking Slot Vacancy
Checking System


Barrier Arm Control System
Supply Chain Management
System

Supply Chain Management
System

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CONCLUSION
In Conclusion the our parking complex system can offer additional value to larger parking
complexs by minimising the human element in regulating, monitoring and controlling the
inflow and outflow of vehicles. By minimising human control over the inflow and outflow of
vehicles the owners of the parking complex and nearby businesses can benefit from more
customers being able to come to the same parking building while not expanding the parking
building itself. In short it adds value to the business by increasing the number of people that
can utilise the same structure without expanding the structure.
REFERENCES

1. POM, (2013) POM Parking Meters ,www.POM.com
2. Horoad, (2008) Buy Parking meter, go China, Visit Horoad,www.Horoad.com
3. Mackay Canada, (2013) Multi-Space Products,www.mackaymeter.com
4. PCBzone, (2010) Prototype PCB Manufacture,www.pcbzone.net
5. Bill Beckenbaugh, (2011) Intergrating HDI Technologies with Rigid-
flex,MULTEK
6. Progressive Castings LTD, (2013) Services,www.progressivecastings.com
7. Wilson Group, (2014) Leave it to us,www.wilsonparking.co.nz




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