INFOSYS.

110 BUSINESS
SYSTEMS:
DELIVERABLE 2: BUSINESS
SECTION
2014

Name Yue Zhang
NetID Yzha726
Group Number: 035
Website Link: http://infosys1102014fcgroup35.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Claris 24/05/14 8pm
Time Spent on
Assignment:
19 hours
Word
Count:
1507
THE INDUSTRY OF BRACELET
INNOVATION FOR AVOIDING THE
CHILDREN MISSING
INTRODUCTION
The children are a core of a family and every parent will give all best, all
love to them. When the children were born, they mean a new hope of the
family and an inheritance. The parent treasures this new life even thinks
the children are more important than themselves. In the world, there are
lots of cases about the children missing as various reasons. Therefore,
this bracelet of innovation can be used to avoid the children missing
possibly or reduce the amount of children missing in the world.
3. BUSINESS SECTION
3.1 Vision
To protect the hope and new life of every family, and make a tough bond
between children and parents.
3.2 Industry Analysis: The smart bracelet Industry
Industry: The smart bracelet Industry. To innovate a smart bracelet
avoids the children missing. The parents can get the location information
or other information through the children s bracelet.
Force: High/
Low:
Justification:
Buyer
power:
High In the Personal Locator Industry, consumers are
searching for the most effective product at the lowest
possible price; different market segments will put
different emphases on ease of use versus reliability or
cost, depending on their needs and budgets. (Tracking
Device Maker Business Plan (2007), received from
http://www.bplans.com/tracking_device_maker_business_
plan/market_analysis_summary_fc.php
)
Supplie
r
power:
High With over 875,000 children reported missing in the
United States in just the last year, this device will
help families concerned about the whereabouts of
their children, teens, elderly parents (including
Alzheimer's patients), and pets, by enabling them to
keep tabs on their loved ones' locations at any given
time. (Tracking Device Maker Business Plan (2007),
received from
http://www.bplans.com/tracking_device_maker_business_
plan/market_analysis_summary_fc.php
)
Threat
of new
entrant
s:
Low
A general background for understanding the financing
of a technological firm by first discussing the several
stages of a company's
financial development and the variety of potential financial
sources relevant
to the firm.( EDWARD B. ROBERTS,1989)
Threat
of
substit
utes:
High If you design hardware for embedded products then
your company or client may decide to buy white label
product from Chinese or Taiwanese vendor and
decide not to invest in designing the commoditized
hardware from scratch.( Girish Deshpande,2012)
Rivalry
among
existin
g
compet
itors:
High External rivalry within industry is usually a race to the
bottom if the only competitive edge involves ever
decreasing prices and dislodging existing vendor by
giving even lower price.( Girish Deshpande,2012)
Overall attractiveness of the industry: The smart bracelet is
innovated for seeking the child using the information technology. That can
help the patrents know some situation of the children and get the
information about the bad people who kidnap the children. The parents
would like this production to prevent missing their child. As children is a
most valuable resouce in a family, even in the world.
3.3 Customers and Their Needs
The market segmentation of this bracelet would focus on the family
consumers because it aims to avoid the children missing, like the baby or
toddler. Especially for new parents, they are more careless because they
dont adapt life at once where one more people near them. So that is easy
to cause the child missing.
The family consumer needs a thorough bracelet production to prevent
child missing. Not only locates where the children are, but also need more
information after the children missing, for example, who is with their
child, and how the situation of the children are. So this bracelet would be
innovated to solve these problems.
3.4 The Product and Service
The smart bracelet includes the parents one and the kid one. And the kid
one would connect to the Apps of parents mobile phone and bracelet. The
bracelet is installed with a chip, a micro camera and a fingerprint scanner.
The chip is used to help the parents locates the child access the
application of the mobile phone when they have no idea of the childs
location. The micro camera is used to solve the problem above, who is
with their child and how the situation of the children are. When parents
set the lost mode in phone, this micro camera is turned on automatically
to show the situation of children. And the fingerprint scanner is used for
record any fingerprint after the lost mode is activated. The information
feedback from the kids bracelet can help the police and parents seeking.
3.5 Suppliers and Partners
The micro camera, chip of GPS locator and fingerprint scanner is suppiled
by the manufacturer directly, because that can reduce the cost of
production. The supplied can be chosen from the Janpanese market
because the price is lower than European market and the quanlity is
similar.
And this smart bracelets application of phone needs the support by
Apple, and Android. The the GPS locator of this beacelet also need the
support from Googles map. So there are partner relationship with
Google, Apple, and Android company which help to complete this
bracelets innovation.
3.6 Strategy: Differentiation strategy
The smart bracelet need many technological production, such as the good
quanlity micro camera, chip of GPS locator, fingerprite scanner and design
a Apps to support it operating. Therefore, the cost of smart bracelet will
be high cost.
It would be in a broad market because believes the parents who is willing
to use this production as a security to prevent their child missing.
Because most people thinks the child is more important than every thing.
Therefore, this smart bracelets strategy is Differentiation strategy.
3.7 Value Chain Activity: Make product or service
The most important value chain activity for this business is Make product
or service.
As the business is manufacturer of smart bracelet, the production making
is very important in the value chain activity. Ensure the production
quanlity would grow up the consumers confience for this smart bracelet.
The value chain of make production would affects the business s revenue
directly and also affects the business expanding.
3.8 BUSINESS PROCESSES
3.8.1. The producing production process
Manufacturing smart bracelet is a main process because the smart
bracelet must be produced through this process. This process would add
value as finally it makes the smart bracelet which consumer want. On the
other hand, this business is a manufacturer of smart bracelet, so this
process is one of most important processes in the business.


REPLACE WITH BUSINESS PROCESS 1 MODEL
Check the materials
inventory of producing
the smart bracelet
Start
Inventory
Order the material of bracelet, the chip of GPS
locator, micro camera and fingerprint scanner
from supplier
Suppliers
Manufacture the
smart bracelet
Test the production
Retest the production
to make ensure the
quanlity
Label the
productions code
End
Packaging
Workers
Technician 1
Technician 2




3.8.2. The design Application process
The design application for the mobile phone also is important process
because this smart bracelet would be work with a application of phone to
help the parents using this smart bracelet. So designing own application
also is another important process to this business.
REPLACE WITH BUSINESS PROCESS 2 MODEL

Start
The application designer
know this App includes what
function
Designer make up this
Application on line
Collaborate to the Apple,
Google and Android company
Test the application
Retest the application
Audit conclusion
Apply for this Application
Payment to installing this application
Whether this application
is accepted
Yes
NO
End

3.9 FUNCTIONALITIES
3.9.1. The producing production process

To provide this smart bracelet to consumer
To prevent the children missing
3.9.2. The design Application process
To help the parents to get the information back from the kids
bracelet
Helping the parents to set the lost mode after the the child
missing
3.10 SYSTEMS
3.10.1. Online trading system- For providing this production to consumer,
the business should has a online trading system to sell this smart
bracelet. Because most consumer like shopping online. Therefore, it is a
good opportunity to expand the market from national market to
international market. This system would benefit to more people and let
them feel convenience.
3.10.2. The feedback collection system- As this braelet is a innovative
production, the feedback of market is very important to make us
developing our production. Through the online feedback of our consumer
can help to improve the outputs quanlity. That can optimize the new
production and innovation in the next time.
3.10.3. The connection of bracelet and Application system- For
supporting the parents locates the childrens location, the chip of the
bracelet and Application is very important. So this system is able to use
for seeking the children by the connection between the chip and
application. Also need this system to ensure the micro camera and
fingerprint scanner is controlled through the application of mobile phone
or computer. The lost mode setting also depends on this system.
3.11. SUMMARY TABLE: VALUE CHAIN TO SYSTEMS

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. The producing
production
process
1. To provide this
smart bracelet to
consumer
2. To prevent the
children missing
Online trading system

The feedback collection
system
Collaboration System

Transaction processing
smart bracelet system


2. The design
Application
process
1. To help the parents to
get the information
back from the kids
bracelet
2. Helping the parents to
set the lost mode after
the the child missing
The connection of bracelet
and Application system
Customer relationship
management bracelet
system

Information collection
system
CONCLUSION
The smart bracelet is make up through using various sysyem to improve
the its ability and would avoid the children missing well. This smart
bracelet is very effective for seeking the children in the short time. This
innovation of bracelet is produced to decrease in the amount of children
missing and hope to decrease the tragedy of the family that losing the
kids.

REFERENCES

1. Tracking Device Maker Business Plan (2007), received from
http://www.bplans.com/tracking_device_maker_business_plan/market_analysis
_summary_fc.php
2. EDWARD B. ROBERTS(1989), Initial capital for the new technological
enterprise

3. Girish Deshpande(2012), Competitive Forces Impacting The
Technology Engineering Industry Today