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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Jonathan Cato
NetID jcat732
Group Number: 298
Website Link: http://infosys1102014ssgroup298.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Thursday 11am
Time Spent on
Assignment:
25 hours
Word
Count:
1421




















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IMAGINE A WORLD WHERE
TECHNOLOGY HELPS SOLVE THE
TOUGHEST PROBLEMS FACING US
TODAY
INTRODUCTION
Bullying is a growing trend in New Zealand schools (Human Rights Commission, 2008).
Bullying can come in a number of forms from cyber bullying to physical violence.
People who are bullied are often pushed to breaking point, which includes hurting
others or themselves. Bullying is a problem that affects millions of students of all races
and classes. 1 out of 4 kids is bullied and depending on their ages up to 43% of students
have been bullied while online (Stomp Out Bullying, 2007-2014). Bullying is a
widespread problem but occurs more often at schools than any other environment
(Education Review [ER], 2012). Pressure is increasing to place police officers in some
schools to help create a sense of safety (ER, 2012). This would prove to be a challenging
task due to a lack of resources to place a police officer in some or all school grounds
throught the country.
3. BUSINESS SECTION
3. 1 Vision
To provide a tool that empowers kids and school officials alike to take action against
bullying.
3. 2 Industry Analysis: Anti-Bullying application industry
Industry: Anti-bullying application industry.
Force: High/Low: Justification:
Buyer power: Low Buyer power is low in this industry as STOP
is unique and there is no other competitors
that have developed similar software yet. The
supplier will set the price and schools who are
willing to use this anti-bullying application will
pay whatever the price is.
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Supplier power: High Supplier power is high as STOP is the only
anti bullying software provider to schools.
There are few competitors so as the supplier,
they are able to set the price themselves.
Threat of new
entrants:
Low The threat of new entrants in the anti bullying
industry is relatively low as there are few
alternatives that assist in stopping bullying
within schools. Although software similar to
STOP is low cost, understanding the
demographics and knowledge of the subject
that is bullying can often be challenging.
Threat of substitutes: Low The threat of substitutes is low as there are
few options that can solve bullying problems
such as consellours or therapists which can
often be expensive.
Rivalry among
existing competitors:
Low Rivalry among existing competitors is low
because as there arent many other
competitors in the anti bullying application
industry. There is also no other anti bullying
application quite like STOP

Overall attractiveness of the industry:
The overall attractiveness of this industry is high as the combination of these five forces
will drive up profitability. The fact that there is a very narrow market of buyers, shows
that profitibility will be high in this industry.
3. 3 Customers and Their Needs
Customers of the application STOP are educational institutes such as primary and
secondary schools. Their needs require a solution to bullying so students are able to
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enjoy their schooling life and reap the benefits of a quality education. These needs are
derived from the victims of bullying which are the students in the school.
3. 4 The Product and Service
STOP is a mobile application solution made for educational institutes that is free to all
students. The application is a way to empower the students and give them the
knowledge and the confidence to put a stop to bullying. It provides a safe way of
communicating with teachers/team leaders within the school through their mobile
phones without the bullies knowing. Students will be able to report the bullies
anonymously, potentially stopping the situation before it gets any worse.
3. 5 Suppliers and Partners
Partners of the STOP application are the police and government. The police work
directly along side the application as there is an emergency feature that has a direct
connection to the nearest police station if ever a victim is in serious trouble e.g. the
victim of physical abuse. The Government is also partnered with the application as
statistics will be sent out annually which include the number of problems solved by the
app, the number of police callouts from the use of the emergency feature etc.
Suppliers include the software developers that create and develop the software
required to start this application and keep it well maintained.
3. 6 Strategy: Focused Strategy
The generic focused strategy rests on the choice of a narrow competitive scope within
an industry. The focuser selects a segment or group of segments in the industry and
tailors its strategy to serving them to the exclusion of others (Porter, 1985. STOP has
a narrow competitive scope which is educational institues. Although it has a focused
strategy it is also a low cost system for students at schools as the service comes free to
them but not to the school itself.
3. 7 Value Chain Activity: Service After Sale
After-sales service is essential for sustaining the connections between value chain
elements. Service may involve simple follow-up visits from salespeople to gauge
consumer satisfaction or more extensive interactions with individuals or groups of
consumers to provide further education, repairs, or upgrades (Porter, 1985). STOP
has a feedback option where users can rate the application and also say what the liked
and lacked which helps us gauge on what needs to be improved and what new features
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could be added to the application. This links to the vision statement as it empowers
kids to have their say on the application and take action against bullying.
3.8 Business Processes

3.8.1. Emergency help process This process is where users are able to use an
emergency feature that contacts the nearest police station immediately and makes them
aware that you are in serious trouble. A police officer will quickly be dispatched and
sent to the location where the user is.


























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3.8.2. Customer Feedback process This process is where users including students and
teachers/team leaders can place feedback on whether or not the app was helpful to
them. They are able to suggest improvements that could be made and rate the
application overall for personal feedback reasons.

CUSTOMER FEEDBACK PROCESS MODEL



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3.9 Functionalities
3.9.1. Emergency help process
Notifies Police that your in trouble
Sends exact location to police immediately
Has reccomendation screen of what to do while waiting
3.9.2. Customer feedback process
Allows for the application to be rated on a scale of 1 to 5
Displays comments section
Reccommendation section for general comments on how to improve the
application

3.10 Systems

3.10.1. Messaging system This system is used to notify teachers, team leaders or police
of incidents or situations kids may be in. It is an instant mesaaging type system that
connect students with people who can help resolve the problem.
3.10.2. Emergency services contacting system This system is set up with all police
stations across New Zealand. The emergency function in the application directly
contacts/informs the nearest police station of the situation at hand. It shows the exact
location of the device that the victim has used to contact police
3.10.3. Customer feedback system This system allows for users of the application to
give their own personal feedback on the application and sytate what they did and didnt
like. They are able to make recommendation of how to improve the application and
suggest new features.
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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service after
sale
1. Emergency
help process
1. Notifies police of danger and recognises
exact location

2. Shows recommendation of what to do
while waiting for police to arrive
Emergency serives
contacting system

Messaging system

Customer relationship
management system
2. Customer
feedback
process

1. Displays comments section

2. Displays recommendation section for
how to improve the application


Customer feedback system

Customer relationship
management system
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CONCLUSION
Overall, STOP is an application that can empower kids to stand up against
bullies and not become victims of this growing problem in New Zealand schools.
It allows for teachers or teams leaders to intervene and stop the problem at the
core before it can get worse.
REFERENCES

1. Porter, Michael E., "Competitive Advantage". 1985, Ch. 1, pp 11-15. The
Free Press. New York.

2. Education Review. (February, 2012). Our Big Bullying Problem: Are We
Getting Anywhere? Retrieved from
http://www.educationreview.co.nz/nz-teacher/february-2012/our-big-
bullying-problem-are-we-getting-anywhere/#.Uzi7IfmSxa8


3. Faleafa, Dr Monique. (2014, February 24) TAUTOKO - Web-whakaaro
[Video webcast] from http://www.youtube.com/watch?v=K9jEOVv-
ooA#t=39

4. Human Rights Commission. (2008). Bullying, harassment and/or violence
at school. Retrieved from http://www.hrc.co.nz/enquiries-and-complaints-
guide/faqs/bullying-harassment-andor-violence-at-school/


5. Ministry of Education. (2013, May 2). Deal with Bullying.[Brochure]
Retrieved from
http://www.minedu.govt.nz/parents/allages/usefulinformation/ismychil
dabully.aspx

6. Ministry of Health, (2013) New Zealand Suicide Prevention Action Plan
2013-2016 Retrieved from
http://www.spinz.org.nz/file/downloads/pdf/file_603.pdf


7. NSPCC (National Society for the Prevention of Cruelty to Children, 2014)
Advice about the signs. Retrieved from http://www.nspcc.org.uk/help-and-
advice/worried-about-a-child/online-advice/bullying/bullying-
a_wda87098.html

8. Stomp Out Bullying. (2007-2014). The Issue of Bullying. Retrieved from
http://www.stompoutbullying.org/index.php/information-and-
resources/about-bullying-and-cyberbullying/issue-bullying/