INFOSYS.

110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
Summer 2014
Name Zheng Li
NetID z!4"#
$r%u& Num'er: (14
)e'*!te L!+,: -tt&:..!+/%*0*1101r%u&(14.'%1*&%t.2%.+z.
Tut%r!a Deta!*
Tutor: Day: Time:
Y3%++e 4%+1 )e5+e*5a0 10am
T!me S&e+t %+
A**!1+me+t:
2" -%ur*
Word
Count:
1"(1
2
AMA6IN$ A77 FOR TOURISTS IN NE) 6EALAND
INTRODUCTION
The number of tourists who travel to New Zealand is increasing with the
improvement of living standard.That is a good news for New Zealand.However, a lot
of tourist lack of traveling basics and language skill.Thereby,They may fall into
trouble for that.For example,get lost or break the law.That is reason why we launch
this app. t can help tourists find place like restaurant, hotel or shopping mall.The
most important function is that provides notes or suggestion according to the local
situation. !esides,this app focus on the current situation of New Zealand and
provide professional advices to tourist.
(. BUSINESS SECTION
3.1 Vision
To make a contribution to New Zealand by providing most useful and interesting
internet-related tools for tourists who traveling in New Zealand.
3.2 Industry Analysis:
I+5u*tr0: "ur industry is that providing I+ter+et8reate5 *er3!2e* a+5 &r%5u2t*. A+5 %ur
'u*!+e** *2%&e 9u*t /%2u* %+ t-e re*ear2- a+5 5e3e%&me+t %/ a&&.T-ere/%re: t-e &%te+t!a
2%m&et!t%r* /%r %ur &r%5u2t !* -!1-8te2-+%%10 2%r&%rat!%+ !,e 1%%1e %r 2area+5.T-e0 a*%
&r%3!5e *!m!ar &r%5u2t* !,e 1%%1e ma&* %r 2area+5 ma&*. But %ur 2%m&et!t%r 2a++%t 9u*t
/%2u* %+ Ne; 6eaa+5 *!tuat!%+ a+5 &r%3!5e t%% mu2- u*e/u +%te* /%r t%ur!*t*. S% t-at !* %ur
2%m&et!t!3e a53a+ta1e ;-!2- 2a+ -e& u* 1e+erate 5!//ere+t!at!%+ !+ mar,et.
Fore: !igh"Lo#
:
$usti%iation:
&uyer 'o#er: %; Not many options in the New Zealand mobile
software market. !ecause our product #ust
focus on New Zealand traveling market. "ur
product to attract customer though providing
2
(
professional information and accurate
positioning.
(u''lier 'o#er: 4!1- There are not many options to choose for our
product.The product rely on the $%& its hard
to substitute by other supplier and also rely on
the internet supported from local
telecommunication operator.
Threat o% ne# entrants: %; The operation of our product and services
need to cooperate with a lot of local services
business and most of local news media.
!esides, the original product development
and marketing also need to contribute large
amounts of money.
Threat o% su)stitutes: 4!1- &witching costs are inappreciable. They also
can get information though other way like
traveling website or navigation
software.!esides,!uyer inclination to
substitute is primarily driven by accuracy of
the information and also by the excessive
advertisement pushing that are during they
use the product.f our product cannot satisfy
the needs of tourists, they would switch
unhesitatingly.
*i+alry among e,isting
om'etitors:
-!1- &witching costs for most of the mobile
softwares are nothing.!ecause the price for
most of mobile softwares is same that is free.
!esides, the internet'related product industry
must try them to renew the product and
provide better services."therwise, the
customer would choose another app which
can provide better user experience.
"verall, the industry is worth to enter even though there are high rivalry among
existing competitors. !ecause our product #ust focus on the New Zealand market
now. t means there is strong competitive advantage for our product and the
business hard to be substitute in the New Zealand (arket. )ll of these indicate that
the company still can earn lots of profit in the business process.
3.3 Customers and Their -eeds
(
4
This product positioning is that providing more easier and convenient usage
experience to the tourists who traveling in New Zealand. Thereby,our customers is
tourists to New Zealand. f a person stay in a strange place and lack of basic
knowledge about that, they would feel nervous and rattled. (aybe they want to find
good restaurant to eat and satisfied hotel to relax but lack of language skill and basic
knowledge.
3.. The /rodut and (er+ie
"ur product can help tourists reduce insecurity. !ecause our app can provide the
function of positioning which can let tourists avoid getting lost. !esides, this app also
support multi'language system so its can be used by tourists who come from
different countries. The point of this app is that can provide notes and suggestion ,
which can avoid they falling into trouble due to incomprehension for New Zealand
culture or regulation.
3.0 (u''liers and /artners
Su&&!er*: There are three most important supplier for our product. The first one is
that )merican (ilitary which can provide $lobal %ositioning &ystem*$%&+ . The most
important basic function is positioning for our product and services. The second one
is that local news media like New Zealand Herald which can let us know the change
of New Zealand situation. !ecause the point of our product is notes and suggestion
for international tourists aim at local situation.The third one is that local
telecommunications operator like vodafone or telecom. !ecause our product and
service have to renew in time that can make sure tourists to get actual information.
Therefore, nternet support is very important for our app.
7art+er*: "ur primary partners are local restaurant, hotel and shopping mall or the
company who need to advertising. ,e need to get information from local restaurant
or hotel about them. ts win'win situation for the tourists and local services
4
"
business."n the one hand, the tourists can get accurate and real information
according to their needs and make wise choice. "n the other hand, the local service
business can increase popularity its would help them earn more profit. ,e also push
some advertisement for some company in the condition of user experience not
affected.
3.1 (trategy
<u*t!/!2at!%+ 1: C%m&et!t!3e *2%&e: "ur product is targeting broad market. !ecause
we provides product and services to all of tourists who come to New Zealand. &o
there is not limitation for people who want to use our app. Therefore, our competitive
scope is board market.
<u*t!/!2at!%+ 2: C%*t Strate10: The price strategy of your business is High -ost.
!ecause our app belong to nternet'related product and high'technology industry. t
means that we have to pay high cost for our product. For example, we need to pay a
fee for using $%& in our app. !esides, we need to hire the high'technical talent to
create new function and maintain operation. )dmittedly, all of these result in high cost
for our business.
Therefore,the %orter.s $eneric &trategies for our company is /ifferentiation.
3.2 Value Chain Ati+ity:
The most important 0alue -hain )ctivity for our company is that Technology and
development. The vision determine the value added of our company though technology and
development. !ecause the purpose of the company is providing most useful and interesting
internet'related tools for tourists who come to New Zealand. That means the product need to
rely on the innovation and development of technology.
"
=
3.3 &usiness /roesses
(.>.1. 'USINESS 7ROCESS 1 Bu*!+e** O&erate 7r%2e**
=
#
n business operate process, the manger need to make decision for the direction of
development according to the information collected.)nd the research 1 development
department conform to the decision to create internet'related product for consumers. n this
process, the mangers put forward suggestion to make sure the product is what they want.
#
>
The marketing 1 advertising department to populari2e this product to user. -ustomer service
transfer the suggestion and complain to nformation collected department for better user
experience.
(.>.2. Bu*!+e** &r%2e** 2 Feed)a4 olleted 'roess
-,?,9a*
n the feedback collected process, user would come up with complain and suggestion to
customer services department. The customer services department would collect these
problem to software development department for solving that. The solving result would be
feedback to make user experience better.
>
@
3.5 Funtionalities
(.@.1. BUSINESS 7ROCESS 1
C%e2t t-e +ee5* %/ 2u*t%mer* t% et t-e ma+1er 5% 5e2!*!%+ ma,!+1.
T-e re*ear2- A 5e3e%&me+t 5e&artme+t t% 2reate &r%5u2t /%r 2u*t%mer*.
(.@.2. BUSINESS 7ROCESS 2
Cu*t%mer *er3!2e* t% 2%e2t &r%'em t% *%/t;are 5e3e%&me+t 5e&artme+t
S%/t;are 5e3e%&me+t 5e&artme+t t% *%3e t-e &r%'em /r%m Cu*t%mer
Ser3!2e.
3.16 (ystems
(.10.1. I+/%rmat!%+ 2%e2t!+1 *0*tem: The information collecting system ensure
management department can know the real needs of customers. t can help manager make
decision correctly. !esides, the customer services department also need to use this system
to collect the complain and suggestion from customers as feedback to Technology 1
development. t means they can make product better through this information.
(.10.2. $r%u& 5!*2u**!%+ S0*tem: The group discussion system involves manager share their
ideas and ability to the direction of development. !esides, they change their ideas through e'
mail or other internet connected software. This system not only used by managers but also
used by software engineer.
(.10.(. Cu*t%mer ma+a1eme+t *0*tem*: -ustomer service system is related to the feedback
collecting process. The customer service department need to listen to customers. This
department has closest relationship with customer due to this system.
@
10
(.11. Summar0 Ta'e: Vaue C-a!+ t% S0*tem*
Vaue C-a!+
A2t!3!t0
7r%2e**e* Fu+2t!%+a!t!e* S&e2!/!2 I+/%rmat!%+
S0*temB*C
Br%a5 I+/%rmat!%+
S0*temB*C
Tehnology
7
de+elo'men
t
1. Bu*!+e** %&erate
&r%2e**
C%e2t t-e +ee5* %/ 2u*t%mer*
t% et t-e ma+1er 5% 5e2!*!%+
ma,!+1.
T-e re*ear2- A 5e3e%&me+t
5e&artme+t t% 2reate &r%5u2t /%r
2u*t%mer*.
I+/%rmat!%+ 2%e2t!+1
*0*tem
$r%u& 5!*2u**!%+ *0*tem
C%a'%rat!%+ S0*tem
2. Fee5'a2,
2%e2te5 &r%2e**
Cu*t%mer *er3!2e* t% 2%e2t
&r%'em t% *%/t;are
5e3e%&me+t 5e&artme+t
S%/t;are 5e3e%&me+t
5e&artme+t t% *%3e t-e &r%'em
/r%m Cu*t%mer Ser3!2e.
-ustomer service system Cu*t%mer reat!%+*-!&
ma+a1eme+t S0*tem
10
11
CONCLUSION
T-e t%ur!*t* ;-% tra3e!+1 !+ Ne; 6eaa+5 2a+ 1et &ea*a+t e?&er!e+2e 5ue t% %ur &r%5u2t.
Our 2%m&a+0 t-%u1- t;% m%*t !m&%rta+t &r%2e** a+5 t-ree ma9%r *0*tem* t% e+*ure 'etter
u*er e?&er!e+2e. T-ere/%re: IS a+5 IT -a* 1reat 3aue !+ %ur 2%m&a+0 '0 !+2rea*!+1 t-e
e//!2!e+20.
REFERENCES
$%%1e ma&*:B2014C: Retr!e3e5 /r%m:-tt&:..e+.;!,!&e5!a.%r1.;!,!.$%%1eDMa&*
Lori Sandoval,(2014), $%%1e Ma&* ee3at!%+ 5ata +%; a3a!a'e /%r '!,e e+t-u*!a*t*:
Retrieved from3-tt&:..;;;.te2-t!me*.2%m.art!2e*.#20(.20140"20.1%%1e8ma&*8ee3at!%+8
5ata8+%;8a3a!a'e8/%r8'!,e8e+t-u*!a*t*.-tm
JAMES HENDERSON,(2014), $%%1e au+2-e* N6 Street V!e; -!*t%r!2a !ma1er0: Retr!e3e5
/r%m:-tt&:..te2-5a0.2%m.+et1u!5e.+e;*.1%%1e8au+2-e*8+z8*treet83!e;8-!*t%r!2a8
!ma1er0.1>(2>4.
$%%1e Ma&* /eature -a!e5 a* E5ru+, tra!+E /%r re3eer*: B2014C: Retr!e3e5 /r%m:
https344ph.celebrity.yahoo.com4news4google'maps'feature'hailed'drunk'train'revelers'
565768587.html
Brad Reed,(2014),4ere are t-e = 'e*t /eature* $%%1e -a* a55e5 t% $%%1e Ma&* t-!* 0ear:
Retr!e3e5 /r%m: http344bgr.com49:5;4:64584google'maps'9:5;'best'new'features4
11
12
Liam Naden,(2014),T%& 10 M!*ta,e* T%ur!*t* Ma,e !+ Ne; 6eaa+5:)-at N%t t% D% %+
Y%ur Ne; 6eaa+5 4%!5a0 %r Va2at!%+: Retr!e3e5 /r%m:
tt!"##$one%&ealand'a(o)t'*om#od#Ne%+ealand,ravel#t!#,o!-10-Mi.ta/e.-,o)ri.t.-Ma/e-0n-
Ne%-+ealand'tm
12