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BREAKMINDER watch reminds you to take those breaks that keep you productive and healthy. The watch is connected to the cellphone by bluetooth, the collected data will be uploaded to cloud, and it can be accessed by your doctor anytime.
BREAKMINDER watch reminds you to take those breaks that keep you productive and healthy. The watch is connected to the cellphone by bluetooth, the collected data will be uploaded to cloud, and it can be accessed by your doctor anytime.
BREAKMINDER watch reminds you to take those breaks that keep you productive and healthy. The watch is connected to the cellphone by bluetooth, the collected data will be uploaded to cloud, and it can be accessed by your doctor anytime.
Name Yan ZHENG NetID yzhe621 Group Number: 459 Website Link: http://infosys1102014ssgroup.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Yvonne Hong Sunday 12am Time Spent on Assignment: 20 hours Word Count: 1467
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2 BREAKMINDER WATCH INTRODUCTION Sitting all day is not good for our health, we all know that, but when we're busy with work, it can be hard to remember to get up and move around from time to time. There are numbers of study show that being physially inative leads to a whole list of health problems, it can increase your risk of cancer, diabetes, heart disease, etc. Breakminder watch is the optimal solution to these modern problems, not only reminding you to take those breaks that keep you productive and healthy, it also keeps tracking your health by measuring your daily physical parameters, alert you and your doctor to issues; the watch is connected to the cellphone by bluetooth, the collected data will be uploaded to cloud, and it can be accessed by your doctor anytime,to help you with detecting and preventing illness. 3.BUSINESS SECTION 3.1 Vision Provide consumers an affordable and conveni ent product, to privatel y manage their health; to continually i ntroduce best technology and, service to enhance customers' experience. 3.2 Industry Analysis: Wearable health and wellbeing device industry Industry: Wearable health and wellbeing device industry. Force: High/Low: Justification: Buyer power: High There are already a growing market for wearable health and wellbeing i ndustry, many products are released. (+Plastic Technologies and Plastic Logic, 2014) Buyers have many sources to purchase.
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3 Supplier power: Low one of the most important supplier in our business is online retailing store, we can pay them to display and sell our products, and there are thouhsands of internet retailers around the world. As internet is the one area of merchandising that continues to have positive far into future, the growth of online retailing stores will make the competition be more intesive. (ZEILER, D.,2011) Threat of new entrants: High The level of entry barri er is relatively low, it does not cost too much or require much experience, as we can outsource the procedure of software development and watch making to our partners. Threat of substitutes: High There are many substitutes, visit a doctor or health adviser on regul ar basis, to purchase an expensive home health monitor device, etc. Rivalry among existing competitors: High There are already a growing market for wearable health and wellbeing device industry, many firms have entered the market, successful products like Nikes Fuel band and Jawbones Up. It is a competitive industry. (CCS Insight, 2014) Overall attractiveness of the industry: The industry seems not very attractive, as increased competition; but with growing consumer interest and awareness and increasi ng demand (Dol an, B., 2012), I believe our product with competitive advantage, such as more sophisti cated versions wit h more functionalities, i ntegrated directly,
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4 inconspicuously i n accessories and affordable price, could sti ll open the market further. 3.3 Customers and Thei r Needs We are targeting anyone who cares about their health and wellbeing; people try to rationalise buying 'gadget baling' under the pretext of it improving their health and wellbeing. (CCS Insight, 2014) For expampe, "worried well", people who are healthy but are worried about becoming ill and so take medication or see a doctor when they don't need to. (Maxwell, K., 2011) 3.4 The Product and Service Breakminder watch can remind you to take breaks during your busy work and study, keep you being productive and healthy; keep tracking your health condition by measuring pulse rate, temperature and calculating your heart rate; alert you and your doctor while there are issues, to help you with detecting and preventing illness; upload and store your helath data to cloud, easy for your and your doctors to access. 3.5 Suppliers and Partners Supplier 1: Big online retailing stores where can display our products for customer to purchase; such as trade me, we pay money to trade me for displaying our products, and we can sell online. Supplier 2: Cloud storage service, we purchase the secured internet storage space from them, to upload and store our data collected from users, for users or users' doctors to access the information through the cloud. Partner 1: We work with watch making factory who can make the breakminder watch for us. With this partner relationship, we do not have to purchase expensive watch production line but produce quality products. Partner 2: Software developing company, we work with software developing company to develop and maintain the software, to provide best technology and service to our customers.
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5 3.6 Strategy: Cost leadership strategy Our business is targeting the broad market, our customers are anyone who cares and wants to improve their health and wellbeing, there are large number of people who cares about their health. To provide affordable devices to the customers shows that we are focusing on low cost strategy. The market is quite competative and its better for us to provide good product with competative price. The overall strategy is therefore Cost leadership strategy. 3.7 Value Chain Activity: Service after the sal e The most important value chain activity for the business is Service after the sale. To provide customers an optimal solution to manage their health, and continually introduce best technology and service to enhance customers' experience, it is important to focus on service after the sale. For example, to collect and upload accurate data from users, alert issues to customers in time, maintain the software to minimize errors, be responsible and flexible to any requirements, etc. All of those above are belong to the part of service after sale, to increase customers' satisfaction and enhance their experience. 3.8 Business Processes 3.8.1. PRODUCT RETURN PROCESS - Firstly, customer need to fill out the the RMA form; then we will check if it is a quality issue: if not, customer support team will contact the customer for other assistance; if it is a quality issue and the product is under warrenty, the product failure analysis department will analyze the failure product, find out the root cause and take corrective/preventive action; after all of this done, we will replace or credit to the customer. The importance of this process is to provide the best service to customers, increase their satisfaction and enhance their expierence.
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6 Start Customers filling in RMA form Quality issue Customer Support No Under warrenty Yes Yes Find out root Cause Corrective/ preventive action Replace or credit Done Customer Service Department Product Failure analysis department Failure analysis No
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7 3.8.2. SOFTWARE MAINTAI NING PROCESS - Users fill out the problem report form for identified problems, the site analysis department analyze the problem and write a report; the management team decide wheter need to update the software with this problem; if yes, software engineering will design and code the software, then test on the new version: if failed in testing, engineering department need to redesign the software; if pass the test , new version of software will be released. This process is important because we want to provide the best technology and product to customers, to improve their satisfaction. Start Users fill out problem report form Analyze issue & report Change Software need Design & code Yes New version released End Site analysis department Customer Support No Customer Service Department Software engineering department Software testing Pass Fail
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8 3.9 Functionalities 3.9.1. PRODUCT RETURN PROCESS Analyze the failure products to take correcive/preventive action. Replace or credit the failure products to customers. 3.9.2. SOFTWARE MAINTAINING PROCESS Analyze problems identified by users and write the report. Design and code the new version of software.
3.10 Systems
3.10. 1. FAILURE PRODUCT ANALYSIS SYSTEM - Help us to analyze the failure products, find out the root cause by correctly locating the actual failure point, the system effectively narrow down failure locations, and reduce the failure analysis time. 3.10. 2. PRODUCT REPLACE/CREDI T SYSTEM-Help to reduce the time of replacing a new product or giving credit to customer, by correctly locating customers' needs and relative information; ensure customer do not wait long time to receive the replacment or credit, improve customer's satisfaction. 3.10. 3. SOFTWARE DESI GN SYSTEM - Help to design and complete an integrated set of fast, accurate and easy to use software, to reduce the software design time, by providing full, standards-based design and verification system.
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Service after the sale 1. Product return process 1. Analyze the failure proeucts to take corrective/preventive action.
2. Replace or credit the failure products to customers. Failure product analysis system
Product replace/credit system DSS
CMS 2. Software maintaining process 1. Analyze problems identified by users and write the report.
2. Design and code the new version of software. User problem analysis system
Software designing system DSS
DSS
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10 CONCLUSION Breakminder watch is a optimal solution to those problems caused by being physically inactive, it is not just a watch but your best friend and 24 hours health guardian; it keeps tracking your health condition, help you to prevent and detect illness. Our strategy is focusing on broad market and low cost, and our target marketing is everyone who cares about their health. Information systems in the organization help us to reduce cycle time, improve customer's satisfaction and gain competitive advantage in the industry; so we can achieve our vision of providing customer a convenient and affordable way to privately manage their health, continually provide best technology and service to enhance customer's experience.
REFERENCES
1. +Plastic Technologies and Plastic Logic. (2014). The time has come for wearable electronics. Retrieved from http://www.fibre2fashion.com/industry- article/51/5056/the-time-has-come-for-wearable-electronics2.asp
2. ZEILER, D. (2011). Growth of Online Retailers Make Internet the New Shopping Battleground. Retrieved from http://moneymorning.com/2011/11/29/growth-of- online-retailers-makes-internet-the-new-shopping-battleground/
3. CCS Insight. (2014). Wearables to feature prominently in 2014 starting at CES. Retrieved from http://www.ccsinsight.com/press/company-news/1783-wearables- to-feature-prominently-in-2014-starting-at-ces
4. Dolan, B. (2012). 170M wearable wireless health and fitness devices. Retrieved from http://mobihealthnews.com/16415/by-2017-170m-wearable-wireless-health-and- fitness-devices/
5. Maxwell, K. (2011). BuzzWord. Retrieved from http://www.macmillandictionary.com/buzzword/entries/worried-well.html
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641