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26 million passengers in New Zealand airports alone were affected by congestion. The solution to this is the e-pass, a device that addresses the problem of congestion without compromising safety standards. It uses biometrics, scanning technology, and cloud storage to speed away congestion.
26 million passengers in New Zealand airports alone were affected by congestion. The solution to this is the e-pass, a device that addresses the problem of congestion without compromising safety standards. It uses biometrics, scanning technology, and cloud storage to speed away congestion.
26 million passengers in New Zealand airports alone were affected by congestion. The solution to this is the e-pass, a device that addresses the problem of congestion without compromising safety standards. It uses biometrics, scanning technology, and cloud storage to speed away congestion.
Name Daryl Wan He Chang NetID Wcha676 Group Number: 147 Website Link: http://infosys110groupxxx.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Helen Tuesday 3PM Time Spent on Assignment: 32 hours Word Count: 1649
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2 JUST GIVE CONGESTION E-PASS INTRODUCTION In the airline industry today, there are two things at the forefront of customers minds: Safety and Speed. Airlines have spent the last decade trying to find the fine line between these two factors. As a result, increased security measures have led to some of the worst congested airports in the world leading to much dissatisfaction. 26 million passengers in New Zealand airports alone were affected by congestion (Anna.aero, 2014). The solution to this is the E-pass, a simple device that addresses the problem of congestion without compromising safety standards by using a magical mix of biometrics, scanning technology, and cloud storage to speed away congestion. 3. BUSINESS SECTION 3.1 Vision To ensure the swift and secure delivery of weary travellers through the hassles of airport customs into their warm, cozy beds. 3.2 Industry Analysis: Airline Immigration Security Industry
Force: High/Low: Justification: Buyer power:
Low Different countries have their own implicated standards for airport security, which regulate which type of security systems and hardware are required by the standards in their respective countries, such as CAPPS-II in the U.S.A. (Benham, 2004). Supplier power: High Most airports security devices and systems are dictated by standards in their country. Airports in New Zealand for example follow standards imposed on them by the International Civil
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3 Aviation Organization (ICAO). (AVSEC, 2014).
Threat of new entrants: Low It costs a lot of time and money to set up an entire security system, hardware and software inclusive. Security systems also require experts to set up, use and maintain them, thus there is also a high knowledge barrier as well. The International Air Transport Association (IAA) reported an annual figure of $7.4 billion USD spent by airlines on security in 2011 alone. (McCartney, 2011 ) Threat of substitut es: Low The only time security systems are changed are when technological advancements or specific events (such as the 9/11 terrorist attack in the United States) justify changes to the security system. Passports and legal papers are the only (Benham, 2004). Rivalry among existing competit ors: High In what few competitors exist in this industry, they must constantly keep upgrading their security systems along with improving technology to keep up with the governments requirements in order not to get replaced.
Overall attractiveness of the industry: This is an unattractive business to be in. The high cost and knowledge barriers for entry as well as large expenses on future maintenance deters many upstarts, and even those already in the industry must continually improve their systems to meet government standards creates pressure for constant success, or companies risk being replaced.
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3.3 Customers and Thei r Needs The primary customers of the industry are passengers of airlines who are travelling both overseas and within New Zealand. According to a study carried out by Bandung State Polytechnic, the primary needs that passengers want fulfilled are lower prices, the service of quality, adequate security of the indivudual and their belongings, and the timeliness in which it is carried out (Suhartanto & Noor, 2012)
3.4 The Product and Service: The E-Pass The E-Pass, is an electronic version of passports that consolidates all of its uses into single device. It will store the relevant information for identification of a passenger, as well as their flight details by usage of a cloud system, which is accessed physically at airport terminals by a biometrics fingerprint scan that acts as a biological password which links relevant information of individual passengers to the e-pass. We are aiming to please the passengers need for promptness and accuracy of service as mentioned above by cutting out delays and eliminating congestion in queues during their transition through the airport security screening process. The entire process will be streamlined the as the e-pass eliminates the human element of manual passport and boarding pass checks and thereby increase its time- efficiency. 3.5 Suppliers and Partners Supplier 1: Ayonix Inc. Ayonix is a Japanese biometrics company that has branches in New Zealand. We will purchase the biometric fingerprint scanners required for the identification procedure in the E-pass. Supplier 2: Security E-Cards Specialists (SES) SES is a New-Zealand based plasitc smartcard manufacturer. They will supply the microchip technology used in smartcards that we will program and incorporate into the E-pass.
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Partner 1: Auckland Airport A partnership with Auckland Airport will enable us to, under terms and conditions accepted by both parties, set up our systems in their airports. Their benefits are the usage of a more efficient immigration system that speeds up the whole airport transitioning process, whereas we gain exposure and business with customers who use the E-pass.
Partner 2: IBM A partnership with IBM in using their Cloud system will allow us to collaborate closely with IBM to ensure the secure handling of private information of customers. We will gain the benefit of having a powerful storage system to empower our business, whereas IBM will gain a share of our royalties.
3.6 Strategy: Differentiation The aim of the E-pass is to provide customers of the airport with a more efficient method for transitioning through immigration. The competitive scope is the broad market, as there are many potential customers in the airline industry who would pay to save time (Suhartanto, 2012). The competitive advantage the E-pass provides greater speed without compromising the security in the airports, which would fulfil one of the customers primary needs and add value to the E-pass. With this advantage, we can charge a premium price to those who want to use the E-pass. The overall strategy is therefore Differentiation. 3.7 Value Chain Activity: Firm Infrastructure The most important value chain activity for this business is Firm Infrastructure. This is because the nature of the business is the handling of private information received from E- pass holders, which represents their trust in the company. As such, it is a requirement that the companys hardware and systems are constantly operating at a high level of quality, and
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6 that extra precautions are taken in the event of failures in the system (such as having physical back-up memory should the cloud system fail for whatever reason).
3.8 Business Processes 3.8.1. PASSENGER IMMI GRATI ON PROCESS This process is important to the business because it is the primary process which enables the E-pass to perform its service of immigration identification. Its key purpose is to ensure that correct information is received, processed through the system, and allow/deny customers through immigration who meet the verification criteria. Another purpose is to continually monitor the performance of the system by keeping a record of successful and failed transitions which can provide higher- level management information that they can use to improve the E-Pass.
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8 3.8.2. INFORMATI ON BACKUP PROCCESS To ensure the integrity and security of the information entrusted to us, a backup process is crucial. It is important to have a physical storehouse of backed-up information in the event that an incident damages the information on the cloud. If the database were erased, the business would suffer extreme losses as the E-pass would be unable to function. It ensures the digital integrity of our information cache is safe and secure.
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10 3.9 FUNCTIONALITIES 3.9.1. PASSENGER IMMI GRATI ON PROCESS Check if received customer information matches database information Obtain information for critical analysis of product for improvement 3.9.2. INFORMATI ON BACKUP PROCESS Store information crucial to operations in a safe location Organize decision useful information and filter out mistakes. 3.10 Systems
3.10. 1. INFORMATION ANALYSI S SYSTEM - This allows us to assess information obtained from operational systems of the E-pass. The system will discover trends and patterns in the information which will highlight key issues to higher level management. It provides information that allows higher level management to develop action plans to address any problems in the E-pass as they arise, as well as its future development, such as for increases in speed. 3.10. 2. DATABASE MANAGEMENT SYSTEM It is essential in maintaining the security and viability of the data kept by the company for use in operations and planning, both in the cloud and on the ground. It ensures easy access to information for employees by categorizing information into distinct categories so that the different users can find information relevant to their tasks. It also ensures that the databases are protected by security programs like firewalls. 3.10. 3. CUSTOMER I DENTIFI CATI ON PROCESS SYSTEM This is a crucial system for identifying customers and ensuring that their biometric password matches their database information. This system is ensures the safety of passengers on the flight by barring entry from possible criminals.
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11 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Firm Infrastructure Passenger Immigration Identification Process 1. Check if received customer information matches database information 2. Obtain information for critical analysis of product for improvement Customer Identification Process system
Information Analysis system
Decision Support Systems
Transaction Processing Systems Information Backup Process 1. Store information crucial to operations in a safe location
2. Organize decision useful information and filter out mistakes.
Database Management System Information storage system Decision Support Systems
Decision Support Systems
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12 CONCLUSION By mixing together existing technology and connecting them with IT and IS, the E-pass brings forth a new solution for dealing with airport congestion. By streamlining the immigration process, the E-pass delivers the value of time to customers who choose to use it. Following the Differentiation strategy, we aim to make the E-Pass available to the broad market at a higher, but reasonable price point. The focus on the value chain activity Firm Infrastructure makes us focus on delivering a product that is supported by a structured and robust information systems that will protect and speed along the immigration process. The business processes reflect this the Passenger Immigration Identification Process and its systems provides constant feedback that allows the improvement and maintenance of E-pass systems, and the Information Backup Process ensures that sensitive information is stored securely. The use of structured support sytems are integral to the success of the E-Pass. REFERENCES
1. Anna.aero. (2014). New Zealands big three airports handled 26 million passengers in 2013; Auckland, Christchurch and Wellington all growing. Retrieved from http://www.anna.aero/2014/03/13/new-zealands-big-three-airportshandled- 26-million-passengers-in-2013/
2. Aviation Security Service. (2014). ICAO SUB-REGIONAL AVIATION SECURITY TRAINING CENTER.Retrieved from http://www.avsec.govt.nz/Industry-Related- Documents/ICAO- Sub-regional-Aviation-Security-Training-Centre/ 3. Benham, Barbara. (2004). GLOBAL AIRPORT SECURITY. Retrieved from http://www.travelandleisure.com/articles/global-airport-security 4. McCartney, Scott. (2011). Airport security costs are up, but weak spots remain. Retrieved from http://online.wsj.com/news/articles/SB10001424053111903596904576516332299 459122 5. Suhartanto, Dwi., & Noor, Any. (2012). CUSTOMER SERVICE SATISFACTION IN THE AIRLINE INDUSTRY: THE ROLE OF SERVICE QUALITY AND PRICE. Indonesia: Bandung State Polytehnic, Department of Business.