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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name JunHwi Kim
NetID jkim720
Group Number: 357
Website Link: http://infosys1102014s1group357.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kitwah Huang Friday 12pm
Time Spent on
Assignment:
20 Hours Word Count: 1542

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ONLINE MEDICAL DATABASE SYSTEM
INTRODUCTION
A problem we face in New Zealand is the inefficiency of the current public hospital system.
Based on the information from research, An estimated 280,000 New Zealanders needs
elective surgery with 170,000 not making to the waiting list (Health Funds Association of NZ,
2013), New Zealand median age are increasing (Statistics New Zealand, 2013). These
information indicates that the current public hospital system is not efficient enough to meet
the increasing demand of elective surgery.
Therefore, we decided to develop an Online Medical Database System that will store and
compile patient information, such as gender, types of surgery and demographics from all
public hospitals via internet. This system will establish a constant connection all public
hospitals in NZ that will update whenever it is connected to the internet. By storing the
information in a database and enabling access from all public hospitals, hospitals will be
work together to determine the efficient allocation of patient accordance to their
information. Application of this system will decrease the average waiting time for the
elective procedure by allowing more liquidity in the communication of information


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3. BUSINESS SECTION
3.1 Vision
To provide and develop the an easy to use, simple and efficent online medical database
system to save many lives quicker.
3.2 Industry Analysis:
Industry: Online Medical Database Industry.
Force: High/
Low:
Justification:
Buyer power: Low New Zealand currently does not appear to have any
online medical database systems released that
synchronises every hospital consistently. Only similar
record database seems to be eSCRV developed by
Orion (Orion Health, 2013). Since the buyers do not
have various choice of a similar product, their power
is low.
Supplier power: Low Due to the large scale of the system, it will need a
customised hardwares specifically for storing of large
amount of medical data and information. This would
be best supplied by companies, such as Intel, HP,
Samsung and more.
Threat of new entrants: Low This industry will require professional staffs from
both medical and IT to successfully develop the
software, as well as financial wealth to purchase the
hardware, rent/buy a place for main office, to pay
wages to pay the internet provider and many others.
Due to this high entry barriers, threat of new entrants

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will be low.
Threat of substitutes: Low Except for eSCRV mentioned above, there are no
other similar products other than the methods of
keeping medical records on paper as well as storage
systems. Therefore, because they have a lower
quality factor and low amount of substitutes, the
threat is low.
Rivalry among existing
competitors:
Low This industry is still unknown to many andtThe only
existing competitor is Orion Health, due to the lack of
rivals in the industry, the rivalry is low.
Overall attractiveness of the industry: In terms of rivalry, Online Medical Database industry
is very attractive because the number of competitor is minimal. However, in terms of the
intelligence and financial requirements, it will be difficult. Since the staffs will need to have
considerable knowledge in IT and medical background and the setup of a large scale
database requires physical office to set up hardwares. Also considering the assumed public
hospitals reluctancy to change their old ways, this industry may be risky.
3.3 Customers and Thei r Needs
In the elective services procedure, flow of information is limited without a proper
communication or information sharing system. The current elective procedure by the
District Health Board does not have an efficient communication or information system that
connects each procedures.
Therefore, DHBs needs are a better flow of information and efficiency.
3.4 The Product and Service
The Online Medical Database will allow any essential data or information to be uploaded,
updated, fixed and saved by DHB and Hospital staffs. This means that as long as there is an
internet connection, the transfer of data and information between relevant groups will be

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instantaneous. Therefore, assessment of patients will be faster and the liquidity will
improve.
3.5 Suppliers and Partners
Main supplies that would be required of this system are the infrastructure to set up the
hardwares, hardware and internet connection. A potential hardware supplier would be Intel,
the company that manufactures hardwares. A potential internet service provider would be
Telecom, one of the main internet provider in New Zealand
A potential partner could be Gorilla Technology (Gorilla Technology. 2014), they expertise in
providing IT services and managing IT. Partnering with Gorilla would reduce the amount of
work needed to compute the system.
3.6 Strategy: Differentiation (Focused hi gh cost)
The target customers would be organisations and people who are in a healthcare industry.
Also, because this business will be founded in New Zealand, customers are limited in New
Zealand. Therefore, the market focus is narrow.
Due to the incorporation of many business set up costs, the infrastructure, hardwares and
internet provider, the operating costs and system maintainence costs will be high. In
addition, the benefits of both the indirect and direct customer (patients and people in the
healthcare industry) from the Online Medical Database will be very valuable as the time
taken between each elective procedure, such as GP referral, consultant and clinics, will be
shortened via the immediate information update throught the system. Therefore, due to
the operating costs and the value it provides, the costs will be high.
3.7 Value Chain Activity: Make the product or service
The most important value chain activity for this business is manufacture of products and
services because the key value of this business is the product and the quality of the service
provided by the product. As this system will operate to make the current hospital system to
be more efficient and also potentially saves lives, the making of the product will be a very
crucial to the business.


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3.8 Business Processes
3.8.1. SOFTWARE PROTOTYPING PROCESS
The necessities of the system are being able to successfully store a lot of data in the
database and communicate the data and information with the system efficiently via internet.



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3.8.2. FINAL TESTING PROCESS
After the final design and programming of the system, a test in an operating condition needs
to be made to see if any bugs or errors would appear in midst of actual operation



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3.9 Functionalities
3.9.1. SOFTWARE PROTOTYPING PROCESS
Program the necessary components into the software
Provides a prototype to develop into the final product
3.9.2. FINAL TESTING PROCESS
Finalises the product to be ready for release to the market
Identifies bugs and errors
3.10 Systems

3.10. 1. TEST DATA COLLECTION SYSTEM
From the tests that were executed, data collection will be important because it can be a
good reference in the future to see what adjustments were made to fix which specific error.
This will be useful anytime when there is an error or bug because it will store all the
information that could be relevant to current errors
3.10. 2. PROGRAMMERS PROGRESS RECORD SYSTEM
With a system to record the progress of the programmers, they will be able to see what has
been done and what has not, as well as the time taken. Keeping records of these
information will help keeping track and plan ahead of what should be done.
3.10. 3. BUGS AND ERRORS IDENTIFI CATION SYSTEM
With a system to identify bugs and errors it will make programming easier to adjust and fix.
This will ensure that there are no bugs and errors with the software and make sure that the
Online Database system will work fine in a moderate condition.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)
Making of the
Product or
services

1. Software
Prototyping
Process
1. Program the necessary components into the
software
2. Provides a prototype to develop into the
final product
Test Data Collection System

Programmers Progress
Record System
DSS

DSS
2. Final Testing
Process
1. Finalises the product to be ready for
release to the market
2. Identifies bugs and errors
Bugs and Errors Identification
System

DSS


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CONCLUSION
If the Online Database System is manufactured and distributed in real life, it will help to
improve the liqudity of the current elective procedure and possibly save lives with its
efficient communication of data and information via internet. In addition, it will allow the
patients medical data and information to be easily accessed, uploaded and stored in the
database. To ensure the quality of the product, this business will concentrate on the making
of the product where endless adjustments will be made to provide a better and more
efficient system.
REFERENCES

1. Health Funds Association of NZ. (2013). 280,000 New Zealanders wait for public
surgery. Retrieved from http://www.scoop.co.nz/stories/GE1312/S00039/280000-
new-zealanders-wait-for-public-surgery.htm

2. Investopia Staff. (n.d.) The Industry Handbook: The Internet Industry. Retrieved from
http://www.investopedia.com/features/industryhandbook/internet.asp

3. Canterbury Clinical Network (CCN). (n.d.). eSCRV. Retrieved from
http://www.ccnweb.org.nz/Activities/eSCRV.aspx

4. Orion Health. (2013). Kings Fund report highlights significant impact of the Orion
Health clinic portal. Retrieved from http://www.orionhealth.com/ca/media-
center/news/news/201309201908
5. Statistics New Zealand. (2013). Quickstats about national highlight age and sex.
Retrieved from http://www.stats.govt.nz/Census/2013-census/profile-and-
summary-reports/quickstats-about-national-highlights/age-and-sex.aspx
6. Gorilla Technology. (2014). What we do: IT Services and IT Management. Retrieved
from: http://www.gorillatechnology.com/what-we-do