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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Boya Liu
NetID Bliu285
Group Number: 451
Website Link: http://infosys11002014s1group451.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Kirsten Thursday 10am
Time Spent on
Assignment:
13 hours Word Count: 1320

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HAPPY UNI LIFE APP
INTRODUCTION
Nowadays, the amount of students who study in university has increasingly over years, people may experience a series of bewildering incidents
when they are not get familiar. When they first enrolled in the university, they might feel confuse and do not have any clue on how to make
friends. Happy Uni Life application can help you to solve those kind of problems.
3. BUSINESS SECTION
3.1 Vision
To provide a convenient and practical experience to make international student easier to get familiar with University.
3.2 Industry Analysis: University Students networking Industry
Industry: University Students networking Industry. A networking based application to help university students who expects to get familiar
with the university they study with.
Force: High/Low: Justification:
Buyer power: High There are many university app all over the world
as there is a campign to choose which is the best

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mobile app. ( The Applied Innovation Institute,
2012).
Supplier power: High Each university only got one app which focus on
themselves only. Buyers do not have any other
choices to select with.
Threat of new entrants: Low It is easy to entry because it costs a few and easy
to accapted by students. Competitors are quick to
copy competitive advantages.
Threat of substitutes: High There are many alternatives as universitys own
app. Recording to DiUlio N. (Dec, 2010)s article, it
is said that "We felt this app was very important for
the University, and we worked with offices across
campus to create it," said Serge Goldstein. It is
obviously to see students prefer their own
universitys app rather than adapt a new one.

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Rivalry among existing
competitors:
High Those apps function are familiar, and students
who get used of their own university app are not
able to try new one. University like UniLeeds also
integrates key services for mobile users and brings
them together in one APP. ( The University of Leeds,
2014)
Overall attractiveness of the industry: It is not attracttive to some extent because the threats of rivaly is high because students who familiar
with their own universityapp would not interested in a new one.

3.3 Customers and Thei r Needs
The mainly types of customers that the app focus is universityl students. When students came to an environment they are not familiar with,
they would definitely not get used to it and feel frustrating. They may get confused like: how many course should I choose? Is it difficult?
Where can I get the application forms? Therefore, they are expecting someone help them sort out those kind of troubles as soon as possible.
Our app is to help people dealing with problems through information provided and meet their needs.
3.4 The Product and Service

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Live and Happy is a convenient and practical application. There are many functions that satisify international student needs. Fistly, you
registered and select which university are you in, then enrolled your course and joined the group. You can ask questions here and we
encourage people who help others solve problems by giving them discount card which can use around universitys restaurants. Also, students
are allowed to make trade-offs in app. Our app is securely identified every registered accounts, so do not worry there would happen swindle.
3.5 Suppliers and Partners
The two suppliers for our product are Google and Apple, as they releasing the app through their app store, so that people would see it and
download. The two partners for our product are restaurants around the university and banks. We need restaurants to provide bonus card so
that there would be more people has inspired and try to help others. At the same time, we bring them more constomers as the net profit
would increase. Also, we need bank to corpoate with us as trade-offs happens, it must be identified registerss information is true.

3.6 Strategy: Cost Leadership
Our app is focued on low cost as students do not have to pay anthing if there is no trade-offs happen. All they need to do is registered and look
through the page. However, we do focus on narrow market because it is only for people who study in university may use these app. It seems
non-useful for people who alreasy worked or studied at language scholl. Because of the app mainly focus on narrow market and low cost, the
overall strategy is therefore cost leadership.
3.7 Value Chain Activity: Service after sale

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The most important value chain activity for this business is Service after sale.
Our aim is to attractive more students who study at university to use our app. It is vital to listen their feedback, and try to improve our system
to satisfy them. Once those feedbacks were collected, we analysis them and make the update of our product in order to improve our
competitive advantages. If they content with the functions, they may continue to use it and recommend to others and it achieves broad
spread.
3.8 Business Processes
3.8.1. FEEDBACK COLLECTION AND ANALYSIS PROCESS- We design a section which students can offer proposals to us. After we received those
feedbacks, we will evaluate them and divide them into two parts: valuable and invaluable. Those invaluable feedbacks will be deleted
straightforward. Those valuable feedbacks will be analysed by our specific staffs. They will summary and rearrange all the information and
then send to customer service department in order to improve customers satisfaction.


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REPLACE WITH BUSINESS PROCESS 1 MODEL


3.8.2. UPDATE AND DEVELOPMENT PROCESS - After monthly checking the system, it will be shown whether it need to be maintenance. If it is not, it will
continually check whether need to update. If it need to be updated then it will be updated and testing. If it doesn't need to be updated or maintenance, it
will be sent back and wait until next monthly checking. For maintenance, if it need maintenance, the process will send to maintenance and testing. When
the testing result coming out, the IT department will check is good or not. If it not good enough will be sent back to need maintenance or not.
REPLACE WITH BUSINESS PROCESS 2 MODEL



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3.9 Functionalities
3.9.1. FEEDBACK COLLECTION AND AYALYSIS PROCESS
Collect those feedbacks from customers
Anaysis feedbacks and amend them
3.9.2. UPDATE AND DEVELOPMENT PROCESS
Check out if the system need to maintence or update
Keep app annovative every time
3.10 Systems

3.10. 1. FEEDBACK COLLECTI ON AND ANALYSIS SYSTEM Through feedback collection and analysis, we can know about what customers
thoughts and what should we improve to attractive more customers.
3.10. 2. UPDATE AND MAI NTENCE SYSTEM It is important to check out whether it is run good, because students would use it everyday. If we do
not do the maintence, once the system is ruined, we would add up more cunstomers complaints and lose potential customer.





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3.11. SUMMARY TABLE: VALUE CHAIN TO SYSTEMS

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
Feedback
Collection and
Analysis
process
1. Collect those feedbacks from customers
2. Anaysis feedbacks and amend them
Customer service system Transaction Processing
System

Customer Relationship
Managemtn
Update and
maintence
process
1. Check out if the system need to maintence
or update
2. Keep app annovative every time .
Update and maintennce
system
Transaction Processing
System


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CONCLUSION
Happu Uni Life is a application which to provide a convenient and practical experience for
university students who are not familiar with new environments. It is not attractive as
imagined because there are many univertys app available. Its strategy is cost leadership.
The main value chain activity is service after sale. There are two main business processes
which are Feedback Collection and Analysis Process and Update and Maintenance Process.
We try to satisfy students needs and requirements throughout Transaction Processing
System, Customer Relationship Managemt

REFERENCES
1. The Applied Innovation Institute. (2012). University Mobile Challenge. Retriewed from:
http://applied-innovation.org/universitymobilechallenge/
2. DiUlio N. (2010). Princetons phone app provides mobile resource. Retriewed from:

http://www.princeton.edu/main/news/archive/S29/12/15A85/index.xml?section=to
pstories
3. The University of Leeds. (2014). Mobile apps from the University of Leeds. Retriewed
from:
http://www.leeds.ac.uk/info/20011/undergraduate/1912/mobile_apps_from_the_university
_of_leeds