INFOSYS.

110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014


Name Khanindra Kaushish
NetID kkau912
Group Number: 133
Website Link: http://infosys112014fcgroup133.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Helen Chen Tuesdays 2pm
Time Spent on
Assignment:
17 hours Word Count: 1807


KZZAM A MAGICAL SOLUTION TO
CONGESTION
INTRODUCTION

Traffic congestion is a problem faced by all major cities of the world.
Auckland being one of those is ranked the 15
th
most congested city and is
now being called the city of snails. The issue of congestion affects
university students the most. Demotivation, missing out on lectures and
ultimately failure can be the devastating results for a student because of
this problem. To overcome this problem we have created an app which
can help Auckland university students collaborate and organise a carpool
to overcome congestion - KZZAM.

3. BUSINESS SECTION

3.1 Vision

To provide the students at Auckland University a way to overcome traffic
congestion by collaborating and organising carpools in a simple, intuitive and
affordable platform with a clean interface that makes carpooling fun and
easy.
3.2 Industry Analysis: Transport industry


Force: High/Low: Justification:
Buyer power: Low There are not a lot of carpooling applications
designed for New Zealand and Auckland
specifically has no carpooling apps designed to
help students organise transportation. There is
one app recommended by New Zealand
Transport agency called lets carpool (New
Zealand Transport Agency, 2012) but that too
doesnt exclusively cover student needs. Apart
from there are apps like Carpool King , Jayride
and catchalift but none of these general apps can
benefit auckland university students the way our
app will and so the buyer power is low.
Supplier power: Low With over 100 app developers (Yellow,2014) to
choose from, the New Zealand creative industry is
very competitive. Hence, supplier power will be
low. The design and development of the app can
be outsourced to either a single design firm or
contracted to individuals with different skill set.
The website will be managed by the hosting
company at a very minimal cost per annum and
any updates to the content will be managed by
the firm or individuals hired initially. If there are
any complications, the project can be transferred
to other companies or designers
Threat of new entrants: High Threat for new entrants would be high as the app
development industry is booming these days and
is only going to get bigger (New Relic, 2013).
Carpooling is on the rise in New Zealand (3news,
2012) and due to the technologically advanced
generation we are in, it is more than likely that
apps for carpooling will emerge eventually
keeping in mind how easy the development
process is.
Threat of substitutes: High Other means of transport such as trains, buses
and cycling can be opted by students to get to uni
however, public transport is getting more and
more expensive everyday(The New Zealand
Herald, 2012). Ultimately, carpooling will turn
out to be an extremely cost effective way to
travel for most students, it wont be useable for all
making the use of other means of transport a
problem for our business. This means that threat
of subsitutes will be high.
Rivalry among existing
competitors:
Low As there arent any apps based for university
students till this point, plus the exisiting apps
dont offer exclusive content for students, the
rivalry among exisitng competitors will be low.
The few apps avaliable for New Zealand would
have a very broad target of users making it harder
for the users to communicate and organise
carpooling with ease.

Overall attractiveness of the industry: With the transport costs on the rise
and no exclusive solutions for students, the overall attractiveness of this
industry seems to high and positive. Being an exclusive idea for student
commuting, having close to none competition in terms of online apps and the
potential to expand leaves the scope for this business to be successful very
high.




3.3 Customers and Thei r Needs

Our target group will be University of Auckland students who have difficulty
coming to university due to distance of the university to their residence and/or
transport costs. Due to the rise in public transport costs (New Zealand Herald, 2013)
students would definitely want a cheaper solution like our app. Alternately, students
who would like to socialise, meet new people or make the whole process of going to
university fun could also be interested by our product.

The needs of our customers will be to have an easy to use, cost effective and reliable
app that provides accurate mapping, time estimations and an ability to communicate
with their fellow students to organise the carpool. Security is a big concern in
transportation nowadays (SCMP, 2007) so it will be another factor that we will need
to keep in mind as the customers would want to know if the people they travel with
are sensible and that they are in safe hands.


3.4 The Product and Service

Our product will be a carpooling application with an easy to use interface aimed at
University of Auckland students. There will be a very low cost registration fee as
revenue for the services we provide. Services like accurate mapping and time
estimations will be coded in the app making it as effective as possible for students to
manage and organise the carpool. The app will give students suggestions as to which
students they should carpool with based on their matching timetables and the area
they live in. Messaging system will be integrated within the app to allow easy
communication between the students. A security check will take place for each new
member by cross checking with the university if that specific student has had any
history of violence, alcohol or drug abuse. This will take place by getting the new
members to give us their Auckland university ID as a registration process. As
transport, fuel and parking costs are very high in Auckland (New Zealand Transport
Agency, 2012) (Wilson Parking, n.d.) setting up carpools will allow students to split
the cost of these expenses and get to university in a fun and engaging way.

Additional features like Kzzam hot spots will be added to give the customers
optional places to meet which will be at an equal distance from all students if
possible and has an easy access for their chosen driver to pick up the students.

3.5 Suppliers and Partners

Our supplier would be app developing companies who will help us develop and
maintain the app or alternatively individual designers and coders. Web and data
managers would also be required in order to manage customers and their payments.

Our main partners would be the University of Auckland and the
apple/android/windows app store. The Auckland university is the core part of our
application as they will be the ones providing us students timetables, place of
residence and past record of violent or dangerous behaviour for security purposes.
The app stores from the different providers such as Apple, Google play store and
Windows store will be required in order to sell the product and make it easy for
customers to access as these providers have the most control over the digital market.

3.6 Strategy: Focused Low Cost

The strategy for our business will be focused low cost. It is targeted to a specific
audience and will require a registration fee as revenue in order to perform the
security checks, optional hot spots and several other services. As our rivalry with
existing competitors isnt high due to our exclusive content for students, our pricing
will not be challenged as much. A narrow market with a relatively low cost start-up
fee will make our business effective and successful.

3.7 Value Chain Activity: Service after Sales

Service after sales will be the most important value chain activity for our
application. Attracting the customers will be the easy part but giving them
exceptional service and facilities will by far be the most challenging task for our
business. As we have a narrow market, bad experiences for a few customers could
completely shut down our business. A friendly customer service representative and a
good management team will be required for the app to survive because of the threat
caused by substitute services such as public transport.

3.8 Business Processes

3.8.1. Carpool organisation process
This is one of the most important processes for our business. The whole process of
setting up a carpool is the core of our whole application and any complications in
this could put an end to our business.



3.9 Functionalities

3.9.1. Peer recommendation process
Recommendation using timetable
Recommendation using area of residence

3.9.2. Optional hotspot location process
Hot spot location using area close to the group of car poolers
Location from where driver can easily pick car poolers

3.10 Systems

3.10.1. Mapping system
A system to show maps will be required to help in the organisation of the students
who live near-by.

3.10.2. Feedback system
A system to give us feedback and ways to improve will be provided within our app.
Using this we can constantly improve the app and make the experience for
consumers even more pleasant.

3.10.3. Location security system
This system will provide a location as a hot spot which is secured and easy to use.

3.11. SUMMARY TABLE: VALUE CHAIN TO SYSTEMS

Value Chain
Activity
Processes Functionalities Specific
Information
Systems
Broad
Information
systems
Service
After Sales
Peer
recommendation
process
Recommendation
using timetable


Recommendation
using area of
residence

Mapping
system


Feedback
system
Decision
Support
Systems

Customer
Relationship
Management
System
Optional hotspot
location process
Hot spot location using
area close to the group
of car poolers

Location from where
driver can easily pick
car poolers
Location
security
systems

Feedback
system
Decision
Support
System

Customer
Relationship
Management
System


CONCLUSION

To conclude I would say that the current transport systems are not fulfilling the
needs for students and congestion on top of this is making students demotivated to
go to University. This affect them in ways such as downfall of university grades. By
using the Carpool app Kzzam and information systems combined together, this issue
can be overcome by using the easy, intuitive and affordable platform provided
making transport to university fun and engaging.

REFERENCES


The New Zealand Herald . (2013, November 7). Auckland traffic jams create city of
snails. Retrieved from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11152630

Auckland Transport . (2012, June 29). National carpool website launches. Retrieved
from https://at.govt.nz/about-us/news-events/national-carpool-website-launches

Finda (n.d.). Computer Software Developer. Retrieved from
http://www.finda.co.nz/computer-software-development/
Yellow (n.d.). App Developers . Retrieved from http://yellow.co.nz/new-
zealand/app-developer-?what=app+developer+&where=new-zealand

Relic, N. (n.d.). Mobile App Industry to Reach Record Revenue in 2013. Retrieved
from http://blog.newrelic.com/2013/04/01/mobile-apps-industry-to-reach-record-
revenue-in-2013/

3News (2012, August 20). Carpooling on the rise in NZ. Retrieved from
http://www.3news.co.nz/Carpooling-on-the-rise-in-
NZ/tabid/423/articleID/266009/Default.aspx

The New Zealand Herald (2012, April 16). Auckland public transport fares to
rise. Retrieved from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10799313

The New Zealand Herald (2013, May 25 ). Students bear the brunt of Auckland
public transport fare rises. Retrieved from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10886051


SCMP (2007, February 23). Safety concerns spur big rise in transport complaints.
Retrieved from http://www.scmp.com/article/582589/safety-concerns-spur-big-
rise-transport-complaints

Parking, W. (n.d.). Prices . Retrieved from
http://www.wilsonparking.co.nz/go/wilson-carparks/auckland/city-centre