1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Nancy Zhang
NetID Nzha203
Group
Number:
152
Website
Link:
http://infosys1102014fcgroup0152.blogspot.co.nz/
Tutorial
Details
Tutor: Day: Time:
Helen Chen Tuesday 11am
Time Spent
on
Assignment:
Word Count:

2


2
THE ROADIES APP
INTRODUCTION
Rush hours and increasing use of vehicles for convenience has led to a serious problem of traffic
congestion in Auckland which has led to increased traffic related incidents, increased pollution,
parking congestions and delayed arrival times. These syptoms can be reduced with the help of The
Roadies App which is a carpooling app that allows users to find people to carpool with who are
travelling to a similar destination and who are from the same or nearby their area. Carpooling will
help reduce the traffic congestion and its syptoms as less vehicles will be driven.
3. BUSINESS SECTION
3.1 Visi on
The Roadies App, offering sustainable transport whilst caring for the environment.
Our vision is to provide sustainable travel at the users convenience and to care for the environment
by reducing air pollution through carpooling in order to reduce traffic congestion.
3.2 Industry Anal ysis: The New Zealand Carpooling Smartphone Application Industry
Industry: The New Zealand Carpooling Smartphone Application Industry
Force: High/Low: Justification:
Buyer power: High The buyer power of New Zealand carpooling apps is
very low as there are currently no existing New
Zealand carpooling apps and only websites. (Google,
2014).
Supplier power: Low The Roadies App can be supported by many of the
common smartphone operating systems such as
Android, iOS, BlackBerry, Windows Phone and
Symbian, thus the supplier power is low. (PC Mag,
2014)

Threat of new entrants: High The threat of new entrants is high as it is easy and
cheap to create an app and to start a business.
Though the total cost of creating an app will vary

3


3
depending on what type of app it is and what design it
will be compatible with. The development costs ranges
from $1,000 to up to $250,000 with the app design
costs ranging from $500 to $10,000 and over if the app
were to be for Apple devices. (Thomas, 2011). Also
since there are no existing New Zealand carpooling
app, there is a high first-mover competitive advantage.
Threat of substitutes: High The threat of substitutes are high as there are other
alternatives of transport to take instead such as the
bus, the train or to personally drive yourself to the
destination rather than to use The Roadies App to look
for drivers who are nearby to carpool with. Or instead
of using The Roadies App to look for carpoolers, the
users can use websites.
Rivalry among existing
competitors:
High The rivalry among existing competitors are very low as
there are no existing New Zealand carpooling apps
available. (Google, 2014).


Overall attractiveness of the industry: Overall, the New Zealand carpooling smartphone app
industry is a very attractive industry in New Zealand as there are no existing carpooling apps available
in New Zealand, therefore it is a first-mover competitive advantage.
3.3 Customers and Their Needs
The Roadies App focuses on commuters who are travelling around Auckland, particularly commuters
who are travelling to the Auckland CBD on a regular basis. Majority of commuters will want to be able
to get to their desired destinations on time, but with Aucklands unreliable public transports and the
major traffic congestions during rush hours it makes it impossible most of the times. Transport was
ranked as the biggest issue for Auckland by 43.8 of the 500 Aucklanders that were surveyed by the
Herald-DigiPoll in 2013. (Dearnaley, 2013). This meant that the commuters of Auckland has the need
for more reliable and improved transport.
3.4 The Product and Service
The Roadies App can help fulfill the commuters needs through the use of carpooling as it will help
reduce the numbers of cars being used and will reduce traffic congestions particularly during the rush

4


4
hours and therefore commuters will be able to get to their destinations efficiently and on time as time
will be saved.
3.5 Suppl i ers and Partners
One of The Roadies Apps suppliers is the common mobile operating systems, for example Android
and iOs. The common mobile operating systems will help supply The Roadies App through their
online app stores in order to offer The Roadies App and its services to potential users who are
seeking for carpooling. The other supplier is the carpoolers, as they will provide transport to other
commuters or users of the app for The Roadies App.
The partners of The Roadies App are the Auckland Transport and the social networks. The Auckland
Transport promotes The Roadies App in order to reduce pollution through the use of carpooling and
to ensure the safety of the users of the app when they are carpooling. The social networks such as
Facebook, Twitter and LinkedIn will help in providing The Roadies Apps services by allowing users to
sign up to the app through using any social networks for efficient registrations.
3.6 Strategy: Focusi ng on l ow cost narrow markets
The Roadies Apps cost strategy is low costs as the app and service is provided for free. Since The
Roadies App has just entered the market it will first only narrowly focus on one region which is
Auckland and once the app is stabilized in the market it will slowly focus onto more regions and then
to the whole of New Zealand. The Roadies App will focus in Auckland first as transport is a major
problem. (Dearnarley, 2013).
The overall strategy is therefore is focused on low cost narrow markets.
3.7 Val ue Chai n Acti vity: Market and Sel l
The most important value chain activity for The Roadies App is the primary activity of marketing and
sales of the product. The Roadies App will focus on marketing in order to promote sustainable travel
and to alert people about the pollution in Auckland, as Aucklands pollution is known to be the worst of
New Zealand with 23 g/m3 in 2009. (Field,2011). The Roadies App will focus on marketing and
selling the smartphone app to Auckland commuters only as their strategy is to focus on narrow
markets with low costs.



3.8 Busi ness Processes

5


5
3. 8.1. THE PURCHASING OF THE SMARTPHONE APP PROCESS
The process starts when the user is on the display page of The Roadies App. The user will then tap
on the price tag which is FREE if they are using an Apple device, or if the user is using an Android
smartphone then they will tap Install. Then a request for a password for their account will appear.
User enters their password and taps confirm or if the user has forgotten their password then they
would tap on Forgotten Password where it will take the user to recover their password. If the
recovery fails then the process will end but if not then the user will proceed with the purchase. If the
users password was incorrect then it will alert the user Incorrect Password. Please Try Again. If
the user exceeds the maximum attempts of inputting an incorrect password, then the process will end.
If the password was correct then the App Store or Google Play will immediately proceed with the
downloading as no payment will be required since the app is free.
Once the downloading is finished the process is finished.



6


6
THE PURCHASING OF THE SMARTPHONE APP PROCESS MODEL


User taps on the
FREE icon or
Install.
User gives up and
closes the App Store or
Google Play.
User is on the
display page of The
Roadies App
Displays, please
input password.
Is the password
correct?
Displays, Please Try
again.
Takes user
to recover
password.
No payment
required. Skips
payment process.
Proceed with the
download.
Password
recovered.
Download finished and
user has access.
Yes.
No.
User forgot
password
User exceeds
Maximum
attempts
Fails to
Recover
password
Application
Server
Application
Server

7


7
3. 8.2. THE ADVERTISING PLANNING PROCESS -
Firstly the marketing department will have to set an objective of what type of customers they would
want to attract before proceeding with any further advertising.
Secondly, the Marketing department will have to ask for enquiries from the Finance department in
order to identify the budget available for advertising in order to determine which type of advertising
they can choose.
Thirdly, an advertising method will have to be chosen. Either advertising using the media through
newspapers, magazines, T.V, etc., or using the social media and network through Facebook, Twitter,
Google, etc.
Then once an advertising method is chosen the Marketing department will have to create the
advertisement and submit it to the advertiser for approval. If the it was rejected then the Marketing
department will have to choose another advertising method. If it was approved then the order is
placed or the contract is signed and the payment can be made. Once the payment is accepted the
advertisement can then be implemented, but if the payment was not accepted then another
advertising method will have to be chosen.
Lastly, the board of directors will evaluate the sales and results to see whether if the advertising was
successful or not. If it is then the Marketing department can continue to advertise further but if not
then they would have to choose another advertising method that will give better sales and results.










8


8
THE ADVERTISING PLANNING PROCESS MODEL

Focuses on
smartphone users in
NZ
Identify available budget for
advertising.
Choose
advertising
method.
EG. Newspapers,
Magazines, T.V, etc.
The
Media
EG. Facebook, Twitter,
Google, etc.
The social media & network.
Create advertisement
Approved?
No.
Place order or sign
contract.
Yes.
Make payment.
Implement the
advertising
Evaluate sales and
results.
Was sales high and
successful?
Do further
advertising.
Yes.
Accpeted?
Yes.
Sends invoice.
Marketing
Marketing
Board of
Directors
Board of
Directors
CRM
Finance
Finance
Submit to advertisers.
No.

9


9
3.9 Functi onal iti es
3.9.1. THE PURCHASING OF THE SMARTPHONE APP PROCESS
Downloads The Roadies App for free and efficiently
Requests for passwords to process the purchase
3.9.2. THE ADVERTISING PLANNING PROCESS
Implements the advertisement
Evaluates the advertising method chosen
3.10 Systems

3. 10.1. ACCOUNTING AND FINANCE SYSTEM This system will help support the advertising
planning process as the system is able to determine the available budget for adverting and to allow
payments to be paid in order to implement the advertisement as the system keeps tracks of the
money of our company.
3. 10.2. SALES MANAGEMENT SYSTEM This system helps our company to manage its
sales. The system supports both process as it will help us record the number of The Roadies App that
have been downloaded and will allow us to use this data as a benchmark for furture sales and to
make future decisions such as which advertising method is the most effective, in regards with the
advertising planning process.
3. 10.3. PURCHASING PROCESS MANAGEMENT SYSTEM This system supports and
manages the purchasing of the smartphone app process as it is able to aid in any arising problems
within the process such as an incorrect password input. It also allows the process to be able to allow
users to have an access to the downloading of the app in order to complete the purchasing of the
smartphone app process.

10


10
3. 11. Summary Table: Val ue Chai n to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)
Marketing
and Sales
1. Purchasing of
the
smartphone
app process
1. Downloads The Roadies App for free
and efficiently

2. Requests for passwords to process the
purchase
Purchasing Process
Management System

Sales Management System
DSS


DSS
2. Advertising
planning
process
1. Implements the advertisement
2. Evaluates the advertising method chosen
Sales Management System


Accouting and Finance
System
DSS


TPS

11

11
CONCLUSION
Overall, The Roadies Apps main focus is to reduce traffic congestion and pollution by encouraging
people to carpool as stated within their vision. The information systems are the most essential to The
Roadies Apps processes as it supports the app. With the use of information technologies The
Roadies App can promote itself and raise an awareness of the increasingly high levels of pollution in
Auckland through the use of advertising online on social networks and media.


REFERENCES
1. Dearnaley. (2013). Transport is Aucklands biggest issue. Retrieved from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11143807
2. Encyclopedia. (2014). Retrived from
http://www.pcmag.com/encyclopedia/term/63006/smartphone-operating-system
3. Field. (2011). Auckland air pollution worst in NZ. Retrieved from
http://www.stuff.co.nz/auckland/local-news/5690153/Auckland-air-pollution-worst-in-NZ
4. Google. (2014). Retrieved from
https://www.google.co.nz/search?q=nz+car+pool+app&oq#q=nz+carpool+app&spell=1
5. Thomas. (2011). How much does it cost to develop an app? Retrieved from
http://www.bluecloudsolutions.com/blog/cost-develop-app/comment-page-
1/#comments